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Articles 1 - 8 of 8
Full-Text Articles in Public Relations and Advertising
Ua52/1 Out Of The Box, Wku Archives
Ua52/1 Out Of The Box, Wku Archives
WKU Archives Records
Newsletter created by and about WKU Archives and the records management program.
Ua52/1 Out Of The Box, Wku Archives
Ua52/1 Out Of The Box, Wku Archives
WKU Archives Records
Newsletter created by and about WKU Archives and the records management program.
Reputational Threats Online: Social Media As A Simultaneous Agent Of Crisis And Tool For Response And Resolution In The Case Study Of An American Academic Library, Margaret C. Stewart, Maria Atilano
Reputational Threats Online: Social Media As A Simultaneous Agent Of Crisis And Tool For Response And Resolution In The Case Study Of An American Academic Library, Margaret C. Stewart, Maria Atilano
Maria Atilano
This paper details a reputational threat to an American academic library where a viral social media post and associated negative comments misrepresented the institution and brand’s values. Immediately, the marketing librarian responsible for social media responded to the threat by engaging directly with the library consumers, sharing content and information with the broader online community, and reinforcing the library’s values and commitment to consumers. While the resolution to the crisis was mostly favourable, the event was unanticipated and invited a keen learning opportunity that is documented in this case study. Reflections and takeaways from this incident are discussed in the …
Leading The Horses To Water That They Will Want To Drink: Strategies For Promoting Your Institutional Repository On And Off Campus, Daniel Kipnis
Leading The Horses To Water That They Will Want To Drink: Strategies For Promoting Your Institutional Repository On And Off Campus, Daniel Kipnis
Daniel G. Kipnis
This presentation will outline strategies designed to promote institutional repositories to a university community.
Collections And Connections (Spring 2018), Jennifer Wilson, Editor
Collections And Connections (Spring 2018), Jennifer Wilson, Editor
Collections & Connections
Collections & Connections is a bi-annual publication of the Western Kentucky University Libraries featuring the Libraries' events with a view of reaching out to the Libraries supporters in the community. This issue highlights a message from the new Dean Susann deVries, the creation of the Connie Foster Student Scholarship Endowment, SOKY Bookfest, 2018 Used Book Sale, and a Spring Semester Calendar of Events.
Retiring The Mack: Preparing Campus Community For Library Construction Project, Ady Dewey
Retiring The Mack: Preparing Campus Community For Library Construction Project, Ady Dewey
Strategic Public Relations Projects
The Bridgewater campus was on the verge of a dramatic change as the Alexander Mack Memorial Library transformed into the John Kenny Forrer Learning Commons. The project impacted every student as the Mack closed its doors in May 2018, library services were moved to another building and warehouse, and new study spaces were created on campus. Despite this project touching every current and prospective student, there was not a distinct communication plan to reach this audience.
At the request of the library administration, the Strategic Public Relations class planned and recommended how to promote and educate the campus community about …
Ua52/1 Out Of The Box, Wku Archives
Ua52/1 Out Of The Box, Wku Archives
WKU Archives Records
Newsletter created by and about WKU Archives and the records management program.
Reputational Threats Online: Social Media As A Simultaneous Agent Of Crisis And Tool For Response And Resolution In The Case Study Of An American Academic Library, Margaret C. Stewart, Maria Atilano
Reputational Threats Online: Social Media As A Simultaneous Agent Of Crisis And Tool For Response And Resolution In The Case Study Of An American Academic Library, Margaret C. Stewart, Maria Atilano
International Crisis and Risk Communication Conference
This paper details a reputational threat to an American academic library where a viral social media post and associated negative comments misrepresented the institution and brand’s values. Immediately, the marketing librarian responsible for social media responded to the threat by engaging directly with the library consumers, sharing content and information with the broader online community, and reinforcing the library’s values and commitment to consumers. While the resolution to the crisis was mostly favourable, the event was unanticipated and invited a keen learning opportunity that is documented in this case study. Reflections and takeaways from this incident are discussed in the …