Public Relations and Advertising Commons^™

An Extremely Important Document: Khea's Struggle For A Contract, 1974-1978, John L.S. Daley Dr

KNEA 50th Anniversary

In 1973, the Kansas State College, Pittsburg administration fired thirteen faculty members without cause. In order to improve administration-faculty relations, remaining faculty organized, petitioned for recognition, and drafted PSU/KNEA's first contract with PSU/KBOR, which went into effect five years later. The narrative covering this period draws on Axe Library's KNEA Collection and interviews of former faculty.

Building A Library Renovation Website Using Public Relations Principles, Kristen S. Shuyler

Libraries

Learn how James Madison University Libraries built an award-winning library renovation website using core principles from the field of public relations (PR). Key features include an interactive visual timeline (created with an open-source tool), a collection of memories of the library, and FAQs based on actual user questions.

Promoting The Bc Digital Commons: For And By The Community, Ady Dewey

Strategic Public Relations Projects

The BC Digital Commons (DC) is an open-access robust repository of artifacts, scholarship, publications, performances, events, and more. Through Google Scholar and other search engines, the content is accessed worldwide, yet the DC remains a little-known resource on campus. This fact motivated the director of the Forrer Learning Commons to seek input on how to more effectively increase submissions and the number of users.

The 2023 Strategic Public Relations class (COMM 347) began by educating themselves on the DC and brainstorming about potential advantages from a student’s perspective. They identified stakeholders to interview to determine general awareness and to test …

Ua52/1 Out Of The Box, Wku Archives

WKU Archives Records

Newsletter created by and about WKU Archives and the records management program.

Influence Of Marketing On Use Of Library Services By Postgraduate Students In Selected Federal Universities In Nigeria, Adedoyin Oluwatosin Esan, Ismail Olatunji Adeyemi

Library Philosophy and Practice (e-journal)

This study examined the influence of marketing on use of library services by postgraduate students in two federal universities in Nigeria. Descriptive survey design was adopted for the study. The population comprises of 12,386 master degree student and 122 library personnel at University of Ibadan and University of Ilorin, Nigeria. The multi-stage sampling technique was used to select the sample size of 326 master’s degree students and total enumeration sampling technique was used for the library personnel. Hence, 326 copies of questionnaire were administered on the samples. However, only 309 students and 88 library personnel returned their copies filled and …

People-First Promotion: Rallying Library Workers During Covid-19 And Beyond, Katy Kelly, Christina A. Beis, Ann Zlotnik, Maureen E. Schlangen

Roesch Library Faculty Publications

COVID-19 forced workers around the world to face the realities of closed buildings, precarious employment situations, and challenges to their well-being. This article will showcase how library workers’ resilience during COVID-19 depended on people, not buildings, and a people-first public relations strategy was employed to reveal that distinction. The authors, a team of librarians and communicators, share three pandemic-era communication stories developed to put people at the forefront of initiatives and messaging: a revamped marketing strategy for a research appointment service puts faces to the work and student support; the cancellation announcement of a beloved annual event reveals how the …

Strategic Media Administration Prs/Com 442, Joanna Burkhardt

Library Impact Statements

No abstract provided.

Public Relations Practice Prs 411, Joanna Burkhardt

Library Impact Statements

No abstract provided.

Public Relations Prs 340, Joanna Burkhardt

Library Impact Statements

No abstract provided.

A Bitmoji Marketing Campaign To Connect Students With Subject Librarians, Lauren Puzier, Tyler Norton

University Libraries Faculty Scholarship

The University at Albany Libraries launched a campaign using Bitmojis, cartoon avatars, to connect students with their subject librarians and to increase awareness of the role of subject librarians and the services they provide. The Bitmoji mobile app was the fastest growing app in the United States among adults in 2017; therefore, Bitmojis offered a potentially popular and recognizable way to represent subject librarians. Bitmojis are also highly versatile: they can be personalized, they offer librarians a digital likeness, and they lend themselves to a variety of other formats both physical and digital. This article will introduce the use of …

Communication Crisis In Tourism Office: Negative News By Online Media, Faustyna Faustyna Faustyna, Lukiati Komala Erdiana, Hanny .. Hafiar ., Iriana .. Bakti .

