Marketing Commons^™

Miscellaneous Publication 009/2001 - Pistachios Western Australia An Income Producing Reforestation Opportunity For The Wheatbelt, Andrew Quinn

Horticulture published reports

Faced with a rising water-table, salt and acid land impacts, the Western Australian Wheatbelt requires significant changes to traditional farming system models.

Part of this drive towards improved sustainability is the need to re-plant substantial areas to tree belts or blocks. One of the limiting factors in the widescale adoption of on-farm tree planting is the narrow range of opportunities to generate income from these sites.

This report presents a model for the development of a Pistachio nut industry with production integrated into existing Wheatbelt farming systems. In addition to offering significant environmental benefits, the Pistachio tree offers the opportunity …

Western Australian Avocado Industry Survey - 2000, Alec Mccarthy

Horticulture research reports

Key components of the project: The avocado industry in Western Australia has been steadily growing over the past 15 years. During this time there has been no comprehensive survey of the industry to determine its size and production base. This survey aimed to collect information from as many commercial avocado growers as possible about tree numbers, age, yield, markets, growing methods and general industry knowledge.

Industry significance: This survey will provide comprehensive data on the avocado industry that will enable producers, packers, marketeers, investors, etc to have greater confidence in their various decision makings.

Key outcomes: Significant increases in annual …

2001 May, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for May of 2001.

The Market Of Weight Loss Products, Sau Kwan, Jessica Ng

Bachelor Degree - Marketing - Final Year Project

Research objectives

In this project, the research objectives are to understand the consumer behavior of buying weight loss products and we especially need to know consumer knowledge, attitude and value. Finding out the social responsibility and business ethic of producing and promoting weight loss products is another objective. It is important to understand what promotion strategies are used by weight loss product producers. Finally, it is to understand what is the market trend of these products in the future.

The Airline Quality Rating 2001, Brent D. Bowen, Dean Headley, Uno Aviation Institute

Faculty Books and Monographs

UNOAI Report 01-2

The Airline Quality Rating (AQR) was developed and first announced in early 1991 as an objective method of comparing airline quality on combined multiple performance criteria. This current report, Airline Quality Rating 2001, reflects monthly Airline Quality Rating scores for 2000. AQR scores for the calendar year 2000 are based on 15 elements that focus on airline performance areas important to air travel consumers.

The Airline Quality Rating 2001 is a summary of month-by-month quality ratings for the ten major U.S. airlines operating during 2000. Using the Airline Quality Rating system of weighted averages and monthly performance …

Information Acquisition And Investment Decisions On The Internet: An Empirical Investigation, Syed H. Akhter, Pervaiz Alam

Marketing Faculty Research and Publications

With intensifying competition, the significance of understanding customer characteristics related to information acquisition and decision making on the Internet has increased. An understanding of customer characteristics can become a crucial element in the development and implementation of marketing strategy. This paper examines the influence of some key demographic and psychological variables on information acquisition and investment decisions on the Internet, related to mutual funds. Findings indicate that product familiarity, age, and information breadth significantly influenced information acquisition. For investment decisions on the Internet, in addition to the above-mentioned variables, sex and overconfidence was also significant.

Exploring Marketing Synergies In Mergers & Acquisitions, Kavita Pathak

Management Dynamics

No abstract provided.

The Impact Of Country Image Effects On The Perceived Quality Of Selected Brands Of Air Conditioner Marketed In Hong Kong, Lai Nga, Sharon Liu, Yiu Fai, Terry Chau

Bachelor Degree - Marketing - Final Year Project

No abstract provided.

2001 April, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for April of 2001.

Market Prospects Organic Carrots & Other Vegetables, Steven Mccoy

Horticulture published reports

This report provides a brief overview of the market opportunity for West Australian organically grown carrots and other vegetables grown in rotation with carrots. The report outlines market opportunities and important aspects of the local WA, interstate and export markets for consideration by conventional carrot growers with an interest in investing in the production of carrots grown organically, certified in compliance with the Australian "National Standards for Organic and Biodynamic Production".

