Marketing Commons^™

신제품개발의 성공요인에 관한 연구, Sung Han Suh, Seo Hwan Cho

Asia Marketing Journal

No abstract provided.

국내 대학조직의 기금조성전략, Young Kyun Lim

Asia Marketing Journal

No abstract provided.

지각된 서비스 품질 , 소비자 태도 , 재이용 의도 사이의 인과관계 모형, Moon Kyu Lee, In Ku Lee, Jong Bae Kim

Asia Marketing Journal

No abstract provided.

Marketing In The New Millennium: 36 Trends That Will Change Business Amj Marketing By M J Xavier, 1999, New Delhi, Vikas, Pp 264, Price: Rs 240., Prashant Mishra

IIMB Management Review

The decade of the 90s was termed the decade of transformation for Indian business and industry. As the liberalisation phenomenon engulfed Indian organisations they encountered unprecedented challenges, both from within and without the country, to remain afloat in the marketplace: With the global economic order becoming a reality, several firms entered the Indian market, along with innovative and imaginative marketing mechanisms to attract consumers. The Indian marketplace was transformed by the arrival of new marketing philosophies and mechanisms. While the changes took place rapidly, academic
and analytical effort at studying the factors guiding these transformations and the issues related to …

2000 September, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for September of 2000.

2000 August, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for August of 2000.

A Social-Cognitive Approach To Salesperson Work Motivation, Lawrence Scott Silver

Doctoral Dissertations

The purpose of this study was to apply a social-cognitive model of motivation, used extensively in educational psychology, to a sales setting. The topic pertaining to work motivation and its importance is evidenced by the amount of research devoted to the topic. The literature examined for this study was selected from the fields of industrial/organizational psychology, educational psychology, and marketing/sales. Specifically, this study addressed the following research questions: (1) To what extent is salespeople's goal orientation determined by their implicit personality theory? (2) Do salespeople's goal orientation determine their behavior pattern? (3) Does optimism moderate the relationship between salespeople's implicit …

External Labor Markets: Job Inclusion Structures And Processes, Jeffrey Jon Snell

Doctoral Dissertations

The objective of this dissertation was to consider the determinants of external labor markets from a multilevel frame of reference. Specifically, the likelihood of a job's inclusion in an external labor market was examined in relation to environmental constraints, power and technological characteristics of the job and demographic features of the jobholder.

The sample frame consisted of a national survey conducted by the Current Population Survey (CPS). The CPS collected data from over 92,000 respondents relating to their having a job in an external labor market. Logistic regression and nonparametric tests were used in the statistical analyses. Statistical analysis revealed …

Examining The Impact Of Control Systems On The Implementation Of Market -Oriented And Customer-Oriented Strategies, Tara Burnthorne Lopez

Doctoral Dissertations

This dissertation examined the notion that firm control systems for managers and salespeople might impact the degree to which market oriented and customer oriented strategies are implemented throughout a firm's activities. In other words, the firm's control systems might facilitate or mitigate the execution of these particular strategies. This dissertation empirically addressed this concern by examining the impact of the management control system on the level of firm market orientation, and the impact of the salesperson control system on both salesperson customer orientation and the level of firm market orientation. In addition, it replicated previous research by testing the relationship …

2000 July, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for July of 2000.

Commercial Irrigation And Nutrition Practices For Strawberries In Western Australia, D. Phillips, D. Gatter, T. Calder, D. Pitman

Horticulture research reports

Irrigation practices employed by five commercial strawberry growers on sandy soils of the Swan Coastal Plain near Perth Western Australia were monitored for two consecutive seasons, 1995 and 1996 during the Spring production period.

Nutritional practices for the same grower group plus one Albany grower were monitored by plant, soil and sap analysis at 14 day intervals throughout the 1996 season.

Irrigation records showed that market quality strawberries could be produced at this time of year (August to December in Perth) on soils with very poor water retention properties with an average crop factor(E Pan) for the season of 0.7 …

Successful Sales Management: By Grant Stewart, London: Universities Press, 1999., S Ramesh Kumar

IIMB Management Review

Any book aimed at the practitioner of sales/marketing should not give an impression that it is written by either a knowledge creating high-priest of academic concepts or by a guru of jargon who is in the business of making simple things complex. Grant Stewart certainly qualifies as an author who believes in the power of simplicity. While the author’s targeted audience for the book includes marketing managers in the higher echelons of the corporate hierarchy, the book will probably be useful to sales managers or senior sales executives who are on the threshold of assuming higher responsibilities in the area …

연고가 제품구매와 점포선택에 미치는 영향, Dong Chul Han

Asia Marketing Journal

No abstract provided.

경로구성원 쌍방의 독자적 신뢰에 대한 개념적 연구, 주영 김, 도훈 함, 구성 김

Asia Marketing Journal

No abstract provided.

사회 , 개인규범 , 행동결과중요성지각이 환경친화제품구매 , 재활용행동에 미치는 영향, 동모 구

Asia Marketing Journal

No abstract provided.

판매성과에 대한 개인변수와 환경변수의 효과를 매개하는 판매노력과 목표수준, 낙환 최, 영아 김

Asia Marketing Journal

No abstract provided.

인터넷 쇼핑의 수용에 관한 연구, 종칠 신, 창석 송

Asia Marketing Journal

No abstract provided.

