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Articles 1 - 4 of 4
Full-Text Articles in Public Relations and Advertising
People-First Promotion: Rallying Library Workers During Covid-19 And Beyond, Katy Kelly, Christina A. Beis, Ann Zlotnik, Maureen E. Schlangen
People-First Promotion: Rallying Library Workers During Covid-19 And Beyond, Katy Kelly, Christina A. Beis, Ann Zlotnik, Maureen E. Schlangen
Roesch Library Faculty Publications
COVID-19 forced workers around the world to face the realities of closed buildings, precarious employment situations, and challenges to their well-being. This article will showcase how library workers’ resilience during COVID-19 depended on people, not buildings, and a people-first public relations strategy was employed to reveal that distinction. The authors, a team of librarians and communicators, share three pandemic-era communication stories developed to put people at the forefront of initiatives and messaging: a revamped marketing strategy for a research appointment service puts faces to the work and student support; the cancellation announcement of a beloved annual event reveals how the …
“Save Our History!” Collaborating To Preserve The Past At Umass Boston, Meghan Bailey, Patricia Bruttomesso, Andrew Elder, Carolyn M. Goldstein, Jessica R. Holden, Joanne Riley
“Save Our History!” Collaborating To Preserve The Past At Umass Boston, Meghan Bailey, Patricia Bruttomesso, Andrew Elder, Carolyn M. Goldstein, Jessica R. Holden, Joanne Riley
Joseph P. Healey Library Publications
Sparked by the 50th anniversary of the founding of the University of Massachusetts Boston in June 1964, University Archives and Special Collections (UASC) staff in the Joseph P. Healey Library collaborated with departments across campus to carry out a wide range of initiatives, all focused on locating, accessioning, preserving, and sharing the physical evidence of the university’s history. This poster outlines the various collecting activities, outreach methods, digitization projects, and dogged detective work that resulted in the addition of more than 2,500 linear feet of unique historic materials to the University Archives, as well as a number of well-received public …
Can You Spare 2 Hours? Target Your Audience With Customized E-News, Bettina Peacemaker, Patricia D. Sobczak, Martha Roseberry, Sue Robinson
Can You Spare 2 Hours? Target Your Audience With Customized E-News, Bettina Peacemaker, Patricia D. Sobczak, Martha Roseberry, Sue Robinson
VCU Libraries Faculty and Staff Presentations
E-newsletters (built in an affordable or free online mail platform) allow librarians to reach faculty with pointed, subject-based information. This poster features a sample from a series of e-newsletters created by liaison librarians, as well as tips for producing custom newsletters and discussion of impact.
Marketing And Outreach In Law Libraries: A White Paper, All-Sis Task Force On Library Marketing And Outreach, Amanda Runyon, Carol A. Watson, L. Cindy Dabney, Liz Mccurry Johnson, Emily Lawson, Shira Megerman, Jamie Sommer, T. J. Striepe, Michele Thomas
Marketing And Outreach In Law Libraries: A White Paper, All-Sis Task Force On Library Marketing And Outreach, Amanda Runyon, Carol A. Watson, L. Cindy Dabney, Liz Mccurry Johnson, Emily Lawson, Shira Megerman, Jamie Sommer, T. J. Striepe, Michele Thomas
Librarian Scholarship at Penn Law
In recent years, libraries have turned to marketing and outreach to better educate library users about services and resources while gaining an understanding of their needs. Marketing and outreach are relatively new concepts in academic law libraries, and librarians tasked with these functions have found resources and examples of this type of work to be lacking. Though focused on academic law libraries, the article identifies the challenges facing all law libraries, explains why libraries need marketing and outreach plans, and provides examples of marketing and outreach successes.