Marketing Commons^™

Sampling Concepts, Paul Boyd, Ph.D.

MBA Faculty Conference Papers & Journal Articles

The usefulness of any research is dependent upon how well the group studied represents the group about which decisions are to be made or conclusions drawn. That is, it depends upon how well the sample reflects relevant characteristics of the population. When it is possible to study every member of that group there is no problem, for on these occasions we can easily calculate the exact attribute (parameter) of interest for our population.

For example, if we were interested in determining the average number of gallons of gasoline sold to customers at our service station yesterday, we …

Marketing Strategies For Career Services, Jessie Heideman

Graduate Research Papers

There are many marketing strategies career centers can use. Faculty, staff, alumni, and parents are extremely important targets to which services can be marketed. If career centers gain their support, they can promote the career center to students as well. Creating a marketing plan and a brand identity is another part of the process to market students to the career center. Once the career center achieves this step, the next step is looking at certain marketing ideas that may fit their specific college goals. The use of technology is another crucial strategy that can help attract students to career centers. …

Electronic Banking Business Practices And Marketing, Abdullah Alomran

Theses Digitization Project

The purpose of this study is to determine how banks and consumers are adapting to the Internet age; to understand the privacy, security and other issues involved with money transfers; to determine steps being taken to make e-banking adaptable to meeting the needs of the bank, customers, business and industry; to forecast e-banking potential; and to understand the role of marketing in the process.

The Teenage Market And The Fashion Industry In France And In Theunited States, Cathy Dorothee Aubert

Theses Digitization Project

This project dealt with the teenage market in France and in the United States. Its aim was to provide the readers with an overview of this market and outline distribution and communication strategies that manufacturers and retailers can use to attract this market to make their business grow. Until a few years ago, the fashion industry did not pursue this market. In stores, most brands were dividing their clothing range into three catagories, women, men, and children. As a growing market with over 23 million teens in the U.S. and over 5.4 million in France, teenagers have an incredible spending …

The Future And Outlook Of Alternative Fuel Bus Industry And Its Marketing Strategy, Jui-Yu Chien

Theses Digitization Project

According to the current governmental regulations, all diesel buses will be replaced in the United States and the European market within the next ten years. There are over 60,000 buses in the United States and each year over 3,000 new buses of approximately 40 feet in length are purchased. The bus market has a growth rate of four to five percent per year over the last two years. The improvements in technology offered by United States companies prove unsatisfactory in terms of bus performance and the emissions of new buses. The energy crisis in the United States and concern over …

Nokia's Marketing Stategies Of Mobile Phones In Thailand And Hong Kong, Ajana Ouersoontornwatana

Theses Digitization Project

In recent years, the mobile phone has been used as a tool to conduct business in many areas. The insufficient number of fixed wireless services has created an opportunity for the entry of mobile phone systems into the market to provide telecommunication sevice in Thailand and Hong Kong. Mobile phone use has been growing dramatically during the past ten years as a result of the high rate of economic growth.

The Emergence Of Online Retail Commerce And The Influence Of Risk On Its Growth, Thidaluk Thangkabutra

Theses Digitization Project

No abstract provided.

Integrated Marketing Communications, Yousef Ali Obidan

Theses Digitization Project

The purpose of this project is to review the history of marketing following World War II and the changes taking place in the societies and the marketplace. The last decade of the 20th century brought many changes to the marketplace. Some changes were attributed to the introduction and use of technology while others relate to the expansion of the global marketplace. Customer demands and competitive forces require changes in market strategies.

Integrated Marketing Communications, Yousef Ali Obidan

Theses Digitization Project

The purpose of this project is to review the history of marketing following World War II and the changes taking place in the societies and the marketplace. The last decade of the 20th century brought many changes to the marketplace. Some changes were attributed to the introduction and use of technology while others relate to the expansion of the global marketplace. Customer demands and competitive forces require changes in market strategies.

Evaluation Of Cauliflower Varieties, Department Of Agriculture, Western Australia, Horticulture Australia

Horticulture research reports

This document has been prepared from a cauliflower variety evaluation trial conducted at the Manjimup Horticultural Research Institute, South West Highway, Manjimup WA 6258. The results reflect the growth characteristics, yield, quality and density of the cauliflower varieties as recorded at this site during the conditions of the growing period (May 2002 to September 2002).

This report is the thirty-fourth in a series produced from the evaluation of cauliflower and broccoli varieties, conducted at Manjimup Horticultural Research Institute. Cauliflower only has been evaluated in this and in subsequent trials.

