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Public Relations and Advertising Commons™
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Articles 1 - 11 of 11
Full-Text Articles in Public Relations and Advertising
Vendor Of The Month: A Marketing Collaboration, Lateka Grays, J. Cory Tucker
Vendor Of The Month: A Marketing Collaboration, Lateka Grays, J. Cory Tucker
Library Faculty Publications
Marketing library resources remains an important issue despite library reductions in staff and collections budgets. In order to maintain or expand marketing programs, libraries could do well tapping into the expertise available through the vendors supplying resources to libraries. A case study of a library marketing program called, “Vendor of the Month,” at the University of Nevada, Las Vegas explains the collaboration between the library and its vendors to increase awareness and use of selected electronic resources.
Appearances Do Matter! What Libraries Can Learn From Clinton Kelly, Nancy E. Fawley
Appearances Do Matter! What Libraries Can Learn From Clinton Kelly, Nancy E. Fawley
Library Faculty Publications
One could easily mistake Clinton Kelly’s closing keynote presentation at ACRL 2011 in Philadelphia last March as light fare. Kelly, cohost of TLC’s What Not To Wear, spoke enthusiastically about the importance of one’s appearance and the necessity of making an extra effort in the way individuals present themselves. His keynote address, and the fact that a fashion expert was a speaker at a conference for librarians, sparked debates on Twitter and in the blogosphere.
Do appearances matter? I say they do and add that this applies to buildings and objects, as well. Academic libraries, especially, could benefit from some …
Academic Libraries And English Composition Programs: A Literature Review Of Current Trends, Erin E. Rinto
Academic Libraries And English Composition Programs: A Literature Review Of Current Trends, Erin E. Rinto
Scholarship Colloquium
This literature review examines a sampling of the last ten years of research on the relationships between academic libraries and English Composition Programs in an effort to uncover potential methods for a new collaboration between the Lied Library and the English Composition Program at UNLV. Three general trends are identified and discussed in terms of their strengths and weaknesses for local implementation.
The Social Web: Utilizing Social Media To Expose And Provide Access To The Unlv Libraries Digital Collections, Amy Jo Hunsaker
The Social Web: Utilizing Social Media To Expose And Provide Access To The Unlv Libraries Digital Collections, Amy Jo Hunsaker
Scholarship Colloquium
Why use Social Media?
Exposure
Access points
Promotion
Establish relationships
Promote discourse
Promoting Awareness Of The Unlv University Archives, Tom D. Sommer
Promoting Awareness Of The Unlv University Archives, Tom D. Sommer
Scholarship Colloquium
Promoting awareness of the University Archives has evolved for me for the past six years as University Archivist. It started out as an idea that quickly grew into a wonderful relationship between the University Archives and the rest of UNLV. I originally promoted awareness through outreach services as a librarian in Oro Valley, Arizona. It was a nice way for the organization to get the word out about the new library in the neighborhood. I started by reading novels to kids in Summer Camps at the nearby middle and high schools. It was a lot of fun and I was …
Crowdsourcing Course Design: Tapping The Collective Intelligence Of Campus Stakeholders, Patrick Griffis, Steven Hoover
Crowdsourcing Course Design: Tapping The Collective Intelligence Of Campus Stakeholders, Patrick Griffis, Steven Hoover
Scholarship Colloquium
Background
• UNLV General Education Reform
– led to First Year Experience Course in College of Business
• Course taught by advisors in College Of Business
• Collaboration between Librarians and BUS103
• Libraries hosted Faculty Institute for First Year Seminars
– Collaborative course design with business instructors, civic engagement and student success professionals, technology specialists, and librarians
Business Community Outreach: Exploration Of A New Service Role In An Academic Environment, Patrick Griffis, Sidney Lowe
Business Community Outreach: Exploration Of A New Service Role In An Academic Environment, Patrick Griffis, Sidney Lowe
Library Faculty Publications
A recent special issue of the Journal of Business & Finance Librarianship focusing on business librarianship and entrepreneurship includes many case studies detailing entrepreneurship outreach initiatives from academic libraries. The introductory article, "Entrepreneurship Outreach: A New Role for the Academic Business Librarian" by Karen MacDonald, outlines entrepreneurial outreach initiatives in the issue, stating that they “describe three very different approaches libraries have taken to align themselves with a key mission of the university – economic development” (MacDonald, 2010, p. 159). This chapter elaborates on this previous work in describing the exploration of a new role in business community outreach as …
Business Community Outreach: Exploration Of A New Service Role, Patrick Griffis, Sidney Lowe
Business Community Outreach: Exploration Of A New Service Role, Patrick Griffis, Sidney Lowe
Library Faculty Presentations
Benefits of Business Outreach:
- Promotes value of library in a community
- Increases awareness of library services in a community
- Provides opportunities for external fundraising
- Connects library to other community agencies
- Increases library awareness of community services
- Provides opportunities for programming activities
Demonstrating Library Value In A Period Of Retrenchment, Jeanne M. Brown
Demonstrating Library Value In A Period Of Retrenchment, Jeanne M. Brown
Library Faculty Presentations
Approaches
- What users want
- What users like
- Worth
- What users value
- Presenting your case to the PTB
- Plan Bs
Buy Low, Sell High, Get In Now: Low-Stakes/Low-Investment Information Literacy Initiatives Pay Off Big, David Wilson, Jeremy Donald, Steven Hoover
Buy Low, Sell High, Get In Now: Low-Stakes/Low-Investment Information Literacy Initiatives Pay Off Big, David Wilson, Jeremy Donald, Steven Hoover
Library Faculty Presentations
Become familiar with the concept of low stakes/low investment information literacy initiatives in order to communicate their potential value to faculty members, other librarians, and administrators. Recognize how collaboration between your library and other entities on campus can reinforce information literacy initiatives in order to draw upon the strengths and shared values of existing programs. Learn about successful initiatives in order to generate ideas that would be useful for your institution.
Hitting The Headlines In Europe: A Country-By-Country Guide To Effective Media Relations, Priscilla Finley
Hitting The Headlines In Europe: A Country-By-Country Guide To Effective Media Relations, Priscilla Finley
Library Faculty Publications
Burton and Drake's guide offers a practical approach for British or American flacks who are planning public relations campaigns in Europe. The first half presents an overview of the European media landscape with specific advice about approaching print media, news agencies, and media centers. The second half profiles 43 European countries, surveying the general media environment and noting key players in various media genres.