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Articles 10591 - 10620 of 16672
Full-Text Articles in Marketing
2015-June-14-Elizabeth Saulsbury, University Marketing And Communications, East Tennessee State University
2015-June-14-Elizabeth Saulsbury, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-June-12-Students, Faculty To Present Work At Push! Film Festival, University Marketing And Communications, East Tennessee State University
2015-June-12-Students, Faculty To Present Work At Push! Film Festival, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-June-11-Telemedicine Provides New Way For Rural Patients To Receive Treatment, University Marketing And Communications, East Tennessee State University
2015-June-11-Telemedicine Provides New Way For Rural Patients To Receive Treatment, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-June-11-Pianists David Brunell, Wayne Johnson To Perform In Concert Series, University Marketing And Communications, East Tennessee State University
2015-June-11-Pianists David Brunell, Wayne Johnson To Perform In Concert Series, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-June-10-Etsu Band Program To Host Inaugural Drum Major Clinic, University Marketing And Communications, East Tennessee State University
2015-June-10-Etsu Band Program To Host Inaugural Drum Major Clinic, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
The Difference Between The On Premise And Off Premise Craft Beer Experience: Implications For The Craft Beer Category, Karen Kalinski
The Difference Between The On Premise And Off Premise Craft Beer Experience: Implications For The Craft Beer Category, Karen Kalinski
Honors Theses
The differences between the on-premise and off-premise craft beer experience was researched in this study. The original research question was whether there is a relationship between on-premise and off-premise sales of craft beer. After initial research through semi- structured interviews the research questions were revised to three related questions: 1. What are the on-premise and off-premise craft beer experiences?, 2. Is there a significant difference?, and 3. Does the one behavior affect the other in purchasing behavior? Participants included 12 consumers of craft beer ranging from individuals with extensive craft beer experience to relative newcomers to the craft beer segment. …
2015-June-09-Welch Hired As New Associate Dean At Gatton College Of Pharmacy, University Marketing And Communications, East Tennessee State University
2015-June-09-Welch Hired As New Associate Dean At Gatton College Of Pharmacy, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-June-08-Health Focus: Etsu Expert Talks Tinnitus, University Marketing And Communications, East Tennessee State University
2015-June-08-Health Focus: Etsu Expert Talks Tinnitus, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-June-07-Brittany Cobble, University Marketing And Communications, East Tennessee State University
2015-June-07-Brittany Cobble, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-June-07-Etsu Hosting Two Tennessee Governor’S Schools, University Marketing And Communications, East Tennessee State University
2015-June-07-Etsu Hosting Two Tennessee Governor’S Schools, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-June-05-Dr. Lynn Williams Elected Vp Of National Organization, University Marketing And Communications, East Tennessee State University
2015-June-05-Dr. Lynn Williams Elected Vp Of National Organization, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-June-05-Medical Students Cook Up Successful Fundraiser, University Marketing And Communications, East Tennessee State University
2015-June-05-Medical Students Cook Up Successful Fundraiser, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Predicting Cross-Gaming Propensity Using E-Chaid Analysis, Eunju Suh, Matt Alhaery
Predicting Cross-Gaming Propensity Using E-Chaid Analysis, Eunju Suh, Matt Alhaery
UNLV Gaming Research & Review Journal
Cross-selling different types of games could provide an opportunity for casino operators to generate additional time and money spent on gaming from existing patrons. One way to identify the patrons who are likely to cross-play is mining individual players’ gaming data using predictive analytics. Hence, this study aims to predict casino patrons’ propensity to play both slots and table games, also known as cross-gaming, by applying a data-mining algorithm to patrons’ gaming data. The Exhaustive Chi-squared Automatic Interaction Detector (E-CHAID) method was employed to predict cross-gaming propensity. The E-CHAID models based on the gaming-related behavioral data produced actionable model accuracy …
2015-June-02-1969 Football Team, University Marketing And Communications, East Tennessee State University
2015-June-02-1969 Football Team, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
An Experiment: Instagram Marketing Techniques And Their Effectiveness, Ashley Ha
An Experiment: Instagram Marketing Techniques And Their Effectiveness, Ashley Ha
Communication Studies
