Marketing Commons^™

시장지향성에 대한 관리자와 종업원간 , 호텔등급별 지각차이 및 사업성과의 관계 분석, Yong Ki Lee, Kyung Lan Jang, Jong Dal Im

Asia Marketing Journal

No abstract provided.

종업원의 직무만족과 조직의 서비스지향성이 종업원의 서비스지향성에 미치는 영향에 관한 연구, Seong Yeon Park

Asia Marketing Journal

No abstract provided.

편집위원장 임기를 마치면서 드리는 글, Jae Il Kim

Asia Marketing Journal

No abstract provided.

The Horizontal Organization; By Frank Ostroff, London: Oxford University Press, 1999, Ganesh Jejurikar

IIMB Management Review

No abstract provided.

The Marketing Challenge; By Laura Mazur And Annik Hogg, Hyderabad : University Press, 1998, Mithileshwar Jha

IIMB Management Review

No abstract provided.

4p 스키마타를 넘어서, In Soo Chun, Il Hyun Bae

Asia Marketing Journal

No abstract provided.

브랜드 수준과 카테고리 수준에서의 상황적 경쟁 구조에 관한 연구, Young June Kim, So Young Kim

Asia Marketing Journal

No abstract provided.

패널자료를 통해 나타난 국내소비자들의 상표애호도 수준과 가격판촉간의 관계에 대한 연구, Byung Hun Lim, Kwang Ho Ahn

Asia Marketing Journal

No abstract provided.

소비자들의 소매점 평가에 자민족중심주의 , 지각된 토착화 및 지각된 기여도가 미치는 영향, Chang Hoon Shin, Dong Dae Lee

Asia Marketing Journal

No abstract provided.

2000 March, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for March of 2000.

2000 February, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for February of 2000.

2000 January-April, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from January to April of 2000.

Irish Marketing Review, Vol. 13, No. 1, 2000, Unknown

Issues

The Irish Marketing Review deals with issues, developments, research and practice in marketing.

Tobacco Awareness Among Elementary School Students: Does Advertising Effect Children's Impression Of Cigarette Smoking?, John D. Johnson

The Corinthian

In 1996 the United States government began a series of lawsuits against the major tobacco manufacturing companies that have resulted in the elimination of major cigarette campaign slogans and/or characters judged to be aimed primarily at children. This action led to numerous state class-action lawsuits costing tobacco companies billions in future revenue. In their suit against tobacco companies, government lawyers successfully argued that tobacco companies had been deliberately marketing a dangerous product to the young. One of the more significant outcomes of this case was the elimination of the popular Joe Camel character.

In 1996 the United States government began …

The Mass Customization Of Marketing Due To Evolving E-Tailing Strategies, Traci Hagele

Capstone Research Projects

No abstract provided.

National Irish Bank: Coping With A Crisis And Beyond, Gerard Mortimer

Case studies

As March 1998 drew to a close, management at National Irish Bank (NIB) would have been forgiven for believing that the bank’s situation could not get any worse. The bank had just issued a robust defence of its position in relation to an off shore bond scheme which had been the subject of much media and political debate for the previous two months. In particular, it had severely criticised RTE, the state owned television and radio corporation, and the two RTE journalists who had broken and dominated the story.

Annual Report 1999-2000, Imsa Fund

IMSA Fund Reports

Throughout its history the IMSA Fund for Advancement of Education Board of Directors has worked hard to connect the vision, talents and ideas of the private sector with those in education to produce meaningful and measurable results. Through this work, the Illinois Mathematics and Science Academy and its partners have created a laboratory for learning and teaching mathematics and science in Illinois that is second to none.

