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Articles 10471 - 10500 of 16672
Full-Text Articles in Marketing
2015-August-14-Return Of Football Makes Positive Financial Impact On Campus, Local Economy, University Marketing And Communications, East Tennessee State University
2015-August-14-Return Of Football Makes Positive Financial Impact On Campus, Local Economy, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Overcoming "Liability Of Newness" Of International New Ventures : The Role Of Flexibility, Yuqing Chen
Overcoming "Liability Of Newness" Of International New Ventures : The Role Of Flexibility, Yuqing Chen
Lingnan Theses
Riding on the trend of globalization, a large number of new ventures have emerged deploying resources in multiple country markets so as to arrive at a competitive advantage. Studies that focus on such international new ventures grew to become a distinct research area: "international Entrepreneurship" that attracts much research attention but leaves a core issue namely "liability of newness" unaddressed. About 50 years ago, Stinchcombe (1965) coined this term to explain that most new ventures fail because their founders cannot switch their roles quickly enough to adapt to the changing environment. Although previous empirical studies have examined the entrepreneurial firms …
Engaging Your Customers Via Responding To Online Product Reviews, Chunyu Li
Engaging Your Customers Via Responding To Online Product Reviews, Chunyu Li
Lingnan Theses
Given the tremendous impact of online reviews on consumer choice, responding to online word of mouth (WOM) has become an important channel for firms to engage the consumers. This thesis investigates how firms can proactively respond to online product reviews to engage customers and manage customer relationships. In Study One, based upon the data of hotel reviews on Tripadvisor.com, I propose that responding by firms differ in three aspects, namely frequency, speed, and the amount of information, and these metrics exert significant influence on subsequent consumes’ WOM engagement, hotel rankings, and votes of usefulness of the reviews.
Moreover, in contrast …
2015-August-13-Tsbdc To Offer Small Business Training Classes, University Marketing And Communications, East Tennessee State University
2015-August-13-Tsbdc To Offer Small Business Training Classes, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-August-13-Etsu To Host Tri-Cities College Fair With 70 Colleges Participating, University Marketing And Communications, East Tennessee State University
2015-August-13-Etsu To Host Tri-Cities College Fair With 70 Colleges Participating, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-August-13-Employees Provide Friendly Faces, Encouragement When Classes Begin, University Marketing And Communications, East Tennessee State University
2015-August-13-Employees Provide Friendly Faces, Encouragement When Classes Begin, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-August-13-Tsbdc To Offer Small Business Training Classes, University Marketing And Communications, East Tennessee State University
2015-August-13-Tsbdc To Offer Small Business Training Classes, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-August-13-Etsu To Host Tri-Cities College Fair With 70 Colleges Participating, University Marketing And Communications, East Tennessee State University
2015-August-13-Etsu To Host Tri-Cities College Fair With 70 Colleges Participating, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-August-13-Employees Provide Friendly Faces, Encouragement When Classes Begin, University Marketing And Communications, East Tennessee State University
2015-August-13-Employees Provide Friendly Faces, Encouragement When Classes Begin, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-August-11-The Princeton Review Names Etsu As A 2016 "Best In Southeast", University Marketing And Communications, East Tennessee State University
2015-August-11-The Princeton Review Names Etsu As A 2016 "Best In Southeast", University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-August-11-Help For Graduate Students Available At Etsu Boot Camp, University Marketing And Communications, East Tennessee State University
2015-August-11-Help For Graduate Students Available At Etsu Boot Camp, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-August-11-Help For Graduate Students Available At Etsu Boot Camp, University Marketing And Communications, East Tennessee State University
2015-August-11-Help For Graduate Students Available At Etsu Boot Camp, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-August-11-The Princeton Review Names Etsu As A 2016 "Best In Southeast", University Marketing And Communications, East Tennessee State University
2015-August-11-The Princeton Review Names Etsu As A 2016 "Best In Southeast", University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-August-08-Family Fun Night For Health 2015, University Marketing And Communications, East Tennessee State University
2015-August-08-Family Fun Night For Health 2015, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-August-07-Tony Welch, University Marketing And Communications, East Tennessee State University
2015-August-07-Tony Welch, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-August-07-Avery Shell, University Marketing And Communications, East Tennessee State University
2015-August-07-Avery Shell, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-August-07-Adler Named Assistant Director Of Roan Scholars Leadership Program, University Marketing And Communications, East Tennessee State University
2015-August-07-Adler Named Assistant Director Of Roan Scholars Leadership Program, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-August-07-Avery Shell, University Marketing And Communications, East Tennessee State University
2015-August-07-Avery Shell, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-August-07-Adler Named Assistant Director Of Roan Scholars Leadership Program, University Marketing And Communications, East Tennessee State University
2015-August-07-Adler Named Assistant Director Of Roan Scholars Leadership Program, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-August-07-Tony Welch, University Marketing And Communications, East Tennessee State University
2015-August-07-Tony Welch, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-August-06-Karsai, Hilbun Researching Balance And Its Role In Diagnostics, University Marketing And Communications, East Tennessee State University
2015-August-06-Karsai, Hilbun Researching Balance And Its Role In Diagnostics, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-August-06-Karsai, Hilbun Researching Balance And Its Role In Diagnostics, University Marketing And Communications, East Tennessee State University
2015-August-06-Karsai, Hilbun Researching Balance And Its Role In Diagnostics, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
The Art Of Power Selling, Singapore Management University
The Art Of Power Selling, Singapore Management University
Perspectives@SMU
Generating market awareness and qualified leads is critical to sales success and it need not be as hard or expensive as you might think.
2015-August-01-Martin School Seeking Volunteers For 2015-16 Season, University Marketing And Communications, East Tennessee State University
2015-August-01-Martin School Seeking Volunteers For 2015-16 Season, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-August-01-Alantis Hunt Alantis, University Marketing And Communications, East Tennessee State University
2015-August-01-Alantis Hunt Alantis, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-August-01-Alantis Hunt Alantis, University Marketing And Communications, East Tennessee State University
2015-August-01-Alantis Hunt Alantis, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-August-01-Allergy/Immunology Specialist Joins Quillen Etsu Physicians, University Marketing And Communications, East Tennessee State University
2015-August-01-Allergy/Immunology Specialist Joins Quillen Etsu Physicians, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-August-01-College Of Nursing Receives $1.8 Million Grant, University Marketing And Communications, East Tennessee State University
2015-August-01-College Of Nursing Receives $1.8 Million Grant, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-August-01-Hicks Co-Edits Book On High School, College Transition, University Marketing And Communications, East Tennessee State University
2015-August-01-Hicks Co-Edits Book On High School, College Transition, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-August-01-Study Looks At Apps For Food-Related Allergies, University Marketing And Communications, East Tennessee State University
2015-August-01-Study Looks At Apps For Food-Related Allergies, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.