Marketing Commons^™

A Study Of Customer Satisfaction With Products And Services Offered By The Bernhard Center, Heidi L. Haskins, Dana Hasselback, Kimberly Heffel, Dean Seales, Amanda Wartchow

Honors Theses

The purpose of this report was to conduct research for the Bernhard Center. The objective was to determine student and faculty/staff perceptions of the Bernhard Center. It also served to facilitate possible suggestions for ways to renovate or replace existing areas with facilities that better serve the population of Western Michigan University. The Bernhard Center is a popular place on campus for WMU students, faculty, and staff, as well as community members to eat, study, hold meetings and events, and socialize. In an effort to maintain or increase the appeal of the Bernhard Center among these groups, while at the …

1999 May, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for May of 1999.

Factors Influencing Student-Athlete Choice Of Institution, Edward G. Howat

Electronic Theses and Dissertations

The purpose of this study was to determine the factors that influenced prospective student-athletes to attend East Tennessee State University. Using a qualitative research design, interviews were conducted with 36 freshman scholarship student-athletes. Participants represented student-athletes from each sport. A literature review covered the history of intercollegiate athletics, the history of recruiting student-athletes, the process of recruiting student-athletes, and the decline of public perception towards intercollegiate athletics. Results from the interviews were analyzed using inductive analysis. Patterns, themes, and categories of analysis emerged from the data. The data from the interviews were then unitized and categorized. The categorized units were …

A Meta-Analysis Of Satisfaction In Marketing Channel Relationships, Inge Geyskens, Jan-Benedict E. M. Steenkamp, Nirmalya Kumar

Research Collection Lee Kong Chian School Of Business

The authors advance a conceptual model of channel member satisfaction that distinguishes between economic and noneconomic satisfaction. The resulting model then is tested using meta-analysis, Meta-analysis enables the empirical investigation of a model involving several constructs that never have been examined simultaneously within an individual study. More specifically, the authors unify the stream of research on power use-the focus of many satisfaction studies in the 1970s and 1980s-with more recent work on trust and commitment, which usually explores antecedents other than power use. The results indicate that economic satisfaction and noneconomic satisfaction are distinct constructs with differential relationships to various …

Children's Attitudes Toward Television Advertising: A State Of The Art Review, Heidi L. Haskins

Honors Theses

The issue of children and advertising came to light in the 1970s and has continued to be a topic of much discussion ever since. In started in the 1970s when the Action for Children's Television petitioned the Federal Communications Commission (FCC) to eliminate all commercials from children's TV programs. Then in January 1973, the major networks agreed to reduce commercial time in children's weekend programs from 16 minutes an hour to 12 minutes an hour. In 1991, the Better Business Bureau estimated that children in the U.S. watch an average of 3.5 hours of television every day, and the average …

The Airline Quality Rating 1999, Brent D. Bowen, Dean Headley, Uno Aviation Institute

Faculty Books and Monographs

UNOAI Report 99-3

he Airline Quality Rating (AQR) was developed and first announced in early 1991 as an objective method of comparing airline performance on combined multiple criteria. This current report, Airline Quality Rating 1999, contains monthly Airline Quality Rating scores for 1998. Additional copies are available by contacting Wichita State University or the University of Nebraska at Omaha.

The Airline Quality Rating 1999 is a summary of month-by-month quality ratings for the ten major domestic U.S. airlines operating during 1998. Using the Airline Quality Rating system of weighted averages and montly performance data in the areas of on-time arrivals, …

Optimum Advertising Pulsation Strategies: A Dynamic Programming Approach, Hongkai Zhang

Doctoral Dissertations

This study, using the dynamic programming approach, has addressed the problem of optimally allocating a fixed advertising budget of a monopolistic firm over a planning horizon comprised of n equal periods to maximize two popular measures of advertising performance: (1) profits related to the advertising effort (discount factor r = 0), and (2) present value of profits related to the advertising effort (discount factor r > 0).

