Marketing Commons^™

2022-August-01-Treating Gambling Disorders - Bucwire, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University is home to the second clinic in the state to treat individuals whose lives have been significantly harmed by gambling, thanks to a $1.2 million grant by the Tennessee Department of Mental Health and Substance Abuse Services (MHSAS).

This grant was recently awarded to The Institute for Gambling Education and Research (TIGER) at the University of Memphis (UM) to expand gambling research and treatment services for all Tennesseans. “In the next five years, our partnership with MHSAS will make Tennessee a leader in managing gambling harms experienced by the people living in our communities,” Ginley said. …

2022-August-01-Etsu To Expand Services For Hivaids Care, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – A new grant will allow East Tennessee State University to expand clinical services to provide support for individuals with HIV in the region.

Dr. Jonathan Moorman, co-director of the ETSU Center of Excellence in Inflammation, Infectious Diseases and Immunity and vice chair for Research and Scholarship in the Department of Internal Medicine, has received a notice of award from the U.S. Department of Health and Human Services/Health Resources and Services Administration (HRSA).

The Ryan White HIV Center of Excellence (COE) has received Ryan White Part B funding from the Tennessee Department of Health for more than …

2022-August-01-Etsu Msn Program Ranked By Fortune, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – East Tennessee State University ranks ninth in the nation among Fortune Education’s Best Online Master’s in Nursing (MSN) Programs in 2022.

Recognizing that classrooms are “no longer physical but virtual,” Fortune Education aims to guide readers in “navigating this new, rich and somewhat overwhelming world of education.” Its rankings are developed and produced by its editorial staff.

JOHNSON CITY – East Tennessee State University ranks ninth in the nation among Fortune Education’s Best Online Master’s in Nursing (MSN) Programs in 2022.

Recognizing that classrooms are “no longer physical but virtual,” Fortune Education aims to guide readers in …

2022-August-01-Etsu's Carter Railroad Museum Sponsoring Fall Excursion, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – Book your seat now for a fall railroad excursion.  

On Oct. 8, the George L. Carter Chapter of the National Railway Historical Society and East Tennessee State University’s George L. Carter Railroad Museum will sponsor a trip that features stops in the Great Smoky Mountains and western North Carolina.  

The trip will include the opportunity to shop, visit the Smoky Mountain Trains Museum and dine in Bryson City, North Carolina.  

“The route is a relaxing ride through quiet countryside on your way to small town life in western North Carolina on the Tuckasegee River Excursion,” organizers …

2022-August-01-Arborist Travis Watson - Bucwire, University Marketing And Communication, East Tennessee State University

ETSU News

He plants shrubs and flowers, ensuring the vegetation gets the appropriate amount of water and sunlight. He cultivates newly planted trees, pruning and assessing the health of the saplings. He helps craft plans for a range of extreme weather events, including droughts and floods. 

East Tennessee State University’s Travis Watson is the campus arborist. He’s also a graduate student working toward a certificate in geospatial analysis.    

“Community projects are huge for me, and I get a lot of personal enjoyment from that,” said Watson, who recently graduated with a master’s degree in biology. “My graduate training at ETSU gave me …

Three Essays On The Effects Of Other Customer Brand Tie And Employee Behavior On Consumer Behavior, Saeed Zal

Theses and Dissertations in Business Administration

In the first essay, by drawing on theories of balance, social identity, and cue consistency, this research seeks to explain how in a mutual consumption customer B tie to the brand (other customer brand tie) may have an influence on customer A (new customer) brand trust and behavioral intentions. This study introduces a model integrating these constructs in a service context where there is a high chance of social encounters between and within customers and employees. The model also seeks to investigate the moderating effects of employee rapport building behavior, customer-to-customer closeness relationship, employee-to-employee positive interaction, and employee-to-employee incivility behavior …

Two Essays On The Role Of Empathy In Consumer Response To User-Generated Content, Mohammadali Koorank Beheshti

Theses and Dissertations in Business Administration

Empathy is known to be the basis of all human interactions and an essential component of human psychology. Empathy includes a cognitive component (perspective-taking) and an affective component (e.g., emotional contagion). The two essays of my dissertation investigate how each of these components of empathy affect consumer responses to user-generated content.