Library Philosophy and Practice (e-journal)

Abstract

Objective: This study aims to provide an explanation of how the Medan Tourism Office carries out communication crisis activities on negative coverage produced by online media on the culinary tour "Merdeka Walk" Medan Methodology: This research uses the constructivism paradigm. Ontologically, mental construction on social experience is local and specific and depends on the party doing it.. Finding: Negative coverage by online media triggered by fallen trees in 2017 at night culinary tourism location in "Merdeka Walk" has drawn a response from the Governor of North Sumatra with intrusion closing and diverting the function of night culinary tourism …

Character Content As An On Line Branding Strategy In Indonesia’S Fashion Creative Industri, Sri Dewi Setiawati 1, Asep Suryana 2, Dadang Sugiana 3, Centurion Chandratama Priyatna 4

Library Philosophy and Practice (e-journal)

The basic problems of SME actors are capital and marketing. the internet and social media have become widely used media in conducting marketing communication strategies. The problem is that there are still a few SME actors who can make optimal use of the internet and social media as a marketing communication strategy. most of the SME actors use influencer strategies from public figures at a high cost. This strategy is considered to be less effective, and burdensome to SME actors, who have problems with capital. Some of the SME actors have succeeded in developing marketing communication strategies by optimizing the …

Ua52/1 Out Of The Box, Wku Archives

WKU Archives Records

Newsletter created by and about WKU Archives and the records management program.

Ua52/1 Out Of The Box, Wku Archives

WKU Archives Records

Newsletter created by and about WKU Archives and the records management program.

Ua52/1 Out Of The Box, Wku Archives

WKU Archives Records

Newsletter created by and about WKU Archives and the records management program.

Ua52/1 Out Of The Box, Wku Archives

WKU Archives Records

Newsletter created by and about WKU Archives and the records management program.

Retiring The Mack: Preparing Campus Community For Library Construction Project, Ady Dewey

Strategic Public Relations Projects

The Bridgewater campus was on the verge of a dramatic change as the Alexander Mack Memorial Library transformed into the John Kenny Forrer Learning Commons. The project impacted every student as the Mack closed its doors in May 2018, library services were moved to another building and warehouse, and new study spaces were created on campus. Despite this project touching every current and prospective student, there was not a distinct communication plan to reach this audience.

At the request of the library administration, the Strategic Public Relations class planned and recommended how to promote and educate the campus community about …

Collections And Connections (Spring 2018), Jennifer Wilson, Editor

Collections & Connections

Collections & Connections is a bi-annual publication of the Western Kentucky University Libraries featuring the Libraries' events with a view of reaching out to the Libraries supporters in the community. This issue highlights a message from the new Dean Susann deVries, the creation of the Connie Foster Student Scholarship Endowment, SOKY Bookfest, 2018 Used Book Sale, and a Spring Semester Calendar of Events.

Ua52/1 Out Of The Box, Wku Archives

WKU Archives Records

Newsletter created by and about WKU Archives and the records management program.

Ua52/1 Out Of The Box, Wku Archives

WKU Archives Records

Newsletter created by and about WKU Archives and the records management program.

Ua52/1 Out Of The Box, Wku Archives

WKU Archives Records

Newsletter created by and about WKU Archives and the records management program.

Ouachita Riley-Hickingbotham Library's Special Collections Earns National Award, Trennis Henderson

Press Releases

The Arkansas Baptist History Collection of Ouachita Baptist University’s Riley-Hickingbotham Library Archives and Special Collections has been honored with the Baptist History and Heritage Society’s 2017 Davis C. Woolley Award for Outstanding Achievement in Assessing and Preserving Baptist History.

