Marketing Commons^™

2022-August-01-Etsu Response: Kentucky, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – East Tennessee State University has updated its ETSU Response website to provide information on support for those affected by the recent floods impacting eastern Kentucky and surrounding regions.

The website, etsu.edu/response, provides links and contact information for those who wish to provide volunteer or monetary support to relief agencies working with the people of Kentucky.  

While the ETSU Dean of Students office is reaching out to offer support and assistance to students who have homes in the region, the ETSU Response website also helps connect students, faculty and staff who may have been personally impacted to …

2022-August-01-Etsu Undergraduate Admissions To Host Tri-Cities College Fair, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Over 60 colleges and universities from across the Southeast will be represented at the annual Tri-Cities College Fair hosted by East Tennessee State University’s Office of Undergraduate Admissions on Thursday, Sept. 1, from 9 a.m.-noon and 6-8 p.m. at Freedom Hall Civic Center.

All area high school students, prospective transfer students and their families are invited to attend this college fair, which is free and open to the public. Representatives of regional two- and four-year institutions will be present to discuss admission requirements, scholarships, academic programs, campus life and more.

“We know there have been a lot …

2022-August-01-Etsu Welcomes New Basler Chair, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Musician and sociologist Jason Davis will serve this fall as the East Tennessee State University Wayne G. Basler Chair of Excellence for the Integration of the Arts, Rhetoric and Science, a prestigious university post held by a range of scholars for nearly 30 years.    

“He will be doing so much on campus and in the community this semester, including teaching an engaging course and leading innovative workshops,” said Dr. Mimi Perreault, an assistant professor in the Department of Media and Communication, who is serving as Davis’s faculty liaison.

Jason Davis

Davis is teaching a Media and …

2022-August-01-Etsu's Dr. Cerrone Foster Wins Distinguished Faculty Award In Teaching, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Dr. Cerrone Foster, a scientist teaching at East Tennessee State University for more than a decade, has won the university’s Distinguished Faculty Award for Teaching.  

It is the highest teaching honor that ETSU presents to a faculty member. 

“I have been nothing but inspired by Cerrone’s passion to contribute to the ETSU community, not only through her teaching but also through a diverse number of activities including research mentorship and community service,” wrote a fellow faculty member and Foster’s nominator.  

Foster earned a bachelor’s degree in biology from The College of New Jersey in 2001 and …

2022-August-01-Final Summer Heritage Day Is Saturday At Etsu's Carter Museum, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – The final summer Heritage Day event at East Tennessee State University’s Carter Railroad Museum will focus on the history of railroads in the American West.  

Visitors will enjoy replicas of specialized equipment that passed through some of America’s most dramatic scenery, including the Grand Canyon, Great Salt Lake, the Redwood forests and Yellowstone.

Event is Aug. 27

The “Way out West” event is Saturday, Aug. 27.

“The impact these railroads had on establishing a cohesive and united nation on our continent is what helped make America a great country,” said Geoff Stunkard, Heritage Day coordinator for the …

2022-August-01-More Students Choosing Etsu, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University welcomed more than 2,000 first-year students this week. New student enrollment at ETSU looks to be 9% higher than last year and 23% higher than in 2020, according to early enrollment data released by the university today. The ACT scores and high school GPAs of the entering class also have increased. Preliminary data show that the average ACT score for incoming students is 23, and the average high school GPA is 3.53.

“ETSU is increasingly being recognized as a destination school,” President Brian Noland said. “Students in the region —and well beyond —are coming to ETSU …

2022-August-01-Olive Named To Lcme, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Dr. Kenneth E. Olive of East Tennessee State University has been selected to serve on the Liaison Committee on Medical Education (LCME) for the American Medical Association and Association of American Medical Colleges.

Olive, who will serve a three-year term, is a professor in the Department of Internal Medicine and associate dean for accreditation compliance in ETSU’s Quillen College of Medicine.

Dr. Kenneth E. Olive

The LCME is the accrediting body for medical education programs leading to the M.D. degree in the United States and Canada. According to the organization’s website (lcme.org), the LCME is …

2022-August-01-Etsu's Dr. Kate Beatty Wins Distinguished Faculty Award In Research, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Dr. Kate Beatty, a public health researcher whose work focuses on rural and Appalachian health and advancing health care for rural and low-income women, has won East Tennessee State University’s Distinguished Faculty Award for Research. 

It is the highest research honor that ETSU presents to a faculty member. 

A faculty member who wrote a letter in support of her nomination noted that Beatty’s work “is both practical and policy-relevant – critical attributes for meaningful research in the public health arena.”  

