Social Media Commons^™

Book Review: Public Journalism 2.0: The Promise And Reality Of A Citizen-Engaged Press, Sue Burzynski Bullard

College of Journalism and Mass Communications: Faculty Publications

Digital technology has changed journalism dramatically. Through a collection of research studies, essays, case studies, and interviews, Public Journalism 2.0 takes a detailed look at evolving public journalism and where audience-generated stories fit into that evolution. The editors divide the book into three sections: the history of civic and citizen journalism, current practices, and future possibilities. They conclude with their views of where professionals fit in to a citizen-engaged press.

Planned Parenthood Takes On Live Action: An Analysis Of Media Interplay And Image Restoration Strategies In Strategic Conflict Management, Leslie Lynn Rasmussen

Dissertations

On February 1, 2011 the pro-life organization Live Action released videos that appeared to show Planned Parenthood clinic staff disregarding statutory rape and abortion reporting laws and aiding sex traffickers. The videos posted online quickly garnered over a million views and placed Planned Parenthood at the forefront of national news. The Federal government intervened and threatened to remove funding to the Title X organization. Planned Parenthood launched a campaign to retain funding using social media and controlled online media, and attempted restore its image as a reputable healthcare provider while engaged in conflict with Live Action.

A content analysis was …

How Digital Media Affects The Nature Of Social Interactions, Johnny Liang

Renée Crown University Honors Thesis Projects - All

The purpose of this paper is to provide a framework for evaluating and understanding the roles of digital media, in particular the mobile phone and the internet, in our interpersonal and societal relationships. Though this paper is essentially grounded in research, drawing from the work of psychologists, cyber anthropologists, philosophers, and professors of communication studies as well as years of personal observations, it should be understood as more of a theoretical rather than research-based primer on the effects of digital media in our everyday lives. While this paper includes various ways digital connections can improve our relationships, it primarily discusses …

Assumption Food Pantry Website And Multimedia Content, Jessica Smith

Renée Crown University Honors Thesis Projects - All

The capabilities of technology today can solve problems that have plagued mankind since the establishment of civilization. In its assent over the past decade or two, technology has been leveraged to close gaps in communication, cure diseases, and explore propel mankind into a new renaissance, one in which information is more bountiful and accessible than ever before. Although the project I embarked on a little more than a year ago will not solve global woes or usher in the next great evolution of our social existence, it is using technology for the betterment of mankind nonetheless.

Sophia Bernard and I …

Late Night Television And Its Impact On The Music Industry Via Album Sales And Social Media, Matthew Robin

Renée Crown University Honors Thesis Projects - All

Experiential learning has been a large part of my college experience. My work experiences have allowed me to understand the music industry in a very unique way. One experience was my semester in Los Angeles, where I worked at Jimmy Kimmel Live! It was there that I was able to see the influence that these shows could have on musical guests and vice versa. The late-night landscape is as booming as it ever has been, with many different outlets for talent. I wanted to demonstrate that the process of getting an artist on a late-night show is a very …

Analyzing The Tea Party Movement, The Coffee Party Movement, And The Occupy Wall Street Movement’S Use Of The Internet: Case Study On How The Internet Influences Grassroots Social Movement, Tsubasa Morioka

Renée Crown University Honors Thesis Projects - All

The Tea Party movement and the Occupy Wall Street movement have made great use of the Internet and Information and Communication Technologies (ICT). This phenomenon intrigued my interest in how grassroots social movements have employed all types of media to mobilize, as well as how they furthered their agenda in the past. In order to better understand how the Internet impacted the three movements, my thesis draws on resource mobilization (RM) and new social movement (NSM) theories for theoretical understanding and textual analysis. The movements I reviewed for analysis are the Tea Party Movement (TPM), the Coffee Party Movement (CPM), …

#Epicplay: Crowd-Sourcing Sports Video Highlights, Anthony Tang, Sebastian Boring

Research Collection School Of Computing and Information Systems

During a live sports event, many sports fans use social media as a part of their viewing experience, reporting on their thoughts on the event as it unfolds. In this work, we use this information stream to semantically annotate live broadcast sports games, using these annotations to select video highlights from the game. We demonstrate that this approach can be used to select highlights specific for fans of each team, and that these clips reflect the emotions of a fan during a game. Further, we describe how these clips differ from those seen on nightly sportscasts.

