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Articles 10381 - 10410 of 16559
Full-Text Articles in Marketing
2015-August-01-Martin School Seeking Volunteers For 2015-16 Season, University Marketing And Communications, East Tennessee State University
2015-August-01-Martin School Seeking Volunteers For 2015-16 Season, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-August-01-Alantis Hunt Alantis, University Marketing And Communications, East Tennessee State University
2015-August-01-Alantis Hunt Alantis, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-August-01-Alantis Hunt Alantis, University Marketing And Communications, East Tennessee State University
2015-August-01-Alantis Hunt Alantis, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-August-01-Allergy/Immunology Specialist Joins Quillen Etsu Physicians, University Marketing And Communications, East Tennessee State University
2015-August-01-Allergy/Immunology Specialist Joins Quillen Etsu Physicians, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Developing A Parasocial Relationship With Hotel Brands On Facebook: Will Millennials Differ From Genxers?, Yun Ying Zhong
Developing A Parasocial Relationship With Hotel Brands On Facebook: Will Millennials Differ From Genxers?, Yun Ying Zhong
UNLV Theses, Dissertations, Professional Papers, and Capstones
Facebook, particularly its brand page, is becoming one of the most powerful tool for relationship building and customer engagement for hospitality companies. As the social media marketing practices evolve in the hospitality industry, the industry starts to realize the importance of customer participation behaviors based on relationship quality rather than quantity of interactions and the rising significance of the Millennials generation.
To respond to this trend, this study pursues an empirical investigation of the antecedents for consumer-hotel brand relationship on Facebook, and the potential differences between Millennials and non-Millennials, particularly the GenXers. It also examines the potential varying relational consequences …
2015-August-01-Allergy/Immunology Specialist Joins Quillen Etsu Physicians, University Marketing And Communications, East Tennessee State University
2015-August-01-Allergy/Immunology Specialist Joins Quillen Etsu Physicians, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-August-01-College Of Nursing Receives $1.8 Million Grant, University Marketing And Communications, East Tennessee State University
2015-August-01-College Of Nursing Receives $1.8 Million Grant, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-August-01-Hicks Co-Edits Book On High School, College Transition, University Marketing And Communications, East Tennessee State University
2015-August-01-Hicks Co-Edits Book On High School, College Transition, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-August-01-Study Looks At Apps For Food-Related Allergies, University Marketing And Communications, East Tennessee State University
2015-August-01-Study Looks At Apps For Food-Related Allergies, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-August-01-Study Looks At Apps For Food-Related Allergies, University Marketing And Communications, East Tennessee State University
2015-August-01-Study Looks At Apps For Food-Related Allergies, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-August-01-Martin School Seeking Volunteers For 2015-16 Season, University Marketing And Communications, East Tennessee State University
2015-August-01-Martin School Seeking Volunteers For 2015-16 Season, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-August-01-College Of Nursing Receives $1.8 Million Grant, University Marketing And Communications, East Tennessee State University
2015-August-01-College Of Nursing Receives $1.8 Million Grant, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-August-01-Hicks Co-Edits Book On High School, College Transition, University Marketing And Communications, East Tennessee State University
2015-August-01-Hicks Co-Edits Book On High School, College Transition, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Empirical Study Utilizing Qfd To Develop An International Marketing Strategy, Cassandra C. Elrod, Sarah M. Stanley, Elizabeth A. Cudney, Caroline Fisher
Empirical Study Utilizing Qfd To Develop An International Marketing Strategy, Cassandra C. Elrod, Sarah M. Stanley, Elizabeth A. Cudney, Caroline Fisher
Business and Information Technology Faculty Research & Creative Works
Customer expectations can be extremely nebulous. This research identifies the demographic segmentations and their respective expectations for the spa market. Interviews were conducted and a subsequent questionnaire was employed to gather the voice of the customer and assess the expectations of spa clientele. All of the data was collected from luxury spas in Hawaii, and consisted of respondents from all over the world. Results of the survey suggest that while men want more tangible benefits of a spa, women prefer the experiential qualities of peace and rejuvenation. Additionally, those of lower to middle income focus on the atmosphere more than …
Consumer Responses To Imported Products: The Product Adoption Process, Antecedents, And Consequences, Miguel Angel Sahagun
Consumer Responses To Imported Products: The Product Adoption Process, Antecedents, And Consequences, Miguel Angel Sahagun
Theses and Dissertations - UTB/UTPA
When consumers adopt imported products, they may rely on a different adoption process than they do when adopting domestic products, primarily because imported products are developed under different positioning strategies in foreign markets that have different levels of development. Little is known about how the process of adopting imported products differs from that involved in adopting domestic products and to what extent the process influences consumer purchase intention. Several factors influence the adoption process of imported products. The main goals of this research are 1) explaining consumers' purchase intention for imported products, 2) examining the process consumers engage in when …
Religious Consumption: Inside The Minds Of Apple And Catholic Devotees, Yi-Chia Wu
Religious Consumption: Inside The Minds Of Apple And Catholic Devotees, Yi-Chia Wu
Theses and Dissertations - UTB/UTPA
Cult-like phenomena have been researched widely in the fields of marketing, religion, sociology, and---more recently---in the field of neuroscience, where the exploration between individuals and brands through these lenses begins to offer glimpses into the relationship between brands and their devotees. Religion, a multidimensional influence on human behavior and decision-making, has been under-researched in the marketing discipline due to the sensitivity of religious topics and difficulties in measuring the impact of so potentially broad a field as "religion". This research narrows the topic and begins filling in the gap in the religion-brand relationship and explores what constitutes a cult-like allegiance …
