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Promoting The Bc Digital Commons: For And By The Community, Ady Dewey
Promoting The Bc Digital Commons: For And By The Community, Ady Dewey
Strategic Public Relations Projects
The BC Digital Commons (DC) is an open-access robust repository of artifacts, scholarship, publications, performances, events, and more. Through Google Scholar and other search engines, the content is accessed worldwide, yet the DC remains a little-known resource on campus. This fact motivated the director of the Forrer Learning Commons to seek input on how to more effectively increase submissions and the number of users.
The 2023 Strategic Public Relations class (COMM 347) began by educating themselves on the DC and brainstorming about potential advantages from a student’s perspective. They identified stakeholders to interview to determine general awareness and to test …
Retiring The Mack: Preparing Campus Community For Library Construction Project, Ady Dewey
Retiring The Mack: Preparing Campus Community For Library Construction Project, Ady Dewey
Strategic Public Relations Projects
The Bridgewater campus was on the verge of a dramatic change as the Alexander Mack Memorial Library transformed into the John Kenny Forrer Learning Commons. The project impacted every student as the Mack closed its doors in May 2018, library services were moved to another building and warehouse, and new study spaces were created on campus. Despite this project touching every current and prospective student, there was not a distinct communication plan to reach this audience.
At the request of the library administration, the Strategic Public Relations class planned and recommended how to promote and educate the campus community about …