Marketing Commons^™

2022-October-01-Dr. Randy Wykoff Inducted Into Tennessee Health Care Hall Of Fame, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Dr. Randy Wykoff, dean of East Tennessee State University’s College of Public Health, was inducted into the Tennessee Health Care Hall of Fame on Tuesday, Oct. 18, in a ceremony held at the Fisher Center for the Performing Arts at Belmont University.

With a mission to honor those who have made significant and lasting contributions to the health and health care industries, the Hall of Fame was created in 2015 by Belmont University, the McWhorter Society and the Nashville Health Care Council, a founding partner. Wykoff was one of five 2022 inductees.

“Dr. Wykoff is a …

2022-October-01-'Let's Boogie, Bucs!' - Etsu To Celebrate Fall 2022 Homecoming, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Students, faculty, staff and the community are gearing up to celebrate Homecoming at East Tennessee State University. A seasonal tradition, Homecoming celebrations will accompany the red, yellow and orange hues gracing the Appalachian Highlands this fall from Oct. 17-23. The theme for this year has been coined, “Let’s Boogie, Bucs,” as participants can expect aesthetics, activities and apparel that align with the disco-saturated era of the 1970s.

“We chose disco as a unique, funky and exciting theme that everyone would be able to participate in,” said Sadie King, ETSU Student Government Association secretary of state and …

2022-October-01-Etsu Basler Chair Performing At Martin Center, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – East Tennessee State University College of Arts and Sciences Basler Chair Jason Davis will present a performance of environmental music on Friday, Oct. 14 at 7:30 p.m. at the Martin Center for the Arts. 

Davis is a composer, bassist and the director of Climate Stories Project, an educational and artistic forum for sharing personal stories about climate change. 

The event, hosted by the Department of Music, is free and open to the public.

“Jason will present his music which is based on interviews and recordings of oral histories from communities facing climate challenges,” said Dr. Mimi Perreault, …

2022-October-01-Etsu Hosting Symposium On Bioeconomy, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – The East Tennessee State University Research Corporation is hosting “Growing the Future: Symposium on Innovation and Education for the Bioeconomy” on Oct. 27 beginning at 9 a.m. in ETSU’s Mary B. Martin Center for the Arts. This event will bring together leaders in education, government and industry to highlight global bioeconomy opportunities and initiatives in the Appalachian Highlands. 

The symposium will feature some of the world’s most innovative thought leaders in the bioeconomy. Those include Dr. Bryan Greenhagen of Ginko Bioworks; Dr. Thomas Tubon, chief workforce development officer from BioMADE; Dr. Kate Sixt, principal director for Biotechnology …

2022-October-01-Etsu Will Honor Music Legends At Friday Concert, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Jack Tottle, a legendary musician who founded what is now Bluegrass, Old-Time and Roots Music Studies at East Tennessee State University, will be honored with an honorary doctorate this Friday. 
 
The university will make the presentation during the program’s 40th anniversary concert on Friday, Oct. 21 at 7 p.m. at the ETSU Martin Center for the Arts.
 
Tottle will be joined at the concert by world-famous alumni.
 
The concert will feature a reunion of alumni bands from the 1980s, 90s and early 2000s, along with current ETSU faculty and students. 
 
Tottle, who is traveling from Hawaii, founded …

2022-October-01-Meet Morgan Laymon, University Marketing And Communication, East Tennessee State University

ETSU News

How many people knew what they wanted to pursue as a profession when they were children? Did it begin with a dream and vivid imagination to become a superhero, a professional athlete, a firefighter – or an actor who made the silver screen for Hollywood blockbuster movies?

For ETSU freshman Morgan Laymon, the dream he had as a child is one he’s making come true, thanks to a groundbreaking collaboration between BlueCross BlueShield of Tennessee and ETSU that resulted in the BlueSky Tennessee Institute powered by ETSU.

Morgan is from Chattanooga and is the second person in his family to …

2022-October-01-Next Carter Railroad Museum Heritage Day Is Saturday, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – The legendary Southern Railway, as well as the many other railroad lines of the Southeast, will highlight the Oct. 29 Heritage Day at East Tennessee State University’s George L. Carter Railroad Museum.  

“The vacation destinations of the South generated competitive railroad traffic since railroading began, not to mention things like produce and other perishables,” said Geoff Stunkard, Heritage Days coordinator for the museum. “This resulted in fast schedules and colorful equipment, so we are looking forward to showcasing the trains of yesterday and today for this special event.”

Saturday event is 10 a.m.-3 p.m.

