Marketing Commons^™

Quarterly Report - Spring 1990, Nova University

The Quarterly Report

No abstract provided.

Marketing Higher Education To Mexican-Americans: Identification Of Successful Marketing Strategies And Tactics, Cynthia Gale Coiner

Theses and Dissertations in Urban Services - Urban Education

In this study, a comprehensive set of successful marketing strategies and tactics for the recruitment of Mexican-Americans into four-year colleges and universities was identified. A taxonomy of findings ranging from very successful to not successful was developed. The methodology included focus groups conducted in Los Angeles, California and San Antonio, Texas to aid in the creation of survey instrument items. The resulting survey was mailed to admissions directors of four-year colleges and universities located in the six southwestern states of Arizona, California, Colorado, Nevada, New Mexico, and Texas.

The responses were analyzed by computing frequencies and crosstabulations. Subsequently, factor analysis …

No. 115 1990 April

International Journal for Business Education

SIEC Historical Documents

1990 April, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for April of 1990.

Attention To Social Comparison Information: An Individual Difference Factor Affecting Consumer Conformity, William O. Bearden, Randall L. Rose

Faculty Publications

Interpersonal influence in consumer behavior is moderated by the extent of consumer sensitivity to social comparison information concerning product purchase and usage behavior (cf. Calder and Burnkrant 1977). Two survey studies indicate that Lennox and Wolfe's (1984) attention-to-social-comparison-information (AT-SCI) scale has adequate convergent and discriminant validity and moderates the relative influence of normative consequences on behavioral intentions, as predicted. A quasi-experiment and an experiment in which control subjects under no social pressure are compared with high and low ATSCI subjects under pressure reveal that high ATSCI subjects are more likely to comply with normative pressures.

1990 March, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for March of 1990.

1990 February, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for February of 1990.

Determination Of Adopter Categories By Using Innovation Diffusion Models, Vijay Mahajan, Eitan Muller, Rajendra Kumar Srivastava

Research Collection Lee Kong Chian School Of Business

Using the analytical logic underlying the classical adopter categorization approach proposed by Rogers, the authors suggest that adopter categories for a product innovation can also be developed by using their well-established diffusion models such as the Bass model. With data on 11 consumer durable products, they compare adopter categories generated by the classical approach and the Bass diffusion model, respectively. An application examining the diffusion of personal computers is documented to illustrate the usefulness of the adopter categorization based on the Bass diffusion model in studying differences among adopter categories.

1990 January-September, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from January to September of 1990.

Irish Marketing Review, Vol. 5, No.2, 1990/91, Unknown

Issues

The Irish Marketing Review deals with issues, developments, research and practice in marketing.

The Agricultural Implications Of Europe 1992, Ross Kingwell

Journal of the Department of Agriculture, Western Australia, Series 4

Most farmers know only too well that the policies of national and international governments affect the prices they receive for their produce. The Europe 1992 policy is a new policy with potential to benefit Australian agriculture. The Europe 1992 policy is a set of policy initiatives being adopted by member countries of the European Economic Community (EC). The 1992 policy aims to create a barrier-free internal market among EC members by the end of 1992. All impediments to trade within the EC are to be dismantled. The Europe 1992 policy is already causing change in many European markets and is …

Ua36i/2/1 Peggy Keck Interview, Peggy Keck

WKU Administration Documents

Peggy Keck interviewed about Students in Free Enterprise competitions.

Irish Marketing Review, Vol. 5, No. 1, 1990/91, Unknown

Issues

The Irish Marketing Review deals with issues, developments, research and practice in marketing.

Fisheries Research Report No 99 - An Investigation Of Weight Loss Of Marron (Cherax Tenuimanus) In Air During Live Transport To Market, Noel Morrissy, Peter Walker, Cliff Fellows, Warren Moore

Fisheries Research Reports

It is generally acknowledged that more competitive marketing of Australian fisheries and aquaculture harvests requires closer attention to post-harvest technology. Historically, these products have been marketed in a variety of forms (e.g., for freshwater crayfish:- boiled fresh, boiled frozen, whole or tails, and live). Some of these forms present a product of actual, or perceived, poorer quality to the retailer and consumer and, thereby, obtain low prices.

