Marketing Commons^™

2016-January-07-Etsu Boot Camp, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2016-January-07-Byington On Faculty Team, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2016-January-07-Dr. James Shine Named 'Rural Practitioner Of The Year', University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2016-January-07-Jessica Vest, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

The Status Of Women And Entrepreneurship In Utah, Susan R. Madsen, Ann Marie Wallace

Marketing and Strategy Faculty Publications

Is Utah a good place for women to start and run businesses? You may be misled if you rely on what the media has been reporting the past few years about women in Utah. A host of state rankings has continually put Utah as one of the worst states in the nation for women. For example, Utah did not fare well in the WalletHub’s recent “2015’s Best and Worst States for Women’s Equality.” Utah was also included in the New York Post’s “5 Places Women Shouldn’t Spend Their Travel Dollars,” and in 2014 Utah was ranked as the worst state …

2016-January-06-Etsu To Offer Songwriting Course With Ed Snodderly, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2016-January-05-Faculty Member Publishes Two Papers On Allergy-Related Topics, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2016-January-03-Grayson Fleetwood, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

The Impact Of Cultural Authenticity On Brand Uniqueness And Willingness To Try: The Case Of Chinese Brands And Us Consumers, Sarah Song Southworth, Jung Ha-Brookshire

Faculty Publications - College of Business

Purpose – In response to today’s marketplace in which many Asian brands are trying to expand their businesses into Western nations, this study investigated the strategic use of cultural authenticity that Asian brands may employ for their success. Although the benefits of using cultural heritage in brand strategies have been noted by past literature, the efficacies of how Asian brands can use brand logo designs to positively influence their brand success have not been studied. To fill this gap, the purpose of this paper is to examine how Chinese brands can increase willingness to try among US consumers by establishing …

The Role Of Leaders In Managing Envy And Its Consequences For Competition In Organizations, Theresa M. Floyd, Charles E. Hoogland, Richard R. Smith

Management and Marketing Faculty Publications

Leaders in organizations face numerous challenges. Among these is helping employees cope with the fact that, over time, some in the organization will succeed and some will fail, leading to potentially disruptive emotions. One of the leader’s roles is to understand and manage these emotions to ensure they do not result in negative interpersonal or organizational outcomes. Further, through their words and deeds, leaders can foster a culture in which more positive emotional reactions to others’ fortunes are more likely to occur, ultimately benefitting the individuals involved and the organization as a whole. Although there are numerous possible reactions to …

Speaking Of Urgent Care Centers: Language Matters, Sayeedul Islam, Michael H. Chetta, Andrzej Kozikowski, Samantha Misner

Department of Behavioral Science Publications and Research

With the adoption of the Affordable Care Act, it is necessary for health care facilities to focus on patient perceptions and care experience. The urgent care industry has grown exponentially as demand for more accessible patient services has increased. There is little research on how patients perceive their care experiences and what influences their satisfaction in the urgent care setting. The present study proposes a series of research questions exploring the relationship between language and ratings of urgent care facilities. This study aimed to: (1) identify which words were tied to patient experience, (2) identify the language used by satisfied …

Global Private-Label Convergence: Fact Or Fiction?, Katrijn Gielens, Marnik Dekimpe, Anirban Mukherjee, Kapil R. Tuli

Research Collection Lee Kong Chian School of Business

This study considers a set of 67 countries to study whether PLs sharesconverge globally and if so to what long-run level PL shares in 60 product categoriesare expected to converge. The authors draw upon the economic convergenceliterature to establish an empirical specification that measures long-run PL sharedifferentials relative to a stabilized reference country. As such, they use the notionof β-convergence, taking place when countries with an initially lower PL level growfaster than countries already closer to a common steady state.

Best Practices To Increase Efficacy Of Graduate School Admissions Communications At Clark University, Diana Curran, Nikki Feinberg, Mitchell Kelley, Ruiqi Li, Anning Zhou

School of Professional Studies

Within the period of time that a graduate student deposits and subsequently arrives at their academic institution, receiving timely information is important for their preparation. This process has been deemed by the Deans of the Enterprise Schools at Clark University as one that needs further investigation. As such, this Capstone looks at the array of communication that goes out to each graduate student during this four-month period. The purpose of examining this communication is to analyze its effectiveness in engaging students. To analyze the effectiveness of this communication, surveys were distributed to current students in these schools to gather data …

Home Cooking And Willingness To Pay: Local Blueberry Pancake, Muffin, And Banana Bread Mixes In A Take-And-Bake Experiment, Yves T. Ilunga

Theses and Dissertations--Agricultural Economics

This study explores measurable factors that influence consumer willingness to pay (WTP) for locally produced blueberry mixes: pancake mix, muffin mix and banana bread mix. The innovative aspect of this study is that the experiment took place at participants’ home. The post-preparation survey used a payment card approach to elicit WTP for each product tried as well as for the hypothetical third product not tried. A total of 101 out of 102 participants (99.01%) completed the process and returned the survey. Participants were instructed to prepare the products at home, sample the prepared product, and then evaluate the product and …

Food Marketing Conference, 2016, Haworth College Of Business

Food Marketing Conference and Yearbook

Full 2016 Food Marketing Conference Yearbook. Includes: Program and Speakers Board Members Marketing Program Yearbook Advertising

Food Marketing Conference, 2016- Food And Cpg Marketing Programs, Haworth College Of Business