Beatty has been a member of the ETSU College of Public Health since 2014, where she is …

2022-August-01-Partnership Classes Offer Real-World Training At Etsu, University Marketing And Communication, East Tennessee State University

ETSU News

He plants new shrubs and flowers, ensuring the vegetation gets the appropriate amount of water and sunlight. He cultivates newly planted trees, pruning and assessing the health of the saplings. He helps craft plans for a range of extreme weather events, including droughts and floods.  

 

East Tennessee State University’s Travis Watson is the campus arborist. He’s also a graduate student working toward a certificate in geospatial analysis. 

  

“Community projects are huge for me, and I get a lot of personal enjoyment from that,” said Watson, who recently graduated with a master’s degree in biology. “My graduate training at ETSU gave …

2022-August-01-Researchers Discover Extinct Bone-Crushing Dog At Etsu's Gray Fossil Site, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Overseen by the Don Sundquist Center of Excellence in Paleontology at East Tennessee State University, researchers have studied the Gray Fossil Site for over 20 years, identifying many extinct animal and plant species. While large herbivores are well known from the site, large predators are relatively uncommon, so far including only alligators and scarce remains of at least one sabertooth cat. 

Now, there’s a new predator on the scene.  

A recent study published in the Journal of Paleontology describes a single right humerus (upper arm bone) of an animal named Borophagus, a member of an extinct …

2022-August-01-Pharmacy Technician Certification Course, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – A course to train pharmacy technicians is offered by East Tennessee State University’s Office of Professional Development from Sept. 6-Dec. 15.

This class, limited to 35 students, will train assistants to help pharmacists in handling medications and serving patients. Those who pass the Pharmacy Technician Certification Board (PTCB) examination become nationally certified.

The course instructor is Cheryl Ollry, a pharmacy technician with the James H. Quillen Veterans Affairs Medical Center. She has over 15 years of experience in retail and hospital pharmacy.

Students will attend the live class that will meet on the ETSU campus in Sam …

2022-August-01-A Summer At Barter - Bucwire, University Marketing And Communication, East Tennessee State University

ETSU News

ETSU’s Kailey Kyle recalls many summers when her mother would take her and her brother and sister to see one of the Barter Players shows at Barter Theatre.

“We would always do this before school started, and it became a tradition,” said Kailey, who hails from Coeburn, Virginia.

Kailey remembers the magic the actors created on stage. She could see the relationships and was impressed by the work of the performers. And she dreamed that one day she could be on that same stage.

This summer, Kailey’s journey came full circle as she returned to The Barter Players, but …

2022-August-01-Ix Who Shine - Bucwire, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University is home to a number of phenomenal faculty members, one of whom was recently recognized in a nationwide campaign. Last month, Gatorade launched “IX Who Shine” in celebration of the 50th anniversary of Title IX, a law passed in 1972 prohibiting sex-based discrimination in educational institutions that receive federal funding. In it, they highlight nine women who have made significant impacts in the world of sport, including ETSU’s Margaret “Meg” Stone, director of the Center of Excellence for Sport Science and Coach Education. 

Stone has held the women’s discus throw record for Great …

2022-August-01-Meet Etsu's Newest Officer - Bucwire, University Marketing And Communication, East Tennessee State University

ETSU News

No one can make you feel inferior without your consent.
– Eleanor Roosevelt

Officer Samantha Delduca of East Tennessee State University’s Department of Public Safety says these words have been a powerful influence on her drive to prove herself and to serve her community. She wants others to understand the truth of those words as she does herself. Samantha Delduca

Officer Delduca came to ETSU in 2022 after a long and winding road. After graduating high school in 2010, Delduca earned a bachelor’s degree in computer science at Chaminade University of Honolulu, then a master’s degree in cybersecurity at George …

2022-August-01-Doctor Of Occupational Therapy Program - Bucwire, University Marketing And Communication, East Tennessee State University

ETSU News

While most students are returning to campus this week for the start of the semester, 19 graduate students have been in class all summer making ETSU history as the inaugural class of the new Doctor of Occupational (OTD) Therapy Program. Savannah Yankee

The new cohort of OTD students arrived in May 2022 and recently completed their first round of classes in their journey to become occupational therapists. “Over the summer, we really came together as a group to navigate the program,” said Savannah Yankee, a member of the first OTD class. “The faculty has been amazing, guiding the way for …

2022-August-01-New Etsu Faculty Part 2 - Bucwire, University Marketing And Communication, East Tennessee State University

ETSU News

Dr. Amanda Slaten Frasier

Assistant Professor

Department of Curriculum and Instruction
Clemmer College 

What are you looking forward to the most about being an ETSU faculty member?

I am most excited to engage in research and develop new collaborations.

Where were you most recently working?

