Social Media Commons^™

If You Can't Take The Tweet: Understanding Corporate Social Responsibility Through The Lens Of Social Media Marketing, Julia Winterhalter

Honors Projects in Communication

Companies are increasingly taking action on societal issues and are aware of the impact that their corporate voice has on impressionable publics. Existing research focuses greatly on corporate social responsibility and the moral standards that set up companies to market themselves authentically to the values they build themselves on. The current study explores how three companies utilize their platform to share their values in relation to ethical issues arising in the modern world. Through the Twitter accounts of Ben & Jerry's, Patagonia, and Starbucks, a content analysis was conducted on their use of language related to their ethical standpoints on …

Twitter Demonstrates Why Poison Pills Are Bad For Shareholders, Mark Humphery-Jenner

Perspectives@SMU

Twitter’s poison pill appears to be an attempt to entrench the board rather than delivering shareholder value, writes UNSW Business School's Mark Humphery-Jenner

Response To A Shooting: Supporting A Community’S Steps Forward, Ady Dewey

Strategic Public Relations Projects

On February 1, 2022, two security officers were killed by a gunman on the Bridgewater College campus. Our peaceful community was rocked by heartbreak. The fear, trauma, and grief of that day and the days—and months—to follow were uncharted and challenging in as many different ways as there were individuals impacted.

When the Strategic Public Relations (COMM 347) met for the first time when classes resumed a week later, after processing together their feelings and reactions to the day, they determined that they wanted to do something to help in the healing. They identified two needs: encouraging self-care and promoting …

The Effects Of Excessive Screen Time On Children And Young Adolescents, Greg Landry

Undergraduate Scholarly Works

Through our mass consumption of media and infotainment, we have been inundated with smart technology. These devices control when it is time to wake up and when we should fall asleep. They dictate how many hours a day we should stand, and track how many steps we take. Most importantly our everyday tech controls how effectively we accomplish our day-to-day tasks. The purpose of my research is to shed light on the real effects of screen time. As a nineteen-year-old college student, I always find myself distracted by technology while completing assignments or studying. I have not been diagnosed with …

How Online Platforms Are Used By Child Predators And What Are The Effective Preventive Measures?, Kayla Macpherson

Cybersecurity Undergraduate Research Showcase

As technology has evolved greatly in the twenty-first century alone, younger generations have had an opportunity to grow up with devices at their fingertips none have ever before. This accessibility has strengthened their ability of quick use, skill, and a strong feeling of comfort with using and having access to technology. There seems to be more children with access to the internet than there are without, but there is also an ongoing issue behind the screens.

J Mich Dent Assoc April 2022

The Journal of the Michigan Dental Association

Monthly, The Journal of the Michigan Dental Association brings news, information, and feature articles to our state's oral health community and the MDA's 6,200+ members. No publication reaches more Michigan dentists!

In this April 2022 issue, the reader will find the following original content:

• A cover feature “Protect Your Patients and Yourself: The Complete and Honest Medical History”
• A feature article “The Foundation for Dental Care: The Patient Interview and Dental/Medical Health History”
• A 10-Minute EBD “The Preferred Analgesia for Orthodontic Tooth Movement: Acetaminophen or NSAIDs?”
• News you need: an Editorial, a "Reminder about Antitrust Law", and regular department articles, …

Building And Expanding Avestor’S Social Media Presence: A Capstone Review, Hope Foley

University Honors Theses

The Business capstone project involves a small team working directly with a local business to provide assistance in achieving a specific goal the company may have for their future. Through research, informational visuals, and presentations to the client, the team presents a final recommendation as to the best option to achieve the company's goal and the most effective way to implement it.

Adapting, Overcoming, And Connecting: How College Sports Social Media Responded To Covid-19, Jackson Sepko

Honors Theses

This project, inspired by the researcher’s own experience as a digital media marketing assistant for Ole Miss Athletics, investigates how certain NCAA team accounts grew their social media engagement in the 2020-21 seasons despite the challenges and interruptions of COVID-19. First, metrics from data analytics firm SkullSparks were analyzed to determine which accounts increased their engagement metrics the most or performed strongly compared to their peers. Then, those accounts’ posts were analyzed using CrowdTangle, a Facebook-owned data analytics tool, and using Twitter’s advanced search features to see which posts overperformed compared to each account’s average posts.

From there, with an …

Dentistry And The Law: Responding To Internet Criticism And Hipaa Considerations, Dan Schulte Jd

The Journal of the Michigan Dental Association

This Dentistry and the Law column addresses the challenge of responding to online criticism as a healthcare professional, particularly dentists. The question involves a patient posting false and damaging information online, leading to concerns about reputation and the desire to set the record straight. The response outlines the limitations imposed by HIPAA on using patient information for such purposes and explores the legal complexities in pursuing recourse. The column advises against responding directly to negative online posts, emphasizing proactive reputation management through online advertising and patient testimonials.

