Marketing Commons^™

Sports Marketing Ethics In Today's Marketplace, Gene R. Laczniak, Richard H. Burton, Patrick Murphy

Marketing Faculty Research and Publications

Sports marketing is a fast-growing business endeavor. However, certain aspects of it have drawn criticisms from several corners (e.g., media, government, coaches, and fans). This paper raises a number of ethical questions about various dimensions of sports marketing. Advice for addressing some of the ethical problems that occur is provided. The paper specifically asks if organizations using professional sports associations as a promotional lever for increasing sales can be hurt by a lack of ethics on the part of the leagues, teams, or players. It also implies that sport organizations, regardless of economic benefits derived or strong player unions, have …

Marketing, Business Processes, And Shareholder Value: An Organizationally Embedded View Of Marketing Activities And The Discipline Of Marketing, Rajendra Kumar Srivastava, Tasadduq A. Shervani, Liam Fahey

Research Collection Lee Kong Chian School Of Business

The authors develop a framework for understanding the integration of marketing with business processes and shareholder value. The framework redefines marketing phenomena as embedded in three core business processes that generate value for customers-product development management, supply chain management, and customer relationship management-which in turn creates shareholder value. Such a conceptualization of marketing has the potential to introduce dramatic shifts in the scope, content, and influence of marketing in the organization. The authors highlight the implications of an organizationally embedded view of marketing for the future of marketing theory and practice.

1999 September-October, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from September to October of 1999.

내부서비스품질이 종업원만족과 고객만족에 미치는 영향에 관한 연구, 동성 곽, 기두 강

Asia Marketing Journal

No abstract provided.

신제품 개발조직의 지식역량 향상에 관한 연구, 형준 김

Asia Marketing Journal

No abstract provided.

판매원의 역기능 행동에 대한 감독통제수단의 효과를 매개하는 감독자에 대한 신뢰도, 낙환 최

Asia Marketing Journal

No abstract provided.

고객만족 개념의 재정립, 명호 박, 형지 조

Asia Marketing Journal

No abstract provided.

세그먼트 변화를 추적하는 다차원척도법, 주영 김

Asia Marketing Journal

No abstract provided.

서비스모호성이 소비자만족의 형성과정에 미치는 영향에 관한 연구, 순이 구

Asia Marketing Journal

No abstract provided.

해외판매법인의 현지유통경로선택에 관한 연구, 장로 이, 범수 박

Asia Marketing Journal

No abstract provided.

1999 September - October, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for September to October of 1999.

Managing Change Towards Service Excellence: Sds A Case Study, Jean Gorman

Masters

In a business environment where change is the only constant, companies must direct their attention to activities that will make their offerings excellent. The attainment of service excellence is a very prominent theme in the literature on services marketing. However, while the benefits of programs to achieve this status are unquestionable, there are in fact very few service companies that are regarded as excellent in the market place. Therefore the main objective is to determine how a company manages the activities towards achieving service excellence. The foundations of the primary research lie in both the literature on change management and …

Moderating Effects Of Vertical Exchange Relationship On The Relationship Between Firm Market Orientation And Selected Salesperson Role Variables, Patrick Dwain Fountain

Doctoral Dissertations

The purpose of this dissertation is to examine the moderating effects of identified dimensions of vertical exchange relationship (VER) between firm market orientation and the salesperson role variables of job satisfaction, organizational commitment, role ambiguity and role conflict. The sample utilized in this dissertation is the salesforce of a major United States publishing company. Moderated regression analysis is used to determine moderating effects. Three dimensions of vertical exchange relationship are identified using factor analysis and are labeled work, loyalty and congruence. The results indicate that the work dimension is a moderator of the relationship between market orientation and job satisfaction. …

1999 July-August, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for July to August of 1999.

Export Cauliflower Quality Improvement 1996 - 1998, Vynka Mcveigh, Rachel Lancaster, Dennis Phillips, S. C. Tan

Horticulture research reports

Final report for the project VG 94043 January 1996 to December 1998.

This three year study is the first conducted in Australia which has evaluated and assessed the postharvest chain for export cauliflowers. From harvesting to transportation to the wharf, the project has identified a range of improved practices to ensure optimum quality of cauliflower at the destination market. The project has also examined cauliflower agronomy issues such as the effect of seed weight, seedling weight and phosphorus nutrition and placement on yield and harvest period, as well as variation in potting mix composition within a seedling cell tray.

Producing …

Managing Bank Service Quality: A Conceptual Model, Govender Krishna K

IIMB Management Review

The search for role models expresses not only the deep rooted desire to follow, but also the inherent desire to lead. The need for great heroes and transforming leaders like Gandhi and Mandela is felt much more strongly in the contemporary world. The model of leadership in existing literature has been used primarily to depict the process of managing rather than the process of transforming and leading. Asha Bhandarkar and Pritam Singh arrive at blueprints for leadership by studying the lives and work of transformational leaders.

