Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Education (7750)
- Higher Education (7415)
- Social and Behavioral Sciences (2896)
- Advertising and Promotion Management (1287)
- Business and Corporate Communications (1118)
-
- Public Affairs, Public Policy and Public Administration (873)
- Business Administration, Management, and Operations (842)
- Communication (818)
- Economics (772)
- Finance and Financial Management (585)
- Public Affairs (570)
- E-Commerce (566)
- Accounting (545)
- Entrepreneurial and Small Business Operations (540)
- Other Business (519)
- Sales and Merchandising (512)
- Arts and Humanities (501)
- Technology and Innovation (456)
- Sociology (407)
- Tourism and Travel (375)
- International Business (371)
- Hospitality Administration and Management (356)
- Physical Sciences and Mathematics (344)
- Management Information Systems (327)
- Public Relations and Advertising (318)
- Business Analytics (314)
- Organizational Behavior and Theory (312)
- Social Media (305)
- Institution
-
- East Tennessee State University (6458)
- Georgia Southern University (883)
- Kennesaw State University (704)
- Asia Marketing Journal (AMJ) (674)
- Morehead State University (667)
-
- Singapore Management University (478)
- De La Salle University (300)
- Technological University Dublin (249)
- Universitas Indonesia (235)
- University of Rhode Island (218)
- Marquette University (217)
- University of Arkansas, Fayetteville (195)
- California Polytechnic State University, San Luis Obispo (185)
- University of South Florida (162)
- University of Nevada, Las Vegas (155)
- Illinois State University (146)
- University of Texas Rio Grande Valley (144)
- Department of Primary Industries and Regional Development, Western Australia (140)
- Utah State University (136)
- Old Dominion University (133)
- Western Kentucky University (121)
- Coastal Carolina University (114)
- University of Nebraska - Lincoln (110)
- Walden University (108)
- World Maritime University (101)
- Bryant University (92)
- Munster Technological University (91)
- Edith Cowan University (82)
- Western Michigan University (82)
- Clark University (77)
- Keyword
-
- Marketing (1022)
- Social media (277)
- Advertising (193)
- Consumer behavior (188)
- Branding (164)
-
- Social Media (135)
- Sustainability (125)
- Western Australia (104)
- AMTP (95)
- Business (92)
- Ireland (92)
- Trust (82)
- SIEC Historical Documents (81)
- Women (80)
- Association of Marketing Theory and Practice Proceedings 2010 (76)
- COVID-19 (76)
- Innovation (76)
- Ethics (75)
- Consumer Behavior (73)
- Utah (72)
- Communication (68)
- Sales (65)
- Association of Marketing Theory and Practice Proceedings 2014 (64)
- Entrepreneurship (62)
- Marketing strategy (62)
- Tourism (62)
- Management (61)
- Demographics (60)
- Purchase intention (59)
- Internet (57)
- Publication Year
- Publication
-
- ETSU News (6154)
- Asia Marketing Journal (674)
- Morehead State Press Release Archive, 1961 to the Present (567)
- Atlantic Marketing Association Proceedings (352)
- Research Collection Lee Kong Chian School Of Business (320)
-
- DLSU Business & Economics Review (296)
- Accent [newsletter] (265)
- Atlantic Marketing Journal (252)
- Marketing Faculty Research and Publications (203)
- Markets, Globalization & Development Review (177)
- ASEAN Marketing Journal (174)
- Marketing Faculty Publications (166)
- Honors Theses (144)
- International Journal for Business Education (138)
- Journal of Applied Marketing Theory (133)
- Faculty Publications (114)
- UNLV Theses, Dissertations, Professional Papers, and Capstones (109)
- The Coastal Business Journal (103)
- Walden Dissertations and Doctoral Studies (101)
- World Maritime University Dissertations (100)
- Morehead State Athletics Press Release Archives (96)
- Marketing and Strategy Faculty Publications (95)
- Marketing Undergraduate Honors Theses (91)
- Theses (91)
- AMTP Proceedings 2010 (76)
- School of Professional Studies (75)
- Articles (74)
- AMTP Proceedings 2026 (72)
- AMTP Proceedings 2013 (68)
- AMTP Proceedings 2022 (67)
- Publication Type
- File Type
Articles 10441 - 10470 of 16559
Full-Text Articles in Marketing
2015-July-01-Faculty/Staff Professional Activit, University Marketing And Communications, East Tennessee State University
2015-July-01-Faculty/Staff Professional Activit, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Beyond Downton Abbey: Remembering The Great War's Fallen Through Education And Marketing, Nina M. Ray Ph.D., Andrew T. Mink
Beyond Downton Abbey: Remembering The Great War's Fallen Through Education And Marketing, Nina M. Ray Ph.D., Andrew T. Mink
Marketing Faculty Publications and Presentations
