Social Media Commons^™

Tag Your Friends For A Chance To Read This Paper: Self-Monitoring And Renumeration Posts On Social Media, Andrea Weng

Honors Program Theses and Projects

Brands frequently offer consumers the opportunity to win prizes or be entered into a sweepstakes by asking for likes, shares, tags and even content creation. However, many consumers are not interested in interacting with their social media audience for the sole purpose of remuneration. This study explores the willingness of Gen Z to participate in remuneration posts and the likelihood of liking, sharing, tagging and more. Findings reveal that most Gen Z consumers are willing to like a post in order to be entered to win something, but further engagement is less likely. When using more popular platforms like Instagram, …

Spectral Analysis Of Multiscale Cultural Traits On Twitter, Chandler Squires, Nikhil Kunapuli, Yaneer Bar-Yam, Alfredo Morales

Northeast Journal of Complex Systems (NEJCS)

Understanding and mapping the emergence and boundaries of cultural areas is a challenge for social sciences. In this paper, we present a method for analyzing the cultural composition of regions via Twitter hashtags. Cultures can be described as distinct combination of traits which we capture via principal component analysis (PCA). We investigate the top 8 PCA components of an area including France, Spain, and Portugal, in terms of the geographic distribution of their hashtag composition. We also discuss relationships between components and the insights those relationships can provide into the structure of a cultural space. Finally, we compare the spatial …

The #Metoo Movement: The Interaction Of Disclosing Online And Receiving Support, Elizabeth Brooke Wilson

Student Theses and Dissertations

Research shows the prevalent psychological consequences that follow experiencing sexual trauma, so it is important to seek interventions that decrease those psychological consequences. The current study assessed change in levels of depression, anxiety, and posttraumatic stress disorder (PTSD) after disclosing online and reading #MeToo tweets. Participants consisted of 121 college students who were grouped by history or no history of sexual assault. Initial levels of depression, anxiety, and PTSD were assessed. Then, participants were asked to either disclose their sexual assault or trivial characteristics of their shoes. Afterwards, participants read tweets from the #MeToo movement or neutral tweets. Three days …

A Thematic Review On Digital Storytelling (Dst) In Social Media, Ameer Fathima Musfira, Nurulhuda Ibrahim, Harryizman Harun

The Qualitative Report

Digital Storytelling (DST) is defined as telling stories using digital means. It has been initially applied for diverse purposes, including in community development, therapeutic benefits, and as an aid in teaching and learning. DST has recently been broadly used on social media platforms for marketing, running campaigns, journalism, and much more. However, no comprehensive systematic or thematic review of DST in social media has been conducted. Accordingly, this paper aims to provide a thematic review of DST in social media. The thematic review was carried out on 50 articles published from 2016 to 2021. These 50 discrete studies were selected …

Harnessing Your Feminist Rage: A Multimedia Assignment For Upper-Level Courses, Caitlin E. Lawson

Feminist Pedagogy

"Harnessing Your Feminist Rage" introduces a three-part multimedia assignment that encourages students to think critically about feminist anger, particularly as refracted through social media. First, students introduce and analyze a media text or phenomenon that made them angry and reflect upon that anger. Then, using whichever online medium they choose, students call out the offender and express their anger to the audience of their choice in order to meet a specific goal. Finally, students reflect on their expression of anger and their experience creating their response. Overall, the goal is for students to combine their knowledge of feminist theories and …

A Framework To Evaluate Trustworthiness In Online Video-Based Information Environments, Thomas Marcoux

Theses and Dissertations

Online misinformation has been shown to be a significant threat, with measurable real world impact. This has become especially evident during the COVID-19 crisis, where online spaces saw the propagation of false or inaccurate information on healthcare, protective equipment, vaccines, and more, causing major public health repercussions. Although many video-based online platforms are used as vehicles of such misinformation and are counted as some of the most popular and influential social media platforms, current research faces a lack of systemic methodology to analyze such content and detect potential misinformation efforts. This work proposes a solution by introducing an adaptable framework. …

Tiktok As Art: Visual Culture Art Education In An Afterschool Art Program, Chloe C. Morrell

Electronic Theses and Dissertations

This research and the objective were to investigate the firsthand experience of

visual culture art education in an after-school art program. The after-school

program was focused mainly on an underserved population. We focused our

concentration on the social media app TikTok. The author investigated visual

culture theorists and discovered ideas from Terry Barrett and his use of

denotations and connotations and their relationship to art. The participants were

members of the Boys and Girls Club of Nacogdoches who analyzed TikTok

videos using annotations and denotations, then in return created their own

individual videos inspired by an original TikTok video. The …

The Pandemic Is Not Killing Us, The Police Are Killing Us: How The Change In The Subjective Reality Of Nigerian Citizens Brought About The #Endsars Protests, Olabode Adefemi Lawal

