Public Relations and Advertising Commons^™

Identifying Youth Appeals In Alcohol Alternative Social Media Content Through Framing, Melina Oneal

West Chester University Master’s Theses

Proposed regulations for alcohol advertising prevent beverage companies from targeting people under the legal drinking age. However, similar regulations for alcohol alternative beverages are less explored, which could allow alcohol alternative products to create awareness for alcoholic beverages among youth. Alcohol alternatives beverages, including no-alcohol and low-alcohol products, are increasing in popularity and can function as compliments to alcoholic products to decrease the total alcohol volume consumed or as substitutes for alcoholic products. Framing theory can be operationalized through the Content Appealing to Youth Index, an index of content elements found in research literature to be appealing to youth, to …

Building A Library Renovation Website Using Public Relations Principles, Kristen S. Shuyler

Libraries

Learn how James Madison University Libraries built an award-winning library renovation website using core principles from the field of public relations (PR). Key features include an interactive visual timeline (created with an open-source tool), a collection of memories of the library, and FAQs based on actual user questions.

Promoting The Bc Digital Commons: For And By The Community, Ady Dewey

Strategic Public Relations Projects

The BC Digital Commons (DC) is an open-access robust repository of artifacts, scholarship, publications, performances, events, and more. Through Google Scholar and other search engines, the content is accessed worldwide, yet the DC remains a little-known resource on campus. This fact motivated the director of the Forrer Learning Commons to seek input on how to more effectively increase submissions and the number of users.

The 2023 Strategic Public Relations class (COMM 347) began by educating themselves on the DC and brainstorming about potential advantages from a student’s perspective. They identified stakeholders to interview to determine general awareness and to test …

Ua52/1 Out Of The Box, Wku Archives

WKU Archives Records

Newsletter created by and about WKU Archives and the records management program.

Influence Of Marketing On Use Of Library Services By Postgraduate Students In Selected Federal Universities In Nigeria, Adedoyin Oluwatosin Esan, Ismail Olatunji Adeyemi

Library Philosophy and Practice (e-journal)

This study examined the influence of marketing on use of library services by postgraduate students in two federal universities in Nigeria. Descriptive survey design was adopted for the study. The population comprises of 12,386 master degree student and 122 library personnel at University of Ibadan and University of Ilorin, Nigeria. The multi-stage sampling technique was used to select the sample size of 326 master’s degree students and total enumeration sampling technique was used for the library personnel. Hence, 326 copies of questionnaire were administered on the samples. However, only 309 students and 88 library personnel returned their copies filled and …

Going Remote: Marketing Library Resources And Services, Lin Wu, Sarah Thompson, Jennifer M. Langford, Kaylee Strahan

Southern Chapter/Medical Library Association Annual Conference

Objectives

• Describe the library’s efforts in restructuring marketing strategies strategies to reach out and engage library patrons in a virtual environment

• Examine the impact of the efforts on library services and resource access

People-First Promotion: Rallying Library Workers During Covid-19 And Beyond, Katy Kelly, Christina A. Beis, Ann Zlotnik, Maureen E. Schlangen

Roesch Library Faculty Publications

COVID-19 forced workers around the world to face the realities of closed buildings, precarious employment situations, and challenges to their well-being. This article will showcase how library workers’ resilience during COVID-19 depended on people, not buildings, and a people-first public relations strategy was employed to reveal that distinction. The authors, a team of librarians and communicators, share three pandemic-era communication stories developed to put people at the forefront of initiatives and messaging: a revamped marketing strategy for a research appointment service puts faces to the work and student support; the cancellation announcement of a beloved annual event reveals how the …

Strategic Media Administration Prs/Com 442, Joanna Burkhardt

Library Impact Statements

No abstract provided.

Public Relations Practice Prs 411, Joanna Burkhardt

Library Impact Statements

No abstract provided.

Public Relations Prs 340, Joanna Burkhardt

Library Impact Statements

No abstract provided.

