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Hilltops And Marches: A Cultural And Semiotic Analysis Of Pepsi And Coca-Cola Advertising Strategies, Samuel Herrmann 2018 Liberty University

Hilltops And Marches: A Cultural And Semiotic Analysis Of Pepsi And Coca-Cola Advertising Strategies, Samuel Herrmann

Senior Honors Theses

The Coca-Cola Company released an advertisement in 1971 that had powerful themes of unity in a time of significant discord around the world. Almost 50 years later, the Pepsi Company released an advertisement that aimed to accomplish similar values of unity and commonality when the world seemed at odds with itself. While both advertisements sought to convey similar messages, the reception could not have been more different. Coca-Cola has experienced continued praise for their famous “Hilltop” advertisement while Pepsi was forced to take their advertisement down within 24 hours of its release. This paper utilizes semiotic theory to analyze the ...


The Effectiveness Of Code-Switching In Evangelism: The Use Of African American Vernacular English By Standard English Speakers, Cameron Joseph Myers 2018 Cedarville University

The Effectiveness Of Code-Switching In Evangelism: The Use Of African American Vernacular English By Standard English Speakers, Cameron Joseph Myers

Linguistics Senior Research Projects

Abstract

This paper evaluates the use of code-switching as a linguistic and pragmatic tool to build interpersonal relationships between members of the African American minority group and the Standard English “white majority” for the purpose to evangelize the Christian faith. Using the Shannon-Weaver (Shannon & Weaver, 1999) communication model as a foundation, the research suggests that changing the message is the best way to overcome barriers in interpersonal communication (namely evangelistic communication). The research varies in use of code-switching as a pragmatic tool for this message change. Ariffin (2009), Jørgensen (1998), and Madsen (2004) give positive evidence for code-switching, while Anderson ...


The Collaborative Function Of Verbal Aspect And Aktionsart: A Distributional Analysis Of English Verb-Types, Marc A. Agee 2018 Cedarville University

The Collaborative Function Of Verbal Aspect And Aktionsart: A Distributional Analysis Of English Verb-Types, Marc A. Agee

Linguistics Senior Research Projects

This paper reviews literature in aspect studies from modern linguistics and Biblical language studies and proposes syntheses of multiple definitions given for these often-confusing verbal categories as the discussion has progressed from the Nineteenth Century to the present day. To inform these definitions, key studies such as Bache (1982), Comrie (1981), Lyons (1977), and Porter (1989) are consulted. In addition to suggesting definitions for these, this paper also discusses the best way to understand aktionsart as it functions in several related languages, and as it relates to aspect in usage. An analysis of evidence for this description as it functions ...


What Did God Say? A Critical Analysis Of Dynamic Equivalence Theory, Katelyn R. Fisher 2018 Cedarville University

What Did God Say? A Critical Analysis Of Dynamic Equivalence Theory, Katelyn R. Fisher

Linguistics Senior Research Projects

This paper is a critical analysis of Eugene A. Nida’s theory of dynamic equivalence as it relates to Bible translation, largely through a comparative study of select passages from the biblical genres of poetry, proverbs, and Pauline epistles. In addition, a brief survey distributed to 72 students at Cedarville University provides both qualitative and quantitative data regarding which English Bible version they prefer and why. Identifying Nida’s contributions to translation studies and analyzing the strengths and weaknesses of his theory in practice serves to provide implications for believers who are seeking to discern which English version is the ...


The Speech Act Of Naming In Context: A Linguistic Study Of Naming In The Old Testament, Lauren Yost 2018 Cedarville University

The Speech Act Of Naming In Context: A Linguistic Study Of Naming In The Old Testament, Lauren Yost

Linguistics Senior Research Projects

This research sought to study the act of naming in the context of the Old Testament using speech act theory. To analyze naming as presented in the Old Testament, I first studied the Hebrew words qārāʾ and šēm, creating from my findings the following extended definition: (naming is) the act of giving a name within particular specified circumstances by one with authority over the name-receiver, whose authority is respected by others such that the name spoken is hence used to identify and represent the receiver. This, along with an understanding of Alston (2000) and the example of Arcadi (2013), shaped ...


Revisiting Lockhart: A Case For A Conditional Operator, Eric J. Tsai 2018 The Graduate Center, City University of New York

Revisiting Lockhart: A Case For A Conditional Operator, Eric J. Tsai

All Dissertations, Theses, and Capstone Projects

This thesis presents a case for a binary modal conditional operator compatible with both circumstantial and epistemic modal bases. Certain contexts involving might conditionals require might to take wide-scope over a conditional proposition. A restrictor-view analysis of conditionals is unable to derive both the intuitive meaning of the might conditional and the necessary conditional proposition without positing a covert circumstantial necessity modal. However, based on observations of the temporal orientation of conditionals, such a modal lacks independent motivation. On the other hand, a binary modal conditional operator not only provides the necessary conditional proposition but is also able to derive ...