Advertising Appeal And The New Woman, Santosh Dhar, Prashant Mishra, Upinder Dhar

IIMB Management Review

The study of the act reinforces the view clearly reinforces the view that while targetting customers, their psycho-social status as reflected by their employment and marital status, cannot be ignored. Women in today's market cannot be considered as a homogeneous group. Their diversity in terms of psycho-social status must be accepted and taken into consideration while making any segmentation and target decision. The present and previous researches suggest that increasing resources of women and an emerging social shift towards egalitarianism are producing more joint and independent decision-making in product service categories of high perceived risk. The increased importance of feminine …

Building Customer Loyalty By Ian Linton, Universities Press, 1993, Indian Edition 1997, Pp 208, Price: Rs 175., Shekhar Trivedi

IIMB Management Review

Today's consumer, better informed and more discerning, recognises and expects excellence, and successful companies are those that are taking steps to meet customer needs and expectations. Customer loyalty is of paramount importance in today's competitive world and building it should be an integral part of business strategy, and an activity involving all the departments of the company. This, in brief, is the message of Ian Linton's book.

거시환경 변화에 대응한 마케팅 전략의 수립방안, 성태 홍, 주영 김, 형찬 김

Asia Marketing Journal

No abstract provided.

가족의 구매의사결정에서 성별역할관념론과 자원이론에 대한 연구, 석후 강

Asia Marketing Journal

No abstract provided.

삼성컴퓨터 매직스테이션 : 통합 마케팅 커뮤니케이션 ( Imc ) 을 통한 시장 리더쉽 확보전략, 동훈 김, 홍수 박

Asia Marketing Journal

No abstract provided.

동태적 환경변화에 능동적 대응으로 차별적 지위를 확보하려는 동원증권, 광호 안, 병훈 임, 성록 이

Asia Marketing Journal

No abstract provided.

가상시장에서의 소비자 재구매의도에 관한 연구, 병렬 배, 종채 김

Asia Marketing Journal

No abstract provided.

2001 March, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for March of 2001.

Crop Updates 2001 - Lupins, Mark Sweetingham, Beven J. Buirchell, Bob French, Laurie Wahlsten, Janet Wtoth, Kirsty Bayliss, Wallace Cowling, R. F. Brennan, Miles Dracup, Nick Galwey, Bob Thomsom, Moin Salam, Art Diggle, Geoff Thomas, Bill O'Neill, Debbie Thackray, Kevin Walden, M. Shankar, Dominie Wright, Nichole Burges, Hu'aan Yang, Ming Pei You, David Bowran, Abul Hashem, Nerys Wilkins, Aik Cheam, Terry Piper, Paul Blackwell, Miles Obst, Andrew Sandison, Cameron Weeks, Erin Hasson, Luigi Moreschi, Brett Glencross, Jon Clements, Miles Dracup, Ramon Hall, Stuart Johnson, Madeleine Ball, Sofia Sipsas, David Petterson

Crop Updates

This session covers twenty six papers from different authors:

INTRODUCTION,

1. Introduction, Dr Mark Sweetingham LUPIN RESEARCH AND INDUSTRY DEVELOPMENT, Agriculture Western Australia

VARIETIES

2. Lupin variety performance: Are you making the most of it? Bevan J. Buirchell, Agriculture Western Australia

3. Adaption of restricted-branching lupins in Western Australia, Bob French and Laurie Wahlsten, Agriculture Western Australia

4. Isolated microspore culture of lupin for production of doubled haploids, Dr Janet Wroth, Dr Kirsty Bayliss and A/Prof. Wallace Cowling, Plant Sciences, Faculty of Agriculture, The University of Western Australia

NUTRITION

5. Banding manganese fertiliser below the seed increases seed …

A Strategic Marketing Analysis Of The Western Australian Olive Industry, Francis D'Emden

Horticulture published reports

A recent survey of Western Australian olive growers has revealed the rapid expansion of the State's Olive Industry, with at least 1.7 million olive trees to be planted in the next two to four years in Western Australia. NSW and SA are currently the dominant producers with around 64% of olive trees planted in those States.

