Social Media Commons^™

Online And Offline Identity Gaps: Cross-Contextual Predictors And Psychological Outcome, Ningyang Wang

Master's Theses

Using Communication Theory of Identity as a framework, this study compared an individual’s online and offline personal-enacted identity gap and examined the effect of each personal-enacted identity gap on individuals’ psychological well-being, as well as tested four cross-contextual predictors for online and offline personal-enacted identity gaps.

Survey data were collected from 214 participants on Amazon M-Turk. A sequence of hypotheses was tested. A questionnaire used for measuring individuals’ online personal-enacted identity gap was generated.

The result suggested individuals experience larger personal-enacted identity gap offline, which significantly negative predict individuals’ psychological well-being, whereas online personal-enacted identity gap positively predicts psychological well-being. …

‘I Want It, I Got It’: Cultural Appropriation, White Privilege, And Power In Ariana Grande’S “7, Alyssa T. Bass

Honors Theses

Black women often suffer from not receiving recognition for their work. Still, nonblack people continue to use black women’s contributions to pop culture to rebrand themselves. This is especially relevant in the music industry. Cultural appropriation is the act of a dominant group taking cultural elements from a minority group without acknowledging the cultural significance of those elements. The counterpublic Black Twitter gives black Twitter users the space to hold appropriators accountable. I used Grounded Theory to analyze tweets about Ariana Grande’s “7 Rings” to explore how Black Twitter responded to Grande allegedly appropriating black women for financial gain. Critical …

Trends In Advertising: How The Rise In Artificial Intelligence May Influence The Field Of Content Strategy, Joel Eaton

Electronic Theses and Dissertations

Whereas prior research on artificial intelligence has dealt with automation in fields like medicine, engineering, and computer science, this research study seeks to answer the question, “To what extent can AI be creative in the context of content strategy?” To answer this, this study employs content analysis using 16 online news and blog articles from primarily marketing organizations to identify and explain key variables surrounding the relationship between the computer and the creative professional. This study has found that the core belief that AI will play the future role of creative assistant in the context of content strategy is shared …

When Beauty Is More Than Skin Deep: A Content Analysis Of Popular Beauty Youtubers’ Video Strategies, Kristen Jones

Electronic Theses and Dissertations

The beauty community on YouTube is a popular outlet for influencer generated video content. Beauty YouTubers provide their viewers with makeup-related videos from tutorials to the latest trends on the platform. As a result, the influencers have gained high subscriber counts that generate revenue through advertisements and brand partnerships. The influencers create relationships with their subscribers that lead to loyalty in the form of video views and merchandise purchasing. This study provides a content analysis of common characteristics within 10 popular beauty YouTubers’ videos examining the strategies used by the influencers. The top five videos from each beauty YouTuber were …

The Undisclosed Dangers Of Parental Sharing On Social Media: A Content Analysis Of Sharenting Images On Instagram, Christian Bare

Electronic Theses and Dissertations

Sharenting is a new term used to define the action of parents posting about their children online. Social media provides parents with an easy to use outlet for image distribution to all family and friends that simultaneously archives the images into a digital baby book. While convenient, once publicly posted anyone can gain access to the images of the children. Instagram is a favorable social media channel for sharenting. A popular hashtag on Instagram, #letthembelittle, contains 8 million posts dedicated to child imagery. A set of 300 randomly selected images under the hashtag were coded. Images tended to contain personal …

The Impact Of Social Media On The Social Lives Of People With Visual Impairment (Facebook Groups As A Case Study), Itto Outini

Graduate Theses and Dissertations

This present research seeks to provide a more comprehensive understanding of why people with visual impairment use social media. I investigate this question using uses and gratification (U&G) Theory, which was developed by Katz, Blumler, & Gurevitch (1974). The theory explains what people do with media and why. The purpose of this study is twofold: it seeks to document reasons people with visual impairment use Facebook and it endeavors to reveal which variables can influence users’ decisions to use one social media platform instead of another. In particular, I am interested in determining factors motivating users with visual impairment to …

Instagram And Eating Disorders: An Empirical Study Of The Effects Of Instagram On Disordered Eating Habits Among Young Girls, Katherine Wayles

