Marketing Commons^™

Retail Customers' Perception Towards Internet Banking In Malaysia, Suliman Adam

Student Works (2000-2009)

Banking Institutions (Bis) have entered into an Internet Banking (IB) era following Bank Negara Malaysia's decision to allow domestic Bis to set up their IB services commencing 1 June 2000. Foreign Bis were given permission to set up communicative website beginning from 1 January 2001 and a full-fledged IB from 1 January 2002 onwards. A survey performed on 169 respondents indicated 27 .8% of the respondents are IB users. The most dominant profile of IB users based on the survey is single Malay male with tertiary/professional qualification. They are mostly Government servants with disposable incomes ranging from RM1 ,000 to …

Money Attitude And Compulsive Buying Behaviour Among Urban Malaysians, Boon Chui Teo

Student Works (2000-2009)

This paper seeks to explore the attitude of urban Malaysians towards money, Ethnic and gender differences on their money attitude were examined. In addition to exploring money attitude, compulsive buying, a specific aspect of abnormal consumer buying was investigated. Specifically, the intent of this study is to examine the extent to which money attitude influence compulsive buying. This study involved 270 respondents from the urban areas in the Klang Valley and Kuala Lumpur and was conducted using survey approach to a convenient sample of consumers. Gresham and Fontenot's Money Attitude Scale ( 1989) and later modified to reflect money behaviour …

Teenagers' Acceptance Of Products Endorsed By Ethnicity Of Local Celebrities, See Seng Lim

Student Works (2000-2009)

The world population today is said to be not less than seven billion citizens. It is said that every minute a baby is being born somewhere in the world and unconfirmed statistic reported that a big fraction of the population comprises of the youths. lf the report findings are true there is a huge and lucrative teen market waiting to be tapped yearly that might runs into billions of US$ dollars. No wonder the teenager has been the focus of media attention and commercialization. This paper seeks to explore the Malaysian teen market and their acceptance of celebrity as an …

Home Buying : A Contemporary Study Of House Buyers In Klang Valley, Ching Ching Ngu

Student Works (2000-2009)

The recent economic slowdown has posted greater challenges to the developers. Likewise, general consumer sentiment towards the housing market is bullish and the new residential development would further increase the residential stock in the country. The challenges for developers are to produce the kind of houses that meet the buyer's demand by studying the market first before embarking on any project. Therefore, the objectives of this study are as followings:

• To identify factors that influence house buyers in their choice of house;

• To study the housing needs of the house buyers;

• To examine the search behaviour of …

Perkembangan Perdagangan Elektronik Di Malaysia, Navarajan Subramaniam

Student Works (2000-2009)

Kajian ini adalah berkenaan dengan perdagangan elektronik yang lebih dikenali sebagai e-dagang. Perdagangan ini telah diperkenalkan oleh kerajaan Malaysia pada awal tahun 90-an. Kajian ini akan menumpukan kepada tahap kesedaran dan potensi masa depan e-dagang di Malaysia. Kajian ini dijalankan ke atas sampel yang terpilih di sekitar Kuala Lumpur. Kajian bertujuan untuk melihat tahap kesedaran dan pemahaman rakyat amnya mengenai pelaksanaan e-dagang di Malaysia. Perdagangan elektronik berlaku melalui talian elektronik yang melibatkan urusan berkait dengan pengiklanan, pesanan, penjualan dan semua aktiviti pembelian serta termasuk juga penghantaran bagi perkhidmatan atau produk yang memungkinkan dihantar melalui media elektronik. Organisasi perniagaan memerlukan polisi …

A Study Of Consumer Buying Behaviour In The Selection Of Sauces, Chow Sim Cheong

Student Works (2000-2009)

