Marketing Commons^™

Evaluation Of Shipping Finished Automotive In Multimodal Containers : A Marketing Plan For Shipping Company, Xu Xuan

World Maritime University Dissertations

No abstract provided.

2013-December-23-Nhm 2013 Field Season, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2013-December-20-2013: A Year Of Engagement, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2013-December-20-Morgan Smith, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2013-December-19-December Heritage Day, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2013-December-18-Holiday Closing, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Operating A Very Large-Section, Hybrid Principles Of Marketing Class At A Public University: Lessons Learned Over Ten Years, Bruce Robertson, Kevin Kelly

Atlantic Marketing Journal

This case study describes the development and operation of a very large-section, hybrid Principles of Marketing Class. The authors describe the original structure of the class, major adaptations and decisions related to its development over time, and discuss four lessons learned through this process: (1) The non-traditional format needs a lot of explaining, (2) This will always be an experimental class, (3) Plan in advance and have contingency plans, (4) It is easier to share the work than it is to share the budget. They conclude by suggesting Principles of Marketing is a logical entry point for innovative technology.

Exploring Consumer Behavior Using Student Constructed Photographic Essays And Film Projects, Seth Ellis

Atlantic Marketing Journal

Millennials can be characterized by a preference for classroom discussion rather than lecture, working in small collaborative groups, and a desire for structure and steady feedback. This paper describes an undergraduate course, Visual Methods for Exploring Consumer Behavior, where students examine topics in consumer behavior by constructing photographic essays and films as primary research vehicles. We discuss how the course is operationalized, how to encourage and support students in their endeavors, and how to avoid some of the pitfalls we have encountered.

A Hybrid Course Designed To Increase Managerial Export Motivation And Export Engagement, John Andy Wood, Cyril Logar, William Riley

Atlantic Marketing Journal

The paper reviews and explains a new course format at West Virginia University. The content of this course focuses on initiating exporting by companies located in the home state of the university. The attendees include university students and representatives of companies that are interested in starting to export. The content of the course and the participation by company representatives created the need for an atypical delivery of Friday evenings and all day Saturday meeting at two to four week intervals between class sessions. Practical exporting experience is shared by experts from the Department of Commerce, the Export Council, and representative …

Engaging Students Through A Virtual Live Case, John M. Zych

Atlantic Marketing Journal

Students are motivated to engage in their education when they understand how mastery of course content will translate to practical skills needed in the job market. In marketing education, live cases often are used to help students make a clear connection between course content and its application to real-world business problems. There are times, however, when a live case is not feasible or available. For these circumstances, the author has developed an innovative approach which approximates a live case. The approach combines components of a live case with historical analysis to have students perform an in-depth market strategy analysis of …

The Collaborative Classroom: New Technology Brings New Paradigm, Ben Clapp, James Swenson

Atlantic Marketing Journal

Today, technology is the agent of change that is revolutionizing education. The collaborative classroom, where teachers and students openly gather and share information to empower one another for the purpose of learning, is quickly replacing the existing reality of the traditional classroom where teachers lecture and provide their expertise.

Collaboration is a tool used in classrooms not only to engage students but also to bring them together and teach them how to work together. Peer review is an important collaborative technique that allows students to share their work and ideas for the purposes of improvement and shared learning. With the …

Quality Of Student Effort: Improving Through Achievement Mastery And Psychological Needs, Michael W. Pass

Atlantic Marketing Journal

Instructors shaping the classroom experience with a variety of innovative teaching methods may improve the quality of student effort. This study facilitates effective innovation by developing and testing a model that shows how the quality of student effort is influenced by an achievement mastery goal orientation in tandem with the student’s fulfillment of three psychological needs. Findings reveal the influence of these factors, thus highlighting their importance and suggesting that instructors give attention to each one of them when deciding to take steps to increase student effort. Achievement Goal Theory and Self-Determination Theory are drawn upon to advance hypotheses that …

