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Articles 10561 - 10590 of 16672
Full-Text Articles in Marketing
A Social Marketing Plan For The Arkansas Miracle League, Abby Stuart
A Social Marketing Plan For The Arkansas Miracle League, Abby Stuart
Graduate Theses and Dissertations
Miracle League is a baseball league specially designed to allow disabled children, teens, and adults have the same opportunity to play baseball as able-bodied individuals on a field specifically designed to accommodate all disabilities. This thesis offers the Miracle League of Arkansas a specified Social marketing plan. In order to assist Miracle League in the acquisition of new players, volunteers, and donors, research was compiled and conducted to implement a successful Social marketing plan for the spring 2016 Miracle League season. This Social marketing plan gives Miracle League recommendations on how to appeal to parents of potential Miracle League players, …
2015-June-29-Etsu Storytelling Institute Presents Shonaleigh In Concert, University Marketing And Communications, East Tennessee State University
2015-June-29-Etsu Storytelling Institute Presents Shonaleigh In Concert, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Cigarette Packaging In Ireland: The Plain Future, Maurice Murphy, Wesley Connolly Tong
Cigarette Packaging In Ireland: The Plain Future, Maurice Murphy, Wesley Connolly Tong
Dept. of Management & Enterprise Conference Material
No abstract provided.
Environmental Ethics: Theory And Implications For Marketing, Raymond Benton Jr.
Environmental Ethics: Theory And Implications For Marketing, Raymond Benton Jr.
School of Business: Faculty Publications and Other Works
Many marketers recognize they have obligations toward the non-human world, obligations that are not fully understood. This chapter sheds light on how such marketers can justify their own feelings and persuade others. The chapter begins with the historical rise of environmental consciousness before discussing the two most influential of the Western ethical theories: Kantianism and utilitarianism. It then discusses their shortcomings before moving on to the sentimentalist approach to ethics that comes down to us from David Hume and Adam Smith. A direct line from the sentimentalist approach is drawn to the environmental/ecological ethics of Aldo Leopold. Much is left …
2015-June-26-"Olympic Day Celebration" Set For June 26, University Marketing And Communications, East Tennessee State University
2015-June-26-"Olympic Day Celebration" Set For June 26, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-June-26-Natural History Museum To Host 'Fossil And Artifact Id Night' Tuesday, University Marketing And Communications, East Tennessee State University
2015-June-26-Natural History Museum To Host 'Fossil And Artifact Id Night' Tuesday, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-June-25-Carter Railroad Museum's June Heritage Day Introduces Added China, University Marketing And Communications, East Tennessee State University
2015-June-25-Carter Railroad Museum's June Heritage Day Introduces Added China, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-June-24-Carter Railroad Museum To Host "Tweetsie" Railroad Historical Society, University Marketing And Communications, East Tennessee State University
2015-June-24-Carter Railroad Museum To Host "Tweetsie" Railroad Historical Society, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-June-24-Upward Bound Students Learn Outdoors At Brush Creek, University Marketing And Communications, East Tennessee State University
2015-June-24-Upward Bound Students Learn Outdoors At Brush Creek, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-June-22-Reece Museum Presents "From An African American Perspective", University Marketing And Communications, East Tennessee State University
2015-June-22-Reece Museum Presents "From An African American Perspective", University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-June-20-Pamela Ritter Named Vice President For University Advancement, University Marketing And Communications, East Tennessee State University
2015-June-20-Pamela Ritter Named Vice President For University Advancement, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-June-19-Etsu To Host 32nd East Tennessee Suzuki Flute Institute International, University Marketing And Communications, East Tennessee State University
2015-June-19-Etsu To Host 32nd East Tennessee Suzuki Flute Institute International, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-June-19-Dr. Ted Olson Produces Box Set Of Tennessee Ernie Ford Recordings, University Marketing And Communications, East Tennessee State University
2015-June-19-Dr. Ted Olson Produces Box Set Of Tennessee Ernie Ford Recordings, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-June-18-Etsu To Host Sport Literature Association Conference, University Marketing And Communications, East Tennessee State University