This paper explores the expanding marketing and education mission of the American Battle Monuments Commission (AMBC). Superintendents at overseas cemeteries and battle sites must continue their job of “keeping the headstones white and the grass green” but also must market specific events such as the 70th anniversary of D-Day at the Normandy location and an upcoming 100th anniversary of the end of the Great War in 2018. Part if the effort is passing the memory on to the next generation via materials relevant to young people today. U.S. history teachers who received ABMC grants to travel to Meuse-Argonne …
A Social Marketing Plan For The Arkansas Miracle League, Abby Stuart
A Social Marketing Plan For The Arkansas Miracle League, Abby Stuart
Graduate Theses and Dissertations
Miracle League is a baseball league specially designed to allow disabled children, teens, and adults have the same opportunity to play baseball as able-bodied individuals on a field specifically designed to accommodate all disabilities. This thesis offers the Miracle League of Arkansas a specified Social marketing plan. In order to assist Miracle League in the acquisition of new players, volunteers, and donors, research was compiled and conducted to implement a successful Social marketing plan for the spring 2016 Miracle League season. This Social marketing plan gives Miracle League recommendations on how to appeal to parents of potential Miracle League players, …
2015-July-01-Alicia Colbaugh, University Marketing And Communications, East Tennessee State University
2015-July-01-Alicia Colbaugh, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
The Effects Of Math Anxiety On Consumer Price Perception And Purchase Decision, Peter Andersen
The Effects Of Math Anxiety On Consumer Price Perception And Purchase Decision, Peter Andersen
Theses and Dissertations - UTB/UTPA
Mathematics anxiety is an emotional state resulting in a negative reaction to numerical information and math problems. Therefore, it has been studied by education research to explain its effects on academic performance. However, the marketing literature has failed to notice the role of math anxiety in consumer behavior. As retailers offer various price promotions to increase product sales, buyers need to compare prices and calculate the final price after sales. The success of promotions depends on the way that the sellers frame the promotions, as consumers may react to promotions that offer gains differently than those that reduce their loss. …
2015 July, Office Of Communications & Marketing, Morehead State University.
2015 July, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for July of 2015.
Measuring Consumer Expectations Of Salesperson Unethicality: A Scale Development, Amiee Mellon
Measuring Consumer Expectations Of Salesperson Unethicality: A Scale Development, Amiee Mellon
Marketing Theses & Dissertations
This dissertation addresses how and what ethical expectations (prior to conducting business) affect customer trust of the salesperson. In order to do so, this dissertation achieves two things. First, a scale for measuring the consumer’s expectations of salesperson unethicality (CESU) is systematically developed and validated based on the existing ethics literature and previously developed scales. Second, the scale’s properties and potential application are examined through hypothesis testing regarding the effects of (1) word of mouth on brand equity and consumer’s expectations of unethicality, and the effects of (2) brand equity and consumer’s expectations of unethicality on trust of the salesperson. …
"The Magic Formula: Scent And Brand"- The Influence Of Olfactory Sensory Co-Branding On Consumer Evaluations And Experiences, Ceren Ekebas
"The Magic Formula: Scent And Brand"- The Influence Of Olfactory Sensory Co-Branding On Consumer Evaluations And Experiences, Ceren Ekebas
Theses and Dissertations in Business Administration
This dissertation investigates the effect of co-branding efforts on consumers' responses when a sensory product is co-branded with the scent of another sensory product (sensory co-branded product). It aims to fill the gap in the literature by studying how olfactory attributes of co-branded products influence consumers' evaluations and experiences. Three experimental studies examine how these effects occur, and also analyze the influence of moderating factors that determine the magnitude of the effects.
Study 1 explored how branding strategies and different presentation methods of products (physical or denoted) interact to influence consumer evaluations and experiences. Findings showed that consumers evaluated sensory …
2015-June-29-Etsu Storytelling Institute Presents Shonaleigh In Concert, University Marketing And Communications, East Tennessee State University
2015-June-29-Etsu Storytelling Institute Presents Shonaleigh In Concert, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Cigarette Packaging In Ireland: The Plain Future, Maurice Murphy, Wesley Connolly Tong
Cigarette Packaging In Ireland: The Plain Future, Maurice Murphy, Wesley Connolly Tong
Dept. of Management & Enterprise Conference Material
No abstract provided.
