Social Media Commons^™

New-Media Advertising And Retail Platform Openness, Jianqing Chen, Zhiling Guo

Research Collection School Of Computing and Information Systems

We recently have witnessed two important trends in online retailing: the advent of new media (e.g., social media and search engines) makes advertising affordable for small sellers, and large online retailers (e.g., Amazon and JD.com) opening their platforms to allow even direct competitors to sell on their platforms. We examine how new-media advertising affects retail platform openness. We develop a game-theoretic model in which a leading retailer, who has both valuation and awareness advantages, and a third-party seller, who sells an identical product, engage in price competition. We find that the availability of relatively low-cost advertising through new media plays …

Promoting Climate Change Mitigation & Supporting Ngos: Converging The Theory Of Planned Behavior & The Elaboration Likelihood Model, Passant Mostafa Halawa

Theses and Dissertations

In the 21st century, public opinion's attention in developed nations has increasingly been directed to climate change and the urgency for humanity to take action. The main discourse is that climate change would have devastating consequences on a global scale, threatening humanity’s existence. However, in most developing countries climate change is generally not regarded as an important topic and climate change messages suffer from poor public engagement. Most recent research has investigated climate change communication efficiency in developed countries. The novelty of this study lies in understanding the effectiveness of climate change messages in the Egyptian context. More specifically this …

"News At Its Best:" A Case Study Of Boundary Crossing In Social Media Journalism, Bailey L. Williams

LSU Master's Theses

Digitalization continues to redefine the news ecosystem and boundaries that distinguish traditional news organizations from their nontraditional competitors. However, we still know little about how nontraditional organizations that operate entirely on social media are situated within their news ecosystems. This study examines “Reporter News,” a Facebook page that reports local and breaking news in Shreveport, Louisiana. A traditional journalist used the page to report news independently. In January 2020, he left the page in the care of a team of amateur journalists who contributed content to the page. In the amateurs’ care, the Facebook page has continued to amass a …

Winter 2022

Conversations

Dean's Letter; Remembering Jill O'Brien (1947-2021); Mastering the Art of Professional Communication: A new online master's program helps communications professionals advance their careers; Inclusive Journalism for a Diverse Society: Faculty member Judith McCray aims to deepen the bench of diverse journalists; An Alumna with an Ear for News: Rachel Hinton; Interorganizational Networks for Social Impact: A conversation with Assistant Professor Kate Cooper

The Impact Of Social Media Platforms On Societal Security “A Study On A Sample Of Facebook Users In The Emirati Society”, Adnan Aldhmour

Journal of Police and Legal Sciences

This study aims at identifying the impact of social networking websites on societal security. The study adopts the descriptive analytical approach, whereas the study population consisted of 280 Facebook users in UAE community , intentionally selected to serve the purpose of the study.

The most important results showed that the most basic motives for using social networking websites are to communicate and to keep in touch with family and friends, and to make sure that they are safe and sound. The most important risks involved include the individual’s isolation and introversion and rebellion against societal values, which may eventually lead …

Excessive Use Of Social Media And Its Impact On The Values Of The Institution Of Marriage «The Case Study Of The Lebanese Society», Rabea Yakan

Al Jinan الجنان

In light of the acceleration of contemporary human life at all levels, the matrimonial institution faces in Lebanon a large number of challenges and difficulties due to digital development and unlimited openness, so that this institution is no longer the basic building block to instill values and adjust the rhythm of life as it was before, but perhaps It has become the weakest link in that process, as it faces a process of fragmentation by many modern electronic means and others, as it may no longer be as strong and cohesive as it has in a previous crisis, so that …

A Framework Of Social Media Messages For Crisis And Risk Communication: A Study Of The Covid-19 Pandemic, Nic Depaula, Loni Hagen, Stiven Roytman, Deaundre Dyson, Dana Alnahass, Mihir Patel, Alex B. Hill

Urban Studies and Planning Faculty Research Publications

Social media are important channels for crisis and risk communication by government agencies. However, existing frameworks for studying these messages use loose and inconsistent terminology, making it difficult to build on this research and understand how message features impact message diffusion. In this study, we provide a framework based on textual and media dimensions of messages for improved analysis of social media crisis and risk communication. We apply the framework to a sample of Twitter posts from United States local, state and federal public health agencies during a year of the Covid-19 pandemic. Results show reasonable reliability levels for coding …

Did They Really Tweet That?, Caleb Bradford, Michael L. Nelson (Mentor)

Computer & Information Science: Research Experiences for Undergraduates in Disinformation Detection and Analytics

No abstract provided.

Networks Of Disinformation: The Proliferation Of Hate Speech In Chile And Colombia During The Venezuelan Migration Crisis, Isabelle Valdes, Erika Frydenlund (Mentor)

Computer & Information Science: Research Experiences for Undergraduates in Disinformation Detection and Analytics

No abstract provided.

Disinformation About Mental Health On Tiktok, Dani Graber, Anne Perrotti (Mentor)

Computer & Information Science: Research Experiences for Undergraduates in Disinformation Detection and Analytics

No abstract provided.

Discovering The Traces Of Disinformation On Instagram, Haley Bragg, Michele C. Weigle (Mentor)

Computer & Information Science: Research Experiences for Undergraduates in Disinformation Detection and Analytics

Disinformation, which is fabricated, misleading content spread with the intent to deceive others, is accumulating substantial engagements and reaching a vast audience on Instagram. However, the temporary nature of the platform and the security guidelines that remove malicious content make studying this disinformation a challenge. The only way to access removed content and banned accounts that are no longer on the live web is by searching the web archives. In this study, we set out to quantify the replayability and quality of past captures of Instagram accounts, specifically focusing on a group of of anti-vax content creators known as the …

Eng 300: How Can Writers Use Aural Media Distractions To Their Advantage?, Madeline Miller

English 100-200-300 Conference

No abstract provided.

