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Articles 11281 - 11310 of 16673
Full-Text Articles in Marketing
2014-November-15-Courtney Haun, University Marketing And Communications, East Tennessee State University
2014-November-15-Courtney Haun, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-November-15-Etsu Biologists Present At Phytochemical Society Of North America Meeting, University Marketing And Communications, East Tennessee State University
2014-November-15-Etsu Biologists Present At Phytochemical Society Of North America Meeting, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
The Marketing Of Global Entertainment Through Brand Building, Jasmine Raelynn Spence
The Marketing Of Global Entertainment Through Brand Building, Jasmine Raelynn Spence
Learning Showcase 2014
The strategies of global marketing for entertainers require a more sophisticated marketing approach in order to obtain a successful level of international fame. Due to the marketing efforts of global branding, the increased level of ‘celebrityhood” in American entertainers who have expanded their brand internationally, have reached a prominent level of notoriety; thus creating a powerful celebrity.
This poster will examine how marketing and public relations specialists can market an entertainer to gain fame in both a foreign country and in America at the same time. This study also investigates the art of marketing for global entertainment and provides direct …
2014-November-14-Dr. Lynn Williams Co-Chairing National Asha Convention, University Marketing And Communications, East Tennessee State University
2014-November-14-Dr. Lynn Williams Co-Chairing National Asha Convention, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-November-13-Borja Helping Patients Get Best Of Both Worlds Through Integrative Medicine Cl, University Marketing And Communications, East Tennessee State University
2014-November-13-Borja Helping Patients Get Best Of Both Worlds Through Integrative Medicine Cl, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-November-12-Dr. Stacy Cummings-Onks Named Director Of Etsu Advisement Center, University Marketing And Communications, East Tennessee State University
2014-November-12-Dr. Stacy Cummings-Onks Named Director Of Etsu Advisement Center, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-November-11-Arianna Ross To Appear At Etsu, University Marketing And Communications, East Tennessee State University
2014-November-11-Arianna Ross To Appear At Etsu, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-November-10-Navy Veteran Uses Military Experiences To Help Steer Ship At Etsu Clinics, University Marketing And Communications, East Tennessee State University
2014-November-10-Navy Veteran Uses Military Experiences To Help Steer Ship At Etsu Clinics, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-November-10-Concert Band, Wind Ensemble To Perform Last Concert Of Fall Sem, University Marketing And Communications, East Tennessee State University
2014-November-10-Concert Band, Wind Ensemble To Perform Last Concert Of Fall Sem, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-November-10-Department Of Music To Host Faculty Brass Recital, University Marketing And Communications, East Tennessee State University
2014-November-10-Department Of Music To Host Faculty Brass Recital, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-November-10-Etsu’S Quillen College Of Medicine ‘Joining Forces’ To Support Veterans, University Marketing And Communications, East Tennessee State University
2014-November-10-Etsu’S Quillen College Of Medicine ‘Joining Forces’ To Support Veterans, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-November-10-Good Ol' Freda, University Marketing And Communications, East Tennessee State University
2014-November-10-Good Ol' Freda, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-November-10-Help Signing Up For Marketplace Insurance Available To Faculty, Staff And Students, University Marketing And Communications, East Tennessee State University
2014-November-10-Help Signing Up For Marketplace Insurance Available To Faculty, Staff And Students, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-November-10-Etsu’S Upward Bound Program Featured In Education Week Magazine, University Marketing And Communications, East Tennessee State University
2014-November-10-Etsu’S Upward Bound Program Featured In Education Week Magazine, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-November-07-Etsu Pharmacy Professor Searching For Better Cancer Treatment Options, University Marketing And Communications, East Tennessee State University
2014-November-07-Etsu Pharmacy Professor Searching For Better Cancer Treatment Options, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Muscling Consumers To Optimal Option Differentiation: The Influence Of Incidental Muscular Sensations On Option Differentiation, Courtney Szocs
Muscling Consumers To Optimal Option Differentiation: The Influence Of Incidental Muscular Sensations On Option Differentiation, Courtney Szocs
USF Tampa Graduate Theses and Dissertations