Double Trouble: The Problem Of Construal In Semantic Annotation Of Adpositions, Jena D. Hwang, Archna Bhatia, Na-Rae Han, Tim O'Gorman, Vivek Srikumar, Nathan Schneider 2018 Institute for Human and Machine Cognition

Double Trouble: The Problem Of Construal In Semantic Annotation Of Adpositions, Jena D. Hwang, Archna Bhatia, Na-Rae Han, Tim O'Gorman, Vivek Srikumar, Nathan Schneider

Proceedings of the Society for Computation in Linguistics

We consider the semantics of prepositions, revisiting a broad-coverage annotation scheme used for annotating all preposition tokens in a 55,000-word corpus of English. In an attempt to resolve problematic cases in English and apply the scheme to adpositions and case markers in other languages, we reconsider the assumption that an adposition’s lexical contribution is equivalent to the role/relation that it mediates, embracing the potential for construal to manage complexity and avoid sense proliferation. We suggest a framework to represent both the scene role and the adposition's lexical function, and discuss how it would allow for a ...


Explicit Discourse Connectives / Implicit Discourse Relations, Bonnie Webber, Hannah Rohde, Anna Dickinson, Annie Louis, Nathan Schneider 2018 University of Edinburgh

Explicit Discourse Connectives / Implicit Discourse Relations, Bonnie Webber, Hannah Rohde, Anna Dickinson, Annie Louis, Nathan Schneider

Proceedings of the Society for Computation in Linguistics

While explicit discourse connectives can signal coherence relations, a common assumption is that only their absence or ambiguity necessitates relation inference. Using a crowdsourced conjunction completion task to collect 40K+ judgments on 50 discourse adverbials, we find this common assumption to be false. Instead, naive subjects systematically infer an implicit connective alongside an explicit discourse adverbial. But sometimes different subsets of subjects may each endorse different connectives. The size of these subsets means that such differences cannot be written off as error. Rather, they demonstrate how the coherence associated with explicit adverbials relates to coherence inferred between the clauses themselves.


Meaning And Modality, Jesse Fitts 2018 University of Massachusetts Amherst

Meaning And Modality, Jesse Fitts

Doctoral Dissertations

I intended to write four papers whose topics faintly concerned separate issues in meaning and modality. As it turned out, chapters 1-3 all roughly concern the same topic: propositions. While I argue for two different theses in chapters 1 and 2, I try to understand the changing propositions literature in both. In addition to arguing for the respective theses in chapters 1 and 2, accounting for this change is a parallel goal for the chapters taken together. Chapter 3 examines particular propositional roles---the objects of the attitudes and the objects of credence. Finally, chapter 4 changes the subject to the ...


Introduction To Discourse, Structure And Linguistic Choice By T. Price Caldwell, Robert J. Stainton 2017 University of Western Ontario

Introduction To Discourse, Structure And Linguistic Choice By T. Price Caldwell, Robert J. Stainton

Robert J. Stainton

No abstract provided.


Two Questions About Interpretive Effects, Robert J. Stainton, Christopher Viger 2017 University of Western Ontario

Two Questions About Interpretive Effects, Robert J. Stainton, Christopher Viger

Robert J. Stainton

We discuss central themes in Lepore and Stone's Imagination and Convention. We begin by laying out their view, and then pose both empirical and methodological criticisms.


Linguistic Self-Awareness And Poetry Preference, Brice J. Montgomery 2017 Cedarville University

Linguistic Self-Awareness And Poetry Preference, Brice J. Montgomery

Channels: Where Disciplines Meet

This paper examines the relationship between linguistic self-awareness and poetry preference in college students who don’t regularly read poetry. It addresses whether or not there are consistent phonological and semantic features that influence preference, and it observes whether or not students recognize linguistic factors as part of their preference. It also touches on syntactic play and the degree to which amateur readers understand that professional poets deliberately subvert linguistic tendencies.


A Discussion Of Delimitative In Mandarin Chinese, Qi Zhang 2017 The Graduate Center, City University of New York

A Discussion Of Delimitative In Mandarin Chinese, Qi Zhang

All Dissertations, Theses, and Capstone Projects

This thesis investigates how delimitative marking in Mandarin Chinese is better considered as an instance of verb-phrase modification instead of aspect marking. The study investigates data with verb reduplication cases caused by delimitative marking from both syntactic and semantic points of view. Through observations and analyses, it is found that delimitative marking does not have the same distribution as other aspect markers, but rather shows resemblance to temporal modifiers syntactically. Semantically, instead of providing a viewpoint as other aspect markers do, delimitative indicates the temporal length (shortness) of the event. In addition, it is found that delimitative marking has strict ...


