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Articles 11311 - 11340 of 16673
Full-Text Articles in Marketing
A Comparative Analysis Of Training, Mentoring And Coaching In The Sales Environment: Evaluating The Impact Of Personal Learning On Role Ambiguity And Organizational Commitment, Shalonda K. Bradford
A Comparative Analysis Of Training, Mentoring And Coaching In The Sales Environment: Evaluating The Impact Of Personal Learning On Role Ambiguity And Organizational Commitment, Shalonda K. Bradford
Dissertations, Theses and Capstone Projects (Full IR Collection)
The move towards a more knowledge-intensive sales market has increased the complexity of the sales job. Salespeople must continuously learn and grow to meet the evolving demands of the job. A critical concern for organizational leaders becomes identifying learning strategies to encourage salespeople to apply what they learn. Researchers have advanced multiple studies on the learning needs of salespeople, yet there is not a consensus as to the most effective mechanisms to increase learning transfer in the sales environment. To determine which knowledge tools better prepare the sales force for success, this study investigates whether training, mentoring and/or coaching is …
The Franchisor/Franchisee Relationship: The Antecedents And Outcomes Of Perceived Franchisor Support, Mary Kay Rickard
The Franchisor/Franchisee Relationship: The Antecedents And Outcomes Of Perceived Franchisor Support, Mary Kay Rickard
Dissertations, Theses and Capstone Projects (Full IR Collection)
Franchising is an organizational system that provides the franchisor with needed capital for expansion and the franchisee with expertise and knowledge to operate a local outlet (Windenhausen & Joyce 1977). It is, therefore, one of the approaches firms are turning to in order to increase their business. Franchising is more complex than a traditional business relationship because it is legally binding (Bernstein 2004). Moreover, the complexity of this relationship warrants a closer look from the perspective of the franchisee since it is the franchisees’ perception of the work environment which has an effect on their motivation and satisfaction with the …
Leveraging Market-Based Assets To De-Risk The Firm's Operations, Rajendra Kumar Srivastava
Leveraging Market-Based Assets To De-Risk The Firm's Operations, Rajendra Kumar Srivastava
Asian Management Insights
In times of uncertainty and volatility,the active management of marketbasedassets, such as brands andchannel relationships, take on a newsignificance in managing risk.
Everyone Loves A Winner…Or Do They? Introducing Envy Into A Sales Contest To Increase Salesperson Motivation, Alexander Milovic, Rebecca Dingus
Everyone Loves A Winner…Or Do They? Introducing Envy Into A Sales Contest To Increase Salesperson Motivation, Alexander Milovic, Rebecca Dingus
Marketing Faculty Research and Publications
This paper focuses on the role that envy can play in driving sales force behavior in competitions. Envy, an unpleasant emotion that occurs when a person covets something that another has, can be used as a motivating tool to push lower-ranked salespeople to better compete with high achievers. Following a review of envy and sales contest effectiveness, potential strategies are provided for implementing benign envy while avoiding the potential negative consequences of envy. Sales managers must be careful to ensure that envy is induced properly to engage the employees while not negatively affecting the long-term health of the sales force.
2014-November-01-Adam Chase, University Marketing And Communications, East Tennessee State University
2014-November-01-Adam Chase, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014 November, Office Of Communications & Marketing, Morehead State University.
2014 November, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for November of 2014.
2014-October-31-Star Party To Focus On ‘Ufos And Life In The Universe’, University Marketing And Communications, East Tennessee State University
2014-October-31-Star Party To Focus On ‘Ufos And Life In The Universe’, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-October-31-Luncheon Change, University Marketing And Communications, East Tennessee State University
2014-October-31-Luncheon Change, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-October-31-‘Moonlight Silver’: Etsu To Host Evening Of Dinner And Music, University Marketing And Communications, East Tennessee State University
2014-October-31-‘Moonlight Silver’: Etsu To Host Evening Of Dinner And Music, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-October-31-Dr. Jeff Howard To Become Dean Of Students, University Marketing And Communications, East Tennessee State University
2014-October-31-Dr. Jeff Howard To Become Dean Of Students, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-October-31-Two Etsu Doctors Return From Medical Outreach Trip To India, University Marketing And Communications, East Tennessee State University
2014-October-31-Two Etsu Doctors Return From Medical Outreach Trip To India, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Asia Marketing Journal 제16권 제3호 목차
How Consumer Characteristics Moderate Time Effects On Online Purchase Preference, Zhen Li, Lin Huang
How Consumer Characteristics Moderate Time Effects On Online Purchase Preference, Zhen Li, Lin Huang
Asia Marketing Journal
In this paper, we posit that time-related effects (i.e., the importance of saving time) on patronage preference for shopping online will be moderated by consumer characteristics. To explore these moderating effects, we empirically examine the moderating roles of consumer characteristics on the respective effects of shopping-time-saved and delivery on online purchase preference. On the basis of analyses performed on data gleaned from an Internet-based survey, this study demonstrate that time effects related to both shopping-time-saved and delivery on online purchase preference are more pronounced for consumers who are male, young, and more starved for time. In addition, the effect of …
To Bid Or Not To Bid?, Yingying Ma, Luping Sun
To Bid Or Not To Bid?, Yingying Ma, Luping Sun
Asia Marketing Journal
The selection of keywords for bidding is a critical component of paid search advertising. When the number of possible keywords is enormous, it becomes difficult to choose the best keywords for advertising and then subsequently to assess their effect. To this end, we propose an ultrahigh dimensional keyword selection approach that not only reduces the dimension for selections, but also generates the top listed keywords for profits. An empirical analysis using a unique panel dataset from a large online clothes retailer that advertises on the largest search engine in China (i.e., Baidu) is presented to illustrate the usefulness of our …
Cultural Tunneling Effect, Seungkook Roh
Cultural Tunneling Effect, Seungkook Roh
Asia Marketing Journal
Many researchers have analyzed the relationship between the financial success patterns of a motion picture and many other factors, such as the production cost, marketing, stars, awards, reviews, genre, and rating. Through these studies, many researchers and investors concluded that big budgets to make a blockbuster movie can serve as an insurance policy to meet their ROI; thus the box office is dominated by blockbuster movies. High-budget blockbuster movies are more likely to receive attention because these movies are more recognizable given their high expenses for production and casting. Therefore, audiences choose blockbusters in an effort to reduce the searching …
Successful Brand Revitalization Of Parkland Through Brand Repositioning Strategy, Jung Ok Jeon, Hyung-Shik Jung, Sukekyu Lee, Lee
Successful Brand Revitalization Of Parkland Through Brand Repositioning Strategy, Jung Ok Jeon, Hyung-Shik Jung, Sukekyu Lee, Lee
Asia Marketing Journal
Parkland, which is one of the pioneer brands in men’s fashion in Korea, specifically suits, has recently undertaken bold brand repositioning activities to respond to the fast-changing environment and to overcome limitations in its current image positioning. As a result, in a short time period, Parkland achieved remarkable marketing and communication success. This case study explains how Parkland drew successful brand repositioning from the fierce fashion market.