Essay 1: Although both price and online review ratings are important cues in consumers’ product quality judgment, most previous studies have treated price and review ratings as separate inputs into consumer decision-making. The current research shows that the two cues are intertwined, such that consumers’ perception of the same …

Purchase Intentions For Hospitality Products With Negative Online Reviews: The Joint Effects Of Rating Disadvantage, Attitude, And Sales Promotion, Wenjia Han

UNLV Theses, Dissertations, Professional Papers, and Capstones

Consumers engage with online reviews when making purchase decisions, especially for experience goods such as hospitality services. Negative online reviews (NOR) harm business revenue and hospitality operators try to minimize the consequence by responding to NOR. However, management responses are hard to implement and could generate adverse effects. This study suggests that the impact of NOR on product choice can be eradicated by launching an appropriate sales promotion. Based on prospect theory, choice theory, social judgment theory, and cognitive dissonance theory, this study examines how different proportions of NOR influence consumer purchase intention for two hospitality sectors – restaurant and …

Monetizing Attention And Branding Strategy: Assessing The Effects Of Personal Branding On Amateur Athletic Compensation, Abby Christiansen

University Honors Theses

What role does branding play in the compensation issues faced by amateur athletes? How has the rise of influential online social personas legally impacted their case? This thesis explores the long-standing compensation issues that many amateur athletes have faced while under the control of the NCAA. It connects the social impact of online personal branding to some of the legal victories won by student athletes as they gain more freedom over their NIL (name, image, likeness) by detailing the importance of branding and its evolution into personal branding in a 21^st century economy. Many of the rules and regulations …

Evaluating The Benefit Of The Islamic Banking System In Uae (United Arab Emirates), Hadjer Abir Bensaha

Undergraduate Honors Capstone Projects

A ubiquitous number of articles have examined the finance and banking systems used throughout the world (conventional). This paper aims to provide some evidence of the value of the Islamic banking system and why the current non-Islamic systems should implement certain aspects of the Islamic finance system. To make this claim, I rely on secondary research data to support my arguments. Islamic banking has experienced rapid global growth. This paper uses the United Arab of Emirates as the scope of this research because both banking systems have operated in the UAE for several years. Therefore, existing data and statistics from …

Can I Choose My Offer: How Choice On Sales Offer Impacts Consumer Purchase Decision?, Atmadeep Mukherjee

Graduate Theses and Dissertations

While making a purchase decision consumers tend to evaluate various assortments. Most of the research in choice literature has focused on the impact of focal product assortment size and consumer preferences. With the advent of a novel sales promotion strategy, where consumers are provided with a choice to select an offer, this dissertation investigates the effect of choice on sales offer, specifically free offers on purchase evaluations. Building on choice literature and sales promotion this dissertation argues that choice on sales offers, particularly free offers, will have a positive effect on purchase evaluations and the effect gets accentuated under certain …

“We’Re Still Here:” Evaluating Academic Library Instagram Posting During The Covid-19 Pandemic, Julie Turley

Publications and Research

Academic libraries use social media to build community and increase visibility and engagement among followers–students, faculty, and staff. Instagram, in particular, is a popular social media platform used by a college-aged demographic. Academic library Instagram administrators create and maintain Instagram accounts to post visual content to promote the physical library and library services. In March 2020, the COVID-19 pandemic closed the college campuses of the New York City-based City University of New York (CUNY) system to all but “essential staff” and compelled non-essential employees to work from home. During the first few months of 2020, college library Instagram administrators in …

Financial Literacy And Consumer Well-Being: Examining The Role Of Gender Role Ideology, Lorena Garcia Ramon

Theses and Dissertations

Financial literacy, or the ability to process economic information and make informed decisions about financial planning, wealth accumulation, debt, and pensions, has been linked to beneficial financial behaviors that support financial well-being. Despite these benefits, consumers tend to underperform in financial literacy tests with women generally faring worse than men. This dissertation draws from gender roles literature and Expectancy-Value Theory to examine how, why, and when traditional attitudes regarding societal gender roles (i.e., gender role ideology) hinder women’s financial literacy and willingness to acquire financial knowledge. Moreover, it examines how financial literacy and willingness to …

2022 August, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for August of 2022.

Conspicuous Asceticism: Collapsing Consumers' Hungry Ghosts, Ash Zareian

Theses and Dissertations

The author investigates an emerging construct called conspicuous asceticism expositioned from a narcissism-centric view. The understanding of this construct is approached by drawing an idiomatic semantic parallel in opposition to conspicuous consumption and by utilizing its current theoretical framework of narcissism. Moreover, this paper seeks to extend conspicuous consumption’s theoretical framework as synonymous with the construct of compulsive consumption. Furthermore, I illustrate that consumers must transcend narcissism through engaging in treatment modalities requisite to operationalize a pioneering effort in which consumers can engage in marketing campaign efforts to advertise conspicuous ascetic contexts. This dissertation gleans from extant literature in sociology, …

The Buzz Behind Alcohol Advertising: A Study Of How Alcohol Advertisements On Social Media Impact Behavior, Alexis Morgan Campbell

