Social Media Commons^™

Soap Eaters & Coon Dogs… According To Kentucky Newspapers!, Reinette F. Jones, Kopana Terry

Library Presentations

Kentucky newspapers are a valuable research option with many articles about the history of the state, as well as national and international news. This presentation was brief overview of the Kentucky Newspaper Digital Program [KDNP] and its development over many years. KDNP provides patrons access to the hundreds of Kentucky newspaper titles. Many of these titles are available full-text online via the University of Kentucky Library catalog. The weekly history vignettes are based on Kentucky newspaper articles and cover a wide range of topics. They are online at the KDNP Facebook site.

Unpacking Misinfodemic During A Global Health Crisis: A Qualitative Inquiry Of Psychosocial Characteristics In Social Media Interactions, Sofia M Olivares, Sahiti Myneni

Faculty, Staff and Student Publications

The pervasiveness of health information in social media has led to a modern misinformation crisis, also known as a misinfodemic. Misinfodemics have upended public health activities as clearly evident during the COVID-19 pandemic. The objective of this study is to characterize social media content and information sources using theory-driven health behavior and psychology constructs to better understand the motifs of misinformation and their role in the dissemination of health (mis)information in Twitter posts. We analyzed 1,400 randomly selected tweets related to COVID-19 to ascertain four important variables, what is the tweet about (content), how is it structured (linguistic features), who …

Governmental Persuasion Strategies On Social Media During Covid-19: A Comparative Study Of The Us And China, Fan Wang

Hatfield Graduate Journal of Public Affairs

This study compared persuasive strategies of the governments of the U.S. and China during a public health crisis using social media messages. Collecting data with R and Python from two national public health sectors' official accounts on Twitter (N = 1,630) and Sina Weibo (N = 3,554), the researcher investigated how the organizations' messages reflected Cialdini's seven principles of persuasion and whether other emergent messaging patterns occurred. According to the different phases that the two countries had gone through during the pandemic, the researcher also conducted a pooled times series analysis to investigate the relationship between the frequency of daily …

How Do Information Specialists Keep Up To Date?, Aaron Tay

Research Collection Library

The working environment of information specialists is undergoing profound changes. This is primarily due to rapid advances in digitalization and automation. New databases are being set up or new functions added to established databases. At the same time, data processing and analysis have reached a new level (e.g. through machine learning). In addition, many new software tools to support daily work are being developed. But how do information specialists find out about new developments and assess the practical suitability of new tools?

Nowadays, an abundance of information on new developments in information retrieval can be found on the Internet. In …

A Cross-Country Investigation Of Social Image Motivation And Acceptance Of Lab-Grown Meat In Singapore And The United States, Mark Chong, Angela K. Y. Leung, Verity Lua

Research Collection Lee Kong Chian School Of Business

This research has three goals. First, it sets out to compare consumer acceptance of lab-grown meat in the U.S. and in Singapore. Second, it seeks to explain the difference in Americans' and Singaporeans' acceptance of lab-grown meat by examining their eating motivations. Specifically, we focused on social image motivations – the motivations to present oneself positively in social contexts. Third, this study also aims to assess if exposure to information about lab-grown meat communicated by celebrity versus expert social media influencers (SMIs) can impact people's acceptance of lab-grown meat products. Our analysis showed that Singaporean participants had greater acceptance of …

Using Social Media In Kenya To Quantify Road Safety: An Analysis Of Novel Data, J. Austin Lee, Lyndsey Armes, Benjamin Wachira

Emergency Medicine, East Africa

Background: Road trafc injuries are a large and growing cause of morbidity and mortality in low- and middleincome countries, especially in Africa. Systematic data collection for trafc incidents in Kenya is lacking and in many low- and middle-income countries available data sources are disparate or missing altogether. Many Kenyans use social media platforms, including Twitter; many road trafc incidents are publicly reported on the microblog platform. This study is a prospective cohort analysis of all tweets related to road trafc incidents in Kenya over a 24-month period (February 2019 to January 2021).

Results: A substantial number of unique …

Who Is Missing? Characterizing The Participation Of Different Demographic Groups In A Korean Nationwide Daily Conversation Corpus, Haewoon Kwak, Jisun An, Kunwoo Park

Research Collection School Of Computing and Information Systems

A conversation corpus is essential to build interactive AI applications. However, the demographic information of the participants in such corpora is largely underexplored mainly due to the lack of individual data in many corpora. In this work, we analyze a Korean nationwide daily conversation corpus constructed by the National Institute of Korean Language (NIKL) to characterize the participation of different demographic (age and sex) groups in the corpus.