A Bitmoji Marketing Campaign To Connect Students With Subject Librarians, Lauren Puzier, Tyler Norton

University Libraries Faculty Scholarship

The University at Albany Libraries launched a campaign using Bitmojis, cartoon avatars, to connect students with their subject librarians and to increase awareness of the role of subject librarians and the services they provide. The Bitmoji mobile app was the fastest growing app in the United States among adults in 2017; therefore, Bitmojis offered a potentially popular and recognizable way to represent subject librarians. Bitmojis are also highly versatile: they can be personalized, they offer librarians a digital likeness, and they lend themselves to a variety of other formats both physical and digital. This article will introduce the use of …

Evaluating The Outcomes Of Social Media Marketing Alongside Traditional Promotional Techniques In Library Outreach, Liana Bayne, Caroline Hamby

Showcase of Graduate Student Scholarship and Creative Activities

James Madison University MALA (Madison Academic Library Associates) graduate assistants worked together with Special Collections and the library’s Outreach department to help market and support JMU’s First Annual Pulp Studies Symposium in Fall 2016. Social, digital, and physical ultimately came together to highlight and surface Special Collections’ extensive holdings of pulp magazines. Hashtags, archival ephemera, and everything in between melded in this multi-part exhibit. Since one of the least known and studied genre of pulps are the romance pulps, Love Story Magazine was the focus of our social media outreach project. Its florid narratives led organically to the idea of …

Communication Crisis In Tourism Office: Negative News By Online Media, Faustyna Faustyna Faustyna, Lukiati Komala Erdiana, Hanny .. Hafiar ., Iriana .. Bakti .

Library Philosophy and Practice (e-journal)

Abstract

Objective: This study aims to provide an explanation of how the Medan Tourism Office carries out communication crisis activities on negative coverage produced by online media on the culinary tour "Merdeka Walk" Medan Methodology: This research uses the constructivism paradigm. Ontologically, mental construction on social experience is local and specific and depends on the party doing it.. Finding: Negative coverage by online media triggered by fallen trees in 2017 at night culinary tourism location in "Merdeka Walk" has drawn a response from the Governor of North Sumatra with intrusion closing and diverting the function of night culinary tourism …

Character Content As An On Line Branding Strategy In Indonesia’S Fashion Creative Industri, Sri Dewi Setiawati 1, Asep Suryana 2, Dadang Sugiana 3, Centurion Chandratama Priyatna 4

Library Philosophy and Practice (e-journal)

The basic problems of SME actors are capital and marketing. the internet and social media have become widely used media in conducting marketing communication strategies. The problem is that there are still a few SME actors who can make optimal use of the internet and social media as a marketing communication strategy. most of the SME actors use influencer strategies from public figures at a high cost. This strategy is considered to be less effective, and burdensome to SME actors, who have problems with capital. Some of the SME actors have succeeded in developing marketing communication strategies by optimizing the …

Ua52/1 Out Of The Box, Wku Archives

WKU Archives Records

Newsletter created by and about WKU Archives and the records management program.

Ua52/1 Out Of The Box, Wku Archives

WKU Archives Records

Newsletter created by and about WKU Archives and the records management program.

Ua52/1 Out Of The Box, Wku Archives

WKU Archives Records

Newsletter created by and about WKU Archives and the records management program.

Ua52/1 Out Of The Box, Wku Archives

WKU Archives Records

Newsletter created by and about WKU Archives and the records management program.

Reputational Threats Online: Social Media As A Simultaneous Agent Of Crisis And Tool For Response And Resolution In The Case Study Of An American Academic Library, Margaret C. Stewart, Maria Atilano

Maria Atilano

This paper details a reputational threat to an American academic library where a viral social media post and associated negative comments misrepresented the institution and brand’s values. Immediately, the marketing librarian responsible for social media responded to the threat by engaging directly with the library consumers, sharing content and information with the broader online community, and reinforcing the library’s values and commitment to consumers. While the resolution to the crisis was mostly favourable, the event was unanticipated and invited a keen learning opportunity that is documented in this case study. Reflections and takeaways from this incident are discussed in the …

Leading The Horses To Water That They Will Want To Drink: Strategies For Promoting Your Institutional Repository On And Off Campus, Daniel Kipnis

Daniel G. Kipnis

This presentation will outline strategies designed to promote institutional repositories to a university community.

