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Articles 15331 - 15360 of 16545

Full-Text Articles in Marketing

When Do Rewards Have Enhancement Effects? An Availability Valence Approach, Brian C. Tietje Jan 2002

When Do Rewards Have Enhancement Effects? An Availability Valence Approach, Brian C. Tietje

Marketing

It is commonly argued that although rewards induce behaviors, they undermine attitudes and motivation for subsequent action. This perspective has been applied in a consumer setting to suggest that sales promotions such as coupons will undermine consumer brand evaluations and brand loyalty. Instead of focusing on the undermining effects of promotional rewards, this research applies the availability valence hypothesis (Tybout, Sternthal, & Calder, 1983) to predict and explain when rewards will enhance recipient response. Two experiments demonstrate that an immediate reward from a product-related source enhances product evaluations by making favorable information more accessible than unfavorable information. Promotions enhance the …

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Support For Computer Users: Concept Development And Measurement, Mary Helen Fagan, Barbara Ross Wooldridge, Stern Neill Jan 2002

Support For Computer Users: Concept Development And Measurement, Mary Helen Fagan, Barbara Ross Wooldridge, Stern Neill

Marketing

This study explores how support for computer users can be conceptualized and measured in information systems research. A number of studies have proposed that support for computer users plays an important role in the acceptance and utilization of information technology applications. In these studies, the support concept has been conceptualized in a variety of ways, and the findings have often not been as hypothesized. The paper provides a conceptual framework for understanding support for computer users, and then describes the development of an instrument to measure support for computer users in a business school lab environment. The paper should help …

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2002 January, Office Of Communications & Marketing, Morehead State University. Jan 2002

2002 January, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for January of 2002.

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For A Good Cause : The Effects Of Cause Important, Cause Proximity, Congruency And Participation Effort On Consumers' Evaluation Of Cause Related Marketing, Stacy Landreth Jan 2002

For A Good Cause : The Effects Of Cause Important, Cause Proximity, Congruency And Participation Effort On Consumers' Evaluation Of Cause Related Marketing, Stacy Landreth

LSU Doctoral Dissertations

In the past several years, companies have discovered the importance of strategic social alliances, particularly in the form of cause related marketing (CRM) programs. Varadarajan and Menon (1988) describe the key feature of CRM as is that the firm’s contribution is linked to consumers’ engagement in revenue producing transactions with the firm. It is essentially a way for a firm to “do well by doing good” and provides several benefits to both the firm and the non-profit organizations receiving the donations. In general, academic researchers have found favorable consumer attitudes toward the firm, products and the non-profit organization involved. Consumers …

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Stereotypes In The Language Of Beauty Product Advertisements, J.R. Shanmugam Jan 2002

Stereotypes In The Language Of Beauty Product Advertisements, J.R. Shanmugam

Student Works (2000-2009)

This study focuses on the connotative language used in printed facial and slimming advertisements, which may be adhering to any common stereotypes of tile ideal Malaysian beauty in terms of complexion and figure or body weight. It was found that beauty product advertisements do convey a stereotypical beauty to the potential consumer. This so-called ideal beauty has a fair and youthful-looking complexion and a slim figure However, this stereotypical beauty is only implied subtly through the advertisement The research methodology has been carried out in 4 stages Stage 1 consisted of mere extraction of words from the advertisements Stage 2 …

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Niche Market And Customer Analysis For The Introduction Of A Potential New Pharmaceutical Product In Peninsular Malaysia, Jeyalakshmi Rajan Jan 2002

Niche Market And Customer Analysis For The Introduction Of A Potential New Pharmaceutical Product In Peninsular Malaysia, Jeyalakshmi Rajan

Student Works (2000-2009)

Benign Prostatic Hyperplasia (BPH) is a non-cancerous condition in which the number of prostate cells increases, causing the gland to enlarge. Nearly all men develop BPH If they live long enough and about half would develop symptoms of BPH. Company A's product is one of three drugs competing for the BPH market. In view of the slow growth of its product, Company A was considering launching a new formulation. Thus, a customer and market evaluation was essential to understand the market and develop relevant marketing strategies for such a launch. The major objectives of this study were to: (a) determine …