Sns As The Bellwether In Cyberspace: A Study On Sns Involvement And Online Media Use [Slides], Louisa Ha, Xiao Hu

School of Media and Communication Faculty Publications

Slides from a presentation given at the Interactive Media and Emerging Technology Division, Broadcast Educators Association Annual Convention on April 15-18, 2012 by Louisa Ha and Xiao Hu.

Striking A Balance: Managing Blogs In Loosely Coupled Systems, Troy A. Swanson, Dennis E. Gregory, Edward E. Raspiller

Educational Leadership & Workforce Development Faculty Publications

As the oldest implementation of Web 2.0 technologies, blogs present an opportunity to understand how community college administrators are addressing two conundrums: conundrum of control and the conundrum of adaptability. These problems arise from the need of leaders to put organizational controls in place even as these controls limit the tool's usefulness and the adaptability of the technology. The purpose of this study using a multiple case study method is (1) to further the understanding of how community college administrators and blog authors strike a balance between organizational control and adaptability when implementing and using blog technologies and (2) to …

Facebook Changing The Face Of Voting: How The Internet And Social Networking Sites Affected Youth Voting Behaviors In The 2008 Election, Aleesha M. Larsen

Political Science Theses and Capstones

Since the eligible voting age was changed in 1972 to include 18-21 year-olds, turnout has been historically low for the youngest group of American voters. But, the 2008 election got young people to swarm the polls, resulting in one of the highest turnout rates, among the youngest age cohort, in history. The Obama campaign was the first to successfully use social networking sites, like Facebook and Twitter, to help mobilize and persuade young voters. In this study, I attempted to find how significant of a role in the Internet played in convincing voters aged 18-24 to vote in 2008, especially …

Structural Analysis In Multi-Relational Social Networks, Bing Tian Dai, Freddy Chong Tat Chua, Ee-Peng Lim

Research Collection School Of Computing and Information Systems

Modern social networks often consist of multiple relationsamong individuals. Understanding the structureof such multi-relational network is essential. In sociology,one way of structural analysis is to identify differentpositions and roles using blockmodels. In thispaper, we generalize stochastic blockmodels to GeneralizedStochastic Blockmodels (GSBM) for performing positionaland role analysis on multi-relational networks.Our GSBM generalizes many different kinds of MultivariateProbability Distribution Function (MVPDF) tomodel different kinds of multi-relational networks. Inparticular, we propose to use multivariate Poisson distributionfor multi-relational social networks. Our experimentsshow that GSBM is able to identify the structuresfor both synthetic and real world network data.These structures can further be used for predicting …

What?! You’Re Still Managing Your Library’S Facebook Page Yourself?, Ngoc-Yen Tran

Faculty and Staff Publications

Within a few months, Pearson Library at California Lutheran University went from having 15 likes to 111 likes. What's our secret to having a thriving Facebook page? How did we use this medium in a new way? There are many reasons as to why a library’s Facebook page is not successful and we experienced some those challenges: lack of time, we did not know what to post, we did not have many “likes”, and we did not know how often to post. The solution to many of our problems was to hire a student to help manage the page. With …

Online Gaming As Sociable Media, Steven L. Thorne

World Languages and Literatures Faculty Publications and Presentations

Over much of the world, contemporary communicative practices are mediated by a wide range of digital technologies that support speech, image, video, and of course textual literacies. In dialectic tension with the rapid growth in digital information and communication media, Internet information and communication technologies have amplified conventional communicative practices in terms of breadth, impact and speed and have also enabled the emergence of new communicative, cultural and cognitive practices. These practices form dynamic cultures-of-use - that is, communication tools and the human activities they mediate co-evolve (Thorne, 2003). This article begins with a review of contradictory appraisals of digital …