Graduate Theses and Dissertations

Alcohol advertisements are known to be appealing and memorable, and several researchers have investigated what makes these advertisements so attractive. Several trends have emerged regarding the content within alcohol advertisements: themes of parties, celebration, and social success within television, magazines, and social media since the 1970s. Recently, several studies found that new themes in alcohol ads have been found to be popular, especially in social media advertisements (Campbell & Chung, 2022). The elaboration likelihood model (ELM) provides insight into why a person’s attitude could be more susceptible or why their behavior could be more easily influenced by certain types of …

The Effects Of Consumer Loan Application Formats And Advertised Terms On Consumer Borrowing Decisions, Alicia M. Johnson

Graduate Theses and Dissertations

Consumers continue to demonstrate a willingness to accrue more debt. They are also more accepting of increased repayment risk via the acceptance of longer loan terms. Extant research on consumer borrowing consists primarily of experiments designed to assess consumer choices and understand how consumers evaluate loan attributes in relation to one another within consumer borrowing contexts (Kamleitner, Hoelzl, and Kirchler 2012; Ranyard et al., 2006). Thus, prior research examines consumer responses to loan information rather than the generation of loan parameters at the time of financing. With important implications for consumers, marketers of financial products, academic researchers, and federal regulators, …

2022-July-29-Quillen College Of Medicine Class Of 2026, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (July 29, 2022) – East Tennessee State University’s Quillen College of Medicine welcomed 78 medical students in the Class of 2026 at a traditional White Coat Ceremony held at ETSU’s Martin Center for the Arts on July 29.

“This is a meaningful ceremony for our students and their families, and also for our faculty and staff as we have been awaiting and preparing for this new class for many months,” said Dr. Bill Block, ETSU vice president for clinical affairs and dean of Quillen College of Medicine. “For the past two years, we have been working to transform …

2022-July-28-Enjoy Retirement, University Marketing And Communication, East Tennessee State University

ETSU News

Congratulations to the following members of the East Tennessee State University family who retired in July. Thank you for your service!

Robert R. Beach, Jr. – Senior Lecturer, Economics and Finance, 11 years of service

James Bitter – Professor, Counseling and Human Services, 26 years of service

Deborah Dotson – Professor, Allied Health (Dental Hygiene), 36 years of service

Tammy Hayes – Assistant professor, Media and Communication, 27 years of service

Joel Hillhouse – Professor, Community and Behavioral Health/Associate Dean for Research, College of Public Health, 31 years of service

Thomas Laughlin – Associate Professor, Biological Sciences, 18 years of …

2022-July-26-Disability Independence Day, University Marketing And Communication, East Tennessee State University

ETSU News

Access ETSU is looking for students who would like to be BucMates (peer mentors). BucMates are the primary daily support for Access ETSU students in academic, vocational and social contexts. Any ETSU undergraduate or graduate students interested in accessibility, inclusivity, equity and disability justice are encouraged to apply, regardless of course of study. For more information, or to submit an application, visit Access ETSU's website. 

JOHNSON CITY – July 26 is recognized across the country as Disability Independence Day, but East Tennessee State University works every day to ensure that individuals with disabilities are given equal opportunities on campus …

Ethical Perceptions Of Ai In Hiring And Organizational Trust: The Role Of Performance Expectancy And Social Influence, Maria Figueroa-Armijos, Brent B. Clark, Serge P. Da Motta Veiga

Marketing & Entrepreneurship Faculty Publications

The use of artificial intelligence (AI) in hiring entails vast ethical challenges. As such, using an ethical lens to study this phenomenon is to better understand whether and how AI matters in hiring. In this paper, we examine whether ethical perceptions of using AI in the hiring process influence individuals’ trust in the organizations that use it. Building on the organizational trust model and the unified theory of acceptance and use of technology, we explore whether ethical perceptions are shaped by individual differences in performance expectancy and social influence and how they, in turn, impact organizational trust. We collected primary …

The Relationships Among Locus Of Control, The Impostor Phenomenon, And Math Anxiety In Business Majors, Tiffany L. S. Tovey, Stephanie Kelly, Wiley Brown

International Journal for Business Education

The importance of quantitative literacy in business education cannot be overstated. A barrier to enhancing quantitative skills for many business majors is their math anxiety, an angst some individuals experience when working with numbers. This study explored the relationship between math anxiety, locus of control, and impostor phenomenon in business students. 220 business students (undergraduate and graduate) from a two moderately sized southeastern universities in the United States participated in an online survey that assessed these three phenomena. A linear regression was run to understand the relationships among the variables. The results indicated that more than one fifth of math …

Distinguishing Unpredictability From Uncertainty In Entrepreneurial Action Theory, Ryan W. Angus, Mark D. Packard, Brent B. Clark