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Deception In Advertising: A Content Analysis Of The Legal Parameters Of Deception, E. Carla Mitchell Jan 2002

Deception In Advertising: A Content Analysis Of The Legal Parameters Of Deception, E. Carla Mitchell

Theses and Dissertations in Business Administration

One of the primary attributes of a free market economy is the uninhibited flow of truthful information regarding the goods and services available in the marketplace (Azcuenaga 1995). This free flow of information, in the form of advertising, enhances market performance by informing consumers and enabling firms to compete equitably based on the attributes of their offerings. Studies reveal that, for the vast majority of marketing managers, the regulatory environment serves as the primary influence in advertising strategy development and decision-making (Davis 1994). However, in their theory development, behavioral researchers often ignore the legal aspects promulgated by the FTC. Furthermore, …

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Bond Rating Of Upgrades And Downgrades : The Impact On Stock Returns, C. Thaneswary Chelliah Jan 2002

Bond Rating Of Upgrades And Downgrades : The Impact On Stock Returns, C. Thaneswary Chelliah

Student Works (2000-2009)

This paper examines the share market reactions to bond rating changes of upgrades and downgrades. In term of analysis the upgrade and the downgrade category has been divided into changes based on the investment and speculative groups. The market model was used in determining abnormal returns for the study. This research provides the relation of changes taken place within the group and across the group. In addition, this paper is also examining the impact of rating changes due to financial prospect and the companies' leverage. All the analysis is based in Malaysian scenario . The result suggests that there were …

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Surgical Gloves Contract Packaging Business : A Feasibility Study, Phok Wee Heng Jan 2002

Surgical Gloves Contract Packaging Business : A Feasibility Study, Phok Wee Heng

Student Works (2000-2009)

Founded in 1991, Doyen Medipharm is the world's only manufacturer of automated packaging machinery whose products are designed and engineered specifically to package medical devices. Doyen intends to capitalise on its market position by adding at least one further revenue stream. With its strength and market position, a major opportunity for the Doyen is the incorporation of Contract Packing facilities. The Contract packing market is dominated by poorly equipped low margin Companies, and now Doyen intend to challenge this market by equipping facilities with state of the art Doyen machines. Doyen Malaysia office was set up in 1996 serving as …

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Business Plan For A Malaysian Premium Cafe, Yew Kwan Yip Jan 2002

Business Plan For A Malaysian Premium Cafe, Yew Kwan Yip

Student Works (2000-2009)

Speciality cafes are currently divided into two main groups; the foreign branded cafes and our very own local coffee shops. Borneo Cafe is conceptualise to fill the vacuum between these two groups. We intend to serve local speciality roasted coffee in a local ambience. The name Borneo was chosen to reflect nature and environment with a reflection to the past era where life was simpler and individuals have time chatting to each other. Consumers patronising our cafe will sit on wooden furniture's, earthy tone colours to pacify the sight and mind, the aroma of freshly roasted coffee and the sound …

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The Established And Potential Mediating Variables In The Child's Understanding Of Advertising Intent: Towards A Research Agenda, Margaret-Anne Lawlor, Andrea Prothero Jan 2002

The Established And Potential Mediating Variables In The Child's Understanding Of Advertising Intent: Towards A Research Agenda, Margaret-Anne Lawlor, Andrea Prothero

Articles

This paper aims to explore in detail the issue of advertising intent, with particular reference to the child. The literature review examines the importance of age, and cognitive and social development in this field, and considers whether or not children can distinguish between television programming and advertising. What the literature review illustrates is that research studies thus far have conflicting viewpoints on these areas. Within the research to date, there are also a number of important issues which do not seem to be addressed. Most notably, there is little research which considers the impact of advertising upon children, from the …

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Integrating The Activities Required To Recruit And Retain Profitable Customers In Contemporary Retail Banking, Susan Walsh Jan 2002

Integrating The Activities Required To Recruit And Retain Profitable Customers In Contemporary Retail Banking, Susan Walsh