The strategic direction of the IMSA Fund is always guided by the Academy's commitment that all students in Illinois benefit from IMSA's programs. IMSA serves students and mathematics and science teachers throughout Illinois …

Superquinn Alive And Kicking: An Illustration Of Innovation In The Irish Grocery Market, Edmund O'Callaghan, Mary Wilcox

Conference proceedings

Superquinn is one of Ireland’s most successful indigenous retailers operating in an intensely competitive grocery market. Despite the arrival of large overseas retailers and an increased level of acquisition and alliance activity, it has survived and thrived. The company attributes its success to its innovation strategy. The practice of innovation now permeates all facets and functions of the Irish grocery sector and consequently is a pre-requisite for maintaining competitive advantage and ensuring business success. This paper illustrates many Superquinn innovations, and relates its strategy to themes within innovation literature. Based on an in-depth interview with its managing director, Feargal Quinn, …

A Qualitative Investigation Into The Use Of The Internet In The Information Search Phase Of The Buying Decision Process, Kiaran Geen

Theses : Honours

There have been a significant number of reports suggesting that the Internet will radically change accepted business and customer relationships. The literature to date has focused on the phenomenon of the Internet as well as more specific aspects such as its interactivity, how to market a Web site and security issues. There appears to be very little research on how consumer behaviour theories relate to the Internet. This study explored the extent to which the Internet is in the information search phase of the buying decision process, amongst Internet literate consumers. A qualitative investigation using virtual focus groups was conducted. …

Forecasting Tea Production In Malaysia, Tamil Selvan. Krishnan

Student Works (2000-2009)

Forecasting is an inevitable part of production planning. Forecasting of future production is an essential Input to decision making as knowledge of this has always promised advantages and opportunities of many kinds. The forecaster's goal is to find a useful way to express a time-structured relationship so that predictions of future production can be incorporated into the decision making process. Fluctuations and variations in the production of tea in Malaysia is affected by uncontrollable and controllable factors. These factors cause fluctuations, trend, seasonality, cycles and irregular patterns in the yield series. These fluctuations create uncertainty and this makes decision making …

Children Influence In Family Decision-Making, Siew Ling Lim

Student Works (2000-2009)

This study has attempted to examine the distinct factors that may he said to characterize the children purchase decision-making style. Concentration is centered on an analysis of the influence of the children for various selected products in an attempt to determine whether there exists a particular pattern according to the different family background Children's income and saving patterns were also observed to investigate the relationship between financial resources and their influence pattern. The analysis had been carried out on the basis of a survey of 446 families in Peninsular Malaysia Respondents included "marketing housewives" and children who were asked to …

Irish Marketing Review, Vol.13, No. 2, 2000, Aidan O'Driscoll

Issues

The Irish Marketing Review deals with issues, developments, research and practise in marketing.

Foreign Market Entry Strategies Of Japanese Mncs, Charles R. Taylor, Shaoming Zou, Gregory E. Osland

Scholarship and Professional Work - Business

While much prior research has focused on Japanese multi‐national corporations’ (MNCs) marketing strategies, little is known about the factors that influence Japanese MNCs’ foreign market entry mode choice. In this study, a survey of Japanese MNCs is conducted in order to assess the factors that are the most influential in the foreign market entry decisions of Japanese MNCs. Using bargaining power theory, eight factors are identified in the study. The findings indicate that five of the eight factors (stake of the host country, need for local contribution, riskiness of the host country, resource commitment, and host government restrictions) are significant …

Are Some Comparative Nutrition Claims Misleading? The Role Of Nutrition Knowledge, Ad Claim Type And Disclosure Conditions, J. Craig Andrews, Scot Burton, Richard G. Netemeyer

Marketing Faculty Research and Publications

As the regulator of all national food advertising, the Federal Trade Commission (FTC) has expressed concern that consumers may be misled by certain comparative nutrient content claims in advertising. To help examine this issue, primary food shoppers were recruited and interviewed in three U.S. markets according to generally accepted procedures for advertising copy tests. The study employs a 2 (ad claim type) x 2 (nutrition knowledge) x 4 (disclosure type) between-subjects design using manipulated print advertisements. Misleading generalizations for absolute levels of sodium content beyond that of control ads are found for both specific and general nutrient content claims from …