Marketing & Entrepreneurship Faculty Publications

The traditional view that perceived and archival uncertainty measures are substitutable proxies for “true” environmental (entrepreneurial) uncertainty presumes an “all-seeing eye.” Adopting a representationalist epistemology, we distinguish environmental (objective) unpredictability from entrepreneurs’ subjective uncertainty, which has so far been theoretically confounded. It is, in fact, possible for an entrepreneur to be highly certain despite excessive unpredictability and vice versa. Theoretically distinguishing these constructs has fundamental implications for entrepreneurial action theory. For example, because intentional action is consciously originated, unpredictability influences action only indirectly, while uncertainty has direct effects. Outcomes, on the other hand, are directly affected by the complexity and …

2022-July-14-Etsu Early Voting, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (July 14, 2022) – East Tennessee State University’s early voting location will be in operation from noon to 7 p.m. on Monday, July 18, and from 9 a.m.-5 p.m. from Tuesday-Friday, July 19-22. It will be located in room 219 of the D.P. Culp Student Center. 

“Increased voter access for members of the university community has long been a goal of our team, and we were excited to see it realized this spring with the opening of our early voting site last April,” said Joy Fulkerson, director of Leadership and Civic Engagement. “Early voting …

2022-July-13-Meet Vanna Labi, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Meet Vanna Labi ('25), of Asheville, NC, who served a rotation at Ingles Pharmacy in Boones Creek with Preceptor Dr. Matt Craven.

What does your day look on your rotation experience? Along with Matt Gouge (‘23) who is on his APPE rotation, we assist in getting prescriptions ready, administer vaccines (mostly COVID boosters), and general workflow processes. Because our preceptor, Matt Craven is a Gatton grad (Class of 2011), we compare experiences and try to get all the tips we can out of him!

What is something unique about your rotation experience? Because this is a lower-volume pharmacy, we get …

Trans-Parasocial Relation Between Influencers And Viewers On Live Streaming Platforms: How Does It Affect Viewer Stickiness And Purchase Intention?, Jeeyeon Kim, Jui-Ting Liu, Sue Ryung Chang

Asia Marketing Journal

Live streaming has become one of the most important communication tools for influencers to synchronously interact with viewers. It is critical to understand the effect of the reciprocal and synchronously interactive relations built between influencers and viewers, so-called trans-parasocial relations, in the context of live streaming. In this study, we investigate how trans-parasocial relations impact viewers’ stickiness and purchase intention on live streaming platforms. Furthermore, we investigate fanship as a mediating factor in the relationship between trans-parasocial relations and viewers’ behaviors. Overall, the results reveal significant direct and indirect effects of trans-parasocial relations on viewers’ stickiness and purchase intention. Higher …

Food Insecurity In An Anthropogenic Age: An Analysis Into How Consumer Demand Will Shift During Crisis Events, Chloe G. Parsons, Christina Kuchmaner

Ursidae: The Undergraduate Research Journal at the University of Northern Colorado

Consumers in the United States may need to adjust their food demand due to food insecurity caused by climate warming events. Research has focused on how climate change impacts food supply chains and distribution; however, there was little research on how consumers responded to these changes. This study analyzed how consumers across the United States responded to food insecurity caused by crisis events (i.e. pandemics and climate change), how consumers shifted from grocery store vendors to local food vendors, and if migration or food miles may increase based on potential food shortages. One study was initiated through survey and a …

Let All Voices Be Heard: Creating An Engaging And Inclusive Asynchronous Qr Classroom, Ruby A. Daniels, Kathryn Appenzeller Knowles

Numeracy

With the shift to remote teaching, many instructors used Zoom for synchronous work. However, this presented issues (fatigue, turning cameras off, inequitable technical hurdles) that motivated quantitative reasoning (QR) instructors to look for asynchronous alternatives. A common technique has been text-based online discussions, which can be difficult for students to find engaging. This mixed method study (N = 41) describes an inclusive video alternative, specifically for teaching QR and quantitative fluency skills, which was piloted in two asynchronous sections and one hybrid section of the same course. Students posted their video responses, watched their classmates’ videos, and wrote short …

Strategic Assessment Of Factors That Create A Resistance To Change During The Implementation Of Enterprise Resource Planning (Erp) Systems. The Case Of Lebanese Organizations, Marwan Azouri, Atef Harb, Lina Bou Chaaya, Claud Akoury

Arab Economic and Business Journal

Resistance to change can be found in all organizations, but it is almost always an essential measure to be considered and analyzed in detail, so it will be relevant to demonstrate what are the main causes to resist the change during the implementation of a new Enterprise Resource Planning (ERP) system in order to avoid it and find optimal solutions for it. We will be comparing our study to several previous studies that have been conducted in different countries such as Yemen and Malaysia. Our study roughly employs the same factors utilized in these previous studies. Our objective will also …

China: The Next Big Market For Soft-Branded Hotels?, Elisa Ka-Yan Chan

Perspectives@SMU

A wave of deal-making in China’s hotel investment sector is expected to encourage more independent hotels to rebrand as chain affiliates