Marketers often extend product lines by introducing slight variations of existing products (e.g., there are 53 varieties of Crest toothpaste, 15 varieties of Cheerios). As a result, consumers select from assortments containing relatively similar options. Unfortunately, consumers sometimes fail to differentiate among options, and instead consider the different options as similar and choose. Consequently, prior research shows that selecting from choice sets containing relatively similar options can sometimes lead to negative consequences such as decreased satisfaction. In light of these negative consequences, and given the frequency with which consumers choose from sets of similar options, it becomes important to identify …
2014-November-06-Etsu’S Slawson To Speak On Obesity Epidemic, University Marketing And Communications, East Tennessee State University
2014-November-06-Etsu’S Slawson To Speak On Obesity Epidemic, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-November-06-Dr. Sun-Joo Oh To Share Tale Of A Young Shepherdess’ Love And Life, University Marketing And Communications, East Tennessee State University
2014-November-06-Dr. Sun-Joo Oh To Share Tale Of A Young Shepherdess’ Love And Life, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-November-06-Concert Of Early Music On Historic, Modern Instruments To Be Held, University Marketing And Communications, East Tennessee State University
2014-November-06-Concert Of Early Music On Historic, Modern Instruments To Be Held, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-November-06-Little Bucs Angel Tree, University Marketing And Communications, East Tennessee State University
2014-November-06-Little Bucs Angel Tree, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-November-06-Bailey, Schetzina Named 2014 Notable Women Of Etsu, University Marketing And Communications, East Tennessee State University
2014-November-06-Bailey, Schetzina Named 2014 Notable Women Of Etsu, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-November-05-Etsu To Host Workshop On Controversies In Pain Management, University Marketing And Communications, East Tennessee State University
2014-November-05-Etsu To Host Workshop On Controversies In Pain Management, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-November-04-Etsu Tinnitus Expert To Lead Support Group Meeting, University Marketing And Communications, East Tennessee State University
2014-November-04-Etsu Tinnitus Expert To Lead Support Group Meeting, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-November-03-Etsu To Hold A Milton Marathon, University Marketing And Communications, East Tennessee State University
2014-November-03-Etsu To Hold A Milton Marathon, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-November-03-Register Now For The Etsu Child Study Center Family Fun Walk/Run, University Marketing And Communications, East Tennessee State University
2014-November-03-Register Now For The Etsu Child Study Center Family Fun Walk/Run, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-November-03-Etsu’S Dr. Ken Ferslew Pens Portions Of ‘Bible In Forensic Toxicology’, University Marketing And Communications, East Tennessee State University
2014-November-03-Etsu’S Dr. Ken Ferslew Pens Portions Of ‘Bible In Forensic Toxicology’, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-November-03-Dr. Ken Olive Elected To Mastership By American College For Physicians, University Marketing And Communications, East Tennessee State University
2014-November-03-Dr. Ken Olive Elected To Mastership By American College For Physicians, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-November-03-Etsu To Hold Veterans Day Ceremony On November 10, University Marketing And Communications, East Tennessee State University
2014-November-03-Etsu To Hold Veterans Day Ceremony On November 10, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
‘I Just Want A Job’: The Untold Stories Of Entrepreneurship, Lucia Garcia-Lorenzo, Lucia Sell-Trujillo, Paul Donnelly
‘I Just Want A Job’: The Untold Stories Of Entrepreneurship, Lucia Garcia-Lorenzo, Lucia Sell-Trujillo, Paul Donnelly
Books/Book Chapters
In this chapter, we explore the untold stories of Spanish and Irish necessity entrepreneurs to better understand the process of becoming an entrepreneur. Working with narratives, media articles, and policy documents, we illustrate how necessity entrepreneurs do not recognize themselves in the institutionalized entrepreneur narrative as empowered, creative and independent individuals. It is necessity, not opportunity that is pushing, not pulling, them to become entrepreneurial. The process is experienced as more fragmented than official narratives outline. In exposing these untold stories, the chapter expands our understanding of entrepreneurship, presenting a more nuanced view of both entrepreneurs and the entrepreneurial process.
Indigenous Intellectual Property Rights: Ethical Insights For Marketers, Ann-Marie Kennedy, Gene R. Laczniak
Indigenous Intellectual Property Rights: Ethical Insights For Marketers, Ann-Marie Kennedy, Gene R. Laczniak
Marketing Faculty Research and Publications
Present copyright laws do not protect Indigenous intellectual property (IIP) sufficiently. Indigenous cultural artefacts, myths, designs and songs (among other aspects) are often free to be exploited by marketers for business' gain. Use of IIP by marketers is legal as intellectual property protection is based on the lifetime of the person who has put the IP in tangible form. However, Indigenous groups often view ownership in a very different light, seeing aspects of their culture as being owned by the group in perpetuity. Misuse of their cultural heritage by marketers in products often denies the Indigenous group a monetary benefit …