Marketing Commons^™

Opportunities For Family Research In Marketing, Suraj Commuri, James W. Gentry

Department of Marketing: Faculty Publications

Family as a consuming and decision making unit is a central phenomenon in marketing and consumer behavior. However, in the recent past, there has been a decline in interest in family as a unit of analysis. Yet, at the same time, the family -- as an institution -- is undergoing a metamorphosis and currently stands at the threshold of significant transformation. In this paper, we argue that the decreased interest in family as a unit of analysis in marketing is largely due to the fact that many interesting propositions about family as a consuming unit remain outside the current perspective …

Brand Awareness, Usage & Purchase Patterns Of Hair Shampoo : A Consumer Behavior Perspective, Siew Fong Tong

Student Works (2000-2009)

The hair shampoo industry in Malaysia is becoming highly competitive with more products of local and imported brands. The purpose of this study is to provide a better understanding of the behavior of consumers with regards to hair shampoo. The specific objectives of this study are to examine the unaided brand awareness of hair shampoo; the usage and purchase patterns of hair shampoo; the evaluative criteria used in product performance evaluation and if differences exist among the different ethnic groups; to investigate factors and their relative importance that influence consumers' choice of hair shampoo as well as to examine if …

Case Study : R. J. Reynolds Tobacco Malaysia, Kok Tee Lim

Student Works (2000-2009)

For this project assignment, I choose R.J. Reynolds Malaysia for my project because of a number of reasons. Firstly, there are only 3 main competitors exist in Malaysia such as Rothmans of Pall Mall, Malayan Tobacco Co and Philip Morris and the tobacco industries in Malaysia are highly regulated by government such as raising taxes, banning smoking in most public places and setting maximum limits for tar and nicotine in cigarettes can still provide competitive advantage. Furthermore, RJRM concentrates on exporting its products to Asia like Japan, Thailand, Brunei, Hong Kong and Duty Free Shops

Business Use Of The Internet In The Unit Trust Industry, Leap Sing Tee

Student Works (2000-2009)

The worldwide network of computers, called "Internet", provides opportunities for a company to do business in cyberspace. The Internet is the first exciting, significant marketing tool to emerge in recent years. Organization find it more and more important to represent themselves on the Internet to get more customers, to increase the public awareness of the companies and their products. However, the use of Internet by the Malaysia business is still at the early stage and most of the corporate leaders are finding it difficult to keep up with fast moving markets. Therefore, this paper intends to investigate how the unit …

Knowledge Management And Organization In Malaysia, Koji Shiota

Student Works (2000-2009)

The term 'Industrial society' has been a proper one to explain the wide and deep influence of the industrialization to the society and the wealth of the country in 20th century. Its related concepts and theories such as division of labour, specialization, standardization, mass-production, learning curb, scale economy and others explained well the corporate competitiveness especially from the viewpoint of 'efficiency' and '(financial) capital'. After 1960s some people began to describe the new paradigm such as Daniel Bell's 'Post­industrial society' and Albin Tofler's 'The third wave.' These three decades we have seen the shift from industrial economy to service economy …

A Psychographics And Demographic Profile Of Individual Investors Of Kuala Lumpur Stock Exchange, Ezlika Mohd. Ghazali

Student Works (2000-2009)

The growing complexity and sophistication of the stock market had made stock broking a specialized profession. The era of globalization will pose a threat to securities industry in Malaysia. Thus, the importance of marketing in stock broking firms should not be taken for granted. In terms of market segmentation, demographic characteristics alone may no longer serve as a basis for segmenting individual investors. This had led to the development of psychographics research to more effectively communicate and market. By analyzing the characteristics of the individual investors, brokers in Malaysia will be in a better position to identify new opportunities. The …

Consumer Behavior And Religiosity Of Muslim Community In Klang Valley : Consumer Perception On Halal And Non Halal In Products And Services, Burhan Adnan

Student Works (2000-2009)