Social Media Marketing And Insurance: An Analysis Of The Impact Of Social Media Marketing On Small Independent Brokerages Of Property And Casualty Insurance, Kaylee B. Brucker

University Honors Theses

Property and casualty insurance is an intangible service. It is a large industry within the US that in most regard is perpetual. Marketing for insurance is not similar to marketing for most other services or products. The agent must relay the value to the consumer prior to them purchasing it. Further, when considering social media marketing, we find a separate strategy of marketing. Social media marketing is becoming increasingly popular, it has shown as a successful strategy for obtaining consumers' attention and their business. This success has been seen in many industries, including insurance. However, there is a lack of …

Why, New York City? Gauging The Quality Of Life Through The Thoughts Of Tweeters, Sheryl Williams

Dissertations, Theses, and Capstone Projects

As a resource for social data, Twitter’s platform has been used to measure the quality of life through sentiment analysis. This capstone project explores another methodological technique—querying Twitter data around specific keyword terms to determine dominant topics, word patterns, and sentiment leanings in a geographical area. Focusing on New York City and Los Angeles for comparative analysis, the keyword term “why” will be used to build a Python analysis around topic modeling and sentiment analysis. Using this approach, the analysis reveals social and cultural differences, the overall sentiment of tweets, and subjects of interest to tweeters.

GitHub Repository for all …

Look At All Those Big Knobs! Online Audio Technology Discourse And Sexy Gear Fetishes, Eliot Bates, Samantha Bennett

Publications and Research

Despite a predominantly digital, 21st century music production landscape, analogue hardware professional audio technologies persist. In the discoursal throes of the leading online audio technology message forum Gearslutz, such technologies are routinely objectified, sexualized, fetishized and socialized into gear. Situated in a contemporary critical, interdisciplinary framework of fetish, masculinity and sexuality studies, this research interrogates how audio technologies manufactured and intended for music production contexts become sexy. Applying a mixed-mode methodology, including an intensive discourse, image and material-semiotic analysis of an ‘epic’ sexy gear thread, we collated extensive data about technological fetishization. Sexy gear discourse articulates themes of voyeurism, acquisition, …

Georgia Southern University's Communication During Covid-19 Analyzed Using The Discourse Of Renewal Theory, Jessica Hickman

Honors College Theses

This research aims to analyze how Georgia Southern University handled COVID-19 through a public relations perspective using the discourse of renewal theory. In order to do this, this research looks at the communication sent from the University to the faculty, staff, and students during the time periods of March to April of 2020 and July to August of 2020. The three research questions this research will examine are: how did the University apply the discourse of renewal theory to speak to the students, faculty, and staff regarding COVID-19, how did the University use its email system to communicate with the …

Muslim Fashion Influencers Shaping Modesty In The Twenty-First Century On Social Media, Awa Sanno

Student Theses and Dissertations

The depiction of Muslim women in Western media has been a long-running joke, as they are framed to be oppressed by the burdens of their religion and the hijab. However, Muslim women have used the power of social media to counter that narrative through their large followings as fashion influencers, digital creators, food bloggers, makeup artists, lifestyle bloggers, musicians, and so much more. Specifically, Muslim fashion influencers are changing and redefining the notion of modesty throughout their posted content on social media. Many people in Muslim communities see this redefinition of modesty as a conflict with the "proper" ways of …

An Ethical Discussion About The Responsibility For Protection Of Minors In The Digital Environment: A State-Of-The-Art Review, Charles Alves De Castro, Aiden Carthy, Isobel Oreilly Dr

Articles

Many ethical questions have been raised regarding the use of social media and the internet, mainly related to the protection of young people in the digital environment. In order to critically address the research question "who is responsible for ethically protecting minors in the digital environment?", this paper will review the main literature available to understand the role of parents, the government, and companies in protecting young people within the digital environment. We employed a holistic process that covers a state-of-the-art review and desk research. The article is divided into four sessions; (1) Government Policies from the European Union (EU) …