Using Technology To Teach Pricing Concepts, Kathy Winsted, Judy Graham

Atlantic Marketing Journal

This paper identifies a useful technology tool that aids in the teaching of pricing strategies and allows students to experience the interactive effects of decisions involving pricing, production levels, and promotional spend. This innovative technology tool can be easily implemented either online or in the classroom. Concepts related to pricing strategy do not typically evoke enthusiasm from students, and in many cases, both students and professors would welcome an engaging, innovative way to teach the key concepts of pricing strategy. In the past, attempts to convey pricing concepts through experiential learning have involved large-scale simulations that extend throughout the length …

Laptop Technology In Classrooms: How Student Perceptions Shape Learning And Satisfaction, P. Raj Devasagayam, Nicholas R. Stark, Ryan Watroba

Atlantic Marketing Journal

This study is based on perceptions of students regarding the integration of laptops in classroom endeavors. Empirical findings are based on data collected from a sample of 392 students in undergraduate and graduate universities in twelve states of the USA. Three key findings related to the integration of laptop technology into classrooms of higher education are reported. First relates to student perceptions and feelings surrounding laptop use in the classroom. Secondly, we report how these perceptions vary depending on personal characteristics of students. Lastly, we examine the role these perceptions play in student learning, as well as student satisfaction. Traditionally, …

Transforming Marketing Education Of The Future: The Role Of Intelligent Agent Technologies (Iats) In Enhancing Student Learning, Ashutosh Dixit, Mayukh Dass, Glenna C. Pendleton, William J. Lundstrom

Atlantic Marketing Journal

This conceptual paper introduces IATs and discusses how such intelligent and interactive applications can translate into better education environment for marketing curriculum, particularly marketing research. We present a conceptual model based on extant literature. We present some initial test of our conceptual model of IAT usage in marketing education in a marketing research class.

Introduction To The Special Issue, Deborah Lester, Tyra M. Burton

Atlantic Marketing Journal

Introduction to the Special Issue, Innovative Teaching.

2013-December-16-Itode Fubara, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2013-December-16-Meredith Hardy, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Drawing Lessons From The U.K. Constitutional Reform Act Of 2005, Terence J. Lau

Management and Marketing Faculty Publications

In this City Square dialogue, Professor Judith Maute provided the initial spark in her important 2007 article on reforms to judicial selection in the United Kingdom.[1] In her article, Professor Maute outlined the breathtaking and daring changes implemented in the U.K. that upended centuries of tradition to modernize and strengthen public confidence in the judiciary. Most significant among these changes were the creation of a Supreme Court and dramatically moving the process of becoming a judge away from a secretive appointment to a professional Judicial Appointments Commission.[2] The reforms eschew direct affirmative action, but place an explicit value on diversity …

2013-December-12-Dr. Joellen Edwards Named President Of State Rural Health Group, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2013-December-12-Etsu Alumnus Trey Harris Named Virginia Music Educator Of The Year, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2013-December-11-‘Salute To Bettie’ Campaign To Benefit Pharmacy Scholarship At Etsu, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2013-December-10-Digital Media News, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2013-December-10-Gary Hultman, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2013-December-10-Dean Isham Named Tennessee Interior Design Educator Of The Year, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2013-December-10-Dr. Richard Manahan Honored By Renaming Of Margin Of Excellence Award, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2013-December-10-Sheri Hamilton, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2013-December-09-Rotc Commissioning, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2013-December-08-Jack Wesson, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Competitive Intelligence And Forecasting Systems: Strategic Marketing Planning Tool For Sme's, Conway Lackman, John M. Lanasa

Atlantic Marketing Journal

One of the drivers of both strategic planning and success in the marketplace is the role of competitive intelligence systems (CIS). CIS activity and its value to consumer/competitive intelligence are well established. In a survey of a broad cross section of firms, it was found that two thirds of the companies indicated a dramatic increase in level of activity and nearly three fifths (54%) said the impact of marketing intelligence systems (MI) contribute heavily to tactical and strategic decision making (Lackman, Lanasa, and Saban, 2000). Small and medium enterprises (SME’s) traditionally have neglected CIS partly because of the cost and …