Environmental Ethics: Theory And Implications For Marketing, Raymond Benton Jr.
Environmental Ethics: Theory And Implications For Marketing, Raymond Benton Jr.
School of Business: Faculty Publications and Other Works
Many marketers recognize they have obligations toward the non-human world, obligations that are not fully understood. This chapter sheds light on how such marketers can justify their own feelings and persuade others. The chapter begins with the historical rise of environmental consciousness before discussing the two most influential of the Western ethical theories: Kantianism and utilitarianism. It then discusses their shortcomings before moving on to the sentimentalist approach to ethics that comes down to us from David Hume and Adam Smith. A direct line from the sentimentalist approach is drawn to the environmental/ecological ethics of Aldo Leopold. Much is left …
2015-June-26-"Olympic Day Celebration" Set For June 26, University Marketing And Communications, East Tennessee State University
2015-June-26-"Olympic Day Celebration" Set For June 26, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-June-26-Natural History Museum To Host 'Fossil And Artifact Id Night' Tuesday, University Marketing And Communications, East Tennessee State University
2015-June-26-Natural History Museum To Host 'Fossil And Artifact Id Night' Tuesday, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-June-25-Carter Railroad Museum's June Heritage Day Introduces Added China, University Marketing And Communications, East Tennessee State University
2015-June-25-Carter Railroad Museum's June Heritage Day Introduces Added China, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-June-24-Carter Railroad Museum To Host "Tweetsie" Railroad Historical Society, University Marketing And Communications, East Tennessee State University
2015-June-24-Carter Railroad Museum To Host "Tweetsie" Railroad Historical Society, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-June-24-Upward Bound Students Learn Outdoors At Brush Creek, University Marketing And Communications, East Tennessee State University
2015-June-24-Upward Bound Students Learn Outdoors At Brush Creek, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-June-22-Reece Museum Presents "From An African American Perspective", University Marketing And Communications, East Tennessee State University
2015-June-22-Reece Museum Presents "From An African American Perspective", University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-June-20-Pamela Ritter Named Vice President For University Advancement, University Marketing And Communications, East Tennessee State University
2015-June-20-Pamela Ritter Named Vice President For University Advancement, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-June-19-Etsu To Host 32nd East Tennessee Suzuki Flute Institute International, University Marketing And Communications, East Tennessee State University
2015-June-19-Etsu To Host 32nd East Tennessee Suzuki Flute Institute International, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-June-19-Dr. Ted Olson Produces Box Set Of Tennessee Ernie Ford Recordings, University Marketing And Communications, East Tennessee State University
2015-June-19-Dr. Ted Olson Produces Box Set Of Tennessee Ernie Ford Recordings, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-June-18-Etsu To Host Sport Literature Association Conference, University Marketing And Communications, East Tennessee State University
2015-June-18-Etsu To Host Sport Literature Association Conference, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-June-18-New Species Of Turtle Nicknamed ‘Old Stinky’ Found At Gray Fossil Site, University Marketing And Communications, East Tennessee State University
2015-June-18-New Species Of Turtle Nicknamed ‘Old Stinky’ Found At Gray Fossil Site, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-06-17-New Species Nicknamed ‘Old Stinky’ Found At Gray Fossil Site, University Marketing And Communications, East Tennessee State University
2015-06-17-New Species Nicknamed ‘Old Stinky’ Found At Gray Fossil Site, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2015-06-17-Regional Summit On Education, University Marketing And Communications, East Tennessee State University
2015-06-17-Regional Summit On Education, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2015-06-17-Band Program Hosts Its First Regional Drum Major Clinic Even, University Marketing And Communications, East Tennessee State University
2015-06-17-Band Program Hosts Its First Regional Drum Major Clinic Even, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2015-June-17-Tennessee Institute Of Public Health At Etsu Awarded Major Grant, University Marketing And Communications, East Tennessee State University
2015-June-17-Tennessee Institute Of Public Health At Etsu Awarded Major Grant, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-06-17-Audiology Expert Talks Tinnitus, University Marketing And Communications, East Tennessee State University
2015-06-17-Audiology Expert Talks Tinnitus, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2015-06-17-Dr. Norman Moore, University Marketing And Communications, East Tennessee State University
2015-06-17-Dr. Norman Moore, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2015-06-17-Etsu Psychologist Leads Workshops In Republic Of Georgia, University Marketing And Communications, East Tennessee State University
2015-06-17-Etsu Psychologist Leads Workshops In Republic Of Georgia, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2015-06-17-New Employees, University Marketing And Communications, East Tennessee State University
2015-06-17-New Employees, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.