Articles

Today’s high street retail bank faces a major challenge in integrating the marketing activities required both to recruit new customers and to retain existing profitable ones. The challenge involves a judicious mix of “transaction marketing” – mainly aimed at winning new clients – and of “relationship marketing”- largely aimed at retaining present ones. Evidence from a detailed qualitative study of marketing practice in a UK high street bank, a subsidiary of an Irish headquartered bank, demonstrates just how problematic achieving this balance can be. The date indicates that this bank underinvested in a number of activities that are of primary …

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Cross-Cultural Acceptance Of The Euro: Assessing The Effectiveness Of Public Information Marketing, Steven W. Staninger Dec 2001

Cross-Cultural Acceptance Of The Euro: Assessing The Effectiveness Of Public Information Marketing, Steven W. Staninger

Copley Library: Faculty Scholarship

The introduction of the euro currency is a major social, cultural, and economic event in the history of Europe. A massive public information marketing campaign has failed to encourage widespread acceptance of the new currency. This paper analyzes the reasons for this failure, and suggests strategies for future campaigns.

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The Influence Of Firm Dispositions On Interfirm Relationship Formation In Business Markets, Jean L. Johnson, Ravipreet S. Sohi Dec 2001

The Influence Of Firm Dispositions On Interfirm Relationship Formation In Business Markets, Jean L. Johnson, Ravipreet S. Sohi

Department of Marketing: Faculty Publications

The central premise of this paper is that firm level characteristics or behavioral traits, referred to as predispositions, influence how the firm behaves and interacts in its interfirm relationships (EFRs). This augments traditional approaches that focus on the intra-relationship perspective and/or on environmental influences on the relationship. Firm predispositions of strategic intent and relational proclivity are expected to individually, and in combination, increase the extent of connectedness between partners in interfirm relationships. In turn, through connectedness, they affect relationship effectiveness in terms of reciprocity, information exchange, and cooperation. Results indicated that the predispositions increased connectedness, but combinational effects were not …

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서비스 복구접점에서의 고객만족과정에 관한 연구, Ho Jung Lee Dec 2001

서비스 복구접점에서의 고객만족과정에 관한 연구, Ho Jung Lee

Asia Marketing Journal

No abstract provided.

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What The Complainant Expects : A Study Of Car Users, D P S Verma, Gunjeet Kaur Dec 2001

What The Complainant Expects : A Study Of Car Users, D P S Verma, Gunjeet Kaur

IIMB Management Review

No abstract provided.

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Successful Branding By Pran K Choudhury, Universities Press, 2000., Vijay G Vancheswar Dec 2001

Successful Branding By Pran K Choudhury, Universities Press, 2000., Vijay G Vancheswar

IIMB Management Review

Successful Branding is a good amalgam of real-life Indian case studies which highlight the role of branding in successful marketing. While most of the cases revolve around fast moving consumer brands, given the sensitivity of this category to market perceptions, houdhury does provide interesting cases of brand creation in low interest category commodity products such as cement(Ambuja Cement) and intermediate products such as denim (Arvind Mills).

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소비자의 개인주의 / 집단주의 성향이 제품평가단서 지각과 정보탐색행동에 미치는 영향에 관한 연구, Yun Yong Hwang Dec 2001

소비자의 개인주의 / 집단주의 성향이 제품평가단서 지각과 정보탐색행동에 미치는 영향에 관한 연구, Yun Yong Hwang

Asia Marketing Journal

No abstract provided.

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전자상거래에서 디지털제품과 물리적제품의 소비자채택에 대한 실증 연구, Hyo Gun Kym, Seo Young Kwon, So Ra Kang Dec 2001

전자상거래에서 디지털제품과 물리적제품의 소비자채택에 대한 실증 연구, Hyo Gun Kym, Seo Young Kwon, So Ra Kang

Asia Marketing Journal

No abstract provided.

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The Millennium Business Quiz Book By Debashis Sarkar, Sage Response Books, 2001., N Dayasindhu Dec 2001

The Millennium Business Quiz Book By Debashis Sarkar, Sage Response Books, 2001., N Dayasindhu

IIMB Management Review

No abstract provided.