2015-June-18-Etsu To Host Sport Literature Association Conference, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-June-18-New Species Of Turtle Nicknamed ‘Old Stinky’ Found At Gray Fossil Site, University Marketing And Communications, East Tennessee State University
2015-June-18-New Species Of Turtle Nicknamed ‘Old Stinky’ Found At Gray Fossil Site, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-06-17-New Species Nicknamed ‘Old Stinky’ Found At Gray Fossil Site, University Marketing And Communications, East Tennessee State University
2015-06-17-New Species Nicknamed ‘Old Stinky’ Found At Gray Fossil Site, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2015-06-17-Regional Summit On Education, University Marketing And Communications, East Tennessee State University
2015-06-17-Regional Summit On Education, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2015-06-17-Band Program Hosts Its First Regional Drum Major Clinic Even, University Marketing And Communications, East Tennessee State University
2015-06-17-Band Program Hosts Its First Regional Drum Major Clinic Even, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2015-June-17-Tennessee Institute Of Public Health At Etsu Awarded Major Grant, University Marketing And Communications, East Tennessee State University
2015-June-17-Tennessee Institute Of Public Health At Etsu Awarded Major Grant, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-06-17-Audiology Expert Talks Tinnitus, University Marketing And Communications, East Tennessee State University
2015-06-17-Audiology Expert Talks Tinnitus, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2015-06-17-Dr. Norman Moore, University Marketing And Communications, East Tennessee State University
2015-06-17-Dr. Norman Moore, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2015-06-17-Etsu Psychologist Leads Workshops In Republic Of Georgia, University Marketing And Communications, East Tennessee State University
2015-06-17-Etsu Psychologist Leads Workshops In Republic Of Georgia, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2015-06-17-New Employees, University Marketing And Communications, East Tennessee State University
2015-06-17-New Employees, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2015-06-17-Governor’S School For The Scientific Exploration For Tennessee Heritage, University Marketing And Communications, East Tennessee State University
2015-06-17-Governor’S School For The Scientific Exploration For Tennessee Heritage, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2015-06-17-Tweetsie Treasure Given To Archives, University Marketing And Communications, East Tennessee State University
2015-06-17-Tweetsie Treasure Given To Archives, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2015-06-17-Pamela Ritter Named Vp For University Advancement, University Marketing And Communications, East Tennessee State University
2015-06-17-Pamela Ritter Named Vp For University Advancement, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2015-June-17-Dr. Terence Hicks Named Dean Of Clemmer College Of Education, University Marketing And Communications, East Tennessee State University
2015-June-17-Dr. Terence Hicks Named Dean Of Clemmer College Of Education, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Consumer Perceptions Towards Package Designs: A Cross Cultural Study, Romica Chandra Lal, Fritz Yambrach, Lucy Mcproud
Consumer Perceptions Towards Package Designs: A Cross Cultural Study, Romica Chandra Lal, Fritz Yambrach, Lucy Mcproud
Journal of Applied Packaging Research
The choice of one package or the other can be an economic decision or can be influenced by cultural acceptance or perception of individual convenience. Product package systems can be designed for one-time use or multiple-use purposes. Package perceptions in different countries typically develop from a variety of factors, including climate, lifestyle, and cultural acceptance with regard to particular products. In an increasingly global economy with multinational firms marketing products worldwide, it is important to understand the differences between consumer needs and consumer responses to product-package systems.
The objective of this research was to examine consumer perceptions of different product …
2015-June-16-Health Focus: June Is Als Awareness Month, University Marketing And Communications, East Tennessee State University
2015-June-16-Health Focus: June Is Als Awareness Month, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-June-16-Office Of Professional Development To Offer Phlebotomy Training, University Marketing And Communications, East Tennessee State University
2015-June-16-Office Of Professional Development To Offer Phlebotomy Training, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.