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Library and Information Science

University of Tennessee Health Science Center

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Going Remote: Marketing Library Resources And Services, Lin Wu, Sarah Thompson, Jennifer M. Langford, Kaylee Strahan Oct 2021

Going Remote: Marketing Library Resources And Services, Lin Wu, Sarah Thompson, Jennifer M. Langford, Kaylee Strahan

Southern Chapter/Medical Library Association Annual Conference

Objectives

• Describe the library’s efforts in restructuring marketing strategies strategies to reach out and engage library patrons in a virtual environment

• Examine the impact of the efforts on library services and resource access

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