Two dynamic programming models that use the modified Vidale-Wolfe model to represent sales response to advertising are formulated with respect to whether the time value of money is considered. For a planning horizon comprised …

The Effects Of Ethnicity, Ethnic Salience And Ethnic Identification On Consumers' Sources Of Information And Purchase Behavior, Patricia Wooten Humphrey

Doctoral Dissertations

The purpose of this study was to determine if there were any significant differences in the search and purchase behavior between white and black consumers due to ethnicity, ethnic identification, ethnic salience and ethnic situation.

The sample was chosen from two universities, one predominately white, the other predominately black. Of the 360 questionnaires administered, 345 were usable. The sample was representative of the student population of each university with respect to age, gender, and ethnicity. Statistical techniques used were ANOVAs, t-tests and paired comparisons.

The findings indicate that ethnicity plays an important role in an individual's sources of information used …

Anti-Competitive Marketing Practices In The Airline Industry, Richard Robinson, Terrence J. Kearney

Marketing Faculty Research and Publications

Consumers, airlines and the economy as a whole have benefited from airline deregulation. Government regulation was replaced by competition as the protector of the consumers. Airlines continue to pursue marketing strategies which reduce competition and as act as barriers to new entrants. This paper reviews some of those strategies and suggest actions by which policy makers might encourage competition.

Developing A Hospital Web Site As A Marketing Tool: A Case Study, Thomas G. Widmer, C. David Shepherd

Faculty Articles

This article presents a case study which described the efforts of Siskin Hospital to develop a Web site as its marketing tool in 1999. Several years ago. Siskin Hospital, a rehabilitation facility in the southeastern U.S., began the process of developing a hospital Web site. It was agreed that a multidisciplinary team was needed. Then, the next step was to determine target audiences for the site based on the objectives. Fourteen distinct targets were identified. The type of information each would require was brainstormed and detailed. The information types were then prioritized using a matrix developed by the team.

Distributive Justice, Catholic Social Teaching, And The Moral Responsibility Of Marketers, Gene R. Laczniak

Marketing Faculty Research and Publications

This commentary uses as its platform an essay by Karpatkin (1999) titled "Toward a Fair and Just Marketplace for All Consumers: The Responsibilities of Marketing Professionals." This article supports Karpatkin's position that, too often, large corporations are willing to exploit weak and vulnerable consumers as the means to unsavory financial gain. Vulnerable groups include the poor, children, and the disadvantaged elderly. Essentially, Karpatkin raises questions about the lack of distributive justice for these consumer segments in the marketplace. In answer to this, the author presents a religion-inspired business ethics. Using a body of writing sometimes called Catholic Social Teaching (CST), …

Incoming Editor’S Statement, J. Craig Andrews

Marketing Faculty Research and Publications

In this editor's statement, I will share JPP&M's editorial philosophy and mission with our readers, as well as important information regarding our Web site, new JPP&M activities, section editors, and special issues and conferences. The following JPP&M editorial philosophy and mission should be of interest to readers and all prospective contributors.

Psychological Influencers Of A Consumer's Innovative Propensity: A Cross-Cultural Examination, Angela D' Auria Stanton

Theses and Dissertations in Business Administration

The purpose of this effort was to focus on measuring the psychological characteristics (specifically perceived risk, dogmatism, fatalism, self esteem, empathy, and cognitive complexity) of the innovative consumer. In order to assess the various relationships and interrelationships that exist in the psychological determinants of innovativeness, a structural modeling approach was employed. The model was also tested in a two country setting in order to determine its robustness cross-culturally. The innovative behavior measure focused on a single domain, the Internet, since innovativeness does not typically overlap across product categories (e.g. Gatignon and Robertson 1985).

Overall, the results of the test of …

An Empirical Investigation Into Significant Factors Of Moral Reasoning And Their Influences On Ethical Judgment And Intentions, Janet K. Mullen Marta

Theses and Dissertations in Business Administration

This dissertation is a partial test of the Hunt-Vitell (1986, 1993) general theory of marketing ethics, which, along with previous tests of the model and other empirical and theoretical work, serves as the basis for this research. The dissertation model is the most comprehensive test of Hunt-Vitell to date, in the sense that it tests variables at almost every stage of the ethical decision making process described in the Hunt-Vitell theory.

