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Articles 10531 - 10560 of 16672
Full-Text Articles in Marketing
2015-July-29-Etsu To Hold 31st Annual Tennessee Business Tax Seminar, University Marketing And Communications, East Tennessee State University
2015-July-29-Etsu To Hold 31st Annual Tennessee Business Tax Seminar, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-July-28-The Rodp Nursing Administration Program Ranks Second In Nation, University Marketing And Communications, East Tennessee State University
2015-July-28-The Rodp Nursing Administration Program Ranks Second In Nation, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-July-28-Student Support Services Receives Five-Year Grant Extension, University Marketing And Communications, East Tennessee State University
2015-July-28-Student Support Services Receives Five-Year Grant Extension, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Paramedicine And Social Work: Case Studies In Authentic Student Recruitment, Nathalie Collins, Lynelle Watts, Renee Strauss, David Hodgson
Paramedicine And Social Work: Case Studies In Authentic Student Recruitment, Nathalie Collins, Lynelle Watts, Renee Strauss, David Hodgson
eCULTURE
Selling the course experience to future students has been corporatised across the Higher Education sector. At many universities marketing and sales specialists, such as ECU’s Student Recruitment Team, rather than academic staff, field prospective student enquiries. Representing courses authentically is crucial to matching future students with an appropriate course experience and career, as well is managing future students’ expectations. A challenge for academics is communicating the course/career experience to university sales agents (recruiters). A challenge for recruiters is conveying an authentic course experience to future students when they have not taken a course themselves. This paper selects two ECU courses, …
Reflection On An Intercultural Communication Workshop For Japanese Executives: Doing Business With U.S. Americans, Kristine E. Menn
Reflection On An Intercultural Communication Workshop For Japanese Executives: Doing Business With U.S. Americans, Kristine E. Menn
MA TESOL Collection
"Vérité en deçà des Pyrénées, erreur au-delà"
(There are truths on this side of the Pyrenees that are falsehoods on the other)
Blaise Pascal (Moran, Harris & Moran, 2007, p. 2).
This paper is a reflection on an intercultural communication workshop developed for sixteen upper-level Japanese executives who work with their U.S. American counterparts in a U.S.A.-based global corporation. This training session was only one part of a much larger training program initiative which was carried out in five countries in Asia as well as in several locations across the U.S.A. Throughout my paper, I will apply the …
2015-July-21-Tera Gwaltney, University Marketing And Communications, East Tennessee State University
2015-July-21-Tera Gwaltney, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-July-21-Carter Railroad Museum's Heritage Day Advice: 'Go West, Young Man', University Marketing And Communications, East Tennessee State University
2015-July-21-Carter Railroad Museum's Heritage Day Advice: 'Go West, Young Man', University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-July-15-Dr. Judith Slagle Named Dean Of Honors College, University Marketing And Communications, East Tennessee State University
2015-July-15-Dr. Judith Slagle Named Dean Of Honors College, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-July-15-Etsu Reaches 50 Days Until Kickoff, University Marketing And Communications, East Tennessee State University
2015-July-15-Etsu Reaches 50 Days Until Kickoff, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-July-15-Dr. Troy Knechtel Named University School Director, University Marketing And Communications, East Tennessee State University
2015-July-15-Dr. Troy Knechtel Named University School Director, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-July-15-New Etsu Students And Their Families Invited To A 'Summer Send-Off', University Marketing And Communications, East Tennessee State University
2015-July-15-New Etsu Students And Their Families Invited To A 'Summer Send-Off', University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-July-14-‘Trilobite Treasures’ To Be Showcased At Natural History Museum, University Marketing And Communications, East Tennessee State University
2015-July-14-‘Trilobite Treasures’ To Be Showcased At Natural History Museum, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-July-14-Ryan Halverson, University Marketing And Communications, East Tennessee State University
2015-July-14-Ryan Halverson, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-July-10-Child Study Center Exhibit On Display At Slocumb Galleries, University Marketing And Communications, East Tennessee State University
2015-July-10-Child Study Center Exhibit On Display At Slocumb Galleries, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-July-10-‘Victory From Within’: Exhibit On American Pow Experience To Show At Reece, University Marketing And Communications, East Tennessee State University
2015-July-10-‘Victory From Within’: Exhibit On American Pow Experience To Show At Reece, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-July-09-Former Etsu Sid John Cathey Inducted Into Tswa Hall Of Fame, University Marketing And Communications, East Tennessee State University
2015-July-09-Former Etsu Sid John Cathey Inducted Into Tswa Hall Of Fame, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Why Do We Need More Women Leaders In Higher Education?, Susan R. Madsen
Why Do We Need More Women Leaders In Higher Education?, Susan R. Madsen
Marketing and Strategy Faculty Publications
Research has shown that most managers and top leadership teams do not fully realize the value of having women in key positions, and this is the case across all sectors, including business, government, political, nonprofit, religious, community, and education (schools, colleges, and universities). Organizations will increasingly thrive when both men and women hold management and leadership roles. Gender inclusivity benefits not only businesses, but also entities such as churches, state legislatures, and city councils. This potential for greater thriving is also true for institutions of higher education in the U.S. and around the world. Understanding the value of inclusivity in …
2015-July-07-Greyson Jennings, University Marketing And Communications, East Tennessee State University
2015-July-07-Greyson Jennings, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Reconceptualizing Markets: Hip- Hop Artists, Marketing, Distribution, And Consumers, Ronald Pikes
Reconceptualizing Markets: Hip- Hop Artists, Marketing, Distribution, And Consumers, Ronald Pikes
Theses and Dissertations
Sociologists have made many contributions to the current understanding of markets. In spite of these contributions, individuals and market practices in sociology are generally overlooked, but both are important because individuals and their practices give markets their form. By overlooking market practices, sociologists disregard two of the most important forces within markets, distribution and marketing. These oversights significantly reduce our ability to understand how modern economic markets operate. Thus, the focus of this study is centered on market actions of independent hip-hop music artists and consumers of hip-hop music especially in regards to music distribution technology. Data was collected via …
2015-July-02-Works By Tore Terrasi, Tim Mccoy On Display At Tipton Gallery In July, University Marketing And Communications, East Tennessee State University
2015-July-02-Works By Tore Terrasi, Tim Mccoy On Display At Tipton Gallery In July, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-July-02-Alumna Jacy Weems Accepted Into Cdc Public Health Associate Program, University Marketing And Communications, East Tennessee State University
2015-July-02-Alumna Jacy Weems Accepted Into Cdc Public Health Associate Program, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Would You Pay Extra To Support A Local Brand?, Singapore Management University
Would You Pay Extra To Support A Local Brand?, Singapore Management University
Perspectives@SMU
Global has more appeal but there is a home-country advantage
2015-July-Lucy Adkins Is Named Tpa Director Of Pharmacy Practice Initiatives, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
2015-July-Lucy Adkins Is Named Tpa Director Of Pharmacy Practice Initiatives, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
The Tennessee Pharmacists Association (TPA) is excited to announce the newest addition to the TPA Team! Lucy J. Adkins, PharmD, joined the TPA staff on July 1, 2015, as the Director of Pharmacy Practice Initiatives.