This Heritage Day …

2022-October-01-Spooky Spotlight - Lucille Clement Hall, University Marketing And Communication, East Tennessee State University

ETSU News

You hear marbles rolling on the top floor. You may hear a young boy say hello. You venture up the steps, however, and find no one is there. 

So goes the spooky story recounted by dozens of students and staff over the years from Lucille Clement Hall, a five-floor housing unit on ETSU’s campus. 

It’s the legend of “Marble Boy.” The gist: Many years ago, a young boy died falling down an elevator shaft after dropping his marbles. Now, he occupies the same building he perished in.

Beware the "Marble Boy"

Yelling at the ghost to stop doesn’t seem to …

2022-October-01-Priority Scholarship Nearing For Etsu Pharmacy, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – The deadline is nearing to earn up to $10,000 as a Priority Applicant at East Tennessee State University Bill Gatton College of Pharmacy. 

Tuesday, Nov. 1, is the last day to apply for a Priority Scholarship, the college’s biggest scholarship, and secure a spot in the Class of 2027. 

“This is an exciting time to pursue pharmacy as a career because we are seeing a shortage in pharmacy jobs, with sign-on bonuses being offered across the country,” said Dr. Kathy Mueller, the college’s new director of admissions. Mueller also serves as assistant professor of Pharmacy Practice and …

2022-October-01-Andrew Cbat Leadership Academy Announced Following $150,000 Scholarship Endowment, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – East Tennessee State University's College of Business and Technology and the ETSU Foundation unveiled the newly named Andrew CBAT Leadership Academy following a three-year endowment commitment totaling $150,000 from two local business leaders,  Dewey Andrew and Scott Andrew. 

The Andrew CBAT Leadership Academy Scholarship Endowment is a generous gift that will support the college's Leadership Academy and fund scholarships aimed at empowering students to become the next servant leaders in the Appalachian Highlands and beyond. 

“The Andrew CBAT Leadership Academy enhances the professional development of selected undergraduate and graduate students through educational experiences and service leadership opportunities,” …

2022-October-01-Jcrc To Hold Open House, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – The Johnson City Recovery Center (JCRC) and East Tennessee State University Department of Social Work invite the community to an open house for the new location of the JCRC on Friday, Oct. 28, from 3-5 p.m.

The JCRC is the first addiction recovery community center in the Tri-Cities. Currently, the JCRC hosts several recovery support groups, but once it is fully operational, it will host up to three different mutual aid groups daily, recovery coaching services, linkages to community resources, and recovery information and education groups. JCRC offers a safe, recovery-oriented environment to help bridge the gap …

2022-October-01-Meet Chassady Abernathy, University Marketing And Communication, East Tennessee State University

ETSU News

There was a time Chassady Abernathy, a first-year student majoring in Bluegrass, Old-Time and Roots Music, had not even heard of East Tennessee State University. 

Her dad, musician Barry Abernathy, played a show in Johnson City and immediately called his daughter to share his positive view of the school, as well as the bluegrass program led by Dan Boner.

She came for a visit and ended up loving what she saw.

“The Bluegrass program drew me to ETSU, as well as the location,” she said. “I love being in the mountains, and I love this area and the people …

2022-October-01-Plan Your Trip To The Mountains, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – If you haven’t already, go ahead and book your trip to the mountains of the Appalachian Highlands. 

Fall color is about to boom in the region’s highest elevations.  

“Any time over the next three weeks that you can sneak in a mountain drive, it should not disappoint,” said Travis Watson, the campus arborist at East Tennessee State University.

Fall at ETSU

Trees on ETSU’s campus have started the annual symphony of colors, and that’s true for a variety of spots in Johnson City and the surrounding area.  

“But don’t be fooled by these early changers,” said Watson. …

2022 October, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for October of 2022.

Ethical Branding In A Divided World: How Political Orientation Motivates Reactions To Marketplace Transgressions, Thomas Allard, Brent Mcferran

Research Collection Lee Kong Chian School Of Business

In today's marketplace, users (e.g., purchasers, influencers) are increasingly the “face” of brands to potential consumers, increasing the risk for brands should these users act poorly. Across seven studies, we document that political orientation moderates the desire for punishment toward users of ethical (vs. conventional) brands who commit moral transgressions. In response to identical marketplace transgressions, we observe that liberals punish ethical brand users less than conventional brand users. In contrast, conservatives punish the same users of ethical brands more than conventional brand users. We document that this bias stems from how people interpret the inconsistency between the ethical branding …

Innovation In The Sharing Economy: A Framework And Future Research Agenda, Sabine Benoit, Yonggui Wang, Lefa Teng, Daniel P. Hampson, Xia Li

