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1997 April, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for April of 1997.

No. 129 1997 April

International Journal for Business Education

SIEC Historical Documents

1997 March, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for March of 1997.

1997 February-August, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from February to August of 1997.

1997 February, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for February of 1997.

An Evaluation Of Mango (Mangifera Indica L.) Cultivars And Their Commercial Suitability For The Kimberley, P. R. Johnson, D. M. Robinson

Horticulture published reports

An evaluation of 74 mango cultivars was conducted from 1983 to 1995 in the Ord River Irrigation Area (ORIA) on Cockatoo sand. The aim to determine their suitability for commercial production and establish the basis for a mango industry in the Northern tropics of Western Australia. Measurements were made on yield, harvest times, flowering times, brix, fruit quality, growth rates and market acceptability. Results have indicated that cultivars, other than Kensington Pride, most commercially suitable in the ORIA are Banana for early cropping in mid September, Irwin for high regular yields and good market acceptability, Haden for excellent market acceptability, …

Irish Marketing Review, Vol. 10, No.1, 1997, Unknown

Issues

The Irish Marketing Review deals with issues, developments, research and practice in marketing.

Irish Marketing Review, Vol. 10, No. 2, 1997/98, The Marketing Institute

Issues

The Irish Marketing Review deals with issues, developments, research and practice in marketing.

The Airline Quality Rating 1997, Brent Bowen, Dean Headley, Uno Aviation Institute

Faculty Books and Monographs

UNOAI Report 97-9

The Airline Quality Rating (AQR) was developed and first announced in early 1991 as an objective method of comparing airline performance on combined multiple factors important to consumers. Development history and calculation details for the AQR rating system are detailed in The Airline Quality Rating 1991 issued in April, 1991, by the National Institute for Aviation Research at Wichita State University. This current report, Airline Quality Rating 1997, contains monthly Airline Quality Rating scores for 1996. Additional copies are available by contacting Wichita State University or University of Nebraska at Omaha. The Airline Quality Rating 1997 is …

Western Australian Fisheries - At A Glance (1997), Fisheries Department Of Western Australia

Fisheries Published Reports

Western Australia's fisheries are the envy of the world. The calibre of our research and management, and the skills of our fishermen, are recognised as second to none. We have pristine oceans and waterways from which we draw fish and fish products of the very best quality.

But while WA ranks as Australia's leading producer and exporter of fish and aquaculture products, we are not resting on our laurels. A major review of fisheries administration has cemented environmental and economic sustainability as the key management objectives, and industry now has greater scope for improving its competitiveness by pursuing new marketing …

1997 January, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from January of 1997.

International Market Opportunities For Lentils, Andrew Quinn, Malcolm Sedgwick

Farm Systems and Economics published reports

The purpose of this report is to determine, through desk top statistical analysis, those countries which hold significant promise for the export expansion of the Western Australian lentil industry.

The report is comprised of five parts. 1) a brief lentil overview, 2) world lentil production and trade, 3) Australian lentil production and trade, 4) Western Australian lentil production and trade and 5) conclusions.

The first four sections identify the major producers, exporters, importers and premium markets operating in the international lentil market. The fifth section concludes by identifying six countries that warrant further in-market analysis to determine their lentil preferences …

International Market Opportunities For Field Peas, Andrew Quinn, Malcolm Sedgwick

Farm Systems and Economics published reports

The purpose of this report is to determine, through desk top statistical analysis, key countries which hold significant promise for the export expansion of the Western Australian field pea industry.

The report is comprised of five parts. 1) a brief field pea overview, 2) world field pea production and trade, 3) Australian field pea production and trade, 4) Western Australian field pea production and trade and 5) conclusions.

The first four sections aim to identify the major producers, exporters, importers and premium markets operating in the international field pea market. The fifth section concludes by identifying six countries that warrant …

Achievements In Wool 1997, Agriculture Western Australia

Animal production and livestock published reports

The Wool Strategy Group, which I initiated in 1993, and Agriculture Western Australia's Wool Program are strategic partners working together with industry to develop and market this State's wool industry.

