Marketing Commons^™

Hospital Marketing And The Internet: Revisited, C. David Shepherd, Daniel Fell

Faculty Articles

In 1995 a study was conducted to explore the use of the Internet in hospital marketing. Use of the Internet has exploded since that study was published. This manuscript replicates the 1995 study and extends it by investigating several managerial and operational issues concerning the use of the Internet in hospital marketing.

Market-Based Assets And Shareholder Value: A Framework For Analysis, Rajendra Kumar Srivastava, Tasadduq A. Shervani, Liam Fahey

Research Collection Lee Kong Chian School Of Business

The authors develop a conceptual framework of the marketing-finance interface and discuss its implications for the theory and practice of marketing. The framework proposes that marketing is concerned with the task of developing and managing market-based assets, or assets that arise from the commingling of the firm with entities in its external environment. Examples of market-based assets include customer relationships, channel relationships, and partner relationships. Market-based assets, in turn, increase shareholder value by accelerating and enhancing cash flows, lowering the volatility and vulnerability of cash flows, and increasing the residual value of cash flows. ABSTRACT FROM AUTHOR Copyright of Journal …

1998 January, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for January of 1998.

Brand Extensions In A Competitive Context: Effects Of Competitive Targets And Product Attribute Typicality On Perceived Quality, Jin K. Han

Research Collection Lee Kong Chian School Of Business

Brand extensions have proliferated over the past decade, and the rationale behind endowing a new product with a well-known brand name is to provide consumers--and the trade--with a sense of familiarity and security by leveraging positive brand characteristics in a new product category. Although brand extensions have become a standard strategy for new product introductions in today's fiercely competitive marketplace, the extant literature has examined brand extensions as if they occur in a competitive vacuum. This study attempts to fill this void by examining brand extensions in a competitive context. Specifically, brand-extension strategy in a competitive context includes two key …

1997 December, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for December of 1997.

1997 December, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from December of 1997.

The Revolution In Retailing: Introduction To The Special Issue, Nirmalya Kumar

Research Collection Lee Kong Chian School Of Business

No abstract provided.

The Revolution In Retailing: From Market Driven To Market Driving, Nirmalya Kumar

Research Collection Lee Kong Chian School Of Business

The first image aroused by 'retailing' for many of us, especially those of us who are somewhat older, is that of the corner grocery store. Not so long agb retailing was, and it still is in some parts of the world, a fragmented, local, unsophisticated, traditional business run by vulnerable owner-operators. Yet, here we are talking about a revolution in retailing. Why? What has changed? Fundamentally retailers have grown up over the past 25 years into large, global, technology-intensive, powerful, fast-growth corporations managing their own brands. Several retailers have become the darlings of their stock markets. Hennes and Mauritz, the …

1997 November, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for November of 1997.

No. 130 1997 November

International Journal for Business Education

SIEC Historical Documents

The Psychology Of Country-Of-Origin Labeling: An Example From Environmentalism, Ibpp Editor

International Bulletin of Political Psychology

This paper describes psychological Issues that affect the political consequences of country-of-origin labeling.

The Prospect For An Asparagus Industry In Northern Western Australia, John Bonnardeaux

Horticulture published reports

Asparagus grown in temperate regions of southern Australia is available, fresh, between August and March. For the remainder of the year, asparagus is not grown in Australia on a significant scale.

Recent work in Thailand, Peru, Kununurra (northern-western Australia) and Katherine (Northern Territory) has indicated that good quality asparagus can be produced in tropical and subtropical climates. Furthermore, research has shown the timing of the harvest can be manipulated by withholding irrigation and fern cutting. In an environment such as the Ord River Irrigation Area (ORIA) it is possible to harvest asparagus at any time of the year.

This report …

The Effects Of Organizational And Individual Learning On Job Satisfaction And Organizational Commitment, David Lee Wright

Doctoral Dissertations

The objective of this dissertation was to assess how certain organizational-level and individual-level factors affect member job attitudes. Specifically, market orientation and organizational learning, contingent on the individual's orientation toward learning, were examined as potential predictors of job satisfaction and organizational commitment. Individual performance of employees affects organizational performance. Consequently, these organizational and individual factors are significant to management because of their potential influence on the attitudes of employees.