Nutrition Ad Claims And Disclosures: Interaction And Mediation Effects For Consumer Evaluations Of The Brand And The Ad, Scot Burton, J. Craig Andrews, Richard G. Netemeyer

Marketing Faculty Research and Publications

The effects of ad disclosure information on evaluations of the brand, the advertisement, and purchase intentions are postulated to vary across different ad claim types. In addition, consumers' product health perceptions are hypothesized to mediate the effects of the disclosure information and ad claim type on brand and ad-related evaluations. Results from a between subjects' experiment show that the health perception measure mediates the effect of the disclosure on brand and ad evaluations, but the interaction between the ad claim type and the disclosure is not mediated by the inclusion in the model of consumers' product health perceptions.

Business To Business Marketing: Service Recovery And Customer Satisfaction Issues With Ocean Shipping Lines, Srinivas Durvasula, Steven Lysonski, Subhash Mehta

Marketing Faculty Research and Publications

The tenets of relationship marketing are useful in understanding the success of a service provider. Based on a sample of 221 firms in Singapore that use ocean freight shipping services, examines service recovery issues related to satisfaction. It was found that service recovery methods such as claims handling, problem handling and complaint handling are associated with the level of satisfaction of customers. In addition, interfacing departments also have varying association with levels of satisfaction of customers. Finds that users of these services can identify problems they experience with ocean freight shipping services, and this may impact their choice of most …

Marketing To Hispanics, Jodi Marucheck

Presidential Scholars Theses (1990 – 2006)

As Hispanics become more and more visible in the United States, businesses need to recognize this group of consumers as the valuable asset it is. Hispanics are becoming better educated, which leads to higher paying jobs and more buying power. What companies need to realize, though, is that it takes a sincere effort to reach this unique consumer group. Translating the general advertising campaign into Spanish is not sufficient enough to gain this group's loyalty. Companies need to appeal directly to the values and culture of Hispanics in America if they expect to add them to their clientele base. Before …

Distinguishing Sales Professionals From Their Marketing Counterparts: An Empirical Inquiry, Patricia Knowles, Anusorn Singhapakdi

Marketing Faculty Publications

Sales and other marketing professionals were compared in terms of some of their demographic, socioeconomic, and psychographic characteristics. It was generally expected that sates professionals would be different from the other marketing professionals in the sample. Regarding demographic and socioeconomic characteristics, more sales than other marketing professionals were male and they were less affluent. They also had fewer years of business experience. In terms of their personal values and moral philosophies, sales professionals, despite a general consensus evidenced in many leading sales and sales management texts that they are different from other employees, are generally speaking, very similar.

A Content Analysis Of Advertising In Magazines Directed At United States And United Kingdom Seniors, Ray Markham Smith

Theses and Dissertations in Business Administration

The seniors (55+) market is a growing, attractive market. While this market represents almost one-fourth of the total population in the United States and is slightly higher in the United Kingdom today, this segment is projected to grow to approximately one-third of the population over the next quarter century.

Relative to their proportion of the total population, seniors, and especially women, have historically been underrepresented as general advertising models. When seniors are portrayed, they are often used in supporting roles or in a negatively stereotyped manner. While the aging process is associated with declines in mental and physical capabilities, and …

An Examination Of A Multidimensional Model Of Customer Satisfaction With Internet Purchasing, Kathleen Vanscoyoc

Theses and Dissertations in Business Administration

The World Wide Web and Internet have transformed the competitive business environment and altered the customer-firm relationship by creating a new retailing format and service enterprise. It is rapidly growing as a competitive distribution medium in which customer satisfaction will be a major success factor in the development and maintenance of this new retailing format. Despite its growing importance as a new shopping medium, little empirical research has been conducted that examines the relationship between Internet shopping, customer satisfaction, company image, and future online purchasing. Research is needed to develop theoretical models that will systematically explain and predict behavior related …