Freshwater crayfish can survive out of water for extended periods and, so, can be economically transported alive to the (overseas) restaurant chef. This live product commands the very highest price for the grower. …

Annual Report 1989-1990 Profile, Imsa Fund

IMSA Fund Reports

The Curriculum

The IMSA curriculum focuses on critical and creative problem-solving skills and has four primary goals:

...to actualize intellectual potential and to develop academic achievement, creativity and responsibility in all students;

...to approach the study of mathematics and science with rigor by exploring the breadth and depth of content offerings using cutting-edge technologies;

. . . to foster interdisciplinary approaches to thinking and learning by integrating the studies of mathematics, science, social science, art and humanities;

...to practice apprentice investigation appropriate to each discipline.

Advanced level courses are taught in all of the academic disciplines with strong emphasis in …

Irish Marketing Review, Vol. 5, No.3, 1990/91, Unknown

Issues

The Irish Marketing Review deals with issues, developments, research and practice into marketing.

Believability And Attitudes Toward Alcohol Warning Label Information: The Role Of Persuasive Communications Theory, J. Craig Andrews, Richard G. Netemeyer, Srinivas Durvasula

Marketing Faculty Research and Publications

Based on tenets of persuasive communications theory, five recently proposed alcohol warning labels are examined for their differential impact on label believability and attitudes. While all warnings are rated as believable, the ones regarding birth defects and driving impairment are perceived to be significantly more believable than the others. In addition, persons with more favorable attitudes toward alcohol consumption tend to disbelieve specific instance hazards (e.g., birth defects, driving impairment and drug combination warnings), while disliking longterm risks of alcohol consumption and abuse (e.g., hypertension, liver disease, cancer and addiction warnings). Implications for public policy and researchers are discussed.

1990 January, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for January of 1990.

1989 December, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for December of 1989.

No. 114 1989 November

International Journal for Business Education

SIEC Historical Documents

1989 November, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for November of 1989.

1989 October-December, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from October to December of 1989.

1989 October, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for October of 1989.

1989 September, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for September of 1989.

Wet N' Wild Mtv Summer Break Nights Impact Study, Ady Milman

Dick Pope Sr. Institute Publications

1. The majority of the respondents decided to come to the MTV Summer Break Nights event on the day of their visit or a day prior to their visit. 2. The majority of the respondents entered the park after 5 P.M. mainly because of the reduced admission price and time convenience. Almost a quarter entered after 5 P.M. because of the MTV event. 3. The respondents heard about the MTV Summer Break Nights event from other people, radio and TV. MTV was the major channel where information was gathered, as well as a local radio station (BJ 105). 4. The …

1989 August, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for August of 1989.

Visitors To Wet N' Wild And Typhoon Lagoon: Focus Groups Of Central Florida Residents, Ady Milman

Dick Pope Sr. Institute Publications

The purpose of the focus group sessions was to identify major areas of concern among Central Florida residents who visited Wet N' Wild and Typhoon Lagoon. In particular, the discussions focused on visitors' experience, similarities and differences between the two parks, perception of value for money, perceived market appeal, retrn visits, advertising, and accessibility to the parks.

Bulletin No 4158 - Western Australian Beef Industry - Economic Constraints And Future Market Outlook, Alan Peggs

Bulletins 4000 -

Since the mid 1970s there has been a substantial decline in cattle numbers in Western Australia. Most of this decline has occurred in the agricultural areas.

Much of the decline in cattle numbers can be attributed to low real cattle prices.

As a result of the fall in cattle numbers beef production has also fallen. However, the percentage fall in production has been somewhat less than the percentage decline in numbers due to a rise in the average carcass weight of animals slaughtered.

With declining beef production the amount of beef available for export has also declined. Similarly domestic consumption …

1989 July, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for July of 1989.

1989 June, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for June of 1989.