Marketing Commons^™

2019-08-05-Retirement, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.

2019-08-05-Weyant Wallace, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.

2019-08-05-Studying The Habitat Of Salamanders, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.

2019-08-05-New Employees, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.

Utah Women In Stem Education: A 2019 Update, Cheryl Hanewicz, Susan Thackeray, Susan R. Madsen

Marketing and Strategy Faculty Publications

According to a recent article in Utah Business Magazine, Utah had the strongest job growth in the nation in 2018, with no signs of slowing down. Forbes ranked Utah second in their 2018 Best States for Business scorecard, moving it up from third the previous year. Given the increase in the number of high-tech firms in Utah, it should come as no surprise that many jobs are based in the STEM (science, technology, engineering and mathematics) fields. In fact, Utah contains three of the top 100 best cities for STEM jobs in the United States, including Salt Lake City (#8), …

Reppert, Charles Kramer, 1842-1921 (Sc 3456), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid only for Manuscripts Small Collection 3456. Letter, 24 July 1864, of Charles K. Reppert, Louisville, Kentucky, to his brother William E. Reppert, then serving with a Pennsylvania cavalry company at Nashville, Tennessee. He reports on the progress of their business making and marketing “Silver Pearl Soap,” the difficulty of trade in Kentucky without proof of loyalty to the Union, and his hopes to eventually sell the business. He also remarks on an upcoming military draft and that “the Negro Enlistments have cleared Kentucky.”

Color Lightness And Inter-Item Hierarchy: When People Associate Darker Colors With Higher Hierarchical Items, Myungjin Chung

Marketing Dissertations - Archive

While a rich collection of literature demonstrates the influence of packaging color on consumer decision making, little is known about how packaging color affects consumer behavior for bundled products. Bundled products are defined as two or more items in a single package for a special price. Often bundles consist of items with varying hierarchy: a higher-hierarchical product paired with a lower-hierarchical product (e.g., a fabric detergent and a fabric softener). I argue and show that there is a universal association between color lightness of the products’ packages and the perceived inter-item hierarchy, with darker packaging signifying a higher hierarchical product …

2019-August-In The News- Generation Rx Provides Naloxone Training To Etsu Community, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Learn more about how ETSU Bill Gatton College of Pharmacy's nationally award-winning Generation Rx committee trained roughly 70 ETSU resident advisers in how to administer the life-saving opioid overdose reversal medication: WJHL, WCYB, and Johnson City Press.

2020-Covid-19 Impact On Addiction, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Dr. Melton participated in a Zoom panel with Yale School of Medicine and the American Academy of Addiction Psychiatry (AAAP) to discuss the impact of Covid-19 on caring for patients with substance use disorders.

This was part of ETSU's participation in the Phase 1 (Jan.July 2020) pilot for Addiction Treatment: Clinical Skills for Healthcare Professionals funded by Substance Abuse and Mental Health Services Administration (SAMHSA) to support educating health professionals in evidence-based prevention and treatment of substance use disorders. SAMHSA awarded the grant for two years to the AAAP in collaboration with Yale University.

The pilot was part of the …

2019-August-01-Quillen College Of Medicine Students Assume Key Leadership Roles At National Conference, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

2019-August-01-Aamir Shaikh, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2019-State Report Card For 2018-2019, University School, East Tennessee State University, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2019-University School Achieves Reward Status, University School, East Tennessee State University, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

An Asean Digital Single Market: Boosting The Aspiration For A Single Market In The Digital Era, Paul John M. Pena

Angelo King Institute for Economic and Business Studies (AKI)

Advancements in information and communications technologies have changed the way individuals, firms, and nations create and exchange value across borders. Value comes in the form of goods, services, information, and data, but may also include talent, capital, ideas, and even culture. Southeast Asia is a thriving digital economy with the prospect of becoming a US$200B economy by 2025. However, new forms of protectionist measures arise, which may impede the free flow of value within the region. An aspirational digital single market concept and the changing dynamics of digital trade are explored. A digital economic integration framework that is interoperable, inclusive, …

2019-August-Uh Alumni Featured On Etsu Website - Aamir Shaikh, Class Of 2017, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

UH Alumni Aamir Shaikh, Class of 2017, is currently featured on the ETSU Website. View Video and Story

2019-August-01-Agrawal Receives Distinguished Faculty Award In Research, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

How Does Identifying As Gluten-Free Impact Information Choice Regarding The Gluten-Free Diet?, Pratiksha Baishya

Department of Agricultural Economics: Dissertations, Theses, and Student Research

The market for gluten-free products is a multi-billion-dollar industry in the United States and has seen tremendous growth in the recent years. The retail sales of gluten-free foods in the United States almost tripled between 2011 and 2015, although rates of diagnosed gluten-related health problems have not risen. In addition to people who suffer from Celiac Disease, Wheat Allergy and Non-Celiac Gluten Sensitivity, there is a category or people known as PWAG (people who avoid gluten) who seem to have significantly contributed to this boom in the market for gluten-free foods. With more people choosing to adopt the gluten-free diet, …

The Relationship Between Motivation To Use Airbnb And Guests’ Repurchase Intention: Moderating Effect Of Consideration Set, Wen Jiang

UNLV Theses, Dissertations, Professional Papers, and Capstones

With the rise of the peer-to-peer sharing economy, Airbnb has become the leading platform as an online marketplace that allows homeowners to contract short-term leases or rents to tourists. It has expanded rapidly around the globe. This study comprehensively reviews previous literature with respect to the marketing of Airbnb. The study then summarized and categorized 12 motivators linked as causative agents for guests choosing Airbnb. Using the push-pull theory, along with research on the consideration set, this study examines the relationships between Airbnb motivators and guests’ repurchase intention. This study further examines how the consideration set moderates these relationships.