I have actually spent the last two years teaching high school at University School on campus. So I have been a part of the ETSU community for a while, but I am transitioning into a new role. Prior to coming to ETSU, I was an assistant professor in the teacher preparation program at Michigan State …

2022-August-01-Outfitting The Cutestbucs - Bucwire, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University and Ballad Health announced a new partnership that aims to create a foundation for the success of all children and their families across the Appalachian Highlands called Buccaneer Building Blocks.

Treasured milestones like a baby’s first steps, a sweet smile, or first words are among the moments families forever cherish as their children quickly grow. ETSU and Ballad Health are helping families mark some of those developmental milestones while providing key resources about early childhood education, lifelong learning, and college access planning.

Beginning this month, families of all newborn babies delivered at Ballad Health facilities in …

2022-August-01-Meet Our New Etsu Faculty -Part 3 - Bucwire, University Marketing And Communication, East Tennessee State University

ETSU News

Dr. Bernita Armstrong

Assistant Professor

Department of Graduate Programs
College of Nursing

What are you looking forward to the most about being an ETSU faculty member?

I have worked for 13 years as an adjunct faculty in College of Nursing. Changing roles from adjunct to full-time faculty, I look forward to working with the graduate faculty and leadership team to continue promoting the latest best practices and provide intense and varied student-experiences, so our students feel confident when they change roles from students to practicing professionals.      

Where were you working most recently?

I worked for the Veterans Health Administration as …

2022-August-01-Restoring The Past - Bucwire, University Marketing And Communication, East Tennessee State University

ETSU News

For more than 100 years, the Hindman Settlement School in Eastern Kentucky has sought to provide education and service opportunities for the people of its mountainous region. Unfortunately, the recent devastating floods in Kentucky threatened to erase important items that are part of the organization’s rich history.

When documents and photos from Hindman were damaged, faculty from ETSU who have connections with the Kentucky school reached out to the Archives of Appalachia to see if there was anything the center could do to assist with restoring and preserving these items.

So, a dedicated team of staff and volunteers came to …

An Empirical Comparison Of The Extended Parallel Process Model With The Terror Management Health Model, David M. Hunt, Omar Shehryar

Marketing Faculty Publications and Presentations

The Extended Parallel Process Model posits that fear-appeal messages are processed only when message recipients perceive a critical level of threat. The more recent Terror Management Health Model suggests that, in addition to level of perceived threat, the nature of the threat also influences how target audiences process fear appeals. Specifically, fear appeals that utilize the threat of death as a consequence trigger both conscious and nonconscious responses that influence message recipients’ health-related decisions. Accounting for the influence of consciousness of death helps explain maladaptive responses that extant theory has been unable to explain. Results from an experiment indicate that, …

Covid-19 And Hospitality Services: The Role Of Information Sources, Believability, Fear, And Behavioral Intentions, Shaniel Bernard, Imran Rahman, Sijun Liu, Luana Nanu

Journal of Global Hospitality and Tourism

Based on the Social Amplification of Risk Framework (SARF) and crisis decision theory, this study examined the influence of trust in different types of information sources on the believability of COVID-19 information (BCI). Furthermore, the influence of BCI on fearfulness and the corresponding influence of fearfulness on the intention to use hospitality services and stay at home are analyzed. Structural equations modeling, using data from 1,017 American consumers, successfully confirmed the significant influences of trust in media and government on BCI and the corresponding positive effect of BCI on fearfulness. Additionally, the negative effects of fearfulness on intentions to visit …

The Impact Of Terrorism On Risk Perceptions: An Analysis Of The Dutch Market Behavior And Attitudes Towards Egypt, Rami K. Isaac

Journal of Global Hospitality and Tourism

This research aims to gain a better understanding of the impact of terrorism on risk perceptions and attitudes of Dutch travel behavior towards Egypt. The research process involved an online self-administered method created with one of the leading research and web-based survey tools called Qualtrics. The questionnaire was filled in by 414 respondents. Findings indicate that (potential) Dutch tourists are less likely to take risks when traveling with children. For instance, people that usually travel with children state to avoid traveling to countries within the MENA region because of unrest related to terrorism. Over half of the sample size would …

Muslim-Friendly Medical Tourism, Noradiva Hamzah, Norlida H. M. Salleh, Izuli Dzulkifli, Tengku Wook

Journal of Global Hospitality and Tourism

Tourism has emerged as an important socio-economic activity as it is a promising sector in the global economy. In every industry, intellectual capital (IC) is a crucial knowledge-based asset. It has become the most potent element in the production of organizational wealth. This article intends to shed some light on the Islamic value (IV) dimension of Muslim-friendly medical tourism (MFMT). This study employed a case study approach on five hospitals. The data was collected through in-depth discussions, hospital tours, and interviews. Within-case analysis was conducted to analyze the data. This study found that the hospitals’ management highlighted that taqwa (piety) …