Entanglements Of Identity And Resilience In The Camp Fire’S Network Of Disaster-Specific Facebook Groups, Bailey C. Benedict

Management Faculty Publications

The Camp Fire in California (November 2018) was one of the most destructive wildfires in recorded history. Dozens of Facebook groups emerged to help people impacted by the Camp Fire. Its variety and prevalence throughout recovery make this network of disaster-specific, recovery-oriented social media groups a distinct context for inquiry. Reflexive thematic analysis was performed on 25 interviews with group administrators and publicly available descriptive data from 92 Facebook groups to characterize the composition of the network and explore identity in the groups. Group members’ identities fell into two categories—helpers and survivors—while the groups consisted of six identities: general, specialized, …

Effectiveness Of Wechat-Group-Based Parental Health Education In Preventing Unintentional Injuries Among Children Aged 0-3: Randomized Controlled Trial In Shanghai, Yuheng Feng, Xueqi Ma, Qi Zhang, Ruo Jiang, Jun Lu, Kaiyue Chen, Huiping Wang, Qinghua Xia, Jicui Zheng, Jingwei Xia, Xiaohong Li

Community & Environmental Health Faculty Publications

BACKGROUND: Unintentional injuries to children are a major public health problem. The online social media is a potential way to implement health education for caregivers in online communities. Using WeChat, a free and popular social media service in China, this study evaluated the effectiveness of social online community-based parental health education in preventing unintentional injuries in children aged 0-3.

METHODS: We recruited 365 parents from two community health centers in Shanghai and allocated them into intervention and control groups randomly. Follow-up lasted for one year. The intervention group received and followed their WeChat group and a WeChat official account for …

The Implications And Concerns Of Algorithms In The Modern World, Melody Scott, Isabella Kear, Camden Morris, Michaela Dolph

[Archive] Belmont University Research Symposium (BURS)

In an ever emerging world of technology and advancements, there should be an increase in the importance and awareness of what each user is allowing and agreeing to on the Internet. Algorithms are becoming a part of everyday life, and many individuals don’t know just how much of their data, personal information, and privacy is being violated and collected from different companies and applications that they use. There needs to be an increase in the awareness and acknowledgement of algorithms and the “F.E.A.T” principles that companies should be following. New technologies from companies, like Google and Nimo, that are considered …

The Effects Of Social Media Use And Social Media Influencers On Body Dissatisfaction And Self-Esteem Of Young Women, Devin Eagan

Psychology | Senior Theses

In 2021, 4.5 billion people worldwide were actively using social media, a 28% growth between 2019 and 2021 (Kemp, 2021). Influencers- social media users with many followers who show their daily lives to followers- have also become increasingly prominent (Chae, 2018). While significant research has been done on the impact of traditional media on body dissatisfaction, less is known about the effects of social media on body image. Previous research has indicated that repeated exposure to traditional media featuring thin women has a negative impact on body image. This study hypothesizes that women who spend more time on social media …

Digital Media Use And Social Inclusion: A Case Study Of East York Older Adults, Anabel Quan-Haase, Molly-Gloria Harper, Alice Hwang

FIMS Publications

Digital media is essential to sustaining communication with various types of social ties. However, older adults (aged 65+) are reported to be the least likely to use digital media. While statistics show that older adults are increasingly using more digital media, evidence shows this is predominately aging long-term users of digital media rather than older adults adopting new digital media. To investigate this “grey divide” and adoption of digital media by older adults, this study qualitatively analyses semi-structured interviews of 41 individuals aged 65 and older from the East York region of Toronto, Canada. Our findings suggest that satisfaction with …

Wechat, Jinman Zhang, Anabel Quan-Haase

FIMS Publications

WeChat is a popular Chinese social media platform that emphasizes mobile internet services rather than PC internet services. What further distinguishes WeChat from other social media sites is its multipurpose platform, which integrates a range of applications and features. With its large and diverse user base, vast amounts of user-generated content, and increasing global reach, WeChat provides unique opportunities for researchers to examine Chinese society relying on new data sources that can enhance or even substitute traditional data collection methods such as surveys. WeChat can also provide insights into new digital phenomena including social movements, online groups, propaganda, and e-governance. …

Framing, Advice-Seeking, And Medical Trust In The R/Keto Community: An Analysis Of The Medical Flair On R/Keto, Sabrina Finke

Electronic Theses and Dissertations

First created in 1921, the ketogenic diet was used as a medical intervention for children suffering from severe epilepsy. However, in recent years, this highly restrictive diet has gained mainstream popularity for a number of illness management, wellness, and weight loss uses. Despite its rise in use and popularity, mainstream medical opinion still views the ketogenic diet as a last resort for severe conditions. Using a content analysis of posts tagged with the “medical” flair on the subreddit “r/Keto,” this thesis found commonalities among posts which praised the ketogenic diet and shared positive personal anecdotes were the most likely to …

Social Media By Providers And Patients In Healthcare, Madison K. Howell, Jirakamon Silapabanleng

Theses, Dissertations and Capstones

Introduction: Social media platforms such as Facebook, YouTube, and Twitter have been used in various industries to create direct-to-consumer interactive opportunities. 74% of the US population were social media active users. Around 40% of adults gather their health information from Facebook, a free social networking site, which has been available on various devices and can help many organizations advertise their services as well as communicate with their patients. Social networks had a powerful influence in making health decisions because it could be used as a means to spread either positive or negative health information.

Purpose of study: The …