Is There A Life Cycle For Foreign Bank Advertising Themes?, William Renforth

IIMB Management Review

Advertisements by foreign banks in the US were examined to determine the services advertised, promotional themes used and the degree of internationalization of the strategy depicted. The results indicated an emphasis on general institutional characteristics rather than a focus on specific services, and a tendency to emphasize the size of assets, internationality, experience and competitiveness. The study suggested an advertising life cycle whereby foreign banks became more competitive and globally oriented in their strategies as they gained experience and became more active in their host economy.

Improving Supply Chain Performance Through Postponement Strategy, Janat Shah, Balram Avittathur

IIMB Management Review

Managing high product variety and high demand uncertainty, while keeping operational and inventory costs under control and maintaining high customer service levels, is the supply chain challenge for many firms. An important and recent development in supply chain management is the concept of postponement strategy. Postponement delays an operational process to a later point in the supply chain, thereby delaying the point of product differentiation. Among other benefits, postponement strategy helps in reducing inventory levels, transport and operation lead times and transport costs, and facilitates responsiveness to customer demand. Demonstrating the concept through a number of case studies, Janat Shah …

중소기업 마케팅의 돌파구, 일청 황

Asia Marketing Journal

No abstract provided.

The Influence Of The Consumption Ritualization On Buying Behaviors, Cheol Park

Asia Marketing Journal

No abstract provided.

Understanding Service Quality In Health / Fitness Clubs From A Systems Perspective, Kyung Ro Chang

Asia Marketing Journal

No abstract provided.

서비스 조직 구성원의 통제지각과 행동통제과정, 재영 김, 동철 한, 승호 안

Asia Marketing Journal

No abstract provided.

Q 방법론의 이해와 소비자 연구에의 적용, 범종 김

Asia Marketing Journal

No abstract provided.

백화점 고객의 소비자 만족에 미치는 선행 요인 및 사후 행동에 관한 연구, 창훈 신, 재영 송, 인석 황

Asia Marketing Journal

No abstract provided.

한국기업의 해외시장에서의 브랜드구축에 관한 연구, Rajeev Batra

Asia Marketing Journal

No abstract provided.

A Simultaneous Model For Innovative Product Category Sales Diffusion And Competitive Dynamics, Namwoon Kim, Ellen Bridges, Rajendra Kumar Srivastava

Research Collection Lee Kong Chian School Of Business

Diffusion of innovation has been the focus of an entire stream of research in marketing, and firm entry and exit decisions have been investigated by marketers, strategists, and economists. However, little attention has been paid to the relationship between changing demand and the entry and exit behaviors of competitors in the marketplace. Understanding this relationship is essential in making resource commitments, as profitability of options depends not only on the size and growth of the market, but also on the number of competitors likely to be encountered. This is particularly important in innovative markets, where changes occur rapidly and one …

1999 June, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for June of 1999.

Contextual Effects On The Revision Of Evaluative Judgements: An Extension Of The Omission Detection Framework, A. V. Muthukrishnan, Seshan Ramaswami

Research Collection Lee Kong Chian School Of Business

When consumers are presented with negative information about a brand that they have evaluated positively earlier, the extent to which they change their initial evaluation may depend on the formats in which information is presented (non-comparative vs. comparative) at the two stages. In four experiments, we manipulate the format in which information is presented at an initial and at a challenge stage and investigate their effects on the degree of revision in evaluative judgments. The results of the four experiments suggest that when consumers receive initial information in a noncomparative format, a comparative challenge causes a greater degree of revision …

Unintended Consequences Of Arousing Fear In Social Marketing, Nadine Henley, Rob Donovan

School of Marketing, Tourism and Leisure Publications

The intention of social marketers, by definition, is to contribute to social good. However, an unintended consequence of the frequent use of fear-arousal in social marketing may be the creation of a sense of helplessness both in the target market and in unintended markets. Arousing fear may be counterproductive when attempting to persuade some people to abandon anxiety-soothing, addictive behaviours, such as smoking, drug and alcohol use (Firestone 1994) and may lead to counterproductive, fatalistic thinking and maladaptive responses (Job 1988; Rippetoe & Rogers 1987). The possibility that fear arousal creates helplessness is an important issue for marketing in the …

Unintended Consequences Of Arousing Fear In Social Marketing, Nadine Henley, Rob Donovan

Research outputs pre 2011

The intention of social marketers, by definition, is to contribute to social good. However, an unintended consequence of the frequent use of fear-arousal in social marketing may be the creation of a sense of helplessness both in the target market and in unintended markets. Arousing fear may be counterproductive when attempting to persuade some people to abandon anxiety-soothing, addictive behaviours, such as smoking, drug and alcohol use (Firestone 1994) and may lead to counterproductive, fatalistic thinking and maladaptive responses (Job 1988; Rippetoe & Rogers 1987). The possibility that fear arousal creates helplessness is an important issue for marketing in the …