Beyond Nutrition: Three Essays On The Effects Of Food Processing And Sustainability Labeling On Consumer Perceptions And Evaluations, Garrett J. Rybak

Graduate Theses and Dissertations

Recent consumer trends reveal increasing demand for greater product transparency including how products are processed, the types of ingredients used, and the impact on the environment. As a result, food marketers often use a combination of processing, nutrient content, and/or sustainability claims to convey specific information to consumers. Considering these developments, several questions arise about how these claims affect consumer evaluations of healthfulness, sustainability, disease risk, and intent to purchase while considering the unregulated and regulated nature of many of these claims.

In Essay One, we extend our understanding of consumer responses to package claims by comparing the direct and …

What Is Xr? Towards A Framework For Augmented And Virtual Reality, Philipp A. Rauschnabel, Reto Felix, Chris Hinsch, Hamza Shahab, Florian Alt

Marketing Faculty Publications

Augmented Reality (AR), Virtual Reality (VR), Mixed Reality, and Extended Reality (often – misleadingly – abbreviated as XR) are commonly used terms to describe how technologies generate or modify reality. However, academics and professionals have been inconsistent in their use of these terms. This has led to conceptual confusion and unclear demarcations. Inspired by prior research and qualitative insights from XR professionals, we discuss the meaning and definitions of various terms and organize them in our proposed framework. As a result, we conclude that (1) XR should not be used to connote extended reality, but as a more open approach …

What Exactly Is Marketing And Public Policy? Insights For Jppm Researchers, J. Craig Andrews, Scot Burton, Gregory T. Gundlach, Ronald Paul Hill, Jeremy Kees, Richard G. Netemeyer, Kristen L. Walker

Marketing Faculty Research and Publications

In this article for the 40th Anniversary of the Journal of Public Policy & Marketing (JPPM), the authors first share what is meant by “policy,” “public policy,” and “marketing and public policy” for researchers in our field. The authors then offer examples of JPPM research informing policy across different stages of the policy-making process: problem identification, agenda setting, policy formulation, budgeting, implementation, and evaluation. They also discuss important sources of public policy (e.g., federal, state, and international agencies; self-regulation; the courts; nonprofits; society; industry standards; company policies; personal ethics) and their role in the marketing and public policy …

2022-August-01-Etsu Theatre And Dance Presents 2022 - 2023 Season, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Four shows will headline the 2022-2023 season for East Tennessee State University’s Department of Theatre and Dance.

“Our previous season marked our first year in the Martin Center’s new Bert C. Bach Theatre, and it was truly an epic season,” said Karen Brewster, professor/chair of Theatre and Dance. “All of our shows were performed to sold-out audiences, and we were able to transform this black box space to become a stretch of the Colorado River, followed by a family living room, to various locations across the mountains of North Carolina. That is the beauty of having …

2022-August-01-Calling Etsu Choirs Alumni, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – East Tennessee State University has issued a call to alumni of the ETSU Choirs to gather for a special reunion concert. 

The event, which will help kick off Homecoming week at ETSU, happens at 7:30 p.m. on Saturday, Oct. 15, in the ETSU Martin Center for the Arts. 

Greyscale will be honored at concert

“We are inviting all eras of the ETSU Choirs to come together for what will be a truly special evening,” said Dr. Alan Stevens, director of choral activities and chair of the Department of Music.  

ETSU is home to many award-winning …

2022-August-01-New Etsu Faculty - Part 1 - Bucwire, University Marketing And Communication, East Tennessee State University

ETSU News

Leendert Craig

Lecturer

Department of Engineering, Engineering Technology, Surveying, and Interior Architecture
College of Business and Technology

What are you looking forward to the most about being an ETSU faculty member?

I am looking forward to learning all I can from my fellow faculty members and working with the students. I think it is fun to watch them grow as they learn.

Where were you most recently working?

Last year I was working as an adjunct at ETSU.

What are your favorite hobbies?

My favorite hobby is learning. I love taking things apart to learn their secrets and finding ways …

2022-August-01-Etsu One Of America's Best-In-State Employers, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – East Tennessee State University has been recognized by Forbes in its 2022 listing of America’s Best-in-State Employers.

The listing on Forbes.com was compiled by Forbes and Statista based on data from an independent survey taken by approximately 70,000 U.S. employees working for businesses with at least 500 employees across 25 industry sectors. Direct recommendations from employees, as well as indirect recommendations from workers in industry, were collected in the compilation of rankings. The survey considered every aspect of employees’ experience, including working conditions, salary, growth potential and diversity.

ETSU, which is one of the largest employers in …