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Articles 10411 - 10440 of 16559
Full-Text Articles in Marketing
Advertising Distinctiveness And Consumer Memory In Competitive Ad Environments, Ryosuke Takeuchi
Advertising Distinctiveness And Consumer Memory In Competitive Ad Environments, Ryosuke Takeuchi
Asia Marketing Journal
It is becoming increasingly difficult for advertisers to reach target consumers because memory for an ad is inhibited in the presence of competing ads. While previous studies have focused on ad repetition as a factor that can reduce competitive interference, this study focuses on ad distinctiveness. We compare the effects of ad distinctiveness on recall for the ad and its competing ad in high competitive ad environments with those in relatively low competitive ad environments. Regarding the effect of ad distinctiveness on recall for the focal ad, the results show that when an advertiser makes its ad distinctive, recall for …
The Conceptualization And Development Of Advertisement-Evoked Imagination Scale, Ike Janita Dewi, Swee-Hoon Ang
The Conceptualization And Development Of Advertisement-Evoked Imagination Scale, Ike Janita Dewi, Swee-Hoon Ang
Asia Marketing Journal
This research aims to understand consumers’ imagination as a subjective experience which can be evoked by marketing stimuli. The characteristics and types of imagination are identified, upon which an imagination scale was developed. Results of the scale development suggest that there are four imagination types, namely, benefit-anticipatory imagination, emotional-bonding imagination, symbolic imagination, and mind-wandering imagination. The scale demonstrated reliability, as well stability for application across product types. The scale development also includes discussion on imagination-related but distinctive concepts of product symbolism and tendency to imagine.
Counting Up While Doing Tasks Makes You Feel More Difficult Than Counting Down, Hee-Kyung Ahn
Counting Up While Doing Tasks Makes You Feel More Difficult Than Counting Down, Hee-Kyung Ahn
Asia Marketing Journal
In this research, we explore whether mere exposure to external cues with vertical progress (e.g., moving upward or moving downward) can influence individuals’ persistence to complete focal tasks. Drawing on the theory of embodied cognition, we propose that, a moving-upward (vs. downward) cue activates the abstract concept of difficulty, which is associated with the physical experience of climbing uphill (vs. downhill). Due to this association between moving uphill and difficulty, merely exposing individuals to the moving-upward cue can induce greater feeling of difficulty and this greater difficulty, in turn, reduce individuals’ persistence, compared to exposing individuals to the moving-downward cue. …
2015-July-31-Kelly Hill Chosen For Fulbright Program, University Marketing And Communications, East Tennessee State University
2015-July-31-Kelly Hill Chosen For Fulbright Program, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Internal Service Recovery’S Influence On Frontline Service Employees’ Satisfaction And Loyalty, Taeshik Gong
Internal Service Recovery’S Influence On Frontline Service Employees’ Satisfaction And Loyalty, Taeshik Gong
Asia Marketing Journal
Relatively little studies have investigated employee recovery from internal service failure, especially from the employees’ perspective. When handling customer complaints, employees must not only deal with legitimate customer demands after a service failure, such as providing an apology, rectifying the problem, and offering compensation, but they must also manage illegitimate dysfunctional customers, who may yell, threaten, and even physically harm the employee. These negative experiences can have strong effects, and employees can exhibit higher levels of stress such as burnout and emotional labor, which have been linked to dissatisfaction, tension and anxiety, reduced performance and effectiveness, and a greater propensity …
2015-July-30-Thomas Cook, University Marketing And Communications, East Tennessee State University
2015-July-30-Thomas Cook, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-July-30-Grant Focuses On Writing Instruction Skills For Teachers, University Marketing And Communications, East Tennessee State University
2015-July-30-Grant Focuses On Writing Instruction Skills For Teachers, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-July-29-Etsu To Hold 31st Annual Tennessee Business Tax Seminar, University Marketing And Communications, East Tennessee State University
2015-July-29-Etsu To Hold 31st Annual Tennessee Business Tax Seminar, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-July-28-The Rodp Nursing Administration Program Ranks Second In Nation, University Marketing And Communications, East Tennessee State University
2015-July-28-The Rodp Nursing Administration Program Ranks Second In Nation, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-July-28-Student Support Services Receives Five-Year Grant Extension, University Marketing And Communications, East Tennessee State University
2015-July-28-Student Support Services Receives Five-Year Grant Extension, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Paramedicine And Social Work: Case Studies In Authentic Student Recruitment, Nathalie Collins, Lynelle Watts, Renee Strauss, David Hodgson
Paramedicine And Social Work: Case Studies In Authentic Student Recruitment, Nathalie Collins, Lynelle Watts, Renee Strauss, David Hodgson
eCULTURE
Selling the course experience to future students has been corporatised across the Higher Education sector. At many universities marketing and sales specialists, such as ECU’s Student Recruitment Team, rather than academic staff, field prospective student enquiries. Representing courses authentically is crucial to matching future students with an appropriate course experience and career, as well is managing future students’ expectations. A challenge for academics is communicating the course/career experience to university sales agents (recruiters). A challenge for recruiters is conveying an authentic course experience to future students when they have not taken a course themselves. This paper selects two ECU courses, …
Reflection On An Intercultural Communication Workshop For Japanese Executives: Doing Business With U.S. Americans, Kristine E. Menn
Reflection On An Intercultural Communication Workshop For Japanese Executives: Doing Business With U.S. Americans, Kristine E. Menn
MA TESOL Collection
"Vérité en deçà des Pyrénées, erreur au-delà"
(There are truths on this side of the Pyrenees that are falsehoods on the other)
Blaise Pascal (Moran, Harris & Moran, 2007, p. 2).
