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Articles 1 - 30 of 307
Full-Text Articles in Marketing
2008-December-18-Etsu Recruiting Subjects For Alzheimer’S Study, University Marketing And Communications
2008-December-18-Etsu Recruiting Subjects For Alzheimer’S Study, University Marketing And Communications
ETSU News
No abstract provided.
2008-December-18-Kingsport’S Pinnacle Receives 2008 Entrepreneurial Spirit Award, University Marketing And Communications
2008-December-18-Kingsport’S Pinnacle Receives 2008 Entrepreneurial Spirit Award, University Marketing And Communications
ETSU News
No abstract provided.
2008-December-17-Holston Business Development Center Offering Two Classes In January, University Marketing And Communications
2008-December-17-Holston Business Development Center Offering Two Classes In January, University Marketing And Communications
ETSU News
No abstract provided.
2008-December-16-President’S Pride At 30, University Marketing And Communications
2008-December-16-President’S Pride At 30, University Marketing And Communications
ETSU News
No abstract provided.
2008-December-16-'Saturn Day' At Gray Fossil Museum, University Marketing And Communications
2008-December-16-'Saturn Day' At Gray Fossil Museum, University Marketing And Communications
ETSU News
No abstract provided.
2008-December-13-Commencement Address By Dr. Paul E. Stanton, Jr., University Marketing And Communications
2008-December-13-Commencement Address By Dr. Paul E. Stanton, Jr., University Marketing And Communications
ETSU News
No abstract provided.
2008-December-12-Dr. Rick Osborn Becomes President Of Association For Continuing Higher Education, University Marketing And Communications
2008-December-12-Dr. Rick Osborn Becomes President Of Association For Continuing Higher Education, University Marketing And Communications
ETSU News
No abstract provided.
2008-December-12-Etsu Army Rotc Commissioning Ceremony, University Marketing And Communications
2008-December-12-Etsu Army Rotc Commissioning Ceremony, University Marketing And Communications
ETSU News
No abstract provided.
Slides: Lower Arkansas Valley Super Ditch Company, Inc.: Water Leasing Program, Peter Nichols
Slides: Lower Arkansas Valley Super Ditch Company, Inc.: Water Leasing Program, Peter Nichols
Evolving Regional Frameworks for Ag-to-Urban Water Transfers (December 11)
Presenter: Peter Nichols, General Counsel of the Lower Arkansas Valley “Super Ditch” Company, Trout, Raley, Montano, Witwer & Freeman PC, Colorado
33 slides
Slides: Idaho Rental Pool: Rules And Procedures, Idaho Water Resource Board, Jerry R. Rigby
Slides: Idaho Rental Pool: Rules And Procedures, Idaho Water Resource Board, Jerry R. Rigby
Evolving Regional Frameworks for Ag-to-Urban Water Transfers (December 11)
Presenter: Jerry Rigby, Counsel for Fremont‐Madison Irrigation District, Rigby, Thatcher, Andrus, Rigby & Moeller, Idaho
25 slides
Agenda: Evolving Regional Frameworks For Ag-To-Urban Water Transfers, University Of Colorado Boulder. Natural Resources Law Center, Western Water Policy Program, Western Water Assessment (Program), Red Lodge Clearinghouse
Agenda: Evolving Regional Frameworks For Ag-To-Urban Water Transfers, University Of Colorado Boulder. Natural Resources Law Center, Western Water Policy Program, Western Water Assessment (Program), Red Lodge Clearinghouse
Evolving Regional Frameworks for Ag-to-Urban Water Transfers (December 11)
The permanent transfer of water from agricultural users to municipalities has become a common feature of water management in several western states. In many cases, these voluntary market‐based transfers provide significant benefits to both the buyers and sellers, but many third parties—including remaining irrigators, rural businesses and communities dependent upon agricultural economies—have been negatively impacted. While some impacts of these so‐called “buy and dry” transfers are largely unavoidable, many can be lessened by temporary arrangements that only shift water to cities in years when municipal supplies are inadequate, such as drought and post‐drought storage recovery, and by consolidating individual farm‐to‐city …
Slides: Pvid/Mwd Land Management, Crop Rotation And Water Supply Program, Ed Smith
Slides: Pvid/Mwd Land Management, Crop Rotation And Water Supply Program, Ed Smith
Evolving Regional Frameworks for Ag-to-Urban Water Transfers (December 11)
Presenter: Ed Smith, General Manager, Palo Verde Irrigation District, Southern California
25 slides
2008-December-11-Frist Global Health Scholars Program Established, University Marketing And Communications
2008-December-11-Frist Global Health Scholars Program Established, University Marketing And Communications
ETSU News
No abstract provided.
2008-December-11-Etsu Community Collects Food, Money For Successful Holiday Food Drive, University Marketing And Communications
2008-December-11-Etsu Community Collects Food, Money For Successful Holiday Food Drive, University Marketing And Communications
ETSU News
No abstract provided.
2008-December-11-‘Etsu Gives Back’ Surpasses Goal, University Marketing And Communications
2008-December-11-‘Etsu Gives Back’ Surpasses Goal, University Marketing And Communications
ETSU News
No abstract provided.
2008-December-11-'Surviving The Holidays With Yoga' – A Women’S Health Series Lunch Break Seminar, University Marketing And Communications
2008-December-11-'Surviving The Holidays With Yoga' – A Women’S Health Series Lunch Break Seminar, University Marketing And Communications
ETSU News
No abstract provided.
2008-December-10-Dr. Ted Olson To Edit The Charles K. Wolfe American Music Series, University Marketing And Communications
2008-December-10-Dr. Ted Olson To Edit The Charles K. Wolfe American Music Series, University Marketing And Communications
ETSU News
No abstract provided.