Toxicity And The Effect On Digital Communities, Karen Watts Dicicco

Theses and Dissertations

Social networks or social media platforms have been around since the 1980s. With the increase of users every year, we have seen the rise of harmful content such as rude, disrespectful, unreasonable, abusive comments, and hate speech. The increase of harmful content was even more noticeable in 2020 with COVID-19 and election topics. Mainstream social media platforms, such as Facebook, Twitter, Instagram, and YouTube, continue to increase their efforts to reduce harmful content such as hate speech, harmful content, and misinformation. However, social media platforms cannot catch and remove all toxic content from their platforms before it impacts an individual …

Which Police Departments Make Black Lives Matter, Which Don’T, And Why Don’T Most Social Scientists Care?, Robert Anthony Maranto, Wilfred Reilly, Patrick Wolf, Mattie Harris

Education Reform Faculty and Graduate Students Publications

In part via skillful use of social media, Black Lives Matter (BLM) has become among the most influential social movements of the past half century, with support across racial lines, and considerable financial backing (Fisher, 2019). Will this translate into public policy reforms which save Black lives? After all, higher education is a key institutional backer of BLM, and a considerable literature dating back decades (e.g., Lindblom & Cohen, 1979) casts doubt on the effectiveness of social science in solving social problems, for numerous reasons. Often, the best social science is simple counting. This paper makes two unique contributions. First, …

Influencers, Cognitive Goods, And Labor Conditions In The Platform Economy: Delving Into The Careers Of Influencers In North America And South Asia, Saiba Dilnaz Haque

Senior Theses

Social Media is one of the most significant agents of influence on minds, thus it is not surprising that many individuals are becoming entrepreneurial by becoming Influencers to monetize the seemingly easy job. I focus on the evolving labor conditions related to influencers while expanding on Maurizio Lazzarato’s Marxist framework of immaterial labor to investigate connotations of the platform economy. I expand upon a concise literature review on the link between the acceleration of entrepreneurial endeavors and Social Media, the concepts of influencing as labor coined by Crystal Abidin, micro-celebrities, self-branding, and a discussion of immaterial labor to provide a …

A General History And Theory Of Mind Control. Information Design, Commercial Truth And The Disinformation Crisis, Gabriel Isaiah Samandi

Senior Theses

The phrase “mind control” typically sparks the imagination to think of implausible and delusional hysteria; the paranoid schizophrenic who argues the existence of instantaneous and affirmative instructions against one’s own will that can subvert the autonomy of an individual. Since the early 1950s, associations such as the above have provided an illusion of separability between established epistemic concepts and the realm of amateur conspiracy theory “research.” With the invention of the internet, however, and especially after the concerted effort of international disinformation campaigns via social media, such lines have begun to blur. Questions about the interplay between implicit psychological associations …

Jeopardy! In Crisis: What Is Corporate Culture Issues Affecting The Entertainment Industry?, Evan Nemeroff

Student Theses and Dissertations

Cultural issues like sexism, racism, and social movements have impacted the entertainment industry, specifically the game show sector. This research identified how these prevalent matters in our society have affected celebrities by looking into the type of people who lead game shows, revealing if certain demographics such as race and gender influenced whether particular individuals were chosen to host a program. Included within this research are studies that portray how the game show industry has been biased explicitly towards one gender for several decades. Further research looks into a scandal that Sony faced when it had to name a successor …

Because Potato, Candice Evers

MFA in Illustration & Visual Culture

This thesis project explores the phenomenological qualities of the internet; asking, since the internet is difficult to grasp, what other modes of investigation might we have available? Using an investigative framework set forth by Jack Halberstam, this thesis declines to come to knowledge solely through understanding the formal, the structural, the highly visible and mainstream. The literature that I have gathered provides a range of modes for interrogating the simultaneously central and inconsequential subject of my thesis itself: the potato. Juxtaposing the physical, political and material conditions of the potato the internet’s least academic mode of knowing: the meme. Analyzing …

A Computational Framework For Assessing Connective Action Behavior Of Cyber Crowds In Social Media, Billy Spann

Theses and Dissertations

Social media technology has disrupted and revolutionized citizen participation in protests, demonstrations, and social justice movements. In recent years, online information campaigns have moved from the more formal and organizationally backed collective action, to new forms of citizen based and personalized organization known as connective action. Social media platforms also provide a method to coordinate and influence behavior. These platforms can become catalysts for deviant behavior that results in dissemination of misinformation, disinformation, and mobilization of physical crowds. In this context, there is a need to understand the behaviors that motivate the actors and groups that participate in these social …