Tracing Trajectories In A Community Of Practice Through Podcasts, Richard W. Mansikka 2017 California State University - San Bernardino

Tracing Trajectories In A Community Of Practice Through Podcasts, Richard W. Mansikka

Electronic Theses, Projects, and Dissertations

The purpose of this project is to understand how humor works in expert-novice identity construction in podcasts. I employ a Community of Practice (Lave and Wenger, 1989) framework to examine the social hierarchy among the participants of a regular podcast. I am particularly concerned with uncovering how novice members construct themselves and are constructed by expert members through humor, as well as how expert members socialize novice members to participate in the kinds of humor practices that index membership in the Community of Practice (CoP).

Rooster Teeth is an internet-based entertainment production company. They produce a weekly podcast which they ...


Logical Form And The Vernacular Revisited, Andrew Botterell, Robert J. Stainton 2017 Western University

Logical Form And The Vernacular Revisited, Andrew Botterell, Robert J. Stainton

Robert J. Stainton

We revisit a debate initiated some fifteen years ago by Ray Elugardo and Robert Stainton about the domain of arguments. Our main result is that arguments are not exclusively sets of linguistic expressions. Instead, as we put it, some non-linguistic items have ‘logical form’. The crucial examples are arguments, both deductive and inductive, made with unembedded words and phrases.


Aspects Of Quantifier Float In Thai, Khanin Chaiphet 2017 The Graduate Center, City University of New York

Aspects Of Quantifier Float In Thai, Khanin Chaiphet

All Dissertations, Theses, and Capstone Projects

Research on Thai Q(uantifier)-float attempts to manifest the problems for each of its analysis. For the adverbial analysis, the Japanese data show that the floating quantifiers can be associated with both distributive and plurality-of-events readings while Thai does not distinguish between these two readings. For the stranding analysis, the differences from English-Thai comparative data show that Thai floating quantifiers often occur in positions where their associated NPs could not have previously occupied or have been moved from, and thus cannot be analyzed as resulting from stranding. As a solution, Thai Q-float is postulated as an instance of rightward ...


Comparing The Effects Of Phonomotor Treatment And Semantic Feature Analysis On Discourse Production For Individuals With Aphasia, Kasey Graue 2017 Portland State University

Comparing The Effects Of Phonomotor Treatment And Semantic Feature Analysis On Discourse Production For Individuals With Aphasia, Kasey Graue

Student Research Symposium

Phonomotor treatment is a program designed to address anomic deficits in people with aphasia (PWA) by training speech sounds in isolation before progressing to sound combinations and single words (Kendall et al., 2013). Kendall et al. (2015) investigated phonomotor treatment in a sample of 26 PWA, reporting improved naming of untrained nouns and ultimate generalization of phonologic processing abilities. Despite emerging literature on the effects of the phonomotor treatment on single word production, research is limited at the discourse level. This study’s objective is to examine the extent that phonomotor treatment used for PWA increases the amount of correct ...


Cross-Linguistic Phonosemantics, Raleigh Anne Butler 2017 University of Tennessee, Knoxville

Cross-Linguistic Phonosemantics, Raleigh Anne Butler

University of Tennessee Honors Thesis Projects

No abstract provided.


Evangelical Perceptions On Linguistic Sexism In English, Anna M. Beckmeyer 2017 Cedarville University

Evangelical Perceptions On Linguistic Sexism In English, Anna M. Beckmeyer

Linguistics Senior Research Projects

This study explores how evangelical Christians view connotatively and denotatively sexist language in English through a comparative study against non-evangelicals. Research on unnecessarily gendered language establishes English as contextually and denotatively sexist through falsely generic nouns, lexical asymmetries, and derogatory terms for females. Evangelical Christians have historically viewed gender roles as distinct from each other, however, little research has been done on how that affects perceptions of gendered language. Taking the stance that English unnecessarily prioritizes maleness, this study uses surveys and interviews to gather opinions on definitions of sexist language and asks participants to apply that definition in specific ...


The Paradox Of Imprecision In Language, Henry R. Bauer 2017 University of Nebraska-Lincoln

The Paradox Of Imprecision In Language, Henry R. Bauer

Critical Reflections

The Paradox of Imprecision in Language

Abstract

This paper investigates philosophical questions bearing on the relationship between language and mind, through an analysis of the phenomenon of “efficient imprecision” in language. It is argued that language users’ ability to intuitively connect allegedly imprecise linguistic expressions with definite conceptual information presents a paradox that might lead philosophers, linguists and cognitive scientists alike to reconsider the relationship between the computational machinery of human language and its function as the vehicle of conscious thought.

Like the puzzle about the identity relation which Gottlob Frege presents in the seminal Sense and Reference (1892), which ...


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