Food Marketing Conference and Yearbook

Overview of Food and CPG Marketing Programs at Western Michigan University

Food Marketing Conference, 2016- Food And Cpg Marketing Board, Haworth College Of Business

Food Marketing Conference and Yearbook

Overview of Food and CPG Marketing Industry Advisory Board Members

Food Marketing Conference, 2016- Program And Speakers, Haworth College Of Business

Food Marketing Conference and Yearbook

2016 Food Marketing Conference and Program

Food Marketing Conference, 2016- Student Yearbook, Haworth College Of Business

Food Marketing Conference and Yearbook

Food and CPG Marketing Yearbook

Food Marketing Conference, 2016- Covers, Haworth College Of Business

Food Marketing Conference and Yearbook

Cover of the Food Marketing Conference Yearbook

Food Marketing Conference, 2016- Advertisers, Haworth College Of Business

Food Marketing Conference and Yearbook

2016 Advertisers

Use Of Social Media For Recruiting At Franziska Racker Centers, David Williams

Capstone Projects 2015-Present

Can Franziska Racker Centers increase recruitment through paid advertising on social media, especially Facebook? • Are similar agencies in New York State using social media for recruiting? If so, is it producing adequate results? • How can Racker Centers’ better target local media for recruiting?

Imsa360: 2016, Imsa Fund

IMSA Fund Reports

About ten years ago I tried to explain to my wife what made IMSA such an important, life-changing place for me. That explanation turned into a 329 page novel (my first published young adult novel), that I still think only scratched the surface of what makes IMSA such a wondrous, rare, and crucial place.

Excerpt: From the President

The Challenge Of Blocking Malvertising, Catherine Dwyer, Susanne O'Callaghan, Chinmay Juneja, Preston Rollins, Harpreet Wasan, Ameet Kanguri

Student and Faculty Research Days

This poster invited Research Days attendees to learn more about malvertising--the practice of hiding malicious code within online advertisements--and the challenges of detecting and preventing it.

Economic Considerations Of Aggressively Treating The Influenza Virus In Equines, Charlotte R. Hansen

Theses and Dissertations--Agricultural Economics

The equine influenza virus is a significant cause of respiratory disease in horses. Even though horses generally recover from this virus, sometimes horses with equine influenza develop secondary bacterial infections which can cause severe pneumonia, thereby increasing recovery times. Owners and managers are faced with the decision of whether to delay preventative treatment in hopes of the horse avoids contracting a secondary bacterial infection (“wait and see”) or aggressively treat the horse with an antibiotic in hopes of avoiding a serious infection (“treat now”). From a decision making standpoint, the economic considerations include explicit treatment costs as well as nonmonetary …

Performance Factors That Influence Marketing Measurement In Successful Small Businesses, Tareion M. Fluker

Walden Dissertations and Doctoral Studies

During the 2009 economic recession, United States business leaders cut marketing expenditures between 33% and 50% more than they did for any other business expenditure to mitigate financial loss because business leaders often regard marketing as an expense and not an investment. Since there is not a widely applied marketing measurement standard, this multiple-case study focused on finding key performance indicators that healthcare and sales small business leaders in eastern United States with less than 500 employees, and marketing evaluation practices in place, used to evaluate the effectiveness of their marketing. Institutional theory was used as the conceptual framework to …

Sustaining Dental Practices Longer Than 5 Years, David Gagner

Walden Dissertations and Doctoral Studies

Dentists graduate dental school ready to practice dentistry, but 85% do not feel prepared by the dental school to open and manage the operations of a general dental practice. General systems theory grounded this multisite case study. The research provides information on 3 solo practitioner dental practices that sustained beyond 5 years in the Washington, DC suburbs. At each operating practice, the dentist who owned the practice and 1 employee that also worked at the practice during the first 5 years were interviewed. The dentist provided marketing documents used during the first 5 years of the practice operations. Data triangulation …

2016-2016 Professional Mentors.Pdf, Department Of Interior Architecture, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Each semester a wide variety of mentors come in our classrooms to expand the design students understanding of the design profession.  They come from around the region to pass on their expertise.

Junior student mentors:


Calvin Clawson, Facilities Designer, James H. Quillen VA Medical Center, was a mentor for the Junior Studio, discussing programming for the Children’s Optometry and Radiology Clinic.  His discussion included how to plan for MRI zones as well as government guidelines as well as safety and requirements for this type of facility.

Dr. Chris Dula,Professor of Clinical Psychology, discussed in detail the psychological components of designing …

A Strategic Marketing And Financial Analysis Of Toys R Us, Ethan S. Thomison

Lewis Honors College Capstone Collection

The following is a strategic marketing and financial analysis concerning the highly dynamic operations of Toys R Us.

2016-3 Bgcop Students Receive Cpnp Scholarships, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

CPNP Foundation Announces Student Registration and Travel Grant Recipients Thanks to the generous funds provided by the CPNP Foundation, CPNP Past Presidents, and CPNP members, twenty (20) students are receiving complimentary registrations and a $330 travel grant to be used toward their attendance at CPNP 2016. These twenty students were selected by the CPNP Student Committee based on the merits of their applications.

“These students represent our future and the future of neuropsychiatric pharmacy,” says CPNP Foundation President Matthew Fuller, PharmD, FASHP, BCPS, BCPP. “The CPNP Foundation is pleased to support these student grants providing access to the networking opportunities …