This analysis concentrates on the olive oil market, as most groves have been planted to varieties suited to olive oil production. Approximately 4% of trees are table varieties, most of which have been planted amongst groves of predominantly oil or dual-purpose varieties.

Western Australia …

Examining The Impact Of Destructive Acts In Marketing Channel Relationships, Jonathan D. Hibbard, Nirmalya Kumar, Lisa W. Stern

Research Collection Lee Kong Chian School Of Business

In virtually all marketing channel relationships, one of the parties eventually will engage in an action that another channel member considers potentially destructive for the relationship. How a particular channel member reacts to such an act has implications for the long-term viability and success of the relationship. On the basis of a large data set collected from both a focal supplier and its independent dealers, the authors classify dealers' responses to a supplier's destructive acts by extending the response 'typology of exit, voice, and loyalty, which is based on Hirschman's seminal writings on responses to decline in organizations and states. …

2001 February, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for February of 2001.

2001 January-September, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from January to September of 2001.

Irish Marketing Review, Vol. 14, No. 2, 2001, Unknown

Issues

The Irish Marketing Review deals with issues, developments, research and practice in marketing.

Harmonized Yet In Tune With The Local Conditions: An Investigation Of Global Advertising And The Inherent Challenges Of Reaching Broad Audiences Without Compromise, Alison Dye

MA TESOL Collection

In the field of advertising communications on a global scale seems to be largely driven and pulled by current trends of thought. And often times pushed through the pipelines of transnational, networked agencies in search of speedy, cost-efficient and unified solutions. Certainly, reaching a broad audience with the most economical route is a real concern of companies today and will continue to be the case. I beckon brand bearers, concept developers and advertisers to merely dare to consider a more nuanced set of factors prior to spinning out global campaigns. Those elements include: inquiry into the true existence of a …

Privacy And Consumer Agency In The Information Age: Between Prying Profilers And Preening Webcams, Nikhilesh Dholakia, Detlev Zwick

College of Business Faculty Publications

This article is about the ability of the consumer to control his or her destiny in the new electronic marketspace. Two seemingly opposite phenomena – the need for privacy and the desire for exhibitionism and voyeurism – are vying for attention on the media landscape. We believe the simultaneous occurrence of privacy concerns and ultraexhibitionism is not coincidental. Indeed, exhibitionism and voyeurism seem to offer new tools for consumer resistance against the electronic surveillance systems in networked markets and are inextricably linked to consumers’ desire for control over their intimate personal information.

The Feasibility Of Establishing An Internet Advertising Agency In The United Arab Emirates, Ahmed Shams Khouri

Theses Digitization Project

The subject selected for this research project is the identification of the strategies to establish an Internet market agency in the United Arab Emirates(UAE) that offers advertising assistance via web sites to companies doing business in this country.

Generational Marketing: Baby Boomers, Generation X And The Net Generation, Jane Ronnfeldt

Theses Digitization Project

The purpose of this project is to gain a better understanding of the different market opportunities available to credit unions. The project differentiates the markets by age: Net Generation 2 to 22, Generation X 23 to 34 and the Baby Boomers 35 to 53. Each of these groups are important to the ongoing health of credit unions.

Strategic Marketing Plan For Norton Community Credit Union, Valerie Sue Spiro

Theses Digitization Project

The purpose of this project is to develop a comprehensive, strategic marketing plan for Norton Community Credit Union.

Pernova: A Travel Industry Business Plan, Dave Dietrich

Theses Digitization Project

The travel and tourism industries are today facing unprecedented challenges in coping with emerging technology paradigms. Consequently, reengineering traditional travel business models is necessary. Internet technologies coupled with increasingly complex software applications and information structures are distracting travel companies from the strategic elements of providing values to travelers.