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Handbook Of Marketing Scales : Multi-Item Measures For Marketing And Consumer Behavior Research (2nd Ed.) By William O Bearden And Richard G Netemeyer, 1998., Mithileshwar Jha Dec 2001

Handbook Of Marketing Scales : Multi-Item Measures For Marketing And Consumer Behavior Research (2nd Ed.) By William O Bearden And Richard G Netemeyer, 1998., Mithileshwar Jha

IIMB Management Review

No abstract provided.

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The Resource-Based View And Marketing: The Role Of Market-Based Assets In Gaining Competitive Advantage, Rajendra Kumar Srivastava, Liam Fahey, H. Kurt Christensen Dec 2001

The Resource-Based View And Marketing: The Role Of Market-Based Assets In Gaining Competitive Advantage, Rajendra Kumar Srivastava, Liam Fahey, H. Kurt Christensen

Research Collection Lee Kong Chian School Of Business

This article posits a framework that shows how market-based assets and capabilities are leveraged via market-facing or core business processes to deliver superior customer value and competitive advantages. These value elements and competitive advantages can be leveraged to result in superior corporate performance and shareholder value and reinvested to nurture market-based assets and capabilities in the future. The article also illustrates how resource-based view (RBV) and marketing considerations in the context of generating and sustaining customer value can refine and extend each other's traditional frames of analysis. Finally, the article posits a set of research directions designed to enable scholars …

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소비후의 감정과 성과지각에 대한 기대감정과 소비과정행동의 효과, Nak Hwan Choi, Kwang Jin Na Dec 2001

소비후의 감정과 성과지각에 대한 기대감정과 소비과정행동의 효과, Nak Hwan Choi, Kwang Jin Na

Asia Marketing Journal

No abstract provided.

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제품평가에 있어서 전문성에 따른 단서효과, Nak Hwan Choi, Jin Ryeol Lee, Kwang Jin Na Dec 2001

제품평가에 있어서 전문성에 따른 단서효과, Nak Hwan Choi, Jin Ryeol Lee, Kwang Jin Na

Asia Marketing Journal

No abstract provided.

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2001 December, Office Of Communications & Marketing, Morehead State University. Dec 2001

2001 December, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for December of 2001.

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Scripted Thought: Processing Korean Hancha And Hangul In A Multimedia Context, Nader T. Tavassoli, Jin K. Han Dec 2001

Scripted Thought: Processing Korean Hancha And Hangul In A Multimedia Context, Nader T. Tavassoli, Jin K. Han

Research Collection Lee Kong Chian School Of Business

We compare the cognitive processing of words written in alphabetic scripts with the cognitive processing of words written in logographic scripts. We suggest that the processing of words written in alphabetic scripts relies more heavily on the storage of--and the serial rehearsal properties of--short-term memory's phonological loop. In contrast, the processing of words written in logographic scripts relies more on the storage of--and the spatial-relational rehearsal properties of--visual short-term memory. A series of three experiments investigates implications of these processing differences within a single language, Korean, where words can be written in the alphabetic Hangul or in the logographic Han-cha. …

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2001 November, Office Of Communications & Marketing, Morehead State University. Nov 2001

2001 November, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for November of 2001.

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2001 October-December, Morehead State University. Office Of Athletics. Oct 2001

2001 October-December, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from October to December of 2001.

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Editor's Statement, J. Craig Andrews Oct 2001

Editor's Statement, J. Craig Andrews

Marketing Faculty Research and Publications

It has been almost nine years since I concluded my term as the fifth editor of Journal of Public Policy & Marketing (JPP&M). As indicated in my outgoing “Editor’s Statement” (2001), I consider it a tremendous honor to have served as editor for a journal that has evolved into one of the leading outlets for scholarly work in the marketing field. However, as most former editors will acknowledge, it can be best described as an ever-changing journey, with peaks and valleys in the evolution process. Therefore, the purpose of this article is to reflect on my tenure and background, my …

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2001 October, Office Of Communications & Marketing, Morehead State University. Oct 2001

2001 October, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for October of 2001.

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