Seventy-eight …

Essays In Microeconomics, Teng Ma

Graduate Theses and Dissertations

This dissertation consists of three essays of different topics in microeconomics.

Chapter 1 investigates the effect of environmental uncertainty over the issue of resource allocation in a common pool resources setting. This chapter provides a model of how agents allocate resource among abatement technology, production, and saving with an endogenously determined uncertain damage. The results of a laboratory experiment show a negative effect of uncertain damage on abatement technology adoption and a non-linear relationship between the investment in abatement technology and the self reported risk aversion. Contrary to the “common belief” that greater risk averse agents invest more in abatement …

2019 August, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for August of 2019.

Fields And Consumer Groups: The Layered And Overlapping Roles Of Culture, Brandon James Mcalexander

Graduate Theses and Dissertations

The first essay investigates Bourdieu’s conceptualization of fields and its use in the marketing literature. It suggests that fields do not exist in isolation, but rather work together in a number of different possible configurations. Fields are reconceptualized as dominated, overlapped, unrelated, contrasted, and co-constituted, rather than completely distinct and opens a new theoretical space for interpretive researchers in marketing. The second essay is a descriptive ethnography of a local fab lab. The essay describes in rich detail the ways in which new skills are developed in a shared work environment, and contextualizes the findings using practice theory as a …

Consumer Response To The Disposal Of Potentially Harmful Products: The Product Life-Cycle, Consumer Activism, And Subjective Well-Being Across Borders, Sergio Enrique Robles-Avila

Theses and Dissertations

This research attempts to uncover the factors that influence protest behaviors, specifically, consumer activism intention and how the factors are different between industrialized and developing countries. This research draws from the Values-Norms, Beliefs (VBN) Theory and the Not-In-My-Backyard (NIMBY) framework to test protest intention between the United States and Mexico regarding the improper disposal of potentially harmful products across borders. Further, this research attempts to extend the VBN-Theory to include trust-in-government, attitude towards the firm, and subjective well-being.

The findings of this research indicate that the VBN Theory is confirmed not only in the United States, but also in Mexico …

Asia Marketing Journal Vol.21 No.2 목차

Asia Marketing Journal

No abstract provided.

2019-July-31-Bill Gatton College Of Pharmacy Snpha Chapter Takes Home National Honors, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

2019-July-31-Sga Fall Concert, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

Globalizing The Mediheal Brand: L&P Cosmetic’S Collaboration With Bts, Ick Hyun Kwon

Asia Marketing Journal

L&P Cosmetic, the leading company selling mask packs on the global market, produces MEDIHEAL, the number-one best-selling mask pack brand in Korea and the best-selling imported mask pack brand in China (2017). The company pioneered the premium market for mask packs through its launch of premium mask packs in 2009, and has subsequently achieved outstanding success in Korea and China. Three key factors have contributed to the success of L&P Cosmetic: product leadership with R&D capability, strategic marketing programs tailored for each market segment, and operational excellence focusing on strategic outsourcing and partnership management. Nonetheless, globalization beyond the Chinese market …

Luxury Brand Equity In Online Channel: The Moderating Effect Of Brand Trust, Hyowon Hyun, Jungkun Park, Weon Sang Yoo

Asia Marketing Journal

Branding strategy is important in the hyper-competitive luxury industry. In digitalized market environments, it is critical for luxury brands to transfer their established brand equity from the offline market to the online market. The purpose of this study is to examine the causal relationships between offline brand equity (i.e., brand awareness, brand image, and perceived quality)toward online consumer responses, including satisfaction and loyalty, in the context of luxury brands. In addition, this study investigates the moderating effects of offline brand trust on the relationship between offline brand equity and online satisfaction and loyalty. Data was collected via online surveys. For …

2019-July-31-Tennessee Business Tax Seminar, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

The Effects Of One-Sided Vs. Two-Sided Review Valence On Electronic Word Of Mouth (E-Wom): The Moderating Role Of Sponsorship Presence, Jihye Park, Youjae Yi, Dawon Kang

Asia Marketing Journal

Prior studies on the effects of online consumer reviews have mainly focused on review valence, but little research has investigated how two–sided (both positive and negative) and one-sided (only positive) reviews influence consumers’ response to online review. In addition, little attention has been paid to how sponsorship presence (firm-sponsored reviews vs. consumer-voluntary reviews) influences individuals’ attitude toward online review. Unlike consumer-voluntary reviews without any monetary incentive, firm-sponsored reviews include messages about brands providing monetary compensation. This study examines whether review valence (two-sidedness vs. onesidedness) influences attitude toward online review via its influence on review credibility. Further, this study examines whether …

The Study On The Effect Of Waiting Line On Consumers’ Perceived Quality And Emotional State, Nan Li, Jae-Do Song

Asia Marketing Journal

This study examines a model which simultaneously contains two paths between waiting line and purchase intention: one tested the positive effect of waiting line through consumers’ perceived quality, whereas another one go through consumers’ emotional state to test the negative effect of waiting line on purchase intention. To further understand perceived quality, the study divided perceived quality into perceived product quality and perceived service quality. The study used restaurants in the experiment. Results indicated that although long waits in line will directly increase both consumers’ product quality perception and negative emotions, the total indirect effects on purchase intention are still …