The sample was obtained through a mail survey of American Marketing Association (AMA) practitioner members. Empirical testing was carried out through correlation and regression analysis. Of the seventeen hypotheses, …

1999 March-August, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from March to August of 1999.

1999 March-April, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for March to April of 1999.

결합 리스펀스 모델링을 이용한 고객리스트 세분화, Eui Ho Seo, Kap Chel Noh, Eung Beom Lee

Asia Marketing Journal

No abstract provided.

마케팅 의사결정지원 시스템의 채택의도 형성과 사용자 만족에 관한 연구, Heung Soo Park, Dong Hoon Kim, Seong Ho Kang

Asia Marketing Journal

No abstract provided.

금융마케팅에서 고객평점제도의 효과성, Myung Sik Lee

Asia Marketing Journal

No abstract provided.

서비스품질과 서비스가치, Hak Sik Lee, Young Kim

Asia Marketing Journal

No abstract provided.

기술 제품의 조직내 확산과 혁신저항, Dae Ryun Chang, Seong Do Cho

Asia Marketing Journal

No abstract provided.

인터넷 환경하에서 점진적 국제화 모델의 적용가능성에 대한 연구, Seong Tae Hong, Jong Chil Shin

Asia Marketing Journal

No abstract provided.

서비스기업의 경쟁전략과 서비스전달시스템간의 적합성이 마케팅성과에 미치는 효과에 관한 연구, Kwang Ho Ahn, Jong Wook Yoon

Asia Marketing Journal

No abstract provided.

Effects Of Design Factors And Shopping Types On Consumer Mood And Store Image, Dong Chul Han, Sang Lin Han

Asia Marketing Journal

No abstract provided.

1999 February, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for February of 1999.

1999 January-February, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from January to February of 1999.

Top Management International Orientation And Small Business Exporting Performance: The Moderating Roles Of Export Market & Industry Factors, Franz T. Lohrke, Geralyn Mcclure Franklin, Vinay Kothari

Faculty Publications

This study examined the relationship between top management team international orientation and small business export performance. Results generally supported the hypotheses that market and industry factors moderate this relationship. Employing a sample of U.S. small business exporters, the study found that top management team international orientation had a greater positive relationship with export performance for firms exporting to countries culturally different and geographically distant from their home country than those exporting to countries culturally similar and geographically proximate to their home countries. In addition, international orientation had a greater positive relationship with export performance for firms competing in multidomestic industries …

Irish Marketing Review, Vol. 12, No.1, 1999, Unknown

Issues

The Irish Marketing Review deals with issues, developments, research and practice in marketing.

Sole Survivors: How Exceptional Companies Survive And Thrive At The Edge, Anto Kerins

Books / Book chapters

Some companies seem born to fail, while others manage to survive and thrive despite great adversity. What are the secrets of the survivors?. Sole Survivors puts nine such companies under the microscope to discover what sets them apart from their less-successful competitors, what make them "exceptional". But these nine are neither blue-chip multinationals nor high-tech operators. They are small to medium-sized European companies in a traditional section that has been decimated in recent times-footwear manufacturing. This book tells the stories of these companies in detail from their historical development through to their current business strategies, from their organisational structures to …

Developing Ireland As A Successful Garden Tourism Destination, Catherine Elizabeth Gorman

Conference papers

The marketing of Ireland as a garden destination has been evolving over the past six years. The complexity of Ireland’s history and modern circumstances have led to the demise of Irish gardens over the past three centuries. An initiative entitled The Great Gardens of Ireland Restoration Programme has been operated under the Operational Programme for Tourism 1994-99 which has been funded by the European Union. The outcome of the scheme has been twofold; the funding has rescued a significant part of Irish heritage and history; it has provided many new comprehensive tourist attractions to both the domestic and overseas market. …