Consumption of products and services are one of the most important activities in human life. Therefore, being consumers they cannot run away from making decisions in all aspects of consumption process. It was identified that religious factor does playing an important role in the decision making process by the rules and taboos its inspired. This research project is trying to explore the religiosity aspect of Muslim consumers in Klang Valley and its relationship with the consumption of halal and non halal on products and services. The halal and non halal products and services have been further refined to halal restaurant, …

Consumer Behaviour Towards Counterfeit Product : A Study On Urban Malaysian Consumers, Swat Hah Lim

Student Works (2000-2009)

Counterfeiting is the production of copies that are identically packaged, including trademarks and labelling, copied so as to seem to the consumer the article is genuine. Product counterfeiting has become a serious problem for a number of industries. United States companies alone lose approximately $200 billion in sales annually as a result of counterfeiting. In Malaysia, very little study has been done on counterfeiting despite numerous studies claimed that the developing countries such as Asian countries were the paradise for counterfeiters. The present study intends to examine counterfeiting from the demand side perspective, consumer behaviour related to counterfeit purchases will …

A Study On Consumer Satisfaction Towards Housing : A Study Of Pkns House Buyers, Norita Mohd Sidek

Student Works (2000-2009)

PKNS is an active housing developer in the Selangor State. As a responsible developer who wants to remain competitive and relevant, PKNS is very much concerned about the level of their customers' satisfaction. The objective of this study is to identify the attributes that the potential house owners consider important and to determine the satisfaction level of PKNS house owners. Mowen and Minor's (1998) Expectancy Disconfirmation Model of Customer Satisfaction and Dissatisfaction was used as a basis for this study. Primary data was collected by quota sampling from PKNS's house buyers in Shah Alam and Kota Damansara. Three main issues …

Grocery Retailing In Malaysia : Improvements Through Ecr Application, Nikki Siew Hong Lee

Student Works (2000-2009)

The increasing population of sophisticated consumers is demanding for more quality, variety and service but for less money and time. This emerging pattern of consumers demanding more for less - is an issue facing the increasingly competitive grocery industry today. The increasing number and importance of large multi-national retailers in Asia during the last 5 years is further challenging the grocery business. Certainly, the ambience of the front store of a Tops or a Carrefour is as appealing as in shops anywhere. But peer into the back room, go round the yard, follow the delivery trucks and we are back …

Regulatory Reforms In The Malaysian Telecommunications Sector, Wai Ching Poon

Student Works (2000-2009)

The Malaysian telecommunications sector was privatized in 1987. A crucial ingredient in the success of the privatization of any telecommunications sector is the accompanying regulatory reforms. The main objective of this study is to examine the regulatory reforms that have taken place in the Malaysian telecommunications sector. Shifting the provision of telecommunications services operations away from the government makes it easier for the sector to achieve greater efficiency and possibly freedom from political intervention. This process can be further strengthened by innovative financing and investment strategies. In reality, firms are much better informed than the regulator. The key concept of …

Online Flowers And Gifts Shop, Kwung See Chit

Student Works (2000-2009)

With the tremendous growth of the Internet and the expansion of the World Wide Web, more and more information is being put on the Internet. The Internet creates a global marketplace that breaks the barrier of time, place and distance, within which conducts Electronic Commerce. E-Commerce is a system that includes not only those transactions that center on buying and selling good and services to directly generate revenue, but also those transactions that support customer service, or facilitating communications between business partners. This thesis describes a developed system to automate purchasing of goods online. The Online Flowers and Gifts Shop …

Target Marketing Can Help Attract City Residents, Robert E. Lang, James W. Hughes, Karen A. Danielsen

Public Policy and Leadership Faculty Research

While suburban growth continues, city living is regaining popularity. It is common knowledge that urban neighborhoods often attract young, single professionals, but a more precise identification of potential city dwellers could help cities understand and develop their comparative advantages. Now, perhaps more than ever, cities need to know which people want to live in them and how their vision of urban life may be accommodated by public policy.