Social media marketing has become the newest form of advertising for companies. The mobile-social platform, Instagram, has become an important tool for marketing. About two-thirds of big companies are already using Instagram to their advantage. There are no set guidelines on how companies should be advertising themselves on Instagram but there are patterns. The purpose of the study is to find out which Instagram marketing technique out of the three I’ve chosen can be the most successful when trying to achieve more followers, have a wider brand recognition, and increase sales. The marketing techniques I’ve chosen are Instagram posts showing …
2015-June-01-Andrew Bathon, University Marketing And Communications, East Tennessee State University
2015-June-01-Andrew Bathon, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
The Nostalgia Effect: A Field Investigation Of Satisfaction Among Is/It Professionals In India, Robert O. Briggs
The Nostalgia Effect: A Field Investigation Of Satisfaction Among Is/It Professionals In India, Robert O. Briggs
Marketing and Management Faculty Publications
Satisfaction is a key indicator of system success, and so it has been the subject of much Information System (IS) research. The nostalgia effect, whereby individuals feel satisfied or dissatisfied when thinking about past goal attainment or failure, has been observed to influence analysts’ decisions with respect to ongoing systems development. The Yield Shift Theory (YST) of Satisfaction explains the nostalgia effect as a function of changes in yield for an individual’s active goal set. This paper reports on an exploratory field investigation of the nostalgia effect among 105 working IS/IT professionals in India reflecting on past collaboration experiences. The …
2015-June-01-Psychologist Leads Workshops In Republic Of Georgia, University Marketing And Communications, East Tennessee State University
2015-June-01-Psychologist Leads Workshops In Republic Of Georgia, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-June-01-Family Medicine Clinics Receive National Recognition, University Marketing And Communications, East Tennessee State University
2015-June-01-Family Medicine Clinics Receive National Recognition, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
A Close Reading Analysis Of Bud Light's Pacman Super Bowl Commercial, Sally Hurst
A Close Reading Analysis Of Bud Light's Pacman Super Bowl Commercial, Sally Hurst
Communication Studies
This paper offers a close reading analysis of Bud Light's PacMan Super Bowl commercial to uncover what rhetorical strategies are employed to appeal to the millennial generation. It discusses three main strategies: creating a "real" experience, nostalgia marketing, and emphasis on the "experience."
The Economics Of Successful Billboard Advertising, Alexa Thomas
The Economics Of Successful Billboard Advertising, Alexa Thomas
Graphic Communication
This study explains the economics of billboard advertising, specifically pertaining to the internal and external elements that make them effective for both consumers and the brand. Billboards have been used as an advertising medium for more than a century, and are still used today. The question is, “What about billboards make them so effective?” Secondary research was examined to better understand the history of billboards, how they compare to other mediums, and the elements experts consider throughout the campaign process. After analyzing secondary articles and studies, primary research was conducted by interviewing a sample of consumers and experts to determine …
2015 June, Office Of Communications & Marketing, Morehead State University.
2015 June, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for June of 2015.
Devastation And Rebirth: A Longitudinal Study Of Bosnia’S Arizona Market, With Implications For Markets, Marketing And Society, Ruzica Brecic, Clifford J. Shultz, Katherine Sredl, Natasa Renko
Devastation And Rebirth: A Longitudinal Study Of Bosnia’S Arizona Market, With Implications For Markets, Marketing And Society, Ruzica Brecic, Clifford J. Shultz, Katherine Sredl, Natasa Renko
School of Business: Faculty Publications and Other Works
In this presentation, we share findings from a longitudinal study—twenty years and counting—on the role of Arizona in the war and the peace in this highly contested region of Bosnia. Data were/are collected via site observations and retrospective interviews to explore the emergence of entrepreneurship in Brčko, Bosnia before, during and after the war. A synthesis and assessment of findings led to the exploration of the ways that the terms of Dayton and the implementation of Dayton by NATO IFOR, Task Force Eagle, 1st Armored Division (November and December 1995) and 1st Infantry Division (1996-2004), US Army, contributed to the …
World Cup 2014: Macromarketing Views From Croatia, Clifford J. Shultz
World Cup 2014: Macromarketing Views From Croatia, Clifford J. Shultz
School of Business: Faculty Publications and Other Works
309 World Cup 2014: Macromarketing Views from Croatia Bruno Grbac, University of Rijeka, Croatia Clifford Shultz, Loyola University Chicago, USA This extended abstract is an abriged version of a longer document articulating a study on the effects of the FIFA World Cup, an organizationally, financially, economically and politically demanding quadrennial sporting spectacle that affects billions of global citizens. This reality raises questions about the effects of the World Cup on the marketing system of the host country and the participating countries, as well as institutions and people in them. As a step toward sharing insights the authors analyzed secondary data …