A national sample consisting of sales and marketing executives made up the sample frame. A self-report questionnaire was mailed to 2000 randomly selected potential respondents. The return of 213 usable questionnaires …

Marketing In The New-Era: Combating Competition In A Globalizing Economy: By J S Panwar, New Delhi: Sage Publications,1997., Mithileshwar Jha

IIMB Management Review

No abstract provided.

1997 October, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for October of 1997.

The Effects Of Nutrition Package Claims, Nutrition Facts Panels, And Motivation To Process Nutrition Information On Consumer Product Evaluations, Scott B. Keller, Mike Landry, Jeanne Olson, Anne M. Velliquette, Scot Burton, J. Craig Andrews

Marketing Faculty Research and Publications

In a laboratory experiment using a between-subjects design, the authors examine the effects on nutrition and product evaluations of nutrition claims made (e.g., "99% fat free; " "low in calories") on a product package, product nutrition value levels, and enduring motivation to process nutrition information. Enduring motivation is shown to moderate the effects of product nutrition value on consumer evaluations. Also, nutrition claims interact with product nutrition value in affecting consumer perceptions of manufacturer credibility. Given the availability of nutrient levels in the Nutrition Facts panel on the back of the mock package, nutrition claims on the front of the …

Health Care Marketing And The Internet, C. David Shepherd, Daniel Fell

Faculty Articles

This article presents research on the growing number of health care providers using the Internet as a health care marketing tool in the U.S. The author notes that the Internet is changing the way consumers seek healthcare related information as well as the way it can be provided to them. The results of the study suggest that consumers will increasingly rely on sources like the Internet for information, that health information will be a commodity on the Internet, that the Internet will help build relationships between providers and consumers and that marketers will be expected to develop and manage Internet-related …

1997 September-November, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from September to November of 1997.

Novos Serviços De Informação E Comunicação: Um Quadro De Referência Estratégico, Nikhilesh Dholakia, Norbert Mundorf, Ruby Roy Dholakia

College of Business Faculty Publications

From the late 1960s onwards, the range of information and communication services available to residential consumers and business users in the technologically advanced nations has been growing. The future of information services will depend on the strategic and structural interactions of firms specializing in content, conduits and components.

The Role Of Motivated Reasoning In Vendor Consideration, Ju-Young Park, Ravipreet S. Sohi, Ray Marquardt

Department of Marketing: Faculty Publications

This is a conceptual article dealing with the role of motivated reasoning in vendor selection. The authors argue that organizational buyers' motivated reasoning, along with the task characteristics of perceived importance and familiarity, plays an important role in determining whether an open or a closed consideration will be used for vendor selection. Based on the relationship between motivated reasoning and task characteristics, the authors develop several propositions.

1997 September, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for September of 1997.

1997 August, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for August of 1997.

Review Of Business As A Calling: Work And The Examined Life By Michael Novak, Gene R. Laczniak

Marketing Faculty Research and Publications

No abstract provided.

1997 July, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for July of 1997.

1997 June, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for June of 1997.

A Comparison Of Print Advertisements To Corresponding Web Sites: Are Marketers On Target, Sarah Jo Sautter

Honors Theses

Technological advances constantly make lives easier and information more accessible. Marketers seek the best ways to communicate with their prospects. This means keeping pace with technology, and being a pioneer in the industry. The Internet is one communication medium growing in popularity among marketers. As a new advertising medium, companies rush to beat their competitors, and many others follow. As a result, Web addresses are found in traditional media like television, radio and especially print.

1997 May, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for May of 1997.

Fmcg Distribution In India, Y L R Moorthi

IIMB Management Review

The key to success in the Indian markets, especially in rural areas, lies in distribution. Sustained performance of multi-national corporations like Lever and ITC as well as that of Indian companies like Tata and Nirma lies in their distribution strength. The FMCG distribution practices of Coca Cola and Cadbury are outlined.

Financial Institutions And Markets: By Meir Kohn, New Delhi: Tata Mcgraw Hill, 1996., Ashok Thampy

IIMB Management Review

No abstract provided.

Relationship Marketing In China: Guanxi, Favouritism And Quality Of Business Development, Y H Wong

IIMB Management Review

Relationship Marketing is increasingly redefining traditional concepts in marketing and guanxi is the new buzz word. Guanxi, meaning relationships, has attracted considerable attention from both academics and practising managers. Viewed positively, guanxi networks offer an attractive way of facilitating business transactions. The flip side is associated with corrupt under-the-table behavior. With China becoming an important market for the world, guanxi could well be one of the tools to understand the byzantine Chinese market.