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Articles 1 - 30 of 704
Full-Text Articles in Marketing
The Evolution Of The Modern Library Brand: Transforming Community Engagement Into Sustainable Revenue, Slone Williams
The Evolution Of The Modern Library Brand: Transforming Community Engagement Into Sustainable Revenue, Slone Williams
Georgia Library Quarterly
This article examines the development of the Cobb Library Shop, an e-commerce initiative launched by the Cobb County Public Library to generate sustainable funding through brand engagement. Built on a modest startup budget, the shop integrates a multichannel sales strategy and leverages internal talent to create a scalable, community-centered retail model.
The project achieved a full return on investment within 14 days and continues to demonstrate steady revenue expansion. By combining entrepreneurial practices with public service values, this case study highlights how libraries can diversify funding streams, enhance community engagement, and establish a replicable model for revenue-generating library systems.
The Effect Of Experiential And Material Purchases On Preference For Product-Country Image Labels, Goldman Sachs Group, Ganga Urumutta Hewage, Laura Boman
The Effect Of Experiential And Material Purchases On Preference For Product-Country Image Labels, Goldman Sachs Group, Ganga Urumutta Hewage, Laura Boman
Atlantic Marketing Association Proceedings
No abstract provided.
Controversy Associated With Red-Light Traffic Cameras, Alan D. Smith, Anna Abdulmanova
Controversy Associated With Red-Light Traffic Cameras, Alan D. Smith, Anna Abdulmanova
Atlantic Marketing Association Proceedings
No abstract provided.
How The Sustainable Value-Action Gap Influences Alter Across Generations, Jessica Holden, Ismet Anitsal, Melek Meral Anitsal
How The Sustainable Value-Action Gap Influences Alter Across Generations, Jessica Holden, Ismet Anitsal, Melek Meral Anitsal
Atlantic Marketing Association Proceedings
No abstract provided.
Generative Ai’S (Genai) Impact On Sales Performance: An Empirical Study On Business-To-Business Sales Process, Michael Rodriguez, Michael Rodriguez, Mike Krush, Dawn Deeter-Schmelz
Generative Ai’S (Genai) Impact On Sales Performance: An Empirical Study On Business-To-Business Sales Process, Michael Rodriguez, Michael Rodriguez, Mike Krush, Dawn Deeter-Schmelz
Atlantic Marketing Association Proceedings
No abstract provided.
The Effect Of Ai Disclosure On Donation Intentions, Jihoon Jhang, Da'mya Brittian
The Effect Of Ai Disclosure On Donation Intentions, Jihoon Jhang, Da'mya Brittian
Atlantic Marketing Association Proceedings
No abstract provided.
Mental Model Dilemma Of Technological Shifts And Generational Gaps? Incorporated From The Musings Of An Octogenarian., Madhavi Chakrabarty
Mental Model Dilemma Of Technological Shifts And Generational Gaps? Incorporated From The Musings Of An Octogenarian., Madhavi Chakrabarty
Atlantic Marketing Association Proceedings
No abstract provided.
An Exercise In Personal Branding: Marketing Students Mentoring College Athletes In The New Age Of Nil, Michelle C. Carpenter Mba, Jay O’Toole Ph.D., Brendan O’Hallarn Ph.D., Craig A. Morehead Ph.D.
An Exercise In Personal Branding: Marketing Students Mentoring College Athletes In The New Age Of Nil, Michelle C. Carpenter Mba, Jay O’Toole Ph.D., Brendan O’Hallarn Ph.D., Craig A. Morehead Ph.D.
Atlantic Marketing Association Proceedings
No abstract provided.
Sponsor Recognition In Professional Sports: A Comparison Between Cincinnati Reds And Bengals Fans, Bridget Satinover Nichols, Jenny Gardner, Joe Cobbs
Sponsor Recognition In Professional Sports: A Comparison Between Cincinnati Reds And Bengals Fans, Bridget Satinover Nichols, Jenny Gardner, Joe Cobbs
Atlantic Marketing Association Proceedings
No abstract provided.
Can Social Media Be Used To Influence The Choice Of College Major?, Julie M. Pharr
Can Social Media Be Used To Influence The Choice Of College Major?, Julie M. Pharr
Atlantic Marketing Association Proceedings
No abstract provided.
Using A Digital Marketing Simulation For Immersive Learning, Denny Mccorkle, Joe Alexander, Memo Diriker
Using A Digital Marketing Simulation For Immersive Learning, Denny Mccorkle, Joe Alexander, Memo Diriker
Atlantic Marketing Association Proceedings
No abstract provided.
The Influence Of Job Embeddedness On Voluntary Salesforce Turnover, James Deconinck, Andrew Carnes, Marybeth Deconinck
The Influence Of Job Embeddedness On Voluntary Salesforce Turnover, James Deconinck, Andrew Carnes, Marybeth Deconinck
Atlantic Marketing Association Proceedings
No abstract provided.
Buyer-Seller Relationships In The Post-Pandemic Era, Stephen Carlson, Morgan Sales
Buyer-Seller Relationships In The Post-Pandemic Era, Stephen Carlson, Morgan Sales
Atlantic Marketing Association Proceedings
No abstract provided.
A Psychometric Evaluation Of The Derailment Scale, Brian R. Kinard, Subhra Chakrabarty
A Psychometric Evaluation Of The Derailment Scale, Brian R. Kinard, Subhra Chakrabarty
Atlantic Marketing Association Proceedings
No abstract provided.