Research Collection Lee Kong Chian School Of Business

The sharing economy (SE) has been variously described as a disruptive, discontinuous, and social innovation. Now, more than a decade since the emergence of seminal platforms such as Airbnb, and amid heightened competition and macroenvironmental pressures, service innovation has become a strategic priority. Our editorial essay is guided by three objectives. First, as a prelude to this Special Issue, we examine the current state of SE service innovation literature. Despite some important contributions, especially in relation to business model innovation, other salient types of service innovation remain underexplored. Second, we position the contributions of the 13 papers in this Special …

2022-September-30-Meharry Medical College President, Ceo To Speak At Etsu On Oct. 13, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Sept. 30, 2022) – Noted scientist, physician and administrator Dr. James E.K. Hildreth will give a free public lecture at East Tennessee State University on Thursday, Oct. 13.

Hildreth, president and CEO of Meharry Medical College, will speak at 6:30 p.m. in the Grand Soldiers Ballroom of the Carnegie Hotel, following a 5:30 p.m. reception.

His talk, titled “An Immunological Paradox Explained: HIV as Trojan Exosome,” is sponsored by the university’s Black American Studies Program. It is also part of the ETSU College of Public Health’s Leading Voices in Public Health Lecture Series serving as the second …

The Role Of Consumer Resilience On Situated Learning, Active Coping And Well-Being While Dealing With Service Experiences: Psychological Flexibility As A Moderator, Mousumi Bose

Journal of Applied Marketing Theory

Extant research has discussed how consumers cope with numerous stressors and how coping can help with their well-being. Additionally, recent research has highlighted the importance of situated learning or learning that takes place in the same context in which it is applied, in the process of coping with stressful service encounters. This research relates to the effect consumer resilience can have on situated learning, active coping and well-being, especially when faced with stressful service situations. Results from an online survey of consumers demonstrated the positive effect of resilience on situated learning that affects active coping through partial mediation. Both situated …

College Students’ Purchase Behaviors Of Single-Serve Premium Juices, Robin Hardin, Michelle L. Childs, Win G-Y Koo, Kwangho Park

Journal of Applied Marketing Theory

There has been a surge in demand for premium single-serve juices, and college students may be in the forefront of this growing trend because of the perceived social status accompanied by their consumption. External influence (i.e., peer influence and social status) emerged as a component of motivation for the use of premium juices. Findings contribute to Veblen’s theory of conspicuous consumption, demonstrating that consumer motivation for status-laden products occurs even for consumable products that are relatively low cost.

Comparing The Effects Of User Generated Video Reviews And Brand Generated Advertisements On Consumer Decisions On Youtube, Vaibhav Shwetangbhai Diwanji, Jaejin Lee

Journal of Applied Marketing Theory

This empirical study examines the effects of user generated vlogs (UGV) versus brand generated ads (BGA) on consumer decisions on YouTube. UGV refers to any type of review video content about brands or products, created and published by users on YouTube. BGA refers to brand generated advertisements on YouTube. Guided by the elaboration likelihood model of persuasion, this online experimental research involved a 2 (source: UGV versus BGA) X 2 (involvement: high versus low) X 2 (gender: male versus female) between-subjects research design. Results showed that UGV elicited significantly greater effects on consumer brand attitudes and purchase intentions than BGA, …

Defining Health Care Marketing: A Review Of Scholarly And Other Textual Sources, Gary Daniel Futrell

Journal of Applied Marketing Theory

A review of scholarly works and leading textbooks published for health care marketing courses shows that they do not adequately define the disciple. This paper promotes the use of the two-word form of health care and defines health care marketing as the activity, set of institutions, and processes for creating, communicating, delivering, & exchanging any good, service, or idea; performed to restore, maintain, or enhance the well-being of an individual or population. This paper fills a gap in the literature by providing linguistic and practical justification for using the two-word form of health care and connects the modern wellness paradigm …

Decentralizing Corporate Governance? A Praxeological Inquiry, Scott L. Mitchell, Mark D. Packard, Brent B. Clark

Marketing & Entrepreneurship Faculty Publications

The theory and practice of corporate governance has been in something of an arms race with corporate malefactors—as corporate governance mechanisms have incrementally advance, so too have the strategies of malefactors who skirt those governance practices to engage in costly misconduct. Modern centralized governance approaches appear inapt to filling the gaps caused by agency and knowledge problems. Here, we start afresh using the atypical ‘praxeological’ method to reconstruct governance theory anew from basic foundations. The resultant theory is distinctive from prevailing corporate governance theorizing in several key ways. One of the more important conclusions from our reconstructed theory is that …