Graduate Theses and Dissertations

Scholars have studied the relationship between body dissatisfaction and social media use, particularly focusing on young women as vulnerable consumers. Many studies concentrate on the amount of media consumed, rather than the specific activities and behaviors associated with feelings of low self-esteem or poor body image. It is important to determine exactly what behaviors and social media engagements contribute to disordered relationships with food, assessing a user’s pre-existing weight/body concerns in relation to the amount and type of media they consume. Instagram in particular is included in this study, as it is an image-based social networking site where users can …

Placing Notes In The Virtual “Western Wall”: Online Memorial Culture In Chinese Social Media, Xiaoyu Zhang

Master's Projects and Capstones

Each society has a unique way of understanding death and coping with mourning. The increasing online mourners in China gradually generated a collective reference to the Weibo account that belongs to the dead, the “Western Wall.” This project searches for answers to two questions: 1) What characterizes Chinese online memorial practice? And how do these practices compare with those in the Western countries? 2) What aspects of Chinese culture and social conditions can explain Chinese online memorial practices? By combining corpus analysis with thematic analysis on 1,606 comments left on the last tweet of two accounts of deceased Weibo users, …

Building Engagement In Facebook: A Case Study With Utah State University Extension Sustainability, Kenna Kesler

All Graduate Theses and Dissertations, Spring 1920 to Summer 2023

The purpose of this study was to explore how Utah State University (USU) Extension Sustainability uses Facebook to engage followers. The researcher conducted a quantitative content analysis of 504 messages posted to the USU Extension Sustainability Facebook page. Graphics and links were the most common post characteristics used. Text-only posts and posts containing videos were used the least. Food was the most common area of sustainability discussed on the page. Posts containing videos, shared content, or that tagged other pages in Facebook messages experienced statistically significantly higher user engagement than posts without those characteristics. Posts containing hashtags experienced statistically significantly …

The Art Of Distancing: A Review Of How To Do Nothing, David J. Mulder, Leah A. Zuidema, Matt Drissell

Faculty Work Comprehensive List

In this symposium style review, Matt Drissell (Associate Professor of Art), Leah Zuidema (Vice President for Online & Graduate Education), and Dave Mulder (Associate Professor of Education) each bring perspectives from their area of expertise.

Posting about the book How to Do Nothing-Resisting the Attention Economy from In All Things - an online journal for critical reflection on faith, culture, art, and every ordinary-yet-graced square inch of God’s creation.

https://inallthings.org/the-art-of-distancing-a-review-of-how-to-do-nothing/

Covid-19: Economic Recovery, Twitter, And Public Perception Of Las Vegas, Mary Blankenship, Caitlin Saladino, William E. Brown Jr.

Economic Development & Workforce

This Fact Sheet analyzes responses posted on Twitter following an interview conducted by CNN reporter Anderson Cooper, who interviewed Carolyn Goodman, Mayor of the City of Las Vegas, concerning the re-opening of the Las Vegas economy during the COVID-19 pandemic.

A Case Study On A Grassroots, Student-Led Facebook Community For Online Graduate Students And Alumni, Caroline E. Frankel

Instructional Design Capstones Collection

This case study explores the evolution of a grassroots, student-led Facebook graduate student community to support graduate students within the University of Massachusetts Boston Instructional Design Program. The study explores literature supporting social presence construction within formal course environments, informal learning networks, and how social media can help bridge the gap between the formal and informal course space. A questionnaire administered to graduate students and alumni within the Instructional Design Facebook community suggests that a grassroots model has been highly effective at helping students feel more connected to each other. Conclusions and recommendations provided by this study will help inform …

Hair: How Naturals Are Using Social Media To Reshape The Narrative And Visual Rhetoric Of Black Hair, Shari E. Drumond

All HCAS Student Capstones, Theses, and Dissertations

Black women’s natural hair has been subject to both praise and scrutiny, though the latter is more common despite the steps taken towards inclusion and diversity. In the age of social media, members of the natural hair community have been able to voice and communicate ideas and issues that are specific to their discourse community. This study explores how the natural hair community uses social media, more specifically Instagram, to discuss the complex issues that surround natural hair including historicization, workplace bias, colorism, and social justice. Additionally, this study argues that natural hair is a form of visual rhetoric as …