시도이론에 관한 이론적 연구, Richard P . Bagozzi

Asia Marketing Journal

No abstract provided.

Manipulating Ethos And Pathos: Accents, Product Complexity, And Promotional Messages In Chile, Victor Ramon Davila

Theses and Dissertations - UTB/UTPA

This dissertation is motivated by fundamental questions about source effects in persuasive communications: Do receiver attributes influence perceptions about the source and about the object of the message? Do source and object cues influence receiver perceptions about the source? Do source and object cues influence receiver perceptions about the object of the message?

Traditional conceptions of receiver responses to a source have focused on character trait inferences. Of these character trait inferences, the literature on source credibility appears to converge on two categories: source expertise and source trustworthiness. A more recent stream of research has grown around the concept of …

2000 June, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for June of 2000.

A Proposed Marketing Strategy For Go2hk.Com, Kit Ming Chan, Shuk Man Tam

Bachelor Degree - Marketing - Final Year Project

Within these few years, the Internet becomes popular in the world. There are many well-known websites, such as the eBay, Amazon and Yahoo, etc.. In foreign countries, Web auction is very famous for the Internet users in foreign countries, while it is a new kind of electronic business in Hong Kong. The trend of web auction has penetrated into Hong Kong in this few years, but it is still at a growth stage of the industry life cycle.

Web auction seems to be a new type of business in electronic commerce, thus it can attract the people to participate it …

2000 May-September, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from May to September of 2000.

Teens' Use Of Traditional Media And The Internet, Carrie La Ferle, Steven M. Edwards, We-Na Lee

Temerlin Advertising Institute Research

As the teen market segment expands and spending power increases, advertisers are cognizant of the importance in understanding traditional and emerging media trends in reaching this new generation of consumers. Increasing penetration of the internet at home and at school encouraged the authors to examine teens' relationships with media. Time allocation across media and the needs fulfilled by each medium were investigated. The study further explored how the internet, given its ability for two-way communication, stacks-up against interpersonal communication sources. Influences of gender and home access to the internet were analyzed, as were the methods teens use to learn about …

Bulletin 4422 - Exotic Diseases - Cattle, Agriculture Western Australia

Bulletins 4000 -

An exotic disease is a disease that is not present in Australia.

If an exotic disease did occur in Australia it would cause· production losses, stock deaths and stop exports of primary production. When export markets are lost they can only be re-established once it is proven the disease is eradicated

2000 May, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for May of 2000.

The Airline Quality Rating 2000, Brent D. Bowen, Dean Headley, Uno Aviation Institute

Faculty Books and Monographs

UNOAI Report 2000-2

The Airline Quality Rating (AQR) was developed and first announced in early 1991 as an objective method of comparing airline performance on combined multiple criteria. This current report, Airline Quality Rating 2000, reflects monthly Airline Quality Rating scores for 1999. AQR scores for the calendar year 1999 are based on 14 elements that focus on airline performance areas important to air travel consumers.

The Airline Quality Rating 2000 is a summary of month-by-month quality ratings for the ten major domestic U.S. airlines operating during 1998. Using the Airline Quality Rating system of weighted averages and monthly performance …

Sales Training Practices In Malaysia: Comparisons Of Domestic And Multinational Companies, Mohamad Asri Jantan

Theses and Dissertations in Business Administration

This dissertation expands the domestic sales training research into international settings by examining and comparing sales training practices of domestic and multinational companies (MNCs) in Malaysia. Fourteen hypotheses were proposed and examined: (1) the two groups' comparative sales training practices; (2) the two groups' sales managers' perceptions toward important sales training tasks; (3) the relationships of the different perceptions toward important sales training tasks to sales 9 managers' performance measures; and (4) the effect of two groups' demographic variables on perceived adequacy of the overall sales training programs.

Cross-sectional data were collected via self-administered questionnaires distributed to sales managers, marketing …

Explicating Sex Differences In Marketing Managers' Egoist Versus Utilitarian Ethical Orientations: The Effects Of The Enactment Of Agentic Versus Communal Social Roles, Jason Blair Macdonald

Theses and Dissertations - UTB/UTPA

This study examines the issue of sex differences in ethical orientations and suggests that the enactment of social roles and the associated use of information processing strategies influence the presence of sex differences in managers' ethical orientations. Managers' ethical judgments and intentions to use punishments or rewards to encourage ethical behavior are the two dependent variables in the study.

A 3 (prime: gender-role, work-role, no role) by 4 (ethical condition: positive egoist/positive utilitarian, positive egoist/negative utilitarian, negative egoist/positive utilitarian, and negative egoist/negative utilitarian) experimental design was applied in the efforts to answer the main research question: What is the role …

From Market Driven To Market Driving, Nirmalya Kumar, Lisa Scheer, Philip Kotler

Research Collection Lee Kong Chian School Of Business

Firms are constantly exhorted to become more market driven. However, our study of 25 pioneering companies (e.g. Body Shop, IKEA, Tetra Pak) whose success has been based on radical business innovation indicates that such companies are better described as market driving. While market driven processes are excellent in generating incremental innovation, they rarely produce the type of radical innovation which underlies market driving companies. Market driving companies, who are generally new entrants into an industry, gain a more sustainable competitive advantage by delivering a leap in customer value through a unique business system. Market driving strategies entail high risk, but …

2000 April, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for April of 2000.