Originally from Hopkinsville, Kentucky, Lucy earned her Bachelor of Science degree in Business Administration from Mars Hill College (University) in Mars Hill, NC. While at Mars Hill, Lucy played on the women's soccer team and was selected as the 2010 Frances S. Nelson Presidential Scholar. Upon graduation, Lucy went on to earn her Doctor of Pharmacy degree from the Bill Gatton College of Pharmacy at …
2015-July-01-Faculty/Staff Professional Activit, University Marketing And Communications, East Tennessee State University
2015-July-01-Faculty/Staff Professional Activit, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Beyond Downton Abbey: Remembering The Great War's Fallen Through Education And Marketing, Nina M. Ray Ph.D., Andrew T. Mink
Beyond Downton Abbey: Remembering The Great War's Fallen Through Education And Marketing, Nina M. Ray Ph.D., Andrew T. Mink
Marketing Faculty Publications and Presentations
This paper explores the expanding marketing and education mission of the American Battle Monuments Commission (AMBC). Superintendents at overseas cemeteries and battle sites must continue their job of “keeping the headstones white and the grass green” but also must market specific events such as the 70th anniversary of D-Day at the Normandy location and an upcoming 100th anniversary of the end of the Great War in 2018. Part if the effort is passing the memory on to the next generation via materials relevant to young people today. U.S. history teachers who received ABMC grants to travel to Meuse-Argonne …
2015-July-01-Alicia Colbaugh, University Marketing And Communications, East Tennessee State University
2015-July-01-Alicia Colbaugh, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
The Effects Of Math Anxiety On Consumer Price Perception And Purchase Decision, Peter Andersen
The Effects Of Math Anxiety On Consumer Price Perception And Purchase Decision, Peter Andersen
Theses and Dissertations - UTB/UTPA
Mathematics anxiety is an emotional state resulting in a negative reaction to numerical information and math problems. Therefore, it has been studied by education research to explain its effects on academic performance. However, the marketing literature has failed to notice the role of math anxiety in consumer behavior. As retailers offer various price promotions to increase product sales, buyers need to compare prices and calculate the final price after sales. The success of promotions depends on the way that the sellers frame the promotions, as consumers may react to promotions that offer gains differently than those that reduce their loss. …
2015 July, Office Of Communications & Marketing, Morehead State University.
2015 July, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for July of 2015.
"The Magic Formula: Scent And Brand"- The Influence Of Olfactory Sensory Co-Branding On Consumer Evaluations And Experiences, Ceren Ekebas
"The Magic Formula: Scent And Brand"- The Influence Of Olfactory Sensory Co-Branding On Consumer Evaluations And Experiences, Ceren Ekebas
Theses and Dissertations in Business Administration
This dissertation investigates the effect of co-branding efforts on consumers' responses when a sensory product is co-branded with the scent of another sensory product (sensory co-branded product). It aims to fill the gap in the literature by studying how olfactory attributes of co-branded products influence consumers' evaluations and experiences. Three experimental studies examine how these effects occur, and also analyze the influence of moderating factors that determine the magnitude of the effects.
Study 1 explored how branding strategies and different presentation methods of products (physical or denoted) interact to influence consumer evaluations and experiences. Findings showed that consumers evaluated sensory …
Measuring Consumer Expectations Of Salesperson Unethicality: A Scale Development, Amiee Mellon
Measuring Consumer Expectations Of Salesperson Unethicality: A Scale Development, Amiee Mellon
Marketing Theses & Dissertations
This dissertation addresses how and what ethical expectations (prior to conducting business) affect customer trust of the salesperson. In order to do so, this dissertation achieves two things. First, a scale for measuring the consumer’s expectations of salesperson unethicality (CESU) is systematically developed and validated based on the existing ethics literature and previously developed scales. Second, the scale’s properties and potential application are examined through hypothesis testing regarding the effects of (1) word of mouth on brand equity and consumer’s expectations of unethicality, and the effects of (2) brand equity and consumer’s expectations of unethicality on trust of the salesperson. …