Manipulation Of Online Reviews: An Analysis Of Ratings, Readability, And Sentiments, Nan Hu, Indranil Bose, Noi Sian Koh, Ling Liu

Research Collection School Of Computing and Information Systems

As consumers become increasingly reliant on online reviews to make purchase decisions, the sales of the product becomes dependent on the word of mouth (WOM) that it generates. As a result, there can be attempts by firms to manipulate online reviews of products to increase their sales. Despite the suspicion on the existence of such manipulation, the amount of such manipulation is unknown, and deciding which reviews to believe in is largely based on the reader's discretion and intuition. Therefore, the success of the manipulation of reviews by firms in generating sales of products is unknown. In this paper, we …

Social Media Involvement Among College Students And General Population: Implication To Media Management [Slides], Louisa Ha, Xiao Hu

School of Media and Communication Faculty Publications

Slides from a presentation given by Louisa Ha and Xiao Hu.

Like Us On Facebook: A Social Media Campaign's Effect On Relationship Management Outcomes For A Non-Profit Organization, Natalia Isabel LóPez-ThismóN

Theses Digitization Project

This study examines whether a social networking campaign on Facebook can make any difference in relationship management outcomes of trust, commitment, satisfaction, control mutuality, exchange relationships, communal relationships, and Facebook relationships. Since Facebook.com opened its registration process to organizations in late 2007, trade publications such as PR Week and public relations blogs have been endorsing Facebook as a relationship-building tool. Through Facebook, organizations have the opportunity to converse with their publics and engage them in ways not previously possible.

Advertising The Thin Ideal-The Effect On Women, Christine Murphy

Irish Business Journal

Debate on the thin ideal has been prevalent for many decades, however given the substantial increase in eating disorders and the omnipresent influence of the media the time is now ripe for decisive action in the area of women in advertising. Most research in this area has focused on the psychological impact of the thin ideal. The new research presented in this paper is important as it explores the marketing implications of the portrayal of women in the fashion and cosmetic industry. The success of this industry depends entirely on how receptive consumers are to the images portrayed. This paper …

Libraries Atwitter: Trends In Academic Library Tweeting, Darcy C. Del Bosque, Sam A. Leif, Susie Skarl

Library Faculty Research

Purpose – This paper aims to present an overview of how libraries are using Twitter in an academic setting.

Design/methodology/approach – This study analyzed the current state of 296 Twitter accounts from a random sample of academic libraries. A total of 19 different criteria were explored, with an emphasis on the following three categories: layout and design, content and number of tweets, and account followers.

Findings – Only 34 per cent of libraries in the study had a Twitter account and characteristics varied widely among libraries, however it is evident that it is possible to successfully communicate with patrons via …

Technology Mediated Recruitment: An Exploration Of How Students Used Social Media To Choose College, Ashley Nicole Cooper

Masters Theses

This qualitative study explored the use of social media as a tool to recruit prospective college students. Social media was defined as any electronic media that serves as a networking tool with the ability to educate prospective and current college students about an institution of higher education (i.e. Twitter, Facebook, Blogs, etc.). The researcher met with two focus groups comprised of current college students to discuss their use of social media during their college search process.

Recommendations were developed for student affairs professionals and for future research. General themes and categories from participant responses were evaluated. The findings suggest that …

Upper Level Administrators: Communication With Students Via Social Media, David Adam Arnold

Masters Theses

The present qualitative study was executed by interviewing five upper level administrators at a four-year public institution in the Midwest in order to explain their current understanding of social media technologies, and in what ways they were currently using social media to connect with millennial students. Previous research has been done on millennials' use of technology and social media in the university setting; however, little research has focused on way non-millennial upper level administrators are using social media in order to purposefully engage students in a meaningful way. Themes from categories identified during one-on-one interviews indicate that upper level administrators …