/="/">A common concern expressed among urban mayors is that the quality of their city services, especially schools, stacks up poorly against that of most suburbs. Improving public education is often cited …

The Effect Of The Internet On Brand Loyalty, Aditi Balasubramaniam

Honors Capstones

No abstract provided.

2000 January, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for January of 2000.

Browsers Beware: Avoiding Legal Entanglements On The Internet, Michael Zugelder, Theresa Flaherty, James Johnson

Finance Faculty Publications

When Chicago resident David Loundy ordered a compact disk on the Internet from a British Web site, he received an e-mail confirming his order. Loundy expected to pay the advertised price of £8.99, or about $14. When he was subsequently charged £12.99, Loundy was incensed. He argued that he had accepted the set price of £8.99 and insisted that he pay no more for the disk. But when Loundy filed suit in England under the Consumer Protection Act of 1987, he was told that the Act did not apply to him because, under English common law, the place of the …

A Competitive Analysis On The Metal Packaging Coatings Industry In Malaysia, Mee Lin Yang

Student Works (2000-2009)

Numerous studies had been carried out in the past, on various industries in Malaysia, but none could be found with regards to the metal packaging coatings industry. The market environment and size of the industry have remained broadly unknown. Statistical reports by the statistic department often include the output of this industry under the paints and varnish production category. This research was an attempt to study and consolidate as much information as possible, pertaining to the market environment and market size of the metal packaging coatings industry in Malaysia. In order to achieve this, a market survey was conducted by …

Exploring The Criteria Used By Managers To Measure The Effectiveness Of Customer Loyalty Programs, Peter D. Simms

Theses: Doctorates and Masters

Since the 1970s there has been a paradigm shift away from mass marketing towards the establishment and maintenance of individual relationships known as relationship marketing. Customer loyalty programs can be seen as the tactical strategies that have resulted from this change in focus, as they attempt to retain existing customers by developing a long-term, mutually satisfying relationship. The first of these such strategies was introduced in 1981, and they are still a relatively new and unexplored phenomenon. The limited research on these strategies conducted thus far has shown the many purported advantages to be doubtful at best, yet their number …

Determining The Critical Elements Of The Customer Intimacy Framework, Frank Raymond Jasper

Theses: Doctorates and Masters

Currently the field of marketing is undergoing a transformation concerning the appropriate marketing model to use in business. This transformation arose due to the mounting problems of the existing 4Ps Marketing Model, the heightened importance of customer retention, the requirement to continually add value to business processes and recent advancements in Internet technology. An alternate approach to the 4Ps Marketing Model began to emerge in the 1970's and was termed relationship marketing. This study is exploratory in nature and investigates consumer perceptions concerning customer intimacy. A self-administered mail questionnaire was employed to gather the necessary data from 300 solely external …

Attitudes Towards Female Sports Stars As Endorsers, Kevin R. James

Theses: Doctorates and Masters

Successful and popular sports people have often been utilised as celebrity endorsers to encourage consumers to purchase goods and services. While male sports stars have a well-documented history as product endorsers, their female counterparts have been infrequently used, rarely studied and occasionally mismanaged. Using the dimensions that influence the credibility of a celebrity endorser, this study specifically examines consumer attitudes towards female sports stars as endorsers. Respondents intention to purchase was measured for three different products. As well, the attitude towards perceived attractive and non-attractive female sports stars was also explored. A three stage design, comprising of focus groups, specific …

An Empirical Analysis Of The Critical Determinants Affecting Commitment And Performance Of The U. S. Firm In The South African Market: Apartheid Versus Post-Apartheid, Sonja Pollard Mitchell

Theses and Dissertations in Business Administration

Recognized by the U.S. Chamber of Commerce as one of the world's Big Emerging Markets (BEMs), South Africa has received vast attention from potential foreign investors (IRRC 1994) and has been recognized by scholars as an excellent base for research (Hofmeyr, Templer and Beaty 1994). Unfortunately, little is known about the export behavior of the foreign firm in South Africa (Calof and Viviers 1995) given the country's history of political, social and economic instability.