This paper is a reflection on an intercultural communication workshop developed for sixteen upper-level Japanese executives who work with their U.S. American counterparts in a U.S.A.-based global corporation. This training session was only one part of a much larger training program initiative which was carried out in five countries in Asia as well as in several locations across the U.S.A. Throughout my paper, I will apply the …
2015-July-21-Tera Gwaltney, University Marketing And Communications, East Tennessee State University
2015-July-21-Tera Gwaltney, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-July-21-Carter Railroad Museum's Heritage Day Advice: 'Go West, Young Man', University Marketing And Communications, East Tennessee State University
2015-July-21-Carter Railroad Museum's Heritage Day Advice: 'Go West, Young Man', University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-July-15-Dr. Judith Slagle Named Dean Of Honors College, University Marketing And Communications, East Tennessee State University
2015-July-15-Dr. Judith Slagle Named Dean Of Honors College, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-July-15-Etsu Reaches 50 Days Until Kickoff, University Marketing And Communications, East Tennessee State University
2015-July-15-Etsu Reaches 50 Days Until Kickoff, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-July-15-Dr. Troy Knechtel Named University School Director, University Marketing And Communications, East Tennessee State University
2015-July-15-Dr. Troy Knechtel Named University School Director, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-July-15-New Etsu Students And Their Families Invited To A 'Summer Send-Off', University Marketing And Communications, East Tennessee State University
2015-July-15-New Etsu Students And Their Families Invited To A 'Summer Send-Off', University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-July-14-‘Trilobite Treasures’ To Be Showcased At Natural History Museum, University Marketing And Communications, East Tennessee State University
2015-July-14-‘Trilobite Treasures’ To Be Showcased At Natural History Museum, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-July-14-Ryan Halverson, University Marketing And Communications, East Tennessee State University
2015-July-14-Ryan Halverson, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-July-10-Child Study Center Exhibit On Display At Slocumb Galleries, University Marketing And Communications, East Tennessee State University
2015-July-10-Child Study Center Exhibit On Display At Slocumb Galleries, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-July-10-‘Victory From Within’: Exhibit On American Pow Experience To Show At Reece, University Marketing And Communications, East Tennessee State University
2015-July-10-‘Victory From Within’: Exhibit On American Pow Experience To Show At Reece, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-July-09-Former Etsu Sid John Cathey Inducted Into Tswa Hall Of Fame, University Marketing And Communications, East Tennessee State University
2015-July-09-Former Etsu Sid John Cathey Inducted Into Tswa Hall Of Fame, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Why Do We Need More Women Leaders In Higher Education?, Susan R. Madsen
Why Do We Need More Women Leaders In Higher Education?, Susan R. Madsen
Marketing and Strategy Faculty Publications
Research has shown that most managers and top leadership teams do not fully realize the value of having women in key positions, and this is the case across all sectors, including business, government, political, nonprofit, religious, community, and education (schools, colleges, and universities). Organizations will increasingly thrive when both men and women hold management and leadership roles. Gender inclusivity benefits not only businesses, but also entities such as churches, state legislatures, and city councils. This potential for greater thriving is also true for institutions of higher education in the U.S. and around the world. Understanding the value of inclusivity in …
2015-July-07-Greyson Jennings, University Marketing And Communications, East Tennessee State University
2015-July-07-Greyson Jennings, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Reconceptualizing Markets: Hip- Hop Artists, Marketing, Distribution, And Consumers, Ronald Pikes
Reconceptualizing Markets: Hip- Hop Artists, Marketing, Distribution, And Consumers, Ronald Pikes
Theses and Dissertations
Sociologists have made many contributions to the current understanding of markets. In spite of these contributions, individuals and market practices in sociology are generally overlooked, but both are important because individuals and their practices give markets their form. By overlooking market practices, sociologists disregard two of the most important forces within markets, distribution and marketing. These oversights significantly reduce our ability to understand how modern economic markets operate. Thus, the focus of this study is centered on market actions of independent hip-hop music artists and consumers of hip-hop music especially in regards to music distribution technology. Data was collected via …
2015-July-02-Works By Tore Terrasi, Tim Mccoy On Display At Tipton Gallery In July, University Marketing And Communications, East Tennessee State University
2015-July-02-Works By Tore Terrasi, Tim Mccoy On Display At Tipton Gallery In July, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-July-02-Alumna Jacy Weems Accepted Into Cdc Public Health Associate Program, University Marketing And Communications, East Tennessee State University
2015-July-02-Alumna Jacy Weems Accepted Into Cdc Public Health Associate Program, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Would You Pay Extra To Support A Local Brand?, Singapore Management University
Would You Pay Extra To Support A Local Brand?, Singapore Management University
Perspectives@SMU
Global has more appeal but there is a home-country advantage
2015-July-Lucy Adkins Is Named Tpa Director Of Pharmacy Practice Initiatives, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
2015-July-Lucy Adkins Is Named Tpa Director Of Pharmacy Practice Initiatives, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
The Tennessee Pharmacists Association (TPA) is excited to announce the newest addition to the TPA Team! Lucy J. Adkins, PharmD, joined the TPA staff on July 1, 2015, as the Director of Pharmacy Practice Initiatives.
Originally from Hopkinsville, Kentucky, Lucy earned her Bachelor of Science degree in Business Administration from Mars Hill College (University) in Mars Hill, NC. While at Mars Hill, Lucy played on the women's soccer team and was selected as the 2010 Frances S. Nelson Presidential Scholar. Upon graduation, Lucy went on to earn her Doctor of Pharmacy degree from the Bill Gatton College of Pharmacy at …