War, Civil Unrest, Failed States, And Other Extreme Threats To Marketing Systems, Clifford J. Shultz, Samer Abdelnour
War, Civil Unrest, Failed States, And Other Extreme Threats To Marketing Systems, Clifford J. Shultz, Samer Abdelnour
School of Business: Faculty Publications and Other Works
Well-functioning markets and marketing systems are intended to enhance and to sustain the survivability and security of societies and the people who comprise them (e.g., Fisk 1967; Layton 2007; McMillen 2002; Shultz 2007; Wilkie and Moore 1999; World Bank 2014). For myriad reasons – natural or human-induced cataclysms and resource scarcity to list a few examples – marketing systems sometimes are disrupted or fracture (e.g., Shultz 1997; in press). This can have profound and often horrific effects on individuals, families, communities, countries, regions, and occasionally – at least twice in the form of two World Wars – global upheaval. The …
The Fifa World Cup: Analyses And Interpretations Of The World’S Biggest Sporting Spectacle, Clifford J. Shultz, Rodrigo Castilhos, Andres Alberto Barrios Fajardo, Bruno Grbac, Andreas Chatzidakis, Alexander Nill, Almir Peštek
The Fifa World Cup: Analyses And Interpretations Of The World’S Biggest Sporting Spectacle, Clifford J. Shultz, Rodrigo Castilhos, Andres Alberto Barrios Fajardo, Bruno Grbac, Andreas Chatzidakis, Alexander Nill, Almir Peštek
School of Business: Faculty Publications and Other Works
This special session assembles scholars from various countries with keen interests in the marketing and societal dynamics of the world’s most popular sporting spectacle, the FIFA World Cup. It builds on a stream of research in, for example, ethology (e.g., Morris 1981) economics (e.g., Kuper and Szymanski 2014) consumer behavior (e.g., Shultz 1998; Tavassoli, Shultz and Fitzimons 1995), marketing (e.g., Shultz et al. 2010) and macromarketing (Shultz and Burgess 2011) that explores the systemic complexities of this enormous, global extravaganza and the extent to which it benefits and/or harms myriad players, fans, local and global consumers, companies, governments, societies and …
Does Brand Licensing Increase A Licensor's Shareholder Value?, Adina B. Robinson, Kapil R. Tuli, Ajay K. Kohli
Does Brand Licensing Increase A Licensor's Shareholder Value?, Adina B. Robinson, Kapil R. Tuli, Ajay K. Kohli
Research Collection Lee Kong Chian School Of Business
This study examines 171 brand licensing announcements and subsequent changes in the licensor firms' shareholder values using the event study method. We find that although brand licensing announcements lead to positive abnormal returns on average, nearly 44% of the announcements in our sample are followed by negative abnormal returns. We argue that investors react more favorably to a brand licensing announcement when they believe (i) the brand has greater ability to stimulate licensee product sales (and thus generate higher royalties for the licensor) and (ii) the licensor firm has greater ability to limit licensee opportunism (and thus limit brand dilution …
Marketing Mix And Brand Sales In Global Markets: Examining The Contingent Role Of Country-Market Characteristics, S. Cem Bahadir, Sundar G. Bharadwaj, Rajendra K. Srivastava
Marketing Mix And Brand Sales In Global Markets: Examining The Contingent Role Of Country-Market Characteristics, S. Cem Bahadir, Sundar G. Bharadwaj, Rajendra K. Srivastava
Research Collection Lee Kong Chian School Of Business
Marketing products globally is challenging due to the diverse nature of markets. We use market heterogeneity, unbranded competition, resource and infrastructure availability, and sociopolitical governance as country-market characteristics that distinguish between developed and emerging countries. We investigate their moderating role on the relationship between elements of the marketing mix and brand sales. We provide evidence, from a hierarchical linear model and a panel data set of brands from 14 emerging and developed markets that account for 62% of the global GDP, that country-market characteristics moderate the relationship between the complete set of marketing mix elements and brand sales performance asymmetrically. …
The Impact Of Power On Reliance On Feelings Versus Reasons In Decision Making, Yunhui Huang, Jiewen Hong, Hannah H. Chang
The Impact Of Power On Reliance On Feelings Versus Reasons In Decision Making, Yunhui Huang, Jiewen Hong, Hannah H. Chang
Research Collection Lee Kong Chian School Of Business
We examine the impact of power on consumer decision making. Results from four experiments provide converging evidence that people in high- (low-) power states are more likely to rely on affective feelings (cognitive reasoning) in making judgments and decisions.
The Impact Of Power On Reliance On Feelings Versus Reasons In Decision Making, Yunhui Huang, Jiewen Hong, Chang, Hannah H.
The Impact Of Power On Reliance On Feelings Versus Reasons In Decision Making, Yunhui Huang, Jiewen Hong, Chang, Hannah H.
Research Collection Lee Kong Chian School Of Business
No abstract provided.