The national award honors the work of Dr. Wendy Richter, Ouachita professor and archivist, and her staff who coordinated the Special Collections project. The award was announced recently at the annual conference of the Baptist History and Heritage Society, hosted by First Baptist Church of Augusta, Ga., in partnership with the Cooperative Baptist Fellowship of Georgia.

“It is indeed an honor …

Practicum In Public Relations Prs 490, Joanna Burkhardt

Library Impact Statements

No abstract provided.

Collections And Connections (Winter 2016-17), Jennifer Wilson, Communications Coordinator

Collections & Connections

Collections & Connections is a bi-annual publication of the Western Kentucky University Libraries featuring the Libraries' events with a view of reaching out to the Libraries supporters in the community. This issue highlights exhibits, presentations and publications from our Library Special Collection Librarians, SOKY Bookfest, and 2016 Open Access Hall of Fame inductees,

Collections And Connections (Spring/Summer 2016), Jennifer Wilson Editor

Collections & Connections

Collections & Connections is a bi-annual publication of the Western Kentucky University Libraries featuring the Libraries' events with a view of reaching out to the Libraries supporters in the community. This issue highlights SOKY Book Fest, Special Collections exhibits on Gemini Jazz Bands, David Garvin, Leap Year and Tiny Treasures.

Ouachita Special Collections Opening Honors Hickey, Holley And Knight, Trennis Henderson, Rachel Gaddis

Press Releases

No abstract provided.

Collections And Connections (Winter 2015-16), Jennifer Wilson, Editor, Connie Foster, Editor

Collections & Connections

Collections & Connections is a bi-annual publication of the Western Kentucky University Libraries featuring the Libraries' events with a view of reaching out to the Libraries supporters in the community. This issue highlights inaugural Open Access Hall of Fame inductees, TopSCHOLAR highlights, International Year of South Africa, SOKY reads, Evelyn Thurman young readers book award, SOKY Bookfest.

School Library Advocacy Success- Perceptions In Context, Elizabeth Burns

STEMPS Faculty Publications

School librarians must be able to articulate the value of the educational impact they have on students and do so in a manner that is meaningful to their stakeholders (Kirkland, 2012). Little research (Ewbank, 2011; Haycock, 2003; Oberg, 2006) exists examining effective advocacy practices or the perceptions of school library programs by stakeholders when school librarians are strong advocates for their programs. This study addresses this gap and explores perceived advocacy success by school librarians, as well as their stakeholders, and the strategies implemented to gain support for the school library program. This study employed a mixed method explanatory research …

Library Display 2.0: Evolving From Monologue To Dialogue, Ilishe Mikos, Brandy R. Horne, Kari D. Weaver

Library Philosophy and Practice (e-journal)

Generally created by individual librarians and anchored to a physical space, library displays are often static, limited, and fleeting. However, these displays can evolve into wider, more affective, multi-dimensional, 21^st century, virtual spaces by incorporating collaborative discourse between multiple librarians, by reaching out to the community for content, and by using technological tools, such as email, Google Drive, Google Images, QR codes, and social media. This paper presents a case study of the life of a library display from inception through execution. By pooling the skills, experiences, and stakeholder networks of two librarians and an MLIS intern, the library’s …

Collections & Connections, Jennifer Wilson

Collections & Connections

Collections & Connections is a bi-annual newsletter of WKU Libraries. This Spring-Summer 2015 issue features another successful book fest organized by the partnership of WKU Libraries, WC Public Library, and the Barnes & Noble Booksellers. Diana Gabaldon, an author known for her Outlander series, is featured in an headline article and so is Kiran Bhatraju, who received this year's Kentucky Literary Award.

Another article features the announcement of the launch of Kentucky Research Commons by WKU Libraries as well as the publication of the new Faith Community Nursing journal on its own digital institutional repository known as TopSCHOLAR.

Yet another …