Wool is Western Australia's second most important agricultural industry, with a current export value of $643 million. It has the potential to return to a billion dollar industry in the next five years and the industry needs to be strongly focused on producing what the market requires to take advantage of this.

The Wool Strategy Group, led by Chairman Mr Philip Gardiner, and the Wool Program, have established an international …

An Analysis Of Price Discrimination Of Alcoholic Beverages: Marketing Towards African-American Vs. Anglo-Americans In St. Louis Communities, Tamara L. Morrow

Theses

This thesis will focus on the analysis of price discrimination of alcoholic beverages marketed towards African-Americans in St. Louis. Missouri.

Research has indicated that alcoholic beverages cost more in predominantly African-American communities compared to predominantly Anglo-American communities. Previous studies indicate certain factors that play a major role in identifying price discrimination. Some of these factors include social class, type of retail store and brand names and images.

However, an investigation of price discrimination of alcoholic beverages can indicate other reasons why prices are higher in certain areas. The percentage of alcohol and consumer demand in particular areas may pre-determine the …

Kenyatta International Conference Center: A Proposed Marketing Plan, Rose M. Kwena

Theses

This study will focus on analyzing the marketing capabilities of the America's Center and the St. Louis Convention & Visitors Commission (CVC) in the conventions and exhibitions industry, with the aim of preparing a marketing plan to be implemented by Kenyatta International Conference Center (KICC) in Kenya based on the success of St. Louis CVC. The information gathered from researching published data and personal interviews will be used to develop strategies and recommendations.

Kenyatta International Conference Center was not purposely built to host events of large magnitude as exhibitions and conventions. The center was built with public funds by the …

Advertising Beliefs And Attitudes: Are Students And General Consumers Indeed Different?, Srinivas Durvasula, Subhash Mehta, J. Craig Andrews, Steven Lysonski

Marketing Faculty Research and Publications

Studies of advertising beliefs and attitudes are crucial because these measures are shown to affect brand attitudes and purchase intentions. Previous studies in this area used either student or general consumers samples; no comparisons were made between the two groups. Therefore, it is not known whether and to what extent responses of student samples are likely to differ from those of general consumers. Differences would indicate that the two segments view advertising dissimilarly. However, by applying covariance structure analysis on a sample of students and a sample of general consumers from India, our study found no significant differences between them …

The Flexible Executive Mindset: How Top Management Should Look At Tomorrow’S Markets, Gene R. Laczniak, Robert F. Lusch

Marketing Faculty Research and Publications

The need for management to better anticipate the future is the urgent message currently being advocated by consultants in strategic market planning. Uses a survey of high-level managers from Fortune 1,000 corporations to illustrate the advantages of cultivating a flexible mindset concerning environmental trends and their strategic marketing implications. Reviews projected developments in the economy, technology, ecology and the social/political environments that are expected to occur by 2005. Discusses appropriate marketing responses to these trends.

Motion Picture Ratings In The United States, Richard M. Mosk

Cardozo Arts & Entertainment Law Journal

No abstract provided.

Sport, Media And Sponsor: The Shifting Balance Of Power In The Sports Network, Rosita Wolfe, Tony Meenaghan, Paul O'Sullivan

Articles

As sport has become an important social and economic activity it is increasingly the subject of management analysis. This article adopts a network perspective to examine developments in the sports network. In particular, it examines relationships between network "actors" such as corporate sponsors, media and the owners of sport and analyses the changing balance of power in the sports network. Key media drivers of change in the network such as cable and satellite television, pay-per-view and digital technology are examined while the influence of sponsors and the issue of ambush marketing also influence the location of power in the sports …

International Market Opportunities For Faba Beans, Andrew Quinn, Malcolm Sedgwick

Farm Systems and Economics published reports

Western Australian faba bean production is growing and export volumes are increasing. In contrast, production is declining in many of the world's traditional faba bean regions. World trade, however, is growing.