Sauces are the common product used by most of the household in Malaysia. Every household usually has at least a bottle of Chilli Sauce or Tomato Ketchup or Oyster Sauce. It is interesting to study the selection criteria of Malaysian households on the purchases of sauces by the demographic (such as gender, ethnicity, age, education, occupation and income) and psychographic characteristics (such as social class and lifestyle). Psychographic refers to a set of values or tastes exhibited by a group of consumers, especially as they are reflected in consumption patterns. Purchase behaviour, including store patronage preferences, is also explored. Data …

Seasonality Of Volatility And Returns And Their Causal Relationship In The Kuala Lumpur Stock Exchange, Hock Chai Toh

Student Works (2000-2009)

The primary objective of this study is to investigate the presence of seasonal variation in stock volatility and trading return across the days of the week and their causal relationship in the Malaysian stock market for period 3 July 1995 to 30 June 2000. The study revealed that there is no strong evidence to indicate the persistent presence of seasonal variation in stock volatility across the days of the week for the entire sample period and the three sub-periods, which correspond with a stable, declining and rising stock market. This finding does not concur with the previous findings on the …

Penerbitan Buku Tamil Di Malaysia : Suatu Kajian Dari Sudut Penerbitan Dan Pemasaran, Balachandran Murugasan

Student Works (2000-2009)

Book publishing Is a continuing process since Guttenburg founded the moving publishing machine. From that period It grew with various technological changes. The book publishing process makes our civilization more meaningful, by giving more evidence on social, economic and political development. Since Independence, Tamil book publishing has been facing more dilemma In the process to develop the business. Facing problem In this Industry Is common as many entrepreneurs willing to choose It as a career. After Independence, only two Tamil publishing company have been Identified as still moving In the business. However, only one company Is actively playing Its role …

Reform In The Electricity Supply Industry And Implementation Of A Competitive Electricity Market In Malaysia, William Kim Cheong Leong

Student Works (2000-2009)

Over the past decade, a number of nations have restructured their electricity industries. Several nations have also significantly reduced the government's role in the ownership and management of the electricity industries both at the state and national level. The wave of changes is driven by the forces of competition; the need to make the industry more efficient and allowing customers to have choices in deciding their electricity supplier, the package of services and the associated prices that best meet their needs. A crucial element of the deregulation and reform in the electric industry is the creation of a wholesale electricity …

Opportunities For Competitive Strategy In The Malaysia's Food Industry, Kieng Yii Ng

Student Works (2000-2009)

Competition among the food industries in the local and international environment is intensifying with the opening up of the market and the growing trends towards a wider acceptance of different foods as people and products are crossing the border more freely today. In general, market trends tend to cascade down from the more developed countries to the developing countries. With this in mind, this study started with the scanning of the environment in the global market with emphasis on the food trends in developed countries namely European Union, United States and Japan. This exploratory research used mainly secondary data. With …

A Study On Customer Relationship Management In The Banking Sector In Malaysia, Donny Yhew Chjuan Lim

Student Works (2000-2009)

In this era of marketing, which is known as the relationship era, customers are identified as the main determinant of success for a business. Hence, corporations are tailoring their products and services to suit their customers' need and demand. This leads to the introduction of Customer Relationship Management (CRM). CRM is best defined as a technology based business strategy whereby companies leverage increased customers' knowledge to build profitable relationships, based on optimising value delivered and realised from their customers. With the introduction of the CRM concept to the banking industry, it was perceived that the responses to customers' queries have …

Principles Of Internet Marketing By Ward Hanson, Ohio: South Western College Publishing, 2000., Prashant Mishra

IIMB Management Review

Principles of Internet Marketing attempts to provide a framework to understand the forces driving the Internet revolution in marketing and business; to describe the new tools and techniques of Internet marketing and to build an understanding of how these fit the existing paradigms. An attempt has also been made to look at the emerging challenges such as distribution channel conflicts, legal problems from marketing decisions and new skills for an Internet age.

