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Library and Information Science

2013

Articles 1 - 5 of 5

Full-Text Articles in Public Relations and Advertising

Collections & Connections, Jennifer Wilson Aug 2013

Collections & Connections, Jennifer Wilson

Collections & Connections

This spring/summer 2013 issue features Al and Jeane Baker honored for their in-kind gift to the libraries' centennial mural as well as Dr. Nicholson who won this year's Kentucky Literary Award for his book about Derby. The issue also highlights the 2013 SOKY Book Fest that brought in 130 authors. It reports the newly renovated Commons at Cravens and the just installed web-based service StackMap, which can visually guide users to the stacks of books in Cravens Library using their smart phones. As usual, all of the Libraries’ literary events have been mentioned in the issue, particularly the new grant-supported …

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Appearances Do Matter! What Libraries Can Learn From Clinton Kelly, Nancy E. Fawley Aug 2013

Appearances Do Matter! What Libraries Can Learn From Clinton Kelly, Nancy E. Fawley

Nancy Fawley

One could easily mistake Clinton Kelly’s closing keynote presentation at ACRL 2011 in Philadelphia last March as light fare. Kelly, cohost of TLC’s What Not To Wear, spoke enthusiastically about the importance of one’s appearance and the necessity of making an extra effort in the way individuals present themselves. His keynote address, and the fact that a fashion expert was a speaker at a conference for librarians, sparked debates on Twitter and in the blogosphere. Do appearances matter? I say they do and add that this applies to buildings and objects, as well. Academic libraries, especially, could benefit from some …

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Changing Workplace Culture And Building Community With Student Outreach, Aaron Nichols, Anne R. Dixon, Angus Robertson Aug 2013

Changing Workplace Culture And Building Community With Student Outreach, Aaron Nichols, Anne R. Dixon, Angus Robertson

UVM Libraries Conference Day

This presentation discusses how the Bailey/Howe Library created a student-run outreach program to help create a major cultural change in its student workforce. The presentation discusses the problems Bailey/Howe faced with the student workforce, the planning for changes to be made in the student workforce, and how an outreach program run by student employees created a greater sense of community in the workplace.

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Marketing And Outreach In Law Libraries: A White Paper, All-Sis Task Force On Library Marketing And Outreach, Amanda Runyon, Carol A. Watson, L. Cindy Dabney, Liz Mccurry Johnson, Emily Lawson, Shira Megerman, Jamie Sommer, T. J. Striepe, Michele Thomas Jan 2013

Marketing And Outreach In Law Libraries: A White Paper, All-Sis Task Force On Library Marketing And Outreach, Amanda Runyon, Carol A. Watson, L. Cindy Dabney, Liz Mccurry Johnson, Emily Lawson, Shira Megerman, Jamie Sommer, T. J. Striepe, Michele Thomas

Librarian Scholarship at Penn Law

In recent years, libraries have turned to marketing and outreach to better educate library users about services and resources while gaining an understanding of their needs. Marketing and outreach are relatively new concepts in academic law libraries, and librarians tasked with these functions have found resources and examples of this type of work to be lacking. Though focused on academic law libraries, the article identifies the challenges facing all law libraries, explains why libraries need marketing and outreach plans, and provides examples of marketing and outreach successes.

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Vendor Of The Month: A Marketing Collaboration, Lateka Grays, J. Cory Tucker Jan 2013

Vendor Of The Month: A Marketing Collaboration, Lateka Grays, J. Cory Tucker

Library Faculty Publications

Marketing library resources remains an important issue despite library reductions in staff and collections budgets. In order to maintain or expand marketing programs, libraries could do well tapping into the expertise available through the vendors supplying resources to libraries. A case study of a library marketing program called, “Vendor of the Month,” at the University of Nevada, Las Vegas explains the collaboration between the library and its vendors to increase awareness and use of selected electronic resources.

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