Night Of The Witch: Alternative Spirituality, Identity And Media, Andreana Tarleton

LSU Master's Theses

This thesis works to understand the relationships witches and conjurors have with the film and television depictions of them. Employing the method of film critique, I argue that the witch stands as a cultural symbol in the US of women and femmes with power, and that their stories serve as lessons to these populations about what it means to be an acceptable woman or femme, while simultaneously creating and perpetuating stereotypes of magic practitioners. Then, using the combination of hashtag ethnography, in-person and video interviewing and internet surveys, I argue that #witchblr and #witchesofcolor, as well as the space of …

A Partial Presence Is No Presence: Public History Institutions And The Danger Of Social Media, Alex Warren

Graduate Student Research Symposium

243.6 million people use social media in the United States alone: that is roughly ¾ of the population.[1] This massive audience gives the perception that, especially for smaller public history organizations, it is a simple and effective tool to reach their audiences. But this may not be the case. Although social media provides an opportunity to put forth information to a wide public audience in a way that would otherwise be near impossible for many non-profit organizations, the reality of a successful social media presence provides potentially catastrophic results for an unprepared organization.

Effective social media use requires consideration …

Blockchain As A Technological Imaginary: Media Framing And The Views Of Blockchain Professionals In The Arab World, Ibrahim Subeh

Philosophy Dissertations

Blockchain is a new way to organize, process and share data; it is a distributed ledger that facilitates the secure and private exchange of digital assets and content types without the need for intermediaries, thus revolutionizing all sectors involving the use of databases. This first systematic study of blockchain as a technological imaginary empirically assesses the media framing of this emerging technology in the Arab world and juxtaposes it to the perceptions of blockchain professionals in the region. The researcher uses a mixed methods approach consisting of quantitative and qualitative techniques; a quantitative content analysis of the online versions of …

Social Media Effects: Arab Readers, Writers, And Instagram, Afra Atiq Juma Faraj Nasib

Philosophy Dissertations

This dissertation discusses the intersection of social media, particularly Instagram, Arab writers, and Arab readers in terms of social media effects. It examines the phenomenon of using social media in the literary ecosystem from both a user and producer perspective. The research is based around a theoretical framework of the uses and gratifications theory and the Gatekeeping theory. These theories are used to which understand Arab readers’ choice of platform, motivations, and attitudes. Furthermore, the perspectives of Arab writers are investigated, through the theories, leading to a holistic understanding of the Arab literary ecosystem. The main objective of this dissertation …

Connections Between Online Gratitude Communication And Well-Being During Covid-19, Aubrey Moore

2020 Symposium Posters

The growing prevalence of social media platforms is a global phenomenon that correlates to an increase in psychological problems such as depression, loneliness, and anxiety. Although populations are aware of these adverse consequences, there is no slowing or stopping social media use. These trends showcase a demand for practices that can promote positivity for online users. A significant positive trait known to increase well-being is gratitude. So, what are the ways online gratitude communication can protect users from negative consequences and, better yet, improve their well-being?

Furthermore, can gratitude communication be used effectively online to reduce stress during high anxiety …

Ua12/2/2 Talisman: Zeitgeist, Wku Student Affairs

WKU Administration Documents

2020 Talisman yearbook:

• Mohr, Olivia. Zeitgeist
• Disrupted – Photo Essay, COVID-19
• Brandt, Jess. Cut Short – Edward Games, Grace Jones, Jarred Corona, Joshua Crask
• Zambrano, Max. Point of No Return? – Stuart Foster, Climate Change
• Francis, Kristina. Weapons Women Carry
• Steele, Emma. Now & Again – Talisman
• Gordon, Zora. Not Just Numbers – Sam Aldrich, Social Media
• Christensen, Nicole. The K-Pop Phenomenon – Music
• Hornsby, Morgan. Everything Starts with Mama – Warren County Regional Jail
• McCormick, Dillon. Evolving Sport – Esports, Video Games
• Sheffield, Catherine. Perfect Match – Travis Hudson, Volleyball
• Dozer, Claire. Follow the Signs – Deafness, American Sign …

Gen Z & Social Media Influencers: The Generation Wanting A Real Experience, Alexandra Wolf

Honors Senior Capstone Projects

No abstract provided.