This dissertation is an effort to increase the understanding of the factors that contribute to the commitment and overall market performance of U.S. firms in South …

Euroclicking And The Irish Sme: Prepared For E-Commerce And The Single Currency, Pierre Mcdonagh, Andrea Prothero

Articles

There is much technological hype (see Gates, 1999) as to the consequences of operating within cyberspace (Gibson, 1994) in an e-commerce capacity, at a time of operationalising European economic union within "Euroland". Debates centre on the need to theorise cyberspace (Besser, 1995) and the individualisation offered from organisations in serving e-customers, both from business to business to consumer perspectives. There is however, limited investigation as to how small to medium sized enterprises (SMEs) are preparing for this electronic or euro transmogrification. This article seeks to redress this by providing insight into these issues and draws upon an empirical analysis of …

Breaking New Ground In Kano, Shekhar Trivedi, Rahul Bharadwaj

IIMB Management Review

Shekhar Trivedi documents the experiences of Rahul Bharadwaj, who set up a branch at Kano, Nigeria, a place totally unknown to him, to market the carpets and rugs manufactured by his company. Apart from the hands on experience of putting systems and processes in place, he provides culture specific insights about the country and highlights the sales strategies that were employed.

The Indian Passenger Car Market: Outlook For Maruti, Sooraj Bhat, Puneet Dhamija

IIMB Management Review

The Indian passenger car industry was, until the 80s, the domain of the Ambassador. In December 1983, the first car rolled out from Maruti's plant at Gurgaon, marking the beginning of a revolution in the Indian automobile industry. Today, Maruti boasts almost 80% of the market share by volume. But in the new liberalised regime, with increasing competition including that of several world class players in the market, Maruti no longer commands a monopoly. Sooraj Bhat and Puneet Dhamija study the industry and Maruti's practices and conclude that unless they are able to change with the changing market and adhere …

Forming Strategic Alliances: Issues In Conceptualisation, Nagasimha Balakrishna Kanagal

IIMB Management Review

The interactive and interdependent economy of the present day is rooted in exchanges or 'give and take' of varying complexity. The process of conceptualising, planning and executing exchanges to the benefit of all players involved is basic to marketing. Given the three generic forms of economic organisation - market, hybrid and hierarchy, organisational expansions in high technology markets in recent times have witnessed the emergence of hybrid strategic alliances as an alternative to markets and hierarchies. Strategic alliances enable functional integration in inter-firm relationships involving tangible and intangible exchanges. Rapid technological innovations and technological complexity, and forces such as uncertainty, …

1999 December, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for December of 1999.

The Persistent Competitive Advantage Of Traditional Food Retailers In Asia: Wet Markets' Continued Dominance In Hong Kong, Arieh Goldman, Robert E. Krider, Seshan Ramaswami

Research Collection Lee Kong Chian School Of Business

The focus of this article is the persistent continued strength of wet markets in Hong Kong and the weakness of supermarkets in the fresh food area. This phenomenon is surprising because, based on the experiences in North America and Western Europe and given the well-developed economy of Hong Kong, one would have expected supermarkets to dominate fresh food retailing and wet markets to be in retreat. In this article, the authors explain the reasons for the continued dominance of wet markets. They argue that consumers’shopping and consumption culture, the effectiveness of wet markets in handling consumers’needs, and the appropriateness of …

1999 November-December, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from November to December of 1999.

1999 November, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for November of 1999.

Rising Above The Herd - An Analysis Of The Western Australian Beef & Cattle Industry, Andrew Quinn, Ashley Manners

Animal production and livestock published reports

This report has been produced at the request of the Agriculture Western Australia, Meat Program Partnership Group. The intention of the report is to set out a number of priority areas for concentrated Agency and industry attention to assist with the development of the Western Australian beef and cattle industry.

• Global per capita consumption of beef is currently flat to slowly reducing, with total consumption volumes rising in line with population and wealth increases.

• Global trade in live cattle is experiencing a slow, steady increase in volumes influenced by trade factors encouraging in-country processing and finishing of cattle, and a …

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