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Ua52/1 Out Of The Box, Wku Archives
Ua52/1 Out Of The Box, Wku Archives
WKU Archives Records
Newsletter created by and about WKU Archives and the records management program.
Influence Of Marketing On Use Of Library Services By Postgraduate Students In Selected Federal Universities In Nigeria, Adedoyin Oluwatosin Esan, Ismail Olatunji Adeyemi
Influence Of Marketing On Use Of Library Services By Postgraduate Students In Selected Federal Universities In Nigeria, Adedoyin Oluwatosin Esan, Ismail Olatunji Adeyemi
Library Philosophy and Practice (e-journal)
This study examined the influence of marketing on use of library services by postgraduate students in two federal universities in Nigeria. Descriptive survey design was adopted for the study. The population comprises of 12,386 master degree student and 122 library personnel at University of Ibadan and University of Ilorin, Nigeria. The multi-stage sampling technique was used to select the sample size of 326 master’s degree students and total enumeration sampling technique was used for the library personnel. Hence, 326 copies of questionnaire were administered on the samples. However, only 309 students and 88 library personnel returned their copies filled and …