Demystifying Team Creation, Kelly G. Atkins, Michelle S. Freeman
Demystifying Team Creation, Kelly G. Atkins, Michelle S. Freeman
Atlantic Marketing Association Proceedings
No abstract provided.
Like A Thief In The Night: Do Ai Tools Hijack Marketing Creativity?, Heather Morgan, Jennifer Hutchins
Like A Thief In The Night: Do Ai Tools Hijack Marketing Creativity?, Heather Morgan, Jennifer Hutchins
Atlantic Marketing Association Proceedings
No abstract provided.
Autoregressive Language Models Based On Artificial Intelligence: Scoping Gpt In Higher Education, Valentina Hurtado Uribe, Ismet Anitsal, Melek Meral Anitsal
Autoregressive Language Models Based On Artificial Intelligence: Scoping Gpt In Higher Education, Valentina Hurtado Uribe, Ismet Anitsal, Melek Meral Anitsal
Atlantic Marketing Association Proceedings
No abstract provided.
Integrating The Digital Marketing Side-Hustle Platform Economy Into Aacsb-Accredited Undergraduate Marketing Programs, Paige Gardiner
Integrating The Digital Marketing Side-Hustle Platform Economy Into Aacsb-Accredited Undergraduate Marketing Programs, Paige Gardiner
Atlantic Marketing Association Proceedings
No abstract provided.
Ask Your Doctor If This Is Right For You: Exploring The Consumer Engagement And Perception For Anti-Depression Drug Campaigns, Madhavi Chakrabarty, Reema Dave
Ask Your Doctor If This Is Right For You: Exploring The Consumer Engagement And Perception For Anti-Depression Drug Campaigns, Madhavi Chakrabarty, Reema Dave
Atlantic Marketing Association Proceedings
No abstract provided.
Mind-Body Therapy Preventive Health Care Information On Social Media & Networks, Terry Stringer Damron, Joe Cangelosi
Mind-Body Therapy Preventive Health Care Information On Social Media & Networks, Terry Stringer Damron, Joe Cangelosi
Atlantic Marketing Association Proceedings
No abstract provided.
Do The Effects Of Ethnocentrism And Cosmopolitanism Depend On Countries-Of-Origins? An Empirical Study Of U.S. Consumers, Thomas Tanner, Ronda Mariani
Do The Effects Of Ethnocentrism And Cosmopolitanism Depend On Countries-Of-Origins? An Empirical Study Of U.S. Consumers, Thomas Tanner, Ronda Mariani
Atlantic Marketing Association Proceedings
No abstract provided.
A Cross-Cultural Investigation Of Consumer Hoarding Behavior During Covid-19: Differences Between Sweden And The United States, Christy M. Cook, Pia A. Albinsson, James E. Stoddard
A Cross-Cultural Investigation Of Consumer Hoarding Behavior During Covid-19: Differences Between Sweden And The United States, Christy M. Cook, Pia A. Albinsson, James E. Stoddard
Atlantic Marketing Association Proceedings
No abstract provided.
Consumer Product Perceptions Within Emerging Markets: The Product Adoption Process And Consumer Ethnocentrism, Larry Carter, Miguel Sahagun
Consumer Product Perceptions Within Emerging Markets: The Product Adoption Process And Consumer Ethnocentrism, Larry Carter, Miguel Sahagun
Atlantic Marketing Association Proceedings
No abstract provided.
Corporate Supply Chain Sustainability And Consumer Attitudes Towards Hybrid Vehicles, Alan D. Smith
Corporate Supply Chain Sustainability And Consumer Attitudes Towards Hybrid Vehicles, Alan D. Smith
Atlantic Marketing Association Proceedings
No abstract provided.
The Influence Of Influencers On Brand Trust And Purchase Intentions, Lisa Scribner
The Influence Of Influencers On Brand Trust And Purchase Intentions, Lisa Scribner
Atlantic Marketing Association Proceedings
No abstract provided.
Ok Boomer? Consumer Perceptions Of Smartphone-Based Shopping, Ronda G. Henderson, Roland Leak, Kimberly Mcneil
Ok Boomer? Consumer Perceptions Of Smartphone-Based Shopping, Ronda G. Henderson, Roland Leak, Kimberly Mcneil
Atlantic Marketing Association Proceedings
No abstract provided.
E-Waste Recycling Behavior: Evidence Of Young Consumers In Taiwan And The U.S., Julia Blose, Robert E. Pitts, Y. Henry Xie
E-Waste Recycling Behavior: Evidence Of Young Consumers In Taiwan And The U.S., Julia Blose, Robert E. Pitts, Y. Henry Xie
Atlantic Marketing Association Proceedings
No abstract provided.
Brand Equity And Willingness To Pay Higher Prices In The Fast-Food Industry, Mayuresh M. Kelkar
Brand Equity And Willingness To Pay Higher Prices In The Fast-Food Industry, Mayuresh M. Kelkar
Atlantic Marketing Association Proceedings
No abstract provided.
The Effect Of Weather On The Value Of Home Attributes, Jason Beck
The Effect Of Weather On The Value Of Home Attributes, Jason Beck
Atlantic Marketing Association Proceedings
No abstract provided.
Pricing And Payment Options Triggering Impulse Buying Behavior Online, Anita Radon, Sean Ennis
Pricing And Payment Options Triggering Impulse Buying Behavior Online, Anita Radon, Sean Ennis
Atlantic Marketing Association Proceedings
No abstract provided.