Marketing Commons^™

1991 March, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for March of 1991.

1991 February, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for February of 1991.

The Image Of Central Florida As A Vacation Destination, Dick Pope Sr. Institute For Tourism Studies

Dick Pope Sr. Institute Publications

No abstract provided.

A Marketing-Communications Plan For An Innovative Teleservice For A Nonprofit Religious Organization, Allan Howard Beeber

Theses Digitization Project

Telemarketing -- Marketing - Communications strategy.

Age: The Most Important Factor In Upholstered Furniture Buying Plans, Steven H. Bullard

Faculty Publications

Age is highly related to income. lifestyle and other critical factors in consumer behavior. In a recent survey of over 2.000 U.S. households. age proved to be the most important determinant of up· holstered furniture purchasing plans. Consumers less than 45 years old. for example. are more than three times more likely to plan purchases of upholstered household furniture than those 65 and older.

Is Wood Good?, Steven H. Bullard

Faculty Publications

I n U.S. households there is currently a very strong belief that "wood is good" in upholstered furniture. In a recent surve)' of the upholstered furniture buying plans of over 2.000 U.S. households:

• 88.4 percent of the respondents said the material used in frame construction was important, and ...

• 85.4 percent said they preferred wood over metals. Fiberglas or other frame materials.

Annual Report 1990-1991, Imsa Fund

IMSA Fund Reports

It is a privilege for me, as president of the IMSA Fund board of directors, to share with you a copy of the first annual report of the IMSA Fund for Advancement of Education.

In previous years, as you may recall, the Illinois Mathematics and Science Academy's annual report included information about the IMSA Fund and its donors. With the significant growth in the number of donors and programs these external contributions support, the IMSA Fund will, from this point on, have its own annual report specifically designed to illustrate the critical role the private sector plays in ensuring the …

1991 January-July, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from January to July of 1991.

Miscellaneous Publication 33/91 - Markets For Western Australian Beef, Alan Peggs

Animal production and livestock published reports

In 1990/91 the Western Australian beef industry generated close to $172 million and was the State's third largest rural industry.

As at 31 March this year the Australian Bureau of Statistics estimates the State's cattle herd at 1,651,000 head of which 108,000 head are dairy cattle. Of the beef cattle 832,000 are located in the agricultural area and 819,000 in the pastoral area.

The principal market for Western Australian beef is the domestic market. This market consumes around 65 per cent of the State's annual production. Export markets use close to 35 per cent with the principal markets being the …

Origins And Development Of The Product Life Cycle Concept, Gregory E. Osland

Scholarship and Professional Work - Business

Underpinnings and recognition of the product life cycle concept are found in the writings of sociologists, anthropologists, economists, and marketers of the last two centuries. The fashion cycle and advertising spiral are antecedents of the well-known graphic form of the PLC that has been discussed for the last forty years.

Methodological Disclosure: The Foundation For Effective Use Of Survey Research, Bruce L. Stern, Ray Ashmun

Business Faculty Publications and Presentations

A survey of marketing executives and a content analysis of their most recent survey research repon reveals that most methodology descriptions are sketcliy, at best. lmponant details about the sampling plan and other procedures are often omitted or loosely presented, leaving the reader insufficiently informed about the foundation that the study was built upon.

The Effect Of Perceived Personal Consequences On Participation And Influence In Organizational Buying, Daniel H. Mcquiston, Peter R. Dickson

Scholarship and Professional Work - Business

A potential explanation for the amount of individual participation and influence in an industrial purchase decision is whether or not the participant expects any personal repercussions to result from the decision outcome. Justified by a script theory extension of the reward/measurement model, the above proposition was tested and supported using a LISREL model fitted to the responses of executives who participated in the purchase of a specialized item of capital equipment.

1991 January, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for January of 1991.

Towards A Port Marketing Plan For Kingston Terminal Operators Limited, Claudia K. Gordon

World Maritime University Dissertations

No abstract provided.

Pharmacutrical Marketing In India By Subba Rao, New Delhi :Asian Institute Of Pharmacutical Marketing Publiucation, 1990., R K Vijayasarathy

IIMB Management Review

No abstract provided.

1990 December, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for December of 1990.

1990 November, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for November of 1990.

No. 116 1990 November

International Journal for Business Education

SIEC Historical Documents

Quarterly Report - Fall 1990, Nova University

The Quarterly Report

No abstract provided.

Western Rock Lobster Industry Marketing Report 1989/90 Season., Marec Pty Ltd

Fisheries Management Papers

This report includes figures for catch, boiled, frozen and live lobster, lobster tails, bi-products. As well as currency exchange rates and beach price for that year. Catch figures have been supplied by Fisheries Research Division, WA Marine Research Laboratories, Fisheries Department of Western Australia. Production figures have been taken from Commonwealth Department of Primary Industry, Monthly Production Summary figures. Some variation of +/-2% may occur between the cumulative monthly figures and the season production totals supplied.

1990 October-December, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from October to December of 1990.

Miscellaneous Publication 36/90 - Western Australian Beef Industry - Background, Alan Peggs

Animal production and livestock published reports

The Western Australian beef industry is poised to expand production in response to improved export opportunities in Japan, South Korea and Taiwan.

There are a number of beef processors and exporters with substantial experience in exporting beef to international markets. These companies can supply a wide range of beef products.

Most beef produced in Western Australia is grass-fed. However, grain-finished beef is produced at certain times of the year.

The beef industry has been in a period of contraction since the "beef price crash" of the mid 1970s. As a result it has come to focus more on domestic market …

An Empirical Comparison Of Direct Product Profit And Existing Measures Of Sku Productivity, Norm Borin, Paul Farris

Marketing

DPP (direct product profitability) has been heralded as one of the more important advances in supermarket shelf management, yet its acceptance by managers in the industry has been slow. Not only is DPP complex and expensive to calculate, but some question exists about whether decisions based on DPP are different from those based on traditional criteria such as gross margin and movement. A data base of nine dry-grocery categories is used here to compare DPP with other SKU indices. DPP is shown to lead to significantly different rankings in some categories, but not all. A Merchandising Attractiveness Index (MAl) is …

1990 October, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for October of 1990.

1990 September, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for September of 1990.

1990 August, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for August of 1990.

1990 July, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for July of 1990.

1990 June, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for June of 1990.

1990 May, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for May of 1990.

Consumer Attitudes Toward Selected Aspects Of Cause Related Marketing Promotions, Jean P. Machenberg

Master's Theses

The purpose of this study is to analyze consumer attitudes toward selected aspects of cause related marketing. Specifically, the study will attempt to: determine the extent to which consumers are aware of cause related marketing promotions and the extent to which they knowingly participate in these promotions, explore consumer perceptions of their own social responsibility as defined by giving to charity and also explore consumer attitudes toward businesses role in support of charitable causes, measure consumer attitudes toward charities who join with corporations in CRM promotions, measure consumer approval or disapproval of CRM promotions, investigate the effect of CRM promotions …