Marketing Commons^™

Bulletin No 4146 - Commercial Production Of Pawpaws In Western Australia, J. R. Burt, B. L. Toohill

Bulletins 4000 -

The papaw (Carica papaya L.) is a native plant of Central America. It produces its highest yields of good quality fruit in tropical regions.

The tree is short-lived and rarely produces crops for more than two or three years. It is quick growing and soon reaches a maximum height of 5 to 7 m. It is usually unbranched, but may branch after either injury to the top or cutting back.

1989 May, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for May of 1989.

Ftc Activity And Presidential Effects Revisited, Jane S. Cromartie, Joseph Stewart Jr.

Marketing and Logistics Faculty Publications

Economist and former FTC Executive Director Bruce Yandle uses research by Stewart and Cromartie published previously in Presidential Studies Quarterly as a springboard for further analysis of the political economy of the FTC. He provides new data and suggests that perhaps the "party in power" model's attempt to explain regulatory politics should yield to con- gressional and special interest models. Reconsiderations of both studies clarify the meanings of the findings and suggest paths for future research on this topic. It is also suggested that it is probably premature to dispose of Presidential partisanship as a variable for analysis in future …

An Empirical Investigation Of The Evaluative Criteria Of Industrial Buyers, Daniel H. Mcquiston, Rockney G. Walters

Scholarship and Professional Work - Business

A factor analytic methodology is used to measure and interpret the evaluative criteria used by the functional roles represented in an industrial decision making unit during their consideration to purchase a piece of capital equipment. The results of the study indicate that the criteria employed by each decision maker during the evaluation of this equipment varied by functional role. The attributes contained in each evaluative dimension were directly related to each functional role primary job responsibility.

1989 April, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for April of 1989.

No. 113 1989 April

International Journal for Business Education

SIEC Historical Documents

1989 March, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for March of 1989.

1989 February, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for February of 1989.

1989 January-September, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from January to September of 1989.

Wet N' Wild Marketing Study, Dick Pope Sr. Institute For Tourism Studies

Dick Pope Sr. Institute Publications

The primary objective of this proposed study is to analyze the existing and potential market of the Wet N' Wild. This will be achieved through the study of visitors and non-visitors perception of the park, and the identification of the socio demographic and travel characteristics of those who visited We N' Wild versus those who did not. In addition, the study will be to analyze the various features of the park and identify the visitors' opinions and satisfaction with each feature. Finally, the impact of media advertising on Wet N' Wild attendance will also be explored. The study will investigate …

Irish Marketing Review, Vol. 4, No.1, 1989, Unknown

Issues

The Irish Marketing Review deals with issues, developments, research and practice in Marketing.

Irish Marketing Review, Vol. 4, No. 3. 1989/90, The Marketing Institute

Issues

The Irish Marketing Review deals with issues, developments, research and practice in Marketing.

Capretto : A New Meat Industry, R J. Suiter

Journal of the Department of Agriculture, Western Australia, Series 4

Capretto is the term the Italians use for the meat from a goat upto 20 weeks old. For centuries goat meat has featured on tables from the Mediterranean to asia and the Pacific Islands.

Western Australian premium quality capretto has a dressed weight of between 6 and 1kg. Its pinkish flesh is tender and leaner than sheep meat, so it's ideal for the health conscious.

This article describes a market development programme undertaken by the Department of Agriculture's Goat Industry Development Unit (GIDU) and the Australian Cashmere Growers Association's (ACGA) Meat Marketing Committee to establish a premium market for capretto …

Provident Counseling Inc.: A Marketing Video, Roberta Holler

Theses

Unavailable.

Product Innovation: The Internal And External Factors That Affect The Revival Of A Medical Diagnostics Product, Jonathas K. Tchen

Theses

This culminating project will focus on product innovation. A product reaches the inflection point of the life cycle curve when the product moves from the growth stage to the maturity stage.

Industrial products are reaching product maturity as fast as technology permits. Its is real world situation for product to reach their maturity stage and either find new growth paths or be deleted, from a companies portfolio.

Product managers are the specialists that are responsible in providing the direction necessary to innovate an industrial product. They must be learn how to coordinate internal factors such as shipping, finance, inventory, marketing, …

Cooperative International Direct Marketing: An Alternative For Asian-Pacific Countries To Increase Exports To Industrial Market Economies, Syed H. Akhter, Yusuf A. Choudhry

Marketing Faculty Research and Publications

Exporters from Asian-Pacific Countries can successfully establish marketing presence in Industrial Market Economies by directly marketing products in these country markets. Direct marketing potential in Industrial Marketing Economies can be determined by examining two critical factors: the direct marketing infrastructure and emerging environmental changes. Although the resource requirement for direct marketing is quite substantial, exporters, who combine their resources to engage in cooperative international direct marketing, will find it easier to establish marketing presence in Industrial Market Economics.