The results are provided to allow seed suppliers, seedling nurseries, growers, …

Analyzing The Amount And Type Of Information That Is Presented In Thai Television Commercials, Oranee Supthawechaikul

Theses Digitization Project

The globalization of the market place is arguably the most important challenge facing companies. Globilization affects consumer behavior and attitudes in many ways, in that they transcend national borders. Thus, a major challenge facing the international marketer is to identify global market segments and reach them with products, marketing programs, and advertising messages that meet the common needs of the consumers.

Marketing And Crisis Plan For Summit Place Apartment Homes, Mack Rashad Rosemond

Theses Digitization Project

The objective of conducting primary research for the Summit Place Apartment Homes is to create a profile of people that are presently living in Summit Place. When dealing with apartment properties, marketing plans are definitely a necessity, as well as a good crisis plan. The residents' main concerns were safety and better customer service.

The Catholic Church's Approach To Restoring Its Image In The Face Of The Sexual Abuse Crisis, Ryan David Lanier

Theses Digitization Project

The public relations response of the church to the sexual abuse malady is the focus of this project. The purpose of this project is to evaluate the discourse and actions of the church according to image restoration theory.

Irish Marketing Review, Vol. 15, No. 2, 2002, Aidan O'Driscoll

Issues

The Irish Marketing Review deals with issues, developments, research and practice in Marketing. This is a special joint issue in association with the Korean Academy of Marketing Science on " Researching the Cybermarket".

Irish Marketing Review, Vol. 15, No. 1, 2002, Unknown

Issues

The Irish Marketing Review deals with issues, developments, research and practice in marketing.

How Do I Spot A Telemarketing Sales Scam?, Liz Gorham, Marilyn Noyes

All Archived Publications

No abstract provided.

Furniture Manufacturing And Marketing: Eight Strategic Issues For The 21st Century, Steven H. Bullard, C. D. West

Faculty Publications

“Take change by the hand, or it will take you by the throat.” Attributed to Winston Churchill, this brief sentence emphasizes the need to understand and embrace change in general. What important “changes” will impact furniture production and marketing in the 21st century? And what can furniture manufacturers and marketers do to “take change by the hand” today and in the future?

Annual Report 2001-2002, Imsa Fund

IMSA Fund Reports

In just over a decade and a half, the Illinois Mathematics and Science Academy*(IMSA) has become one of the premier institutions of its kind in our state, nation and world.

By any and all measures, IMSA is an unqualified success...a winner that works...a powerful model of what is possible when government, education, and the private sector come together to address important needs and challenges - in this case to develop talent and stimulate excellence in teaching and learning in mathematics, science and technology.

Much of IMSA's success to date has been made possible by the generous support of our investors, …

The Sustainability Of Sustainable Consumption, Paddy Dolan

Articles

This article examines the limitations of the concept of sustainable consumption in terms of the inadequate attention given to the social, cultural and historical contextualization of consumption. I argue that Macromarketing should adopt modes of inquiry that more fully engage with this contextualization. The implicit assumptions of ‘sustainable consumption’ center on the rational individual and his or her needs and wants, and neglect the significance of consumption practices as embodying the relations between individuals. Acts of consumption are not in opposition to, and prior to, macro structures and processes, they are macro processes at work. Consumer practices are cultural and …

Iontas.Com: Marketing A Software Product, Gerry Mortimer

Case studies

The year 2001 was a momentous one for most companies in the IT sector with dramatic drops in both profit and market sentiment. Few businesses in the sector were immune to the upheaval. Fortunes had been lost, at least on paper, and many dot.com businesses had folded. While telecoms businesses had been the hardest hit among established concerns, the gloom was widespread.

Focusing On Logistics To Improve Customer Service: The Case Of Transnational Optical, Mary Wilcox

Case studies

Siobhan Ward, Supply Chain Director for Transnational Optical in Ireland, considered what the plant management team had to achieve. The team had decided that decisive action was needed to increase control of the supply chain with a view to improving customer service and removing ‘noise’ from the system.

Stuart Crystal, Gerry Mortimer

Case studies

In August 1995 the crystal manufacturing firm of Stuart and Sons was purchased by Waterford Wedgewood plc. The company, which had been family owned since its inception, had not been profitable for some years. After the takeover the initial focus was on operational issues. Those took longer to resolve than had been anticipated.