Yield Management In The Airline Industry, B Venkateshwara Rao

IIMB Management Review

The Airline Deregulation Act of 1978 changed the competitive landscape for air travel. The CAB allowed low-cost (nonunionised and no-frill chartered service) carriers to compete in the scheduled air travel markets. Scheduled air carriers were at a disadvantage due to their high-cost structure. For example, during the winter of 1976, passengers could travel from New York to Florida on a charter for as little as $99. This fare was less than the average cost for a scheduled carrier to fly that market.

관계지향적 고객의 구전 및 재구매의도에 대한 전반적 만족과 신뢰 및 몰입의 매개적 역할에 관한 연구, Nak Hwan Choi, Jin Ryeol Lee, Kwang Jin Na

Asia Marketing Journal

No abstract provided.

Cip ( Corporate Identity Program ) 에 의한 상호변경이 기업의 이익흐름에 미치는 영향에 관한 연구, Tae Hee Lee, Chan Su Park

Asia Marketing Journal

No abstract provided.

Lg 전자의 독일 냉장고시장 진출 성공 사례, Jang Rohe Lee, Yong Gyu Kim

Asia Marketing Journal

No abstract provided.

신제품 프리어나운싱의 전략적 특성에 관한 연구, Heon Soo Jung

Asia Marketing Journal

No abstract provided.

인터넷 쇼핑에 따른 소비자의 위험 지각에 관한 탐색 연구, Moon Kyu Lee, Kyong Chun Kim

Asia Marketing Journal

No abstract provided.

구매접점에서 제공되는 부정적 정보가 소매점 매출 및 신뢰도에 미치는 영향, In Soo Jeon, Kyong Chun Kim

Asia Marketing Journal

No abstract provided.

2000 December, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for December of 2000.

2000 November, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for November of 2000.

2000 October-December, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from October to December of 2000.

2000 October, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for October of 2000.

현대백화점의 고객만족경영에 관한 사례연구, Suk Baum Pahng, Cheol Seon Lee

Asia Marketing Journal

No abstract provided.

The Wholesale Industry At The Crossroads, Koushiki Chowdhury, Sudas Roy

IIMB Management Review

Since the late 1980s, the wholesale industry has been experiencing turbulence, What With the growth in direct buying programmes and rising imports that often bypass domestic Wholesalers and directly approach the retail shelves. Many wholesalers are gradually defining their roles as being in the marketing support business and not merely in the distnbution business. They are realising that their primary purpose is to help both suppliers and customers develop effective marketing programmes and there by remain an essential link in the channel.

Strategic Marketing: A Guide For Developing Sustainable Competitive Advantage By M J Xavier, 1999, New Delhi, Response Books, Pp 359, Price: Rs 425 (Cloth), Rs 225/( Paperback)., Prashant Mishra

IIMB Management Review

The decade of the 90s was termed the decade of transformation for Indian business and industry. As the liberalisation phenomenon engulfed Indian organisations they encountered unprecedented challenges, both from within and without the country, to remain afloat in the marketplace: With the global economic order becoming a reality , several firms
entered the Indian market, along with innovative and imaginative marketing mechanisms to attract consumers. The Indian
marketplace was transformed by the arrival of new marketing philosophies and mechanisms. While the changes took place rapidly, academic and analytical effort at studying the factors guiding these transformations and the issues related …

Marketing Mantra: The Real Story Of Direct Marketing In India By Vaswar Das Gupta, Prentice Hall Of India, 1998, Pp 162, Price: Rs.95., Shekhar Trivedi

IIMB Management Review

The book concludes with six real-life personal selling situations and how these were tackled by people in those circumstances, which may be useful for salespersons and managers.

화장실에서 시작한 고속도로관리공단의 고객섬김경영, In Hyok Choi, Ju Young Park

Asia Marketing Journal

No abstract provided.

워드프로세서의 흔들리지 않는 지배자, Chang Ho Oh, Young Hyuck Joo

Asia Marketing Journal

No abstract provided.

판매원의 판매노력에 대한 감독자의 정보제공과 판매원의 감독참가의 효과, Nak Hwan Choi, Jong Ho Kim

Asia Marketing Journal

No abstract provided.