2008-December-09-Etsu Foundation Achieves Stellar Audit Report For 22nd Year, University Marketing And Communications
2008-December-09-Etsu Foundation Achieves Stellar Audit Report For 22nd Year, University Marketing And Communications
ETSU News
No abstract provided.
2008-December-08-Holiday Gifts And ‘Guaranteed’ Family Fun At Natural History Museum, University Marketing And Communications
2008-December-08-Holiday Gifts And ‘Guaranteed’ Family Fun At Natural History Museum, University Marketing And Communications
ETSU News
No abstract provided.
2008-December-08-Holiday Gifts, Family Fun At Natural History Museum, University Marketing And Communications
2008-December-08-Holiday Gifts, Family Fun At Natural History Museum, University Marketing And Communications
ETSU News
No abstract provided.
2008-December-05-Briley Interviewed For Hbo Sports Documentary, University Marketing And Communications
2008-December-05-Briley Interviewed For Hbo Sports Documentary, University Marketing And Communications
ETSU News
No abstract provided.
2008-December-05-Etsu’S Second Habitat For Humanity House Dedicated, University Marketing And Communications
2008-December-05-Etsu’S Second Habitat For Humanity House Dedicated, University Marketing And Communications
ETSU News
No abstract provided.
2008-December-05-Panhellenic Assoc. Assists With Girls On The Run, University Marketing And Communications
2008-December-05-Panhellenic Assoc. Assists With Girls On The Run, University Marketing And Communications
ETSU News
No abstract provided.
2008-December-04-‘Poetry Open Mic’ To Be Held At Acoustic Coffeehouse, University Marketing And Communications
2008-December-04-‘Poetry Open Mic’ To Be Held At Acoustic Coffeehouse, University Marketing And Communications
ETSU News
No abstract provided.
Decision Support Models For Movies: Making Science Out Of An Art, Knowledge@Smu
Decision Support Models For Movies: Making Science Out Of An Art, Knowledge@Smu
Knowledge@SMU
Can movie exhibitors, distributors and producers predict box office earnings apart from opening numbers, some good hunches, and a lot of luck? At a recent seminar on ‘Researching the Entertainment Industry’ at the Singapore Management University, Josh Eliashberg, Wharton professor of marketing and operations and information management, presented a set of decision support tools developed with an international team of researchers, which could help “to make a science out of an art”.
Brand Loyalty In Fast Moving Consumer Good Markets: The Role Of Bonds, Rose Leahy
Brand Loyalty In Fast Moving Consumer Good Markets: The Role Of Bonds, Rose Leahy
Dept. of Marketing & International Business Publications
This paper examines the concept of brand loyalty in Fast Moving Consumer Good (FMCG) markets. The primary objective of the study was to explore why loyalty develops in FMCG markets from the consumers’ perspective. In addition, this study explored the consumers’ perspective on the types of bonds that exist in FMCG markets and the role of bonds in the development of brand loyalty.
The dominant conclusion arising from this study is that brand loyalty exists in FMCG markets for both cognitive and emotional reasons. Essentially this research determined that the development of brand loyalty is predicated on the development of …
Downtown Revitalization: Consumers' And City Planners' Perceived Barriers To Integrating Large-Scale Retail Into The Downtown, Jennifer M. Donofrio
Downtown Revitalization: Consumers' And City Planners' Perceived Barriers To Integrating Large-Scale Retail Into The Downtown, Jennifer M. Donofrio
Master's Theses
Statement of Problem
Revitalization of downtowns across America continues to be challenged by the shift to the suburbs. The barriers to integrating large-scale retail in a small, medium, and large city downtown were examined.
Forces of Data
The System View Planning Theory (Taylor, 1998) guided the study of city planners’ and consumers’ perceived barriers to integrating large scale retail into the downtown. In order to ascertain the barriers to integrating large-scale retail into the downtown intercept-surveys with consumers (n=30, responded to the intercept survey in each city) and interviews with city planners were conducted.
Conclusion Reached
Some significant differences were …
Rebranding: A Case Study Of A Business Hotel In Singapore, Guat Loo Ooi
Rebranding: A Case Study Of A Business Hotel In Singapore, Guat Loo Ooi
UNLV Theses, Dissertations, Professional Papers, and Capstones
This paper examined the process of service rebranding through various studies of corporate rebranding and service branding. This paper used exploratory case study to gain insight of an actual service rebranding of a business luxury class hotel, Royal Plaza on Scotts. Information from in-dept interviews with the Marketing and Brand Director was used to understand the various elements of the service rebranding process. The study showed that the actual service brand revitalisation of the hotel involved a combination of elements in the corporate rebranding and service branding processes. The study showed that the process of making changes to service brand …
2008 December, Office Of Communications & Marketing, Morehead State University.
2008 December, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for December of 2008.
Defensive Relationship Marketing: Avoiding Decreasing Sales From Customers In Consumer Goods Mass Markets, Sabine Moeller, Martin Fassnacht, Sonja Klose
Defensive Relationship Marketing: Avoiding Decreasing Sales From Customers In Consumer Goods Mass Markets, Sabine Moeller, Martin Fassnacht, Sonja Klose
Research Collection Lee Kong Chian School Of Business
Enhancing customers' positive attitude towards a company does not exploit the whole potential of what can be done to increase sales. A more defensive approach focuses on the avoidance of customers' negative attitudes and behavior of withdrawal. Since research on this approach is scarce we aim to contribute by developing a model of how retailers can avoid decreasing sales in consumer goods mass markets. According to our aim we focus on customers who have already begun to decrease their sales. Our results show that core performance and trust in the future performance are the silver bullets to avoid decreasing sales.