Public Relations and Advertising Commons^™

Ua12/2/1 College Heights Herald, Vol. 81, No. 8, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

• Hupman. Samantha. Western Wraps up Preparations for Winter Term
• McNamara, Andrew. Campus Car Crimes Rise Recently
• Shull, Abbey. Cultures Meet for Show-and-Tell – International Festival
• Cortez, Cassandra. Church Offers Contemporary Service - Broadway United Methodist Church
• Hupman, Samantha. ‘Honoring’ the Director – Craig Cobane, WKU Honors Program
• Don’t Forget the Library
• Dillon, Ryan. Let’s Take a Timeout to Look at Male Fashion
• Elam, Thomas. Have a Sense of Wonder
• Coulter, Amber. Activity Available Online
• Coulter, Amber. Faster Internet Possible
• Maines, Ashley. Quadriplegic Inspires Students – …

Hitting The Headlines In Europe: A Country-By-Country Guide To Effective Media Relations, Priscilla Finley

Library Faculty Publications

Burton and Drake's guide offers a practical approach for British or American flacks who are planning public relations campaigns in Europe. The first half presents an overview of the European media landscape with specific advice about approaching print media, news agencies, and media centers. The second half profiles 43 European countries, surveying the general media environment and noting key players in various media genres.