The Marketing Of Political Candidates: Current Tactics And Future Strategies, Clarke L. Caywood, Gene R. Laczniak

Marketing Faculty Research and Publications

Alexander Haig, Jr., a 1988 presidential hopeful, remarked, concerning campaign politics: "I have learned the secret of life--it's in marketing" (1986). The emergence of marketing in non-business organizations, so well documented in recent writings, is accented by its ascendancy in politics (Laczniak and Caywood 1987; "Four More years" 1985; Mauser 1983; Rothschild 1978). Any campaign manager interested in applying orthodox marketing principles to his or her craft will find the use of marketing techniques in the political sphere particularly instructive.

International Market Entry Strategies And Level Of Involvement In Marketing Activities, Syed H. Akhter, Roberto Friedman

Marketing Faculty Research and Publications

No abstract provided.

Bulletin No 4151 - Pigs In Western Australia, N W. Godfrey, B M. Goss, H. G. Payne

Bulletins 4000 -

Pig raising was originally a sideline on many Western Australian farms, being a convenient and profitable way to dispose of 'skim' milk on butterfat dairy farms and 'seconds' quality grain on wheat farms.

Most farmers ran pigs in large sties or small paddocks. With little capital tied up in buildings, it was easy to 'get out of pigs' when prices dropped, and get in again when prices improved. This led to a cyclic pattern, with pig numbers rising to a peak every three to four years then falling when low prices caused oversupply.

Dairy farmers in the south-west usually kept …

Novelty, Complexity, And Importance As Causal Determinants Of Industrial Buyer Behavior, Daniel H. Mcquiston

Scholarship and Professional Work - Business

To successfully market their products, industrial vendors must determine who participates in an organizational purchase decision and what their influence is. Previous research has shown that participation and influence can vary across products and purchase situations. Though industrial marketing researchers would agree that there are different types of purchase situations, they would disagree on a taxonomy for describing them. The author uses past research as a point of departure and proposes a structural equations model that suggests the purchase situation attributes of novelty, complexity, and importance are causal determinants of participation and influence in an industrial purchase decision. The results …

The Evaluative Criteria Of Industrial Buyers: Implications For Sales Training,, Daniel H. Mcquiston, Rockney G. Walters

Scholarship and Professional Work - Business

Employs conceptual contributions from management, work networks, and organizational buying behavior research, and presents the results of a study which integrates these contributions through an internal marketing exchange model. Specifically, network analysis is used to describe purchasing workflow patterns within a single industrial firm. Both prescribed networks (i.e. hierarchical level departmental membership and product purchasing assignment) and emergent networks (i.e. position on the organizational boundary and centrality links within the firm’s buying system) are investigated. In addition, the position of a particular buyer is discussed in terms of his positional role within the organization’s internal marketing exchange system. Results provide …

1989 January, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for January of 1989.

Readings In Marketing Management By V.V,Bellur & Harold W. Barkman, Bombay: Himalaya Publishing House, 1987., S Shivaramu

IIMB Management Review

No abstract provided.

Integrating Multiple Criteria Decision-Making Models Into The Decision Support System Framework For Marketing Decisions, Rajshekhar G. Javalgi, Hemant K. Jain

Marketing

The paper focuses on integrating the multiple criteria decision making (MCDM) models within the decision support system (DSS) framework to encourage greater use of these models. A DSS framework and the criteria used for the choice of a model is discussed. Based on these criteria MCDM models generally used in the marketing field are evaluated. The possibility of using a mixture of MCDM models within the DSS framework is also explored. Following this, the role of the MCDM models in DSS is delineated. It is argued that, within the problem-solving process, the confluence of MCDM models and DSS plays a …

1988 December, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for December of 1988.

Signal Detection Analysis And Advertising Recognition: An Introduction To Measurement And Interpretation Issues, Armen Tashchian, J. Dennis White, Pak Sukgoo

Faculty Articles

Recently the theory of signal detection has been introduced as a method for improving ad recognition testing. The authors expand upon this presentation, elaborate the various data collection and analytic approaches available to marketing researchers, and discuss the potential problems associated with each approach.

1988 November, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for November of 1988.

No. 112 1988 November

International Journal for Business Education

SIEC Historical Documents

1988 October-December, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from October to December of 1988.

The Impact Of Past Performance On Expectations Of Future Success: An Investigation Of Australian Managers, Edward J. Inderrieden, Gene R. Laczniak, Anthony Pecotich

Marketing Faculty Research and Publications

Competition among firms for market share and differential advantage is at an all-time high [3]. Moreover, investment in research and development (R&D) is seen as a major strategy in attaining and maintaining any competitive edge [4]. Little is known, however, about how experiencing poor performance in R&D endeavors affects managers' perceptions of future opportunities for success in his or her company. Do managers believe that success breeds success, while poor performance is an indication of continued problems in the future? Or do managers believe that poor past performance is unrelated to future performance? Additionally, are some individuals prone to experience …