Who Cares, Wins: The Students 10k Walk For The Chernobyl Children's Project, Joe Mcgrath

Case studies

Julian de Spainn, President of the Union of Students in Ireland looked around The Hub, a student bar in the Dublin City University campus. He was exhausted. So were the twenty or so people around him. Most of those present were fellow officers in USI. Earlier that day, Julian had witnessed a unique event in Irish student history. It was an event of which he was justifiably proud.

The Effects Of Strategic Corporate Philanthropy On Consumer Perceptions: An Experimental Assessment, Joe M. Ricks, Jr.

LSU Doctoral Dissertations

There are many objectives for corporate philanthropic activity beyond altruism. Financial gain, increased image, and thwarting negative publicity have been suggested as potential objectives for corporate giving. This dissertation develops a 2X2 classification schema as a framework for empirical investigation and managerial decision making. Additionally this dissertation examines current models of corporate philanthropy and develops a new model for the use of philanthropy in crisis management using stakeholder theory. Finally it presents experimental assessments of various types of philanthropy based on the classification schema. Philanthropic activity is assessed in the context of two controlled experiments. The first experiment examines the …

Public Relations In Action: Marketing A New Business, Autumn Visser

Presidential Scholars Theses (1990 – 2006)

This paper will discuss previous literature that addresses marketing strategies in public relations processes to create a new business. Relevant public relations' theories will be described and applied, and a new retreat and spa center will be used as a case study. Specific guidelines for marketing a new business will be identified.

Cultural Values And Important Possessions: A Cross-Cultural Analysis, John Watson, Steven Lysonski, Tamara Gillan, Leslie Raymore

Marketing Faculty Research and Publications

The logic behind globalized advertising appeals is based on the premise that cultural value systems are converging. Yet, there is no clear agreement regarding the superiority of standardized campaigns vs. localized ones. One reason for this lack of agreement deals with the extent to which various cultures share similar values. The goal of this study is to apply a relatively new framework dealing with value differences developed by Schwartz [Adv. Exp. Soc. Psychol. 25 (1992) 1.] to New Zealand and the USA by looking at the connection between these values and possessions. The hypotheses received mix support. The results confirm …

Ethical Myopia: The Case Of "Framing" By Framing, Alan E. Singer, Steven Lysonski, Ming Singer, David Hayes

Marketing Faculty Research and Publications

No abstract provided.

Understanding The Interfaces: How Ocean Freight Shipping Lines Can Maximize Satisfaction, Srinivas Durvasula, Steven Lysonski, Subhash Mehta

Marketing Faculty Research and Publications

Physical distribution services are becoming increasingly important as supply chains strive to become more efficient in the logistical flow of goods to industrial customers. Performance of these services, however, takes place during encounters that customers have with various interfacing departments within the firm. These encounters may ultimately determine the level of satisfaction clients have with the service and the concomitant perceived quality. While previous research in this area has focused on service quality assessment, little attention has been given to determining the pattern of interfacing departments that maximize service satisfaction. This study examines a sample of shipping managers in Singapore …

Barriers To The Advancement Of Modern Food Retail Formats: Theory And Measurement, Arieh Goldman, Seshan Ramaswami, Robert E. Krider

Research Collection Lee Kong Chian School Of Business

The recent expansion of global food retailers into emerging economies has made the study of food retail modernization especially relevant at this time. We present a framework to analyze limitations to market share growth of retail formats based on diffusion across consumer segments and by product category. We then propose a measurement approach, based on consumer surveys, that quantifies the impact of these processes on supermarket market share. Food retail modernization is then examined in Hong Kong by this approach for two points in time. In a 1995 diagnostic study, we find that geographic and economic segment diffusion of supermarkets …

Public Perceptions Of The Midwest’S Pavements: Policies And Thresholds, David Kuemmel, Richard Robinson, Ronald C. Sonntag, Robert J. Griffin, James K. Giese

Marketing Faculty Research and Publications

A 5-year, pooled fund study with the Iowa, Minnesota, and Wisconsin departments of transportation assessed the public's perceptions of pavement improvement strategies and developed thresholds of satisfaction using the departments' physical indices, such as pavement ride and condition on rural, two-lane highways in the states. Approximately 3,600 drivers in the three states were involved in the three phases of the project, which included 18 focus groups, 400 statewide surveys in each state, and 2,300 targeted surveys across the three states. A multidisciplinary team from Marquette University and a mass media survey lab conducted the studies. A summary of focus group …