This study systematically analyzes the brand repositioning strategy process and implementation strategy used to resolve the conceptual and structural issues of Parkland as a mature brand. To this end, this study assesses Parkland’s …
Automotive Telematics Market Segmentation Based On Quality Expectations, Dayoung Kim, Donghee Kim, Jungsuk Oh
Automotive Telematics Market Segmentation Based On Quality Expectations, Dayoung Kim, Donghee Kim, Jungsuk Oh
Asia Marketing Journal
This paper explores the possibility of segmentation of consumers based on their quality expectations toward the automotive telematics service. Hypotheses on utilizing consumers’ expectations toward the automotive telematics service for the market segmentation and linking the segments with optimal product designs are formulated. Samples are segmented based on their perceived service quality to the service attributes from various configurations of automotive telematics service. Then, a regression analysis on the segmented groups of users is performed to check whether they have qualitatively differing evaluation on the service quality. The result indicates that the proposed segmentation is operational and differing product attributes …
2014-October-31-Mystical Arts Of Tibet Tour Coming To Etsu, University Marketing And Communications, East Tennessee State University
2014-October-31-Mystical Arts Of Tibet Tour Coming To Etsu, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-October-31-Etsu’S Army Rotc Holds Hall Of Fame Induction, University Marketing And Communications, East Tennessee State University
2014-October-31-Etsu’S Army Rotc Holds Hall Of Fame Induction, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Organizational Learning As Catalyst To Technological Innovation, Jongbae Kim, David Wilemon
Organizational Learning As Catalyst To Technological Innovation, Jongbae Kim, David Wilemon
Asia Marketing Journal
With rapid change and intensive competition in the global economy, the capability to capture, absorb, develop, and transfer new knowledge is a key organizational success factor. Through effective learning, companies are more likely to develop the innovation, quality, and responsiveness essential to meet the growing expectations of customers and the disruptive threats of competitors and new technologies. In the paper the role of technological innovation and its relationship to organizational learning in managing technology-based new products are examined. Several factors which can influence the rate and effectiveness of organizational learning are identified. Barriers to learning also are discussed. Finally, several …
2014-October-30-Homecoming Art And Craft Sale To Be Held At Slocumb Galleries, University Marketing And Communications, East Tennessee State University
2014-October-30-Homecoming Art And Craft Sale To Be Held At Slocumb Galleries, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-October-30-Sweet Honey In The Rock To Bring A Cappella Harmonies To Etsu Stage, University Marketing And Communications, East Tennessee State University
2014-October-30-Sweet Honey In The Rock To Bring A Cappella Harmonies To Etsu Stage, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-October-30-Montess Burt, University Marketing And Communications, East Tennessee State University
2014-October-30-Montess Burt, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-October-29-Etsu To Offer Linkedin Workshop For Students And The Public, University Marketing And Communications, East Tennessee State University
2014-October-29-Etsu To Offer Linkedin Workshop For Students And The Public, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-October-29-Film Created By Etsu Faculty To Screen At Asheville Cinema Festival, University Marketing And Communications, East Tennessee State University
2014-October-29-Film Created By Etsu Faculty To Screen At Asheville Cinema Festival, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-October-29-Grape Expectations, University Marketing And Communications, East Tennessee State University
2014-October-29-Grape Expectations, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-10-28-Washington County Commission Commits $1 Million To Etsu Arts Initiative, University Marketing And Communications, East Tennessee State University
2014-10-28-Washington County Commission Commits $1 Million To Etsu Arts Initiative, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2014-10-28-Oklahoma!, University Marketing And Communications, East Tennessee State University
2014-10-28-Oklahoma!, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2014-10-28-Dr. Martin Olsen, University Marketing And Communications, East Tennessee State University
2014-10-28-Dr. Martin Olsen, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2014-10-28-Retirees Association, University Marketing And Communications, East Tennessee State University
2014-10-28-Retirees Association, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.