Public Relations and Advertising Commons^™

Business Community Outreach: Exploration Of A New Service Role, Patrick Griffis, Sidney Lowe

Library Faculty Presentations

Benefits of Business Outreach:

- Promotes value of library in a community
- Increases awareness of library services in a community
- Provides opportunities for external fundraising
- Connects library to other community agencies
- Increases library awareness of community services
- Provides opportunities for programming activities

Demonstrating Library Value In A Period Of Retrenchment, Jeanne M. Brown

Library Faculty Presentations

Approaches
- What users want
- What users like
- Worth
- What users value
- Presenting your case to the PTB
- Plan Bs

Buy Low, Sell High, Get In Now: Low-Stakes/Low-Investment Information Literacy Initiatives Pay Off Big, David Wilson, Jeremy Donald, Steven Hoover

Library Faculty Presentations

Become familiar with the concept of low stakes/low investment information literacy initiatives in order to communicate their potential value to faculty members, other librarians, and administrators. Recognize how collaboration between your library and other entities on campus can reinforce information literacy initiatives in order to draw upon the strengths and shared values of existing programs. Learn about successful initiatives in order to generate ideas that would be useful for your institution.