Electronic Theses, Projects, and Dissertations

Using the theory of the social construction of reality, I researched the multiple roles of social media in the Nigerian #EndSARS protests. I interviewed 16 Nigerian protesters from the #EndSARS movement for this study: eight participated in-person while eight protested in-person and digitally (hybrid). Participants were asked a series of scripted questions regarding the #EndSARS protests to understand the roles social media played in shaping the subjective reality of Nigerians during that time. Using thematic analysis, this thesis proposes that the change in the subjective reality of some Nigerians contributed to the October 2020 #EndSARS protests. This thesis also compares …

Local Broadcast Reporters Maintaining Social Responsibility And Mental Health While Serving A Community Under Lockdown, Mary-Morgan Ellis

Graduate Theses and Dissertations

This study looks at local broadcast news reporters working in Northwest Arkansas before, at the start, and during the COVID-19 global pandemic. Research for this study includes a content study of the tweets and Twitter accounts of eleven local reporters. This study considers the social responsibility theory and examines how these eleven local reporters use the theory in their everyday work. Research found, though these reporters don’t credit the theory by name, they are still putting its guidelines into effect as a sort of moral compass when creating objective and representative news for their communities. The research also found that …

“We’Re Still Here:” Evaluating Academic Library Instagram Posting During The Covid-19 Pandemic, Julie Turley

Publications and Research

Academic libraries use social media to build community and increase visibility and engagement among followers–students, faculty, and staff. Instagram, in particular, is a popular social media platform used by a college-aged demographic. Academic library Instagram administrators create and maintain Instagram accounts to post visual content to promote the physical library and library services. In March 2020, the COVID-19 pandemic closed the college campuses of the New York City-based City University of New York (CUNY) system to all but “essential staff” and compelled non-essential employees to work from home. During the first few months of 2020, college library Instagram administrators in …

The Buzz Behind Alcohol Advertising: A Study Of How Alcohol Advertisements On Social Media Impact Behavior, Alexis Morgan Campbell

Graduate Theses and Dissertations

Alcohol advertisements are known to be appealing and memorable, and several researchers have investigated what makes these advertisements so attractive. Several trends have emerged regarding the content within alcohol advertisements: themes of parties, celebration, and social success within television, magazines, and social media since the 1970s. Recently, several studies found that new themes in alcohol ads have been found to be popular, especially in social media advertisements (Campbell & Chung, 2022). The elaboration likelihood model (ELM) provides insight into why a person’s attitude could be more susceptible or why their behavior could be more easily influenced by certain types of …

Instructional Designers Conducting Professional Learning Using Social Media: A Phenomenological Study Of Their Experiences Through A Self-Regulated Learning Lens, Pauline S. Muljana

STEMPS Theses & Dissertations

Because the instructional design and technology field is dynamic (Sharif & Cho, 2015; Wang et al., 2021), instructional designers need to pursue continuous, just-in-time professional learning (Carliner, 2018) to improve knowledge, skills, and abilities (Sharif & Cho, 2015; Ritzhaupt & Martin, 2015), without being constrained by location, budget, and time (Muljana et al., 2020; Muljana et al., 2021). On the one hand, the omnipresent social media technologies offer affordances for facilitating this type of professional learning. Such technologies allow instructional designers to reach out to colleagues, search for ready-to-implement strategies, and find relevant, timely information. On the other hand, conducting …

A Discourse Analysis Of Online Readers’ Comments On Political Discourse In Nigeria, Abubakar Jibril, Sabiu Idris, Adamu Mohammed

Journal of Strategic and Global Studies

The internet has liberalized political discussion in Nigeria, and enhanced public debates on trending social, economic, religious, and political issues on the various platforms it harbours, such as the social media, online news sites and blogs among others. Online comments sections of news sites enable readers for instance, to discuss issues raised in the news from their individual points of view. This development facilitates interaction among news producers and consumers, and serves as effective feedback mechanism. However, previous researches have established disturbing trends on the platforms, bordering on a seaming inclination of discourse to ethnic, religious and regional schmaltziness. This …

The Impact Of Media And Information Literacy On Students’ Acquisition Of The Skills Needed To Detect Fake News, Reem M. Al Zou'bi Dr.