China dominates the world export market and is growing rapidly as an exporter. The UK and Australia are the second and third largest exporters respectively.

As Western Australian production increases, the State will increasingly play an important role in Australia's ability to supply faba beans into markets looking tor quality and stable supply.

Saudi Arabia has emerged as the State's largest export market. The State is well located to …

Salesforce Automation And The Adoption Of Technological Innovations By Salespeople: Theory And Implications, Madhavan Parthasarathy, Ravipreet S. Sohi

Department of Marketing: Faculty Publications

Focuses on factors that can influence the adoption and implementation of salesforce automation systems (SFA). Automatization of a salesforce; Information on the dual adoption concept; Discussion of the adoption of SFA systems by individual salespeople; Why the adoption of technological innovations is likely to be in industries operating in an oligopolistic environment; Concluding remarks on managerial implications.

This paper is concerned with the adoption of salesforce automation (SFA) systems by organizations and their salesforces. SFA systems consist of centralized database systems that can be accessed through a modem by remote laptop computers using special SFA software (which is often company …

1997 January, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for January of 1997.

Marketing Planning In Small Manufacturing Firms : An Investigation Into The Theory And Practice Of Marketing Planning By Small Manufacturing Firms In Counties Cork & Kerry., John Patrick Cowman

Theses

As a result of undertaking this study, the researcher hopes to be able to draw conclusions about the practical relevance to small manufacturing firms of the marketing planning concepts set out in marketing literature by writers such as Kotler, McCarthy, MacDonald, Stapelton and others.

This study examines marketing planning in small Manufacturing firms - SMFs - in the Irish Counties of Cork and Kerry.

The essential aims of this study are to try to determine:

(1) How marketing planning is carried out by companies in the target group;

(2) Contrast marketing planning practice among the target population with recommendations for …

1996 December, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for December of 1996.

1996 November, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for November of 1996.

The Power Of Trust In Manufacturer-Retailer Relationships, Nirmalya Kumar

Research Collection Lee Kong Chian School Of Business

Manufacturers and retailers traditionally have seen each other as adversaries, but the benefits generated by trusting relationships between such old foes as Procter & Gamble Company and Wal-Mart Stores show that fear and intimidation may not be the most effective way for manufacturers and retailers to deal with each other after all. Studies of manufacturer-retailer relationships in a variety of industries reveal that exploiting power has three major drawbacks. it can come back to haunt a company if the balance of power changes; victims will ultimately seek ways to resist such exploitation; and working as partners allows retailers and manufacturers …

No. 128 1996 November

International Journal for Business Education

SIEC Historical Documents

The Effects Of Trust And Interdependence On Relationship Commitment: A Trans-Atlantic Study, Inge Geyskens, Jan-Benedict E. M. Steenkamp, Lisa K. Scheer, Nirmalya Kumar

Research Collection Lee Kong Chian School Of Business

In recent years, interorganizational relationship management has become of paramount interest in marketing channels research. Marketing managers and researchers have identified mutual commitment among exchange partners in a marketing channel as central to successful relationship marketing and as key to producing significant benefits for firms. We consider two types of commitment that may characterize interfirm relationships. Affective commitment expresses the extent to which channel members like to maintain their relationship with specific partners. Calculative commitment measures the degree to which channel members experience the need to maintain a relationship. After conceptualizing commitment, we offer a set of hypotheses concerning the …

Interest Domination As A Framework For Exploring Channel Changes In Transitional Economies, Debra Dahab, James W. Gentry, Ravipreet S. Sohi

Department of Marketing: Faculty Publications

Changes in political and economic power can affect channel structures and decisions. Western channel models may not be useful for understanding the process of change in Central and East European transforming economies. This discussion suggests that channels in transforming economies may be controlled by groups or networks of people with mutual interests, a phenomenon the authors call interest domination. The article examines interest domination by managers, Communist cadres, and other party elite in two transforming economies and describes how structural and behavioral components of command economies might be conducive to interest domination of marketing channels. Propositions for explaining the political, …