Marketing Commons^™

1992 January-April, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from January to April of 1992.

Sbi Intervention: An Old Problem- A New Perspective, William T. Jackson, George S. Vozikis, Emin Babakus

Faculty Publications

This research effort attempted to determine if SB/ intervention would change the perception of business problems by not only the business owner but also the student consultants. This focus further to encompassed firms that could be classified in either Stage I or Stage II of development. Even though there were no changes in perception by student consultants, and mixed results of whether stage development affected perceptual differences, strong support was given to the proposition that owners, overall, did change their perception of existing problems after SBI intervention.

Trends In Gospel Music Publishing: 1940 To 1960, Vernon M. Whaley

Faculty Dissertations

The purpose of this study was to compile a historical survey of gospel music publishing from 1940 to 1960. Elements for investigation included the stated objectives, decisions, and marketing strategies employed by gospel music publishers to expand their markets from 1940 to 1960 and factors contributing to the growth in the gospel music publishing industry from 1940 to 1960.

The information for the study was collected through oral history methodology consisting of interviews with seven leaders in the industry including: Billy Ray Hearn, Chuck Fromm, Ralph Carmichael, John W. Peterson, Robert R. MacKenzie, Jessy Dixon, and Bill Gaither. Personal interviews …

Annual Report 1991-1992, Imsa Fund

IMSA Fund Reports

As president of the IMSA Fund board of directors, it is my privilege to share with you, our shareholders, a copy of the 1991-92 annual report of the IMSA Fund for Advancement of Education.

This has been a record year for the IMSA Fund—an achievement all the more noteworthy in light of the recessionary economy and uncertain futures for many corporations and individuals. In a time when many people are having to make difficult choices, we are grateful you chose IMSA as a sound investment in the future.

The IMSA Fund raised nearly $1 million in 1991-92. The $963,245 total …

Irish Marketing Review, Compendium Vols. 1-5, Unknown

Issues

The Irish Marketing Review deals with issues, developments, research and practice in Marketing.

The Effect Of Cultural Differences On International Marketing, Lena M. Jones

Theses

This thesis will l focus on the influence that culture and environmental differences have on international marketing.

The world has gone through some major changes within the past several years, especially in the area of marketing. It has become an open marketplace . Even the very concept behind marketing has a different meaning today. For example , marketing was once viewed a s simply selling a product or service. In today's business environment, marketing is more customer oriented . Customer satisfaction is the key element.

Today many companies have ventured into t he foreign markets . Some have gone international …

The Marketing Orientation Of The West Australian Wine Industry, Michael J. Stansby

Theses : Honours

Marketing academics and practitioners have been studying the effects of marketing orientation on the level business performance for many years. To date, there has been little effort to develop a valid measure of marketing orientation, and analyse its impact on business performance. Because of the lack of such a measure, companies possess no specific guidelines how they may become more marketing orientated. This study presents a valid measure of marketing orientation and analyses its effect on business performance. A conceptual model for marketing orientation is presented. This model comprises of four components: customer orientation; competitor orientation; interfunctional coordination; and long-term …

1992 January, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for January of 1992.

The Effectiveness Of Port Marketing, Muhammad Muctaru Carew

World Maritime University Dissertations

No abstract provided.

Ua19/16/5 On-Campus Halftime Program, Wku Athletic Media Relations

WKU Administration Documents

On-Campus Halftime Program featuring Debby Cherwak recreation director interviewed by Todd Gibbs.

Nexus' 91: The Consumer Fair, Jeetendra Jain

IIMB Management Review

No abstract provided.

Marketing: A Science?, T K Ashok Kumar

IIMB Management Review

No abstract provided.

1991 December, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for December of 1991.

1991 November, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for November of 1991.

No. 118 1991 November

International Journal for Business Education

SIEC Historical Documents

Quarterly Report - Fall 1991, Nova University

The Quarterly Report

No abstract provided.

1991 October-December, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from October to December of 1991.

1991 October, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for October of 1991.

1991 September, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for September of 1991.

Individual Differences In Response To Consumer Promotions, Gwen Ortmeyer, James M. Lattin, David B. Montgomery

Research Collection Lee Kong Chian School Of Business

This research hypothesizes important individual differences in response to promotions and tests for them using a cross-sectional multinomial logit choice model. Our hypotheses suggest interactions between individual brand preference and the effects of current promotion and past promotional purchase. To test for these interactions, we introduce a new method of measuring brand preference from past purchase data. The new method seeks to incorporate competitive purchase conditions as modifiers to observed brand purchase behavior in estimating consumer brand preference. We account for heterogeneity in the cross-sectional model by using two measures of loyalty: one to capture differences across individuals and one …

1991 August-September, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from August to September of 1991.

1991 August, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for August of 1991.

An Information Theoretic Framework For Exploratory Multivariate Market Segmentation Research, Jamshid C. Hosseini, Robert R. Harmon, Martin Zwick

Complex Systems Faculty Publications and Presentations

State-of-the-art market segmentation often involves simultaneous consideration of multiple and overlapping variables. These variables are studied to assess their relationships, select a subset of variables which best represent the subgroups (segments) within a market, and determine the likelihood of membership of a given individual in a particular segment. Such information, obtained in the exploratory phase of a multivariate market segmentation study, leads to the construction of more parsimonious models. These models have less stringent data requirements while facilitating substantive evaluation to aid marketing managers in formulating more effective targeting and positioning strategies within different market segments. This paper utilizes the …

1991 July, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for July of 1991.

1991 June, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for June of 1991.

1991 May, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for May of 1991.

Quarterly Report - Spring 1991, Nova University

The Quarterly Report

No abstract provided.

A Pilot Test Of Discrimination In The Japanese Distribution System, Norm A. Borin, Cynthia Van Vranken, Paul W. Farris

Marketing

Japanese trade practices continue to receive a great deal of discussion in both academic and trade circles. Foreign manufacturers of consumer goods believe that Japanese channel members do not provide foreign goods with the same level of support that domestic goods receive. Unfortunately, this has been difficult to validate since the level of analysis usually neglects merchandising support at the store level-where the success or failure of a product is often determined. A pilot study was conducted to develop a methodology that compared the relative levels of distribution and merchandising support for foreign and domestic brands. An intensive analysis of …

1991 April, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for April of 1991.

No. 117 1991 April

International Journal for Business Education

SIEC Historical Documents