Journal of Media Literacy Education

This research investigated the impact of media and information literacy (MIL) on education faculty students’ acquisition of the skills needed to detect fake news. A one-group experimental design was employed with a randomly selected sample of 100 Jordanian undergraduate students. The participants completed one pre-test and two post-tests, each of which consisted of 10 closed-ended questions and one open-ended question on how to detect fake news. The results indicated that studying MIL has an impact on students’ acquisition of the skills needed to detect fake news. The findings also suggested that the methods students employed to identify and detect fake …

The Effectiveness Of Facebook As A Social Network Intervention To Increase Physical Activity In Chinese Young Adults, Patrick W.C. Lau, J. J. Wang, Lynda B. Ransdell, Lei Shi

Kinesiology Faculty Publications and Presentations

Introduction: Facebook, one of the worlds' most popular online social networks, is easy to access and cost-effective. Its use to enhance individual's physical activity (PA) participation should be examined. This research reviews the effectiveness and successful features of Facebook for influencing PA behaviors in young adults (Study 1), and empirically examines the efficacy of the features purported in increase PA via a Facebook intervention (Study 2).

Methods: In Study 1, PubMed, Medline, SPORT Discus, ERIC, and Embase were searched for articles that identified successful features and effectiveness of Facebook PA interventions published between January 2005 and February 2022. In Study …

The Impact Of Hpv Vaccine Narratives On Social Media: Testing Narrative Engagement Theory With A Diverse Sample Of Young Adults, Amy E. Leader, Michelle Miller-Day, Rikishi T. Rey, Preethi Selvan, Anne E. Pezalla, Michael L. Hecht

Communication Faculty Articles and Research

Rates of human papillomavirus (HPV) infection are highest in young adults, who can be vaccinated against HPV if they were not vaccinated as adolescents. Since young adults increasingly access health information on social media, we tested the impact of a social media campaign with narrative-based health information on intentions related to HPV vaccination. We also aimed to understand which ads resonated most with young adults and led to higher survey completion rates. We created social media posts featuring videos promoting HPV vaccination. We launched a sponsored ad campaign on Facebook to reach young women, ages 18–26, across the country. Participants …

Parasocial Relationships With Online Influencers, Sydney Reynolds

LSU Master's Theses

Current research on parasocial relationships has a focus on the media consumer and the media personae in television or film where the media consumer exerts time and emotional energy into the relationship while the character is unaware of their existence. The purpose of this study is to explore the Influencers and further conceptualize the term parasocial relationship to include these online mediated relationships and interactions. This study explores parasocial relationships and what is associated with them in the context of social media with respondents who consistently engage with social media Influencers. Social media Influencers address their audiences personally and share …

Did Twitter Deliberately Mislead Elon Musk In His Acquisition Bid?, Mark Humphery-Jenner

Perspectives@SMU

Elon Musk has officially ended his bid to acquire Twitter on the grounds that it misled the market in its disclosures, writes UNSW Business School's Mark Humphery-Jenner

Battling Self-Esteem Issues During Sns Use: A Multilevel Latent Variable Path Analysis Approach, Shi Ann Shuna Khoo

Dissertations and Theses Collection (Open Access)

Although studies have consistently indicated that heavier social networking sites (SNS) use perpetuates poorer self‑esteem outcomes, no study has examined potential intervention methods that can counteract the ill-effects of SNS use. We sought to examine whether SNS use in a self-affirmative manner could mitigate threats to self that are often experienced during its use. Specifically, we hypothesized that the viewing of one’s SNS profile (i.e., Instagram profile) would have self-affirmative effects on individuals and improve their self-perception, and these effects are mediated by self‑concept clarity. We tested these hypotheses through cross-sectional (Study 1) and intensive longitudinal (Study 2) studies. Across …

Understanding The Impact Of Emotional Support On Mental Health Resilience Of The Community In The Social Media In Covid-19 Pandemic, Xuan Hu, Yanqing Song, Ruilin Zhu, Shuang He, Bowen Zhou, Xuelian Li, Han Bao, Shan Shen, Bingsheng Liu

Research Collection Lee Kong Chian School Of Business

Background: Emotional support in social media can act as a buffer against the negative impact of affective disorders. However, empirical evidence relating to emotional support in social media and how it influences the wider public remains scanty. The objective of this study is therefore to conduct a prototype investigation into the translation mechanism of emotional support in social media, providing empirical evidence for practitioners to use to tackle mental health issues for the wider public. Methods: A regression model is proposed to examine the relationship between perceived and received emotional support. Received emotional support is set as the dependent variable …