Consumers’ Subjective Well-Being In Brazil: Suggested Extensions For Researching A Market With Continental Dimensions, Igor De Jesus Lobato Pompeu Gammarano

Markets, Globalization & Development Review

This commentary starts by recognizing, in the lead article of this issue, the importance of studying empirically the relationships between marketplace activities and consumers' perceived subjective well-being in Brazil. The commentary then presents a number of ways in which future research studies of this type can be strengthened, in terms of geographical coverage, methods employed and analytical-interpretive tools used. The commentary also offers literature links to a variety of consumption modes, from minimalist to hedonic; pointing out that subjective well-being is influenced by these styles/modes of consumption.

Subjective Well-Being, Happiness, And Fairness Of Marketing Systems In Brazil: Some Further Thoughts, Stefânia Ordovás De Almeida, Ely José De Mattos

Markets, Globalization & Development Review

Subjective well-being is often popularly referred to as happiness. In this dialogue commentary, we point to these additional aspects of subjective well-being or happiness: (1) Some findings from another study of this type, in another region of Brazil; (2) Several macro-level observations, drawn from Brazil as well as globally, on the complex relationships between marketing practices, public policies, consumption styles and subjective well-being.

Consumers' Perceptions Of The Role Of The Marketing System In Subjective Well-Being, Valcir Farias, Ramon Silva Leite

Markets, Globalization & Development Review

The term happiness is used colloquially to refer to subjective well-being. In the years when the performance of marketing systems in Brazil was reduced, there was a fall in happiness index, which demonstrates the importance of marketing systems in the subjective well-being of individuals and society. Most studies on the role played by the marketing system in subjective well-being are based on mature markets. Little has been studied on the subject in Latin American markets. This article describes the role of marketing systems in the subjective well-being of Brazilian consumers. In qualitative research through interviews with consumers from cities of …

The Conundrums Of Happiness And Subjective Well-Being: Views From Brazil, Nikhilesh Dholakia, Deniz Atik

Markets, Globalization & Development Review

No abstract provided.

2022-September-23-Rotation Spotlight- Riana Roberts ('23), Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Meet Riana Roberts ('23) from Saint Louis, Missouri. She had a rotation experience at Adams Pharmacy in Mountain City. Her preceptor was alumna Dr. Holly Adams ('21).   What did your day look like on rotation?   During my time at Adams Pharmacy, the first thing I would do is help the pharmacy team fill prescriptions in the morning. During the afternoon, I was given the opportunity to verify prescriptions along with my preceptor to gain more experience as a future pharmacist. I learned so much from knowing how to handle drug utilization reviews to understanding insurance claim issues. While at my …

2022-September-21-Etsu Establishes Center For Interprofessional Collaboration, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Sept. 21, 2022) – East Tennessee State University’s commitment to interprofessional education is strengthening and expanding with the recent creation of the ETSU Center for Interprofessional Collaboration.

Interprofessional education (IPE) is rooted in students learning and practicing team-based, collaborative care in order to improve health outcomes for patients.

Ten years ago, ETSU began its formal approach to IPE by establishing programming and laying the groundwork for the renovation of a building on ETSU’s VA campus to be dedicated completely to interprofessional education. Bishop Hall (also known as Building 60) opened in 2018 and has served as a …

2022-September-21-Serving Those Who Served, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – For Air Force veteran Sarah Royse, the prospect of going to college after serving her country was exciting – and challenging.  

Royse’s mom knew a veteran who had received assistance from East Tennessee State University’s Veterans Upward Bound. Royse decided to reach out to the program herself.  

“They helped me figure out all these different scholarships and grants that I could qualify for,” said Royse, now employed with the office as an educational advisor. “I didn’t know that there was so much help out there for veterans until this office started helping me.”  

It’s stories like …

2022-September-20-Etsu Among 32 Educator Prep Programs Recognized Nationally, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Sept. 20, 2022) – East Tennessee State University is one of 32 providers of educator preparation from 16 states, Puerto Rico and Jordan to receive recognition for their leadership and commitment to continuous improvement.

The Council for the Accreditation of Educator Preparation (CAEP) recently announced that ETSU is a recipient of the 2022 Frank Murray Leadership Recognition for Continuous Improvement. Recipients of this honor provided evidence and data trends to achieve accreditation with no stipulations or areas for improvement.

The Frank Murray Leadership Recognition for Continuous Improvement is named after the founding president of the Teacher Education Accreditation …