Collections And Connections (Spring 2018), Jennifer Wilson, Editor

Collections & Connections

Collections & Connections is a bi-annual publication of the Western Kentucky University Libraries featuring the Libraries' events with a view of reaching out to the Libraries supporters in the community. This issue highlights a message from the new Dean Susann deVries, the creation of the Connie Foster Student Scholarship Endowment, SOKY Bookfest, 2018 Used Book Sale, and a Spring Semester Calendar of Events.

Retiring The Mack: Preparing Campus Community For Library Construction Project, Ady Dewey

Strategic Public Relations Projects

The Bridgewater campus was on the verge of a dramatic change as the Alexander Mack Memorial Library transformed into the John Kenny Forrer Learning Commons. The project impacted every student as the Mack closed its doors in May 2018, library services were moved to another building and warehouse, and new study spaces were created on campus. Despite this project touching every current and prospective student, there was not a distinct communication plan to reach this audience.

At the request of the library administration, the Strategic Public Relations class planned and recommended how to promote and educate the campus community about …

Ua52/1 Out Of The Box, Wku Archives

WKU Archives Records

Newsletter created by and about WKU Archives and the records management program.

Reputational Threats Online: Social Media As A Simultaneous Agent Of Crisis And Tool For Response And Resolution In The Case Study Of An American Academic Library, Margaret C. Stewart, Maria Atilano

International Crisis and Risk Communication Conference

This paper details a reputational threat to an American academic library where a viral social media post and associated negative comments misrepresented the institution and brand’s values. Immediately, the marketing librarian responsible for social media responded to the threat by engaging directly with the library consumers, sharing content and information with the broader online community, and reinforcing the library’s values and commitment to consumers. While the resolution to the crisis was mostly favourable, the event was unanticipated and invited a keen learning opportunity that is documented in this case study. Reflections and takeaways from this incident are discussed in the …

Ua52/1 Out Of The Box, Wku Archives

WKU Archives Records

Newsletter created by and about WKU Archives and the records management program.

Ua52/1 Out Of The Box, Wku Archives

WKU Archives Records

Newsletter created by and about WKU Archives and the records management program.

Ouachita Riley-Hickingbotham Library's Special Collections Earns National Award, Trennis Henderson

Press Releases

The Arkansas Baptist History Collection of Ouachita Baptist University’s Riley-Hickingbotham Library Archives and Special Collections has been honored with the Baptist History and Heritage Society’s 2017 Davis C. Woolley Award for Outstanding Achievement in Assessing and Preserving Baptist History.

The national award honors the work of Dr. Wendy Richter, Ouachita professor and archivist, and her staff who coordinated the Special Collections project. The award was announced recently at the annual conference of the Baptist History and Heritage Society, hosted by First Baptist Church of Augusta, Ga., in partnership with the Cooperative Baptist Fellowship of Georgia.

“It is indeed an honor …

Practicum In Public Relations Prs 490, Joanna Burkhardt

Library Impact Statements

No abstract provided.

Collections And Connections (Winter 2016-17), Jennifer Wilson, Communications Coordinator

Collections & Connections

Collections & Connections is a bi-annual publication of the Western Kentucky University Libraries featuring the Libraries' events with a view of reaching out to the Libraries supporters in the community. This issue highlights exhibits, presentations and publications from our Library Special Collection Librarians, SOKY Bookfest, and 2016 Open Access Hall of Fame inductees,

Statistics-Bierce Library Study, Tyler J. Hushour

Williams Honors College, Honors Research Projects

This is a report from two surveys that I created and administered to students and faculty at Bierce library who came to the Circulation Desk or the Tech Desk, as well as some of my other findings when periodically looking around the library to see where students like to study or hang-out. There was a written survey given at the Circulation Desk, and a different survey given at the Tech Check-Out Desk. The project is for Melanie Smith-Farrell, the head of Access Services, and is based on a similar study Ian McCullough did in the science library. While this is …