Marketing Commons^™

Almonds Western Australia, Andrew Quinn, David Pocock

Horticulture published reports

The Almond industry 1s one of the less explored new industry options in Western Australia, despite offering one of the more significant opportunities for expansion and market development. Previous attempts to expand the industry have met with little progress primarily because of the small orchard areas planted, limited economies of scale, significant impact by birds and absence of a local processing plant.

Global Almond exports exceed US$1 billion per annum and are dominated by California. Almond products are traded in the international commodity market with prices primarily set by the USA.

Critical to the development of the industry in Western …

Revenue Management: Hard-Core Tactics For Profit-Making And Market Domination By Robert G. Cross, Hyderabad: Universities Press India, 1999., Syamal K Ghosh

IIMB Management Review

No abstract provided.

Labyrinths: Peculiarities Of Industrial Marketing In India, V Kishore Kumar

IIMB Management Review

A few years ago, the Marketing Director of Lube-Alloy1, an American company specializing in lubricants, visited India. His objective — was to get an order for a special lubricant developed by his company for heavy earth moving machinery. For one month, he shuttled between offices of machinery manufacturers, headquarters of mining companies, their subsidiaries, mining projects, offices of oil companies and government offices. A month after he set foot in India, he hadn’t obtained even a trial order for his lubricant.

기술적 대체를 반영한 확산모형에 대한 연구, Se Hoon Park

Asia Marketing Journal

No abstract provided.

판매원의 적응판매행동에 대한 목적지향성의 효과, Byung Ryul Bae

Asia Marketing Journal

No abstract provided.

인터넷 쇼핑몰에 대한 고객애호도의 결정요인, Jang Woo Lee, Hyun Kyung Kim, Moon Kyu Lee

Asia Marketing Journal

No abstract provided.

Shombit Sen Gupta: Brands And The Art Of Living, P N Thirunarayana, Mithileshwar Jha, Y L R Moorthi

IIMB Management Review

No abstract provided.

2001 September, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for September of 2001.

인터넷 서비스접점 만족에 관한 연구, Sang Kyu Park, Gu Hyun Won

Asia Marketing Journal

No abstract provided.

관계지향성의 구성요인 및 원인과 성과에 관한 연구, Nak Hwan Choi, Young Ah Kim, Ho Jung Lee

Asia Marketing Journal

No abstract provided.

상표별 고려상표군 크기에 따른 가격수용범위 차이측정, Young Sik Kwak, Jae Weon Hong, Ji Won Peck

Asia Marketing Journal

No abstract provided.

Consumer Decision Making In A Multi-Generational Choice Set Context, Namwoon Kim, Rajendra K. Srivastava, Jin K. Han

Research Collection Lee Kong Chian School Of Business

Most new product adoption models have focused on single-generation products. Only recently have researchers begun to focus on the importance of analyzing consumers' purchase demands in multi-generation products. This paper proposes a model that incorporates both initial and repeat purchases and allows for leap-frogging behavior for multi-generation technological products. Whereas most new product adoption models are based on aggregate market sales, the proposed model is estimated and validated on individual consumer data. Within a logistical modeling framework, the model combines a purchase incidence (buy/not buy) component and generation choice components for each time period. These model components allow for individual …

Ua11/1 Western Kentucky Unveils New Athletics Logos And Marks, Wku Public Affairs

WKU Administration Documents

Press release issued August 7, 2001 by WKU Public Affairs regarding the changes in WKU logos and athletic marks.

2001 August, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for August of 2001.

Market Orientation: Towards An Understanding In Developing Marketplaces Of South America, Howard Warren Olsen

Theses and Dissertations in Business Administration

Theory development is essential for the health and wellbeing of marketing as it provides boundaries and a foundation for the growth of the discipline. Kohli and Jaworski's (1990, 1993) efforts provided the critical first step in the evolution of market orientation theory. However, evidence has not confirmed regularities in various industry circumstances as well as different international marketplaces. The literature is replete with a variety of different scales that have been used. Finally, the concept of market orientation is based upon the premise that such activities enhance business performance, but requisite performance measures have not been properly matched with the …

Strategy Implementation Effectiveness In A Nonprofit Environment: The Case Of Museum Stores, Sandra A. Mottner

Theses and Dissertations in Business Administration

The character of museums in America has changed significantly in this century as museums change how they market themselves to their constituents. One of these changes has been the growth and development of museum stores. First designed to supplement museum income museum stores are now a major source of museum funding (American Association of Museums 1999) and a source of educational enhancement of the museum's educational mission (Theobald 2000). However, despite the growth of the museum store, virtually no academic research has been undertaken.