The New Frontier Or A Billionaire’S Joy Ride? Artificial Intelligence Driven Analysis Of Twitter Conversations Of The Spacex Company, Meghan Whittle, Miranda Butler

Senior Theses

In recent years, space travel has become less of a vision for select individuals in the field of research and is now on the cusp of becoming an experience available to paying customers. The purpose of this study is to determine Twitter users’ perceptions of SpaceX during the COVID-19 pandemic period from March 2020 to December 2021. We identified Twitter sentiment and emotions regarding such a new and abstract notion of a service that could be more widely available in the future. To achieve these goals, we collected tweets related to SpaceX using Brandwatch – a tool allowing the search …

Socializing Targets Of Older Adults’ Sns Use: Social Strain Mediates The Relations Between Older Adults’ Sns Use With Friends And Well-Being Outcomes, Yue Qi Germaine Tng, Hwajin Yang

Research Collection School of Social Sciences

Studies have yielded mixed findings regarding the relation between older adults’ social networking site (SNS) use and well-being. Drawing on socioemotional selectivity theory, we sought to examine whether older adults’ SNS use with different socializing targets (i.e., family vs friends) would differentially predict global, social, and mental well-being outcomes indexed by life satisfaction, loneliness, and depressive symptoms, respectively. Furthermore, we examined whether social support and social strain would mediate, in parallel, the relations between SNS use and well-being outcomes. We recruited healthy, community-dwelling older adults (ages 60–93 years, N = 69). Using the PROCESS macro, we found that SNS use …

Extending Psychological Reactance Theory To Include Denial Of Threat And Media Sharing Intentions As Freedom Restoration Behavior, Noel H. Mcguire, Hannah Ball

Communication Faculty Articles and Research

This study extends psychological reactance theory by examining denial of a public health threat and resistance toward media sharing as two novel types of freedom restoration. Participants (N = 220) were randomly assigned to watch a video advocating COVID-19 guidelines and completed an online survey assessing corresponding perceptions and behavioral intentions. Results of structural equation modeling supported the two-step model of reactance: greater perceived freedom threat was related to greater reactance, which in turn was linked to lower intentions to comply with COVID-19 guidelines, lower intentions to share the video with one’s online social network, and greater denial of COVID-19 …

Social Media Certificate Program, Joanna Burkhardt

Library Impact Statements

No abstract provided.

Ukraine-Russia War: Nevada Twitter And Disinformation Trends, Mary Blankenship, Caitlin J. Saladino, William E. Brown Jr.

Elections & Governance

This fact sheet analyzes responses to the ongoing Ukraine-Russia War posted on Twitter by users located in Nevada and identifies the most circulated narratives and disinformation topics.

Social Media Branding Scm 611, Joanna Burkhardt

Library Impact Statements

No abstract provided.

Social Media For Strategic Communication Scm 610, Joanna Burkhardt

Library Impact Statements

No abstract provided.

Modes Of Creative Content Creation Scm 612, Joanna Burkhardt

Library Impact Statements

No abstract provided.

Social Media Analytics And Listening Scm 613, Joanna Burkhardt

Library Impact Statements

No abstract provided.

Prevention Of Violence Against Women And Girls: A Cost-Effectiveness Study Across 6 Low- And Middle-Income Countries, Giulia Ferrari, Sergio Torres-Rueda, Esnat Chirwa, Andrew Gibbs, Stacey Orangi, Edwine Barasa, Theresa Tawiah, Rebecca Kyerewaa Dwommoh Prah, Rozina Karmaliani, Hussain Maqbool Ahmed Khuwaja

School of Nursing & Midwifery

Background: Violence against women and girls (VAWG) is a human rights violation with social, economic, and health consequences for survivors, perpetrators, and society. Robust evidence on economic, social, and health impact, plus the cost of delivery of VAWG prevention, is critical to making the case for investment, particularly in low- and middle-income countries (LMICs) where health sector resources are highly constrained. We report on the costs and health impact of VAWG prevention in 6 countries.
Methods and findings: We conducted a trial-based cost-effectiveness analysis of VAWG prevention interventions using primary data from 5 randomised controlled trials (RCTs) in sub-Saharan Africa …

Hajj Pilgrims’ Perceptions Of Trust And Internet Use For (Emergency) Information, Sudha Arlikatti, Hassan A. Taibah, Praveen Maghelal, Simon A. Andrew, Saad A. Alkhurayyif

International Journal of Religious Tourism and Pilgrimage

This empirical study examines the patterns of internet use during Hajj, with the broader aim of providing suggestions on how organisations can improve risk communication at crowded religious venues using traditional and new media. The research team adopted a convenience sampling strategy to conduct in-person surveys of 348 Hajj pilgrims in the vicinity of the Grand Mosque in Madinah, Saudi Arabia during the October 2013 season. Of these, 150 pilgrims used the internet and their responses were analysed using simple descriptive statistics and binary regression analyses. The findings of this study suggest that Hajj pilgrims prefer accessing the internet through …