2015 August, Office Of Communications & Marketing, Morehead State University.
2015 August, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for August of 2015.
2015-07-31-Natural History Museum Showcases 'Trilobite Treasures', University Marketing And Communications, East Tennessee State University
2015-07-31-Natural History Museum Showcases 'Trilobite Treasures', University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2015-07-31-Learning Scientific Methods, In Class And In The Field, University Marketing And Communications, East Tennessee State University
2015-07-31-Learning Scientific Methods, In Class And In The Field, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2015-07-31-Dr. Judith Slagle: From Eastman To Honors College Dean, University Marketing And Communications, East Tennessee State University
2015-07-31-Dr. Judith Slagle: From Eastman To Honors College Dean, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2015-07-31-Hill Returns From Fulbright Experience In Japan, University Marketing And Communications, East Tennessee State University
2015-07-31-Hill Returns From Fulbright Experience In Japan, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2015-07-31-Dr. Tina Hudson, University Marketing And Communications, East Tennessee State University
2015-07-31-Dr. Tina Hudson, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2015-07-31-Re:Cycling Bicycles For Kids, University Marketing And Communications, East Tennessee State University
2015-07-31-Re:Cycling Bicycles For Kids, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2015-07-31-Faculty Convocation, University Marketing And Communications, East Tennessee State University
2015-07-31-Faculty Convocation, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2015-07-31-New Employees, University Marketing And Communications, East Tennessee State University
2015-07-31-New Employees, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2015-07-31-Hicks Takes The Helm Of Clemmer College Of Education, University Marketing And Communications, East Tennessee State University
2015-07-31-Hicks Takes The Helm Of Clemmer College Of Education, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2015-07-31-Etsu Pride Week 2015: Family Forever, University Marketing And Communications, East Tennessee State University
2015-07-31-Etsu Pride Week 2015: Family Forever, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
The Impact Of Servicescape On Customer Experience Quality Through Employee-To-Customer Interaction Quality And Peer-To-Peer Interaction Quality In Hedonic Service Settings, Beomjoon Choi, Hyun Sik Kim
The Impact Of Servicescape On Customer Experience Quality Through Employee-To-Customer Interaction Quality And Peer-To-Peer Interaction Quality In Hedonic Service Settings, Beomjoon Choi, Hyun Sik Kim
Asia Marketing Journal
This paper investigates how servicescape perception influences customer experience quality in hedonic service settings. In addition to the direct effect of servicescape quality on customer experience quality, the indirect effects of servicescape quality on customer experience quality via employee-to-customer interaction quality and peer-to-peer interaction quality are also investigated.
We collected data through a self-administered survey. The proposed relationships were tested using structural equation modeling. The results show that servicescape quality influences customer experience quality both directly and indirectly through employee-to-customer interaction quality and peer-to-peer interaction quality, and customer experience quality influences customer loyalty. Additionally, we find that the indirect path …
Priority Factors Of Service Recovery Strategy In Distribution Channel, Sang-Lin Han, Kyung Sik Jung, Myoung Soung Lee, Lee
Priority Factors Of Service Recovery Strategy In Distribution Channel, Sang-Lin Han, Kyung Sik Jung, Myoung Soung Lee, Lee
Asia Marketing Journal
In this study, we tried to evaluate the relative importance and find out the differences in consumer perceptions regarding service recovery strategies and the service provider in the distribution industry by using AHP (Analytic Hierarchy Process) analysis method. Therefore in this study, we tried to systematize various recovery strategies which were considered very important during service failure process in the distribution industry and analyze the relative importance for each recovery strategy. We set hierarchy composed of four items of monetary, action-oriented, psychological, and assured level as primary selection criteria and a total of 16 items(indemnity, refund, gift, gift certificate, prompt …