This research seeks to help fill this void in the literature of not only museum store …

Hospitals And The Web: A Maturing Relationship, Daniel Fell, C. David Shepherd

Faculty Articles

How are hospitals using the Internet in marketing today? Where are health care marketers focusing their online efforts?What returns are marketers seeing from their Internet initiatives and investments? These are some of the questions we have been tracking since 1995 when we conducted the first-ever study to examine the ways that hospital marketers around the country were using the Internet and other emerging technology to promote their organizations. In the most recent survey, we look at what health care marketers are doing online and take the pulse of an industry grappling with rapid change and as yet unproven Internet strategies.

2001 July, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for July of 2001.

Towards A Strategy-Balanced Measure Of Business Performance: Conceptualization And Empirical Examination With The Market Orientation Construct, David William Lambert

Theses and Dissertations in Business Administration

Although previous research has theoretically asserted and provided partial empirical support for a positive relationship between an organization's market orientation and business performance, few studies have demonstrated this relationship using a broader conceptualization of business performance that extends beyond market-based and financial measures. This dissertation conceptualizes and develops valid measurements of key dimensions of a business performance construct—termed strategy-balanced measure of business performance (SBMBP)—and empirically tests this construct with the market orientation construct. To fully capture the financial and operational domain of business performance, the SBMBP construct is developed through a multidisciplinary literature review, in-depth telephone interviews, and industry and …

Lisrel 적용상의 유의사항과 문제점, 현철 조, 재원 유

Asia Marketing Journal

No abstract provided.

서비스제공자의 고객지향성이 관계 질 및 재구매의도에 미치는 영향, 병렬 배, 민우 이

Asia Marketing Journal

No abstract provided.

기업의 성격에 관한 신제도학파 접근방법의 범위와 한계, 운승 여

Asia Marketing Journal

No abstract provided.

서비스 회복속성이 고객의 공정성인식과 만족에 미치는 영향에 관한 탐색적 연구, 재원 유, 성호 김, 승익 백

Asia Marketing Journal

No abstract provided.

선행적 대응을 통한 새로운 시장개척 사례, 세조 오, 동성 곽, 해선 이, 김

Asia Marketing Journal

No abstract provided.

한국통신의 신상품 메가패스의 마케팅 전략, 성호 이, 서일 채, 래안 박

Asia Marketing Journal

No abstract provided.

브랜드 개성과 자아이미지의 일치성이 브랜드 태도에 미치는 영향에 관한 연구, 주영 박, 인혁 최, 경숙 장

Asia Marketing Journal

No abstract provided.

Revitalizing The Pharmaceutical Business : Innovative Marketing Approaches By R. B. Smarta, New Delhi: Sage Publications, 1999., Swaminathan Subramaniam

IIMB Management Review

No abstract provided.

Consumer Self-Confidence: Refinements In Conceptualization And Measurement, William O. Bearden, David M. Hardesty, Randall L. Rose

Faculty Publications

The development and validation of measures to assess multiple dimensions of consumer self-confidence are described in this article. Scale-development procedures resulted in a six-factor correlated model made up of the following dimensions: information acquisition, consideration-set formation, personal outcomes, social outcomes, persuasion knowledge, and marketplace interfaces. A series of studies demonstrate the psychometric properties of the measures, their discriminant validity with respect to related constructs, their construct validity, and their ability to moderate relationships among other important consumer behavior variables.

2001 June, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for June of 2001.

The Importance Of Agency Training In Hong Kong Life Insurance Industry, Kwong Fai Chan, Sau Ching Leung

Bachelor Degree - Marketing - Final Year Project

The core objective of this project is to provide a review of the current agency training practice Hong Kong’s Life Insurance Industry. This is a very interesting topic. After the study, we learn why training is so important in this industry.

In fact, training in life insurance industry is an important issue. Many large insurance companies spend lots of resource and capital on training. They set up a Training Department to organize different types of training programs for its agent. This is